{"id":388983,"date":"2026-10-20T09:28:17","date_gmt":"2026-10-20T08:28:17","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=388983"},"modified":"2026-10-20T09:28:17","modified_gmt":"2026-10-20T08:28:17","slug":"dtest-kdyz-vas-obsah-trenuje-umelou-inteligenci","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=388983","title":{"rendered":"dTest: Kdy\u017e v\u00e1\u0161 obsah tr\u00e9nuje um\u011blou inteligenci"},"content":{"rendered":"
Digit\u00e1ln\u00ed platformy si ve smluvn\u00edch podm\u00ednk\u00e1ch st\u00e1le \u010dast\u011bji vyhrazuj\u00ed pr\u00e1vo pou\u017e\u00edvat u\u017eivatelsk\u00fd obsah k v\u00fdvoji um\u011bl\u00e9 inteligence. Aktualizovan\u00e9 podm\u00ednky p\u0159itom \u0159ada lid\u00ed odklikne, ani\u017e by se se zm\u011bnami bl\u00ed\u017ee sezn\u00e1mila. Co tr\u00e9nov\u00e1n\u00ed um\u011bl\u00e9 inteligence pomoc\u00ed u\u017eivatelsk\u00e9ho obsahu znamen\u00e1, kde le\u017e\u00ed jeho pr\u00e1vn\u00ed hranice a kdy by m\u011bli u\u017eivatel\u00e9 zpozorn\u011bt?<\/h6>\n
Jak\u00e1 pr\u00e1va z\u00edsk\u00e1v\u00e1 platforma k va\u0161emu obsahu?<\/strong><\/h6>\n

\"\"Nahr\u00e1v\u00e1n\u00ed fotografi\u00ed prod\u00e1van\u00e9ho oble\u010den\u00ed na online tr\u017ei\u0161t\u011b, zve\u0159ej\u0148ov\u00e1n\u00ed vide\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch nebo psan\u00ed u\u017eivatelsk\u00fdch recenz\u00ed je dnes b\u011b\u017enou sou\u010d\u00e1st\u00ed digit\u00e1ln\u00edch slu\u017eeb, kter\u00e9 vyu\u017e\u00edv\u00e1 v\u011bt\u0161ina z\u00a0n\u00e1s. Potvrzen\u00edm obchodn\u00edch podm\u00ednek v\u0161ak platform\u011b nemus\u00edte umo\u017enit pouze zobrazen\u00ed tohoto obsahu ostatn\u00edm u\u017eivatel\u016fm. M\u016f\u017eete j\u00ed z\u00e1rove\u0148 ud\u011blit rozs\u00e1hlou licenci k jeho dal\u0161\u00edmu vyu\u017eit\u00ed, nap\u0159\u00edklad v tomto zn\u011bn\u00ed: \u201ePotvrzen\u00edm obchodn\u00edch podm\u00ednek n\u00e1m ud\u011blujete celosv\u011btovou, nev\u00fdhradn\u00ed, bezplatnou a p\u0159evoditelnou licenci s pr\u00e1vem ud\u011blit podlicenci k pou\u017e\u00edv\u00e1n\u00ed, kop\u00edrov\u00e1n\u00ed, upravov\u00e1n\u00ed, \u0161\u00ed\u0159en\u00ed nebo vytv\u00e1\u0159en\u00ed odvozen\u00fdch d\u011bl z va\u0161eho obsahu a pro v\u00fdvoj a zlep\u0161ov\u00e1n\u00ed um\u011bl\u00e9 inteligence.\u201c<\/em><\/p>\n

Ur\u010dit\u00e1 licence je pro fungov\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed, online tr\u017ei\u0161\u0165 a dal\u0161\u00edch digit\u00e1ln\u00edch slu\u017eeb zpravidla nezbytn\u00e1. Platforma pot\u0159ebuje opr\u00e1vn\u011bn\u00ed obsah ulo\u017eit, zobrazit ostatn\u00edm u\u017eivatel\u016fm nebo jej technicky p\u0159izp\u016fsobit r\u016fzn\u00fdm za\u0159\u00edzen\u00edm. Ustanoven\u00ed umo\u017e\u0148uj\u00edc\u00ed vyu\u017e\u00edt u\u017eivatelsk\u00fd obsah tak\u00e9 pro v\u00fdvoj a zlep\u0161ov\u00e1n\u00ed model\u016f um\u011bl\u00e9 inteligence se v\u0161ak ve smluvn\u00edch podm\u00ednk\u00e1ch za\u010dala ve v\u011bt\u0161\u00ed m\u00ed\u0159e objevovat a\u017e v posledn\u00edch letech. \u201eTakov\u00e9 vyu\u017eit\u00ed ji\u017e m\u016f\u017ee v\u00fdrazn\u011b p\u0159esahovat to, co si u\u017eivatel p\u0159i nahr\u00e1n\u00ed fotografie, videa nebo textu pod b\u011b\u017en\u00fdm fungov\u00e1n\u00edm slu\u017eby p\u0159edstav\u00ed,\u201c <\/em>komentuje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

