{"id":390072,"date":"2026-11-03T14:13:04","date_gmt":"2026-11-03T13:13:04","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=390072"},"modified":"2026-11-03T14:13:04","modified_gmt":"2026-11-03T13:13:04","slug":"dtest-cerny-patek-aneb-nenechte-se-opit-rohlikem","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=390072","title":{"rendered":"dTest: \u010cern\u00fd p\u00e1tek aneb Nenechte se op\u00edt rohl\u00edkem"},"content":{"rendered":"
P\u0159esto\u017ee je \u010dern\u00e1 barva \u010dasto spojena s\u00a0negativn\u00edmi emocemi, u \u010cern\u00e9ho p\u00e1tku, kter\u00fd letos p\u0159ipad\u00e1 na 27. listopadu, to zpravidla neplat\u00ed. Pr\u00e1v\u011b naopak. Spot\u0159ebitel\u00e9 se t\u011b\u0161\u00ed na obrovsk\u00e9 slevy, prod\u00e1vaj\u00edc\u00ed zase na vysok\u00e9 tr\u017eby, a tak jsou v\u0161ichni spokojen\u00ed. Nebo tomu tak nen\u00ed? Bohu\u017eel ne v\u017edy jsou slevy opravdu takov\u00e9, jak se prezentuj\u00ed. Jak v\u0161ak p\u0159edej\u00edt nev\u00fdhodn\u00e9mu n\u00e1kupu?<\/h6>\n
O\u010di na stopk\u00e1ch<\/strong><\/h6>\n

\"\"B\u011bhem \u010cern\u00e9ho p\u00e1tku, ve sv\u011bt\u011b zn\u00e1m\u00e9ho pod anglick\u00fdm pojmem Black Friday, se na n\u00e1s slevy val\u00ed ze v\u0161ech stran, a\u0165 u\u017e v\u00a0kamenn\u00fdch prodejn\u00e1ch, nebo na e-shopu. Jedn\u00e1 se v\u0161ak skute\u010dn\u011b o slevy, nebo si s\u00a0n\u00e1mi prodejci jen hraj\u00ed?<\/p>\n

\u201eProd\u00e1vaj\u00edc\u00ed musej\u00ed v\u00a0sou\u010dasnosti u slev zpravidla uv\u00e1d\u011bt i nejni\u017e\u0161\u00ed cenu, za kterou zbo\u017e\u00ed nab\u00edzeli v\u00a0posledn\u00edch 30 dnech p\u0159ed poskytnut\u00edm slevy. Tato informace by m\u011bla b\u00fdt jasn\u011b viditeln\u00e1 na cenovce,\u201c <\/em>\u0159\u00edk\u00e1 Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. V\u00a0p\u0159\u00edpad\u011b, \u017ee je prod\u00e1vaj\u00edc\u00ed poctiv\u00fd, jedn\u00e1 se o dobrou p\u0159\u00edle\u017eitost, jak posoudit, jestli je cena v\u00fdhodn\u00e1.<\/p>\n

\u201eM\u016f\u017ee se v\u0161ak st\u00e1t, \u017ee prod\u00e1vaj\u00edc\u00ed cenu zv\u00fd\u0161\u00ed a n\u00e1sledn\u011b z\u00a0n\u00ed bude po\u010d\u00edtat slevu. Pokud bude takto cena zv\u00fd\u0161ena po dobu uveden\u00fdch 30 dn\u016f, jedn\u00e1 prod\u00e1vaj\u00edc\u00ed v\u00a0souladu se z\u00e1konem,\u201c<\/em> up\u0159es\u0148uje Hek\u0161ov\u00e1. D\u00e1 se n\u011bjak takov\u00e9 jedn\u00e1n\u00ed odhalit, abychom na n\u011bj nenalet\u011bli? Ano, \u0159e\u0161en\u00edm je dlouhodob\u011bj\u0161\u00ed sledov\u00e1n\u00ed ceny produktu, o kter\u00fd stoj\u00edme. Zejm\u00e9na u dra\u017e\u0161\u00edch produkt\u016f se tato taktika vyplat\u00ed. Snadn\u011bji tak posoud\u00edme, zda je sleva skute\u010dn\u011b v\u00fdhodn\u00e1, a zjist\u00edme, \u017ee i relativn\u011b n\u00edzk\u00e1 sleva okolo 10 % m\u016f\u017ee znamenat nejni\u017e\u0161\u00ed cenu, za kterou lze produkt koupit.<\/p>\n

\u010cern\u00fd p\u00e1tek pln\u00fd barev<\/strong><\/h6>\n

Navzdory sv\u00e9mu n\u00e1zvu hraje \u010cern\u00fd p\u00e1tek u mnoha prodejc\u016f v\u00fdrazn\u00fdmi barvami. \u017dlut\u00e1 na jednom m\u00edst\u011b, \u010derven\u00e1 na dal\u0161\u00edm a v\u0161ude z\u00e1\u0159iv\u00e9 neony. To v\u0161e n\u00e1s m\u016f\u017ee nal\u00e1kat do prodejny, kde n\u00e1sledn\u011b utrat\u00edme sv\u00e9 pen\u00edze. \u201eBarevn\u00e9 cenovky pro n\u00e1s vnit\u0159n\u011b zna\u010d\u00ed n\u011bco, co bychom nem\u011bli p\u0159ehl\u00e9dnout, a pokud je cenovka ozna\u010dena nap\u0159\u00edklad barevn\u00fdm r\u00e1me\u010dkem, m\u016f\u017eeme se domn\u00edvat, \u017ee je cena obzvl\u00e1\u0161t\u011b v\u00fdhodn\u00e1,\u201c<\/em> varuje Hek\u0161ov\u00e1. V\u00a0kamenn\u00fdch prodejn\u00e1ch m\u00e1me men\u0161\u00ed tendenci porovn\u00e1vat ceny zbo\u017e\u00ed ne\u017e p\u0159i n\u00e1kupu na internetu, a sn\u00e1ze se tak chyt\u00edme do pasti.<\/p>\n

