{"id":390757,"date":"2026-11-12T18:54:03","date_gmt":"2026-11-12T17:54:03","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=390757"},"modified":"2026-11-12T18:54:03","modified_gmt":"2026-11-12T17:54:03","slug":"dtest-nevyzadane-telefonaty-kdy-vam-obchodnici-mohou-volat-a-jak-se-branit","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=390757","title":{"rendered":"dTest: Nevy\u017e\u00e1dan\u00e9 telefon\u00e1ty. Kdy v\u00e1m obchodn\u00edci mohou volat a jak se br\u00e1nit?"},"content":{"rendered":"
Zazvon\u00ed telefon a na druh\u00e9m konci se ozve nab\u00eddka v\u00fdhodn\u011bj\u0161\u00edho tarifu, levn\u011bj\u0161\u00ed energie nebo finan\u010dn\u00edch slu\u017eeb. P\u0159esto\u017ee jste o \u017e\u00e1dnou nab\u00eddku ne\u017e\u00e1dali, volaj\u00edc\u00ed zn\u00e1 va\u0161e jm\u00e9no a n\u011bkdy i dal\u0161\u00ed osobn\u00ed \u00fadaje. Kde obchodn\u00edci z\u00edsk\u00e1vaj\u00ed telefonn\u00ed \u010d\u00edsla, kdy v\u00e1s mohou kontaktovat a co d\u011blat, pokud si dal\u0161\u00ed hovory nep\u0159ejete?<\/h6>\n
Zachr\u00e1nilo n\u00e1s opt-in?<\/strong><\/h6>\n

\"\"A\u010dkoliv od \u010dervence 2022 plat\u00ed v \u010cesk\u00e9 republice p\u0159\u00edsn\u011bj\u0161\u00ed pravidla pro marketingov\u00e9 hovory, neznamen\u00e1 to, \u017ee by nevy\u017e\u00e1dan\u00e9 a p\u0159edev\u0161\u00edm neopr\u00e1vn\u011bn\u00e9 nab\u00eddky zcela vymizely. Zat\u00edmco d\u0159\u00edve museli spot\u0159ebitel\u00e9 aktivn\u011b vyj\u00e1d\u0159it, \u017ee si reklamn\u00ed telefon\u00e1ty nep\u0159ej\u00ed, dnes funguje opa\u010dn\u00fd princip, ozna\u010dovan\u00fd jako opt-in. Obchodn\u00edci mohou vyu\u017e\u00edvat ve\u0159ejn\u00e9 \u00fa\u010dastnick\u00e9 seznamy k marketingov\u00fdm hovor\u016fm pouze tehdy, pokud spot\u0159ebitel\u00e9 v\u00fdslovn\u011b uvedli, \u017ee si p\u0159ej\u00ed b\u00fdt t\u00edmto zp\u016fsobem kontaktov\u00e1ni.<\/p>\n

\u201eSpot\u0159ebitel\u00e9, kte\u0159\u00ed maj\u00ed o obchodn\u00ed nab\u00eddky z\u00e1jem, mohou nap\u0159\u00edklad prost\u0159ednictv\u00edm oper\u00e1tora, kter\u00fd tuto mo\u017enost nab\u00edz\u00ed, po\u017e\u00e1dat o za\u0159azen\u00ed do ve\u0159ejn\u00e9ho \u00fa\u010dastnick\u00e9ho seznamu. Vedle souhlasu se zve\u0159ejn\u011bn\u00edm sv\u00fdch \u00fadaj\u016f mus\u00ed samostatn\u011b tak\u00e9 souhlasit s kontaktov\u00e1n\u00edm za \u00fa\u010delem marketingov\u00fdch nab\u00eddek,\u201c <\/em>vysv\u011btluje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. \u201eTi, kte\u0159\u00ed o reklamn\u00ed hovory nestoj\u00ed, naopak nemusej\u00ed podnikat \u017e\u00e1dn\u00e9 kroky,\u201c <\/em>dopl\u0148uje. To v\u0161ak neznamen\u00e1, \u017ee spot\u0159ebitel\u00e9 nemohou obdr\u017eet reklamn\u00ed hovor i bez takov\u00e9ho souhlasu. Za ur\u010dit\u00fdch okolnost\u00ed je toti\u017e obchodn\u00edci mohou kontaktovat tak\u00e9 na z\u00e1klad\u011b jin\u00e9ho pr\u00e1vn\u00edho d\u016fvodu.<\/p>\n

