{"id":390836,"date":"2026-11-13T19:08:29","date_gmt":"2026-11-13T18:08:29","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=390836"},"modified":"2026-11-13T19:08:29","modified_gmt":"2026-11-13T18:08:29","slug":"na-cestach-jizni-cechy-zazivaji-rekordni-turistickou-sezonu-v-rustu-navstevnosti-jsou-nejlepsi-v-republice","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=390836","title":{"rendered":"NA CEST\u00c1CH: Ji\u017en\u00ed \u010cechy za\u017e\u00edvaj\u00ed rekordn\u00ed turistickou sezonu. V r\u016fstu n\u00e1v\u0161t\u011bvnosti jsou nejlep\u0161\u00ed v republice"},"content":{"rendered":"
\"\"
N\u00e1m\u011bst\u00ed P\u0159emysla Otakara II. v \u010cesk\u00fdch Bud\u011bjovic\u00edch \/ Foto: JCCR<\/figcaption><\/figure>\n

 <\/p>\n

Ji\u017en\u00ed \u010cechy potvrzuj\u00ed svou pozici jedn\u00e9 z nejvyhled\u00e1van\u011bj\u0161\u00edch turistick\u00fdch destinac\u00ed \u010cesk\u00e9 republiky. Podle aktu\u00e1ln\u00edch dat \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu nav\u0161t\u00edvilo Jiho\u010desk\u00fd kraj ve t\u0159et\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku t\u00e9m\u011b\u0159 860 tis\u00edc ubytovan\u00fdch host\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o 8,7 %. Jde o nejvy\u0161\u0161\u00ed procentu\u00e1ln\u00ed r\u016fst ze v\u0161ech kraj\u016f \u010cesk\u00e9 republiky. Ji\u017en\u00ed \u010cechy se nav\u00edc b\u011bhem letn\u00ed sezony staly druh\u00fdm nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm krajem po Praze.<\/h6>\n

Pozitivn\u00ed trend potvrzuj\u00ed tak\u00e9 v\u00fdsledky za prvn\u00edch dev\u011bt m\u011bs\u00edc\u016f roku 2026. Od ledna do z\u00e1\u0159\u00ed nav\u0161t\u00edvilo Jiho\u010desk\u00fd kraj v\u00edce ne\u017e 1,61 milionu host\u016f, meziro\u010dn\u011b o 7,2 % v\u00edce. Celkov\u00fd po\u010det p\u0159enocov\u00e1n\u00ed p\u0159es\u00e1hl 4,2 milionu, co\u017e znamen\u00e1 n\u00e1r\u016fst o 6,2 %. Tak\u00e9 v tomto ukazateli pat\u0159\u00ed Jiho\u010desk\u00e9mu kraji nejvy\u0161\u0161\u00ed meziro\u010dn\u00ed r\u016fst po\u010dtu host\u016f v cel\u00e9 republice.<\/p>\n

V\u00fdznamn\u011b roste rovn\u011b\u017e z\u00e1jem zahrani\u010dn\u00edch turist\u016f. Za prvn\u00ed t\u0159i \u010dtvrtlet\u00ed p\u0159ijelo do ji\u017en\u00edch \u010cech t\u00e9m\u011b\u0159 476 tis\u00edc zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f, meziro\u010dn\u011b o 7,7 % v\u00edce. Po\u010det jejich p\u0159enocov\u00e1n\u00ed se zv\u00fd\u0161il dokonce o 11 %. Nejv\u00fdznamn\u011bj\u0161\u00edmi zahrani\u010dn\u00edmi trhy z\u016fst\u00e1vaj\u00ed N\u011bmecko, Rakousko a Slovensko, d\u016fle\u017eitou roli v\u0161ak hraj\u00ed tak\u00e9 asijsk\u00e9 zem\u011b, zejm\u00e9na Tchaj-wan, \u010c\u00edna a Ji\u017en\u00ed Korea.<\/p>\n

Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu (JCCR) vn\u00edm\u00e1 pozitivn\u00ed v\u00fdsledky tak\u00e9 jako potvrzen\u00ed dlouhodob\u00e9 strategie zam\u011b\u0159en\u00e9 na spolupr\u00e1ci se zahrani\u010dn\u00edmi cestovn\u00edmi kancel\u00e1\u0159emi a touroper\u00e1tory.<\/p>\n

