{"id":77369,"date":"2016-10-09T16:03:50","date_gmt":"2016-10-09T15:03:50","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=77369"},"modified":"2016-10-11T14:38:53","modified_gmt":"2016-10-11T13:38:53","slug":"sumava-turisticky-spolek-lipensko-srsi-aktivitou-ma-nove-logo-turisticke-materialy-a-casopis","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=77369","title":{"rendered":"\u0160UMAVA: Turistick\u00fd spolek Lipensko sr\u0161\u00ed aktivitou. P\u0159edstavil logo, turistick\u00e9 materi\u00e1ly a tak\u00e9 \u010dasopis"},"content":{"rendered":"
Nov\u00fd \u010dasopis, kter\u00fd je obrazem d\u011bn\u00ed na cel\u00e9m Lipensku, nov\u00e1 informa\u010dn\u00ed bro\u017eura ve t\u0159ech jazykov\u00fdch mutac\u00edch a hlavn\u011b nov\u00e9 logo \u00fazem\u00ed. Nov\u011b zalo\u017een\u00fd Turistick\u00fd spolek Lipenska (TSL) b\u011bhem prvn\u00edch m\u011bs\u00edc\u016f sv\u00e9 \u010dinnost produkuje materi\u00e1ly, kter\u00e9 slou\u017e\u00ed k propagaci regionu pokr\u00fdvaj\u00edc\u00edho \u00fazem\u00ed od Sto\u017ece po Ro\u017emberk nad Vltavou.<\/strong><\/h6>\n

\"lipensko-casopis-2\"<\/a>“Mo\u017en\u00e1 to zn\u00ed zvl\u00e1\u0161tn\u011b, ale na\u00a0tomto \u00fazem\u00ed je to v\u016fbec poprv\u00e9, kdy je cel\u00fd region prezentov\u00e1n ucelen\u011b v\u00a0jednom spole\u010dn\u00e9m materi\u00e1lu. Dosud se \u0159ada subjekt\u016f prezentovala samostatn\u011b co\u017e samoz\u0159ejm\u011b v\u0161echny stoj\u00ed mnohem v\u00edce \u010dasu, \u00fasil\u00ed i pen\u011bz. Nov\u00e1 bro\u017eura je v\u00fdborn\u00fdm poj\u00edtkem cel\u00e9ho regionu a \u010dasopis je skute\u010dn\u011b reprezentativn\u00ed, jsme na n\u011bj py\u0161n\u00ed,”<\/em> uvedla starostka \u010cern\u00e9 v Po\u0161umav\u00ed Irena Pek\u00e1rkov\u00e1.<\/p>\n

Dlouhodob\u00fdm c\u00edlem TSL je vytvo\u0159it na Lipensku silnou destina\u010dn\u00ed spole\u010dnost, kter\u00e1 by integrovala z\u00e1jmy cel\u00e9ho regionu tak, aby Lipensko bylo konkurenceschopnou destinac\u00ed evropsk\u00e9ho v\u00fdznamu. \u00da\u010delem Turistick\u00e9ho spolku Lipenska je sdru\u017eovat obce, podnikaj\u00edc\u00ed pr\u00e1vnick\u00e9 osoby, z\u00e1jmov\u00e9 spolky a fyzick\u00e9 osoby, maj\u00edc\u00ed provozovnu, s\u00eddlo \u010di trval\u00fd pobyt v\u00a0lipensk\u00e9 oblasti, nebo v\u00a0oblasti Lipenska vyv\u00edj\u00ed \u010dinnost, kter\u00e1 v\u00fdznamn\u00fdm zp\u016fsobem aktivn\u011b napom\u00e1h\u00e1 rozvoji cestovn\u00edho ruchu. C\u00edlem spolku je podporovat svou \u010dinnost\u00ed rozvoj turistick\u00e9 oblasti Lipensko a t\u00edm vytv\u00e1\u0159et podm\u00ednky pro lep\u0161\u00ed podnik\u00e1n\u00ed a pro v\u00edce pracovn\u00edch m\u00edst.<\/p>\n

\"lipensko-casopis-3\"<\/a>\"lipensko-casopis-4\"<\/a>Turistick\u00fd spolek Lipenska\u00a0 na za\u010d\u00e1tku \u0159\u00edjna\u00a0nov\u011b vyd\u00e1 \u010dasopis s n\u00e1zvem Lipensko. \u201e\u010casopis p\u0159in\u00e1\u0161\u00ed zaj\u00edmav\u00e9 p\u0159\u00edb\u011bhy lid\u00ed z Lipenska, sna\u017e\u00ed se uk\u00e1zat zdej\u0161\u00ed kr\u00e1snou p\u0159\u00edrodu, p\u0159in\u00e1\u0161\u00ed tipy na v\u00fdlet, zab\u00fdv\u00e1 specifickou histori\u00ed zanikl\u00fdch osad. Z\u00e1m\u011brem je, aby v\u00a0\u010dasopise na\u0161li cenn\u00e9 informace m\u00edstn\u00ed lid\u00e9, tak\u00e9 aby oslovil turisty. Prvn\u00ed \u010d\u00edslo m\u00e1 t\u00e9m\u011b\u0159 100 stran a obsahuje v\u00edce ne\u017e 100 kr\u00e1sn\u00fdch fotografi\u00ed. Mysl\u00edm, \u017ee z\u00e1m\u011br se povedlo naplnit,”<\/em> uvedl p\u0159edseda Turistick\u00e9ho spolku Lipenska Ji\u0159\u00ed M\u00e1nek.<\/p>\n