Kdy mohou obchodn\u00edci volat i bez souhlasu?<\/strong><\/h6>\n

Dal\u0161\u00ed mo\u017enost\u00ed je, \u017ee spot\u0159ebitel obchodn\u00edkovi sv\u00e9 telefonn\u00ed \u010d\u00edslo poskytl s\u00e1m, nap\u0159\u00edklad p\u0159i n\u00e1kupu nebo uzav\u0159en\u00ed smlouvy. Obchodn\u00edk jej pak m\u016f\u017ee kontaktovat i s dal\u0161\u00ed nab\u00eddkou, ani\u017e by k tomu pot\u0159eboval jeho v\u00fdslovn\u00fd souhlas. V t\u011bchto p\u0159\u00edpadech je d\u016fle\u017eit\u00e9 tak\u00e9 to, zda spot\u0159ebitel m\u016f\u017ee podobnou nab\u00eddku rozumn\u011b o\u010dek\u00e1vat.<\/p>\n

\u201ePokud si spot\u0159ebitel nap\u0159\u00edklad pravideln\u011b objedn\u00e1v\u00e1 krmivo pro psa, m\u016f\u017ee b\u00fdt telefonick\u00e1 nab\u00eddka dal\u0161\u00edho krmiva p\u0159im\u011b\u0159en\u00e1. Naopak pokud si jednor\u00e1zov\u011b koupil knihu, nem\u016f\u017ee obchodn\u00edk automaticky p\u0159edpokl\u00e1dat, \u017ee spot\u0159ebitel souhlas\u00ed s\u00a0telefonick\u00fdmi nab\u00eddkami poji\u0161t\u011bn\u00ed nebo jin\u00fdch nesouvisej\u00edc\u00edch slu\u017eeb,\u201c <\/em>osv\u011btluje Hek\u0161ov\u00e1.<\/p>\n

S marketingov\u00fdmi hovory mohou spot\u0159ebitel\u00e9 tak\u00e9 souhlasit p\u0159i registraci do internetov\u00e9ho obchodu nebo \u00fa\u010dasti v sout\u011b\u017ei. Takov\u00fd souhlas se obvykle ud\u011bluje za\u0161krtnut\u00edm samostatn\u00e9ho pol\u00ed\u010dka. Mus\u00ed b\u00fdt dobrovoln\u00fd a mus\u00ed z n\u011bj b\u00fdt jasn\u00e9, kdo spot\u0159ebitele m\u016f\u017ee kontaktovat a za jak\u00fdm \u00fa\u010delem. Nesm\u00ed b\u00fdt skryt\u00fd v obchodn\u00edch podm\u00ednk\u00e1ch ani ud\u011blen\u00fd prost\u0159ednictv\u00edm p\u0159edem za\u0161krtnut\u00e9ho pol\u00ed\u010dka.<\/p>\n

Jak se br\u00e1nit?<\/strong><\/h6>\n

Pokud spot\u0159ebitel o nab\u00eddku nem\u00e1 z\u00e1jem, nemus\u00ed sv\u00e9 rozhodnut\u00ed nijak zd\u016fvod\u0148ovat. Sta\u010d\u00ed jasn\u011b sd\u011blit, \u017ee si dal\u0161\u00ed marketingov\u00e9 hovory nep\u0159eje. Pro jistotu je vhodn\u00e9 z\u00e1rove\u0148 odvolat p\u0159\u00edpadn\u00fd d\u0159\u00edve ud\u011blen\u00fd souhlas a vzn\u00e9st n\u00e1mitku proti vyu\u017e\u00edv\u00e1n\u00ed telefonn\u00edho \u010d\u00edsla pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu. T\u00edm spot\u0159ebitel pokryje ob\u011b situace, kdy jej obchodn\u00edk kontaktuje na z\u00e1klad\u011b souhlasu nebo opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu, ani\u017e by musel zji\u0161\u0165ovat, kter\u00fd z t\u011bchto pr\u00e1vn\u00edch d\u016fvod\u016f obchodn\u00edk vyu\u017e\u00edv\u00e1.<\/p>\n