Vyu\u017eit\u00ed obsahu k tr\u00e9nov\u00e1n\u00ed AI nemus\u00ed b\u00fdt samo o sob\u011b \u0161kodliv\u00e9. Modely mohou zlep\u0161ovat vyhled\u00e1v\u00e1n\u00ed, p\u0159eklady, doporu\u010dov\u00e1n\u00ed relevantn\u00edho obsahu, automatick\u00e9 titulky nebo odhalov\u00e1n\u00ed podvod\u016f a nez\u00e1konn\u00fdch p\u0159\u00edsp\u011bvk\u016f. Platforma by v\u0161ak m\u011bla srozumiteln\u011b vysv\u011btlit, kter\u00e9 druhy obsahu pou\u017e\u00edv\u00e1 a zda se jedn\u00e1 pouze o zlep\u0161en\u00ed konkr\u00e9tn\u00ed slu\u017eby. Obecn\u00e9 formulace o v\u00fdvoji um\u011bl\u00e9 inteligence nebo zdokonalov\u00e1n\u00ed produkt\u016f mohou zahrnovat podstatn\u011b \u0161ir\u0161\u00ed okruh budouc\u00edch vyu\u017eit\u00ed, kter\u00e1 u\u017eivatel p\u0159i zve\u0159ejn\u011bn\u00ed obsahu nep\u0159edpokl\u00e1dal a kter\u00e1 tak nejsou pro dan\u00fd vztah p\u0159im\u011b\u0159en\u00e9. Probl\u00e9m tedy nen\u00ed licence samotn\u00e1, ale jej\u00ed \u0161\u00ed\u0159e a nejednozna\u010dnost.<\/p>\n

\u010cemu v\u011bnovat pozornost?<\/strong><\/h6>\n

Nejv\u011bt\u0161\u00ed opatrnost je nam\u00edst\u011b u slu\u017eeb, do kter\u00fdch u\u017eivatel\u00e9 vkl\u00e1daj\u00ed fotografie obli\u010dej\u016f, nahr\u00e1vky hlasu, zdravotn\u00ed \u00fadaje, soukrom\u00e9 zpr\u00e1vy \u010di pracovn\u00ed dokumenty. \u201eRizikem m\u016f\u017ee b\u00fdt nap\u0159\u00edklad vytv\u00e1\u0159en\u00ed podrobn\u00fdch profil\u016f u\u017eivatel\u016f z\u00a0t\u011bchto fotografi\u00ed, zpr\u00e1v \u010di dokument\u016f nebo odvozov\u00e1n\u00ed citliv\u00fdch informac\u00ed z jejich obsahu,\u201c<\/em> upozor\u0148uje Hek\u0161ov\u00e1. Chybn\u011b \u010di nevyv\u00e1\u017een\u011b natr\u00e9novan\u00fd model m\u016f\u017ee rovn\u011b\u017e n\u011bkter\u00e9 osoby znev\u00fdhod\u0148ovat, nespr\u00e1vn\u011b ozna\u010dovat jejich obsah za z\u00e1vadn\u00fd nebo o nich vytv\u00e1\u0159et nep\u0159esn\u00e9 z\u00e1v\u011bry. Rizikem je tak\u00e9 to, \u017ee odstran\u011bn\u00ed p\u0159\u00edsp\u011bvku nebo zru\u0161en\u00ed u\u017eivatelsk\u00e9ho \u00fa\u010dtu nemus\u00ed automaticky znamenat odstran\u011bn\u00ed obsahu z\u00a0dat, kter\u00e1 jsou k\u00a0tr\u00e9nov\u00e1n\u00ed AI poskytnuta.<\/p>\n

Podm\u00ednky by proto m\u011bly srozumiteln\u011b uv\u00e1d\u011bt, k jak\u00e9mu konkr\u00e9tn\u00edmu \u00fa\u010delu bude um\u011bl\u00e1 inteligence tr\u00e9nov\u00e1na a jak\u00fd obsah k tomu platforma pou\u017eije. U\u017eivatel by se v\u00a0nejlep\u0161\u00edm mo\u017en\u00e9m p\u0159\u00edpad\u011b m\u011bl rovn\u011b\u017e dozv\u011bd\u011bt, zda platforma vyv\u00edj\u00ed vlastn\u00ed model nebo vyu\u017e\u00edv\u00e1 model extern\u00edho dodavatele, komu mohou b\u00fdt data p\u0159ed\u00e1na a jak dlouho budou tr\u00e9novac\u00ed podklady uchov\u00e1v\u00e1ny.<\/p>\n