\u201ePozitivn\u00ed v\u00fdsledky p\u0159i\u010d\u00edt\u00e1me mimo jin\u00e9 systematick\u00e9 spolupr\u00e1ci se zahrani\u010dn\u00edmi partnery. P\u0159esto\u017ee cestovn\u00ed kancel\u00e1\u0159e pl\u00e1nuj\u00ed sv\u00e9 z\u00e1jezdy \u010dasto a\u017e dva roky dop\u0159edu, u\u017e nyn\u00ed vid\u00edme konkr\u00e9tn\u00ed v\u00fdsledky spolupr\u00e1ce s autobusov\u00fdmi cestovn\u00edmi kancel\u00e1\u0159emi z N\u011bmecka, kterou jsme zah\u00e1jili v lo\u0148sk\u00e9m roce. Podle na\u0161ich \u00fadaj\u016f p\u0159ijelo meziro\u010dn\u011b do ji\u017en\u00edch \u010cech p\u0159ibli\u017en\u011b o sto z\u00e1jezdov\u00fdch autobus\u016f v\u00edce. To je pro n\u00e1s jasn\u00fd sign\u00e1l, \u017ee zvolen\u00e1 strategie m\u00e1 smysl a p\u0159in\u00e1\u0161\u00ed v\u00fdsledky,\u201c<\/em> \u0159\u00edk\u00e1 Petr Soukup, \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu.<\/p>\n

JCCR proto pokra\u010duje v aktivn\u00edm oslovov\u00e1n\u00ed zahrani\u010dn\u00edch cestovn\u00edch kancel\u00e1\u0159\u00ed a roz\u0161i\u0159ov\u00e1n\u00ed spolupr\u00e1ce na dal\u0161\u00edch trz\u00edch. Aktu\u00e1ln\u011b prezentuje ji\u017en\u00ed \u010cechy v Polsku na evropsk\u00e9m setk\u00e1n\u00ed americk\u00fdch cestovn\u00edch kancel\u00e1\u0159\u00ed a z\u00e1rove\u0148 usiluje o po\u0159\u00e1d\u00e1n\u00ed t\u00e9to presti\u017en\u00ed akce p\u0159\u00edmo v Jiho\u010desk\u00e9m kraji v roce 2028.<\/p>\n

\u201eNa\u0161\u00edm c\u00edlem je p\u0159iv\u00e9st toto setk\u00e1n\u00ed v roce 2028 do ji\u017en\u00edch \u010cech a p\u0159edstavit n\u00e1\u0161 region p\u0159ibli\u017en\u011b 150 americk\u00fdm cestovn\u00edm kancel\u00e1\u0159\u00edm p\u0159\u00edmo na m\u00edst\u011b. Osobn\u00ed zku\u0161enost s destinac\u00ed je pro rozhodov\u00e1n\u00ed touroper\u00e1tor\u016f z\u00e1sadn\u00ed. Chceme proto nav\u00e1zat na strategii, kter\u00e1 se n\u00e1m ji\u017e osv\u011bd\u010duje, a d\u00e1le posilovat pozici ji\u017en\u00edch \u010cech na mezin\u00e1rodn\u00edm trhu cestovn\u00edho ruchu,\u201c<\/em> dopl\u0148uje Petr Soukup.<\/p>\n

Aktu\u00e1ln\u00ed v\u00fdsledky potvrzuj\u00ed, \u017ee ji\u017en\u00ed \u010cechy dok\u00e1\u017eou oslovovat st\u00e1le v\u00edce dom\u00e1c\u00edch i zahrani\u010dn\u00edch turist\u016f. Rostouc\u00ed n\u00e1v\u0161t\u011bvnost a z\u00e1jem zahrani\u010dn\u00edch cestovn\u00edch kancel\u00e1\u0159\u00ed z\u00e1rove\u0148 vytv\u00e1\u0159ej\u00ed p\u0159\u00edle\u017eitosti pro dal\u0161\u00ed rozvoj cestovn\u00edho ruchu v regionu.<\/p>\n

(tz-jccr)<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Ji\u017en\u00ed <\/p>\n","protected":false},"author":2,"featured_media":390837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[151],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/11\/13\/ram-na-cestach.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390836"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=390836"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390836\/revisions"}],"predecessor-version":[{"id":390838,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390836\/revisions\/390838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/390837"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=390836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=390836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=390836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}