\u201ePokud se spot\u0159ebitel domn\u00edv\u00e1, \u017ee jej obchodn\u00edk kontaktuje neopr\u00e1vn\u011bn\u011b, je vhodn\u00e9 se nejprve zeptat, odkud z\u00edskal jeho telefonn\u00ed \u010d\u00edslo a na jak\u00e9m z\u00e1klad\u011b jej vyu\u017e\u00edv\u00e1,\u201c <\/em>rad\u00ed Eduarda Hek\u0161ov\u00e1.<\/p>\n

V p\u0159\u00edpad\u011b pochybnost\u00ed o opr\u00e1vn\u011bnosti takov\u00e9ho telefon\u00e1tu se spot\u0159ebitel m\u016f\u017ee obr\u00e1tit na p\u0159\u00edslu\u0161n\u00fd dozorov\u00fd \u00fa\u0159ad. \u010cesk\u00fd telekomunika\u010dn\u00ed \u00fa\u0159ad (\u010cT\u00da) \u0159e\u0161\u00ed p\u0159edev\u0161\u00edm poru\u0161ov\u00e1n\u00ed pravidel pro nevy\u017e\u00e1dan\u00e9 marketingov\u00e9 hovory podle z\u00e1kona o elektronick\u00fdch komunikac\u00edch, nap\u0159\u00edklad pokud obchodn\u00edk vol\u00e1 na n\u00e1hodn\u011b vybran\u00e1 telefonn\u00ed \u010d\u00edsla bez pot\u0159ebn\u00e9ho souhlasu. \u00da\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f (\u00daOO\u00da) se naopak zab\u00fdv\u00e1 t\u00edm, zda obchodn\u00edk opr\u00e1vn\u011bn\u011b z\u00edskal a vyu\u017e\u00edv\u00e1 osobn\u00ed \u00fadaje spot\u0159ebitele. Obr\u00e1tit se na n\u011bj lze nap\u0159\u00edklad tehdy, pokud spole\u010dnost pokra\u010duje v marketingov\u00fdch hovorech i pot\u00e9, co spot\u0159ebitel odvolal souhlas nebo vznesl n\u00e1mitku proti p\u0159\u00edm\u00e9mu marketingu.<\/p>\n

Jak nevy\u017e\u00e1dan\u00fdm hovor\u016fm p\u0159edch\u00e1zet?<\/strong><\/h6>\n

P\u0159i registraci do internetov\u00fdch obchod\u016f, uzav\u00edr\u00e1n\u00ed smluv \u010di \u00fa\u010dasti v sout\u011b\u017e\u00edch by spot\u0159ebitel\u00e9 m\u011bli v\u011bnovat pozornost tomu, zda sou\u010dasn\u011b neud\u011bluj\u00ed souhlas s marketingov\u00fdm kontaktov\u00e1n\u00edm. Je vhodn\u00e9 kontrolovat zejm\u00e9na p\u0159edem p\u0159ipraven\u00e9 formul\u00e1\u0159e a informace o p\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f dal\u0161\u00edm spole\u010dnostem.<\/p>\n

\u201ePokud spot\u0159ebitel obdr\u017e\u00ed nevy\u017e\u00e1dan\u00fd hovor, nem\u011bl by nezn\u00e1m\u00e9mu volaj\u00edc\u00edmu sd\u011blovat dal\u0161\u00ed osobn\u00ed \u00fadaje ani potvrzovat citliv\u00e9 informace. Pomoci m\u016f\u017ee tak\u00e9 blokov\u00e1n\u00ed konkr\u00e9tn\u00edch telefonn\u00edch \u010d\u00edsel. To sice nezabr\u00e1n\u00ed v\u0161em marketingov\u00fdm telefon\u00e1t\u016fm, ale m\u016f\u017ee omezit opakovan\u00e9 obt\u011b\u017eov\u00e1n\u00ed ze stejn\u00e9ho \u010d\u00edsla,\u201c <\/em>uzav\u00edr\u00e1 Hek\u0161ov\u00e1 z\u00a0dTestu.<\/p>\n

 <\/p>\n

    \n
  • dTest, o.p.s.,<\/strong> je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n
  • Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n

    dTest<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Zazvon\u00ed telefon <\/p>\n","protected":false},"author":2,"featured_media":390758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/11\/12\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390757"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=390757"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390757\/revisions"}],"predecessor-version":[{"id":390759,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390757\/revisions\/390759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/390758"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=390757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=390757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=390757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}