A co ochrana osobn\u00edch \u00fadaj\u016f?<\/strong><\/h6>\n

P\u0159edstavte si, \u017ee na online platformu nahrajete fotografii bundy, kterou chcete prodat, a na sn\u00edmku jste z\u00e1rove\u0148 zachyceni vy. Ve smluvn\u00edch podm\u00ednk\u00e1ch se m\u016f\u017eete do\u010d\u00edst, \u017ee platform\u011b ud\u011blujete licenci k pou\u017eit\u00ed fotografie, nap\u0159\u00edklad k jej\u00edmu ulo\u017een\u00ed, zobrazen\u00ed ostatn\u00edm u\u017eivatel\u016fm nebo tr\u00e9nov\u00e1n\u00ed syst\u00e9mu, kter\u00fd rozpozn\u00e1v\u00e1 druh a barvu nab\u00edzen\u00e9ho oble\u010den\u00ed. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f by naproti tomu m\u011bly vysv\u011btlit, jak platforma nakl\u00e1d\u00e1 s informacemi vztahuj\u00edc\u00edmi se p\u0159\u00edmo k v\u00e1m, zda fotografii analyzuje, jak\u00e9 \u00fadaje z n\u00ed z\u00edsk\u00e1v\u00e1, za jak\u00fdm \u00fa\u010delem a na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b je zpracov\u00e1v\u00e1, jak dlouho je uchov\u00e1v\u00e1 a komu je p\u0159ed\u00e1v\u00e1.<\/p>\n

\u201eP\u0159ijet\u00ed licence k fotografii samo o sob\u011b neznamen\u00e1, \u017ee platforma m\u016f\u017ee bez omezen\u00ed analyzovat obli\u010dej zachycen\u00e9 osoby nebo z n\u011bj odvozovat jej\u00ed v\u011bk, zdravotn\u00ed stav \u010di jin\u00e9 osobn\u00ed charakteristiky. P\u0159i pohybu na platform\u00e1ch je proto vhodn\u00e9 ne\u010d\u00edst pouze ustanoven\u00ed o licenci ve smluvn\u00edch podm\u00ednk\u00e1ch, ale nahl\u00e9dnout tak\u00e9 do z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f,\u201c <\/em>rad\u00ed d\u00e1l Hek\u0161ov\u00e1.<\/p>\n

Pochybil i Zoom<\/strong><\/h6>\n

Rizika p\u0159\u00edli\u0161 \u0161iroce formulovan\u00e9 licence uk\u00e1zal v roce 2023 p\u0159\u00edpad komunika\u010dn\u00ed platformy Zoom. Jej\u00ed podm\u00ednky umo\u017e\u0148ovaly vyu\u017e\u00edvat z\u00e1kaznick\u00fd obsah tak\u00e9 pro \u00fa\u010dely strojov\u00e9ho u\u010den\u00ed a um\u011bl\u00e9 inteligence, p\u0159i\u010dem\u017e spole\u010dnost uv\u00e1d\u011bla, \u017ee zvukov\u00e9, obrazov\u00e9 a chatov\u00e9 z\u00e1znamy nepou\u017eije bez souhlasu z\u00e1kazn\u00edka. Nebylo v\u0161ak jasn\u00e9, kdo a jak m\u00e1 takov\u00fd souhlas ud\u011blit a zda o vyu\u017eit\u00ed obsahu m\u016f\u017ee rozhodnout vlastn\u00edk \u00fa\u010dtu za v\u0161echny \u00fa\u010dastn\u00edky hovoru. Potenci\u00e1ln\u011b p\u0159itom mohlo j\u00edt o nahr\u00e1vky hlasu a obli\u010deje, soukrom\u00e9 rozhovory nebo pracovn\u00ed dokumenty. Po kritice Zoom podm\u00ednky zm\u011bnil a v\u00fdslovn\u011b uvedl, \u017ee zvuk, video, chat, sd\u00edlen\u00e9 obrazovky, p\u0159\u00edlohy ani dal\u0161\u00ed komunika\u010dn\u00ed obsah z\u00e1kazn\u00edk\u016f k tr\u00e9nov\u00e1n\u00ed sv\u00fdch ani ciz\u00edch model\u016f um\u011bl\u00e9 inteligence nepou\u017e\u00edv\u00e1. P\u0159\u00edpad ukazuje, \u017ee obecn\u00fd odkaz na souhlas nebo v\u00fdvoj AI nesta\u010d\u00ed. Podm\u00ednky by m\u011bly p\u0159esn\u011b ur\u010dit, jak\u00fd obsah m\u016f\u017ee b\u00fdt pou\u017eit, k jak\u00e9mu \u00fa\u010delu a kdo o jeho vyu\u017eit\u00ed rozhoduje.<\/p>\n

 <\/p>\n

    \n
  • dTest, o.p.s.,<\/strong> je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n
  • Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n

    dTest<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Digit\u00e1ln\u00ed platformy <\/p>\n","protected":false},"author":2,"featured_media":388984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/10\/20\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/388983"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=388983"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/388983\/revisions"}],"predecessor-version":[{"id":388985,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/388983\/revisions\/388985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/388984"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=388983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=388983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=388983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}