\u010cern\u00fd p\u00e1tek s\u00a0temn\u00fdmi vzory<\/strong><\/h6>\n

Naopak temn\u00e9 vzory na e-shopech jsou n\u011bco, co s\u00a0\u010cern\u00fdm p\u00e1tkem lad\u00ed u\u017e samotn\u00fdm n\u00e1zvem. P\u0159esto\u017ee mezi temn\u00e9 vzory (anglicky dark patterns) lze za\u0159adit i zm\u00edn\u011bn\u00e9 l\u00e1kav\u00e9 barvy, nejedn\u00e1 se zdaleka o jedin\u00fd zp\u016fsob, jak spot\u0159ebitele p\u0159iv\u00e1bit. C\u00edlem t\u011bchto vzor\u016f, se kter\u00fdmi se lze setkat prakticky v\u0161ude v\u00a0online prost\u0159ed\u00ed, je u\u017eivatele zm\u00e1st \u010di zmanipulovat, aby u\u010dinil rozhodnut\u00ed, kter\u00e9 provozovateli str\u00e1nek vyhovuje.<\/p>\n

\u201eU e-shop\u016f je takov\u00e9 rozhodnut\u00ed logicky zpravidla spojeno s\u00a0n\u00e1kupem zbo\u017e\u00ed. M\u016f\u017eeme se tak setkat nap\u0159\u00edklad s\u00a0odpo\u010dty, kter\u00e9 ukazuj\u00ed, kolik \u010dasu zb\u00fdv\u00e1 do ukon\u010den\u00ed slev, informac\u00ed o tom, kolik u\u017eivatel\u016f si prohl\u00ed\u017e\u00ed dan\u00fd produkt nebo jej rovnou zakoupilo,\u201c <\/em>uv\u00e1d\u00ed Hek\u0161ov\u00e1. I kdy\u017e jsou tyto informace pravdiv\u00e9, st\u00e1le jde o ur\u010dit\u00fd n\u00e1tlak na spot\u0159ebitele, kter\u00fd m\u016f\u017ee podstatn\u011b ovlivnit jeho\u00a0rozhodov\u00e1n\u00ed. Pokud v\u0161ak \u00fadaje odpov\u00eddaj\u00ed skute\u010dnosti, jedn\u00e1n\u00ed podnikatele je zpravidla v\u00a0souladu se z\u00e1konem. Mnohem z\u00e1va\u017en\u011bj\u0161\u00ed je, \u017ee pochybn\u00e9 \u010di p\u0159\u00edmo podvodn\u00e9 e-shopy tyto ukazatele zneu\u017e\u00edvaj\u00ed a zobrazovan\u00e9 \u00fadaje si jednodu\u0161e vym\u00fd\u0161lej\u00ed. \u010casova\u010de se tak po dob\u011bhnut\u00ed odpo\u010dtu \u010di p\u0159i aktualizaci str\u00e1nky obnov\u00ed a z\u00e1kazn\u00edky \u201epo\u010d\u00edt\u00e1\u201c gener\u00e1tor n\u00e1hodn\u00fdch \u010d\u00edsel.<\/p>\n

Po p\u00e1tku p\u0159ijde pond\u011bl\u00ed<\/strong><\/h6>\n

Pro\u0161vihli jste tuto skv\u011blou celodenn\u00ed akci, kter\u00e1 trvala n\u011bkde i m\u011bs\u00edc? Nezoufejte, sta\u010d\u00ed p\u0159e\u017e\u00edt v\u00edkend a hned v\u00a0pond\u011bl\u00ed, letos tedy 30. listopadu, p\u0159ich\u00e1z\u00ed Kyberpond\u011bl\u00ed, jeho\u017e c\u00edlem je podpo\u0159it internetov\u00fd prodej. Oproti Black Friday, kter\u00fd se t\u00fdk\u00e1 i kamenn\u00fdch prodejen, m\u00e1 sice men\u0161\u00ed dosah, mnoho e-shop\u016f v\u0161ak nab\u00edz\u00ed v\u00a0tento den dal\u0161\u00ed slevy. A co kdy\u017e nestihnete ani Cyber Monday? Pak m\u016f\u017eete vyu\u017e\u00edt v\u00e1no\u010dn\u00edch slev, kter\u00e9 touto dobou s\u00a0nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed za\u010dne nab\u00edzet v\u011bt\u0161ina obchodn\u00edch \u0159et\u011bzc\u016f i e-shop\u016f.<\/p>\n

 <\/p>\n

    \n
  • dTest, o.p.s.<\/strong>, je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n
  • Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n

    dTest<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    P\u0159esto\u017ee je <\/p>\n","protected":false},"author":2,"featured_media":390073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/11\/03\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390072"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=390072"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390072\/revisions"}],"predecessor-version":[{"id":390074,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/390072\/revisions\/390074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/390073"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=390072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=390072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=390072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}