\u010casopis bude k\u00a0dost\u00e1n\u00ed ve v\u0161ech region\u00e1ln\u00edch informa\u010dn\u00edch st\u0159edisc\u00edch, ve 12 prodejn\u00e1ch Jednoty Kaplice, a hotelov\u00ed host\u00e9 jej dostanou i na recepc\u00edch hotel\u016f. Spolek tak\u00e9 vydal\u00a0informa\u010dn\u00ed bro\u017euru s n\u00e1zvem \u201eLipensko – u\u017eijte si v\u00fdlet\u201c, vy\u0161la\u00a0ve t\u0159ech jazykov\u00fdch mutac\u00edch v celkov\u00e9m n\u00e1kladu 50.000 tis\u00edc kus\u016f a\u00a0zahrnuje oblasti 11 lipensk\u00fdch obc\u00ed od Sto\u017ece po Ro\u017emberk se stru\u010dn\u00fdm popisem\u00a0a tipy na v\u00fdlet. Ta se bude zdarma rozd\u00e1vat na veletrz\u00edch cestovn\u00edho ruchu, v\u00a0informa\u010dn\u00edch st\u0159edisc\u00edch a op\u011bt na recepc\u00edch region\u00e1ln\u00edch ubytovatel\u016f.<\/p>\n

Lipensko m\u00e1 tak\u00e9 nov\u011b vytvo\u0159en\u00e9 logo a grafick\u00fd manu\u00e1l podle kter\u00e9ho bude vytv\u00e1\u0159et v\u0161echny materi\u00e1ly. “Nebylo jednoduch\u00e9 vytvo\u0159it logo \u00fazem\u00ed, kter\u00e9 by p\u0159esn\u011b vystihlo specifika cel\u00e9ho regionu.\u00a0Hledali jsme inspirace v\u00a0zahrani\u010dn\u00ed, ale nakonec m\u00e1me velice origin\u00e1ln\u00ed \u010desk\u00e9 logo. Cht\u011bli jsme naj\u00edt poj\u00edtko cel\u00e9ho \u00fazem\u00ed, kter\u00e9 by do jednoho znaku zahrnulo p\u0159\u00edrodu, historii, kulturu, lidi a p\u0159itom d\u00e1t jasn\u011b najevo, \u017ee jsme turistickou oblast\u00ed,”<\/em> uvedl Ji\u0159\u00ed M\u00e1nek.<\/p>\n

Nakonec podle jeho slov pomohly barvy, kter\u00e9 \u010dlov\u011bk vn\u00edm\u00e1, kdy\u017e je na Lipensku. Je tu tekouc\u00ed \u0159eka, je tu velk\u00e1 plocha lipensk\u00e9 n\u00e1dr\u017ee, je tu blankytn\u011b modr\u00e1 obloha a je tu sv\u011b\u017e\u00ed zele\u0148 les\u016f a luk. \u201eTo jsou jasn\u00e9 identifika\u010dn\u00ed barevn\u00e9 p\u00e1sy, kter\u00e9 n\u00e1m grafik upravil. Ud\u011blal z\u00a0nich toti\u017e turistickou zna\u010dku. \u0160ipku, kter\u00e1 je tolik typick\u00e1 pro \u010deskou turistiku a to v\u00a0barv\u00e1ch typick\u00fdch pro Lipensko. Ve znaku je modr\u00e1 tekouc\u00ed Vltava i dominantn\u00ed plocha Lipna. Sv\u011b\u017e\u00ed zele\u0148 i blankytn\u011b modr\u00e9 nebe a nechyb\u00ed jasn\u00e1 definice oblasti \u2013 Lipensko, od Sto\u017ece po Ro\u017emberk,\u201c<\/em> dodal M\u00e1nek.<\/p>\n

Logo te\u010f bude zdobit v\u0161echny dal\u0161\u00ed materi\u00e1ly, kter\u00e9 Turistick\u00fd spolek Lipenska chyst\u00e1. “Dal\u0161\u00edmi produkty, kter\u00e9 budou n\u00e1sledovat, budou ti\u0161t\u011bn\u00e9 tipy na v\u00fdlet s v\u011bt\u0161\u00edm mapov\u00fdm detailem, profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky, aplikace do mobiln\u00edch telefon\u016f.\u00a0V sou\u010dasnosti hled\u00e1me\u00a0vhodn\u00e9 dodavatele pro tyto n\u00e1stroje marketingu, jak\u00e9 zn\u00e1me z modern\u00edch evropsk\u00fdch\u00a0destinac\u00ed v\u00a0Rakousku, It\u00e1lii nebo Norsku,”<\/em> uvedl M\u00e1nek.<\/p>\n

Text a p\u0159\u00edlohy: (tzlip)<\/strong><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Nov\u00fd \u010dasopis, <\/p>\n","protected":false},"author":2,"featured_media":77370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[10],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2016\/10\/03\/lipensko-\u010dasopis-1.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/77369"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77369"}],"version-history":[{"count":9,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/77369\/revisions"}],"predecessor-version":[{"id":78090,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/77369\/revisions\/78090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/77370"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}