{"id":386826,"date":"2026-09-25T10:55:19","date_gmt":"2026-09-25T09:55:19","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=386826"},"modified":"2026-09-25T10:55:19","modified_gmt":"2026-09-25T09:55:19","slug":"cvvm-nakupni-zvyklosti-ceskych-domacnosti-potraviny-2026","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=386826","title":{"rendered":"CVVM: N\u00e1kupn\u00ed zvyklosti \u010desk\u00fdch dom\u00e1cnost\u00ed \u2013 Potraviny 2026"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-313201 size-full\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/cvvm.jpg\" alt=\"\" width=\"586\" height=\"146\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/cvvm.jpg 586w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/cvvm-300x75.jpg 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"f2c-article-perex\">\n<h6>Ve v\u00fdzkumu Potraviny 2026 CVVM SO\u00da AV \u010cR zji\u0161\u0165ovalo u\u017e pon\u011bkolik\u00e1t\u00e9 v \u0159ad\u011b n\u00e1zory a postoje \u010desk\u00e9 ve\u0159ejnosti k\u00a0nakupov\u00e1n\u00ed potravin. V\u00a0t\u00e9to zpr\u00e1v\u011b p\u0159edstavujeme, jak \u010dasto a v\u00a0jak\u00fdch typech obchod\u016f \u010desk\u00e9 dom\u00e1cnosti nakupuj\u00ed potraviny.<\/h6>\n<\/div>\n<div class=\"f2cprintmessages fulltext\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-386827\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/25\/graf-cvvm-252x300.png\" alt=\"\" width=\"500\" height=\"596\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/25\/graf-cvvm-252x300.png 252w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/25\/graf-cvvm-859x1024.png 859w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/25\/graf-cvvm-768x915.png 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/25\/graf-cvvm-300x357.png 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/25\/graf-cvvm-405x483.png 405w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/25\/graf-cvvm.png 1149w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>Nej\u010dast\u011bji chod\u00ed \u010ce\u0161i nakupovat potraviny n\u011bkolikr\u00e1t t\u00fddn\u011b, tuto frekvenci uv\u00e1d\u011bj\u00ed p\u0159ibli\u017en\u011b dv\u011b t\u0159etiny (65 %) dot\u00e1zan\u00fdch. Dal\u0161\u00edch 11 % nakupuje ka\u017ed\u00fd den, celkem tak v\u00edce ne\u017e t\u0159i \u010dtvrtiny (76 %) lid\u00ed nakupuj\u00ed potraviny n\u011bkolikr\u00e1t do t\u00fddne nebo \u010dast\u011bji.<\/p>\n<p>Nejvyu\u017e\u00edvan\u011bj\u0161\u00edmi m\u00edsty n\u00e1kupu z\u016fst\u00e1vaj\u00ed hypermarkety a supermarkety, kde alespo\u0148 ob\u010das nakupuje 98 % dot\u00e1zan\u00fdch, n\u00e1sledovan\u00e9 men\u0161\u00edmi obchody (91 %) a specializovan\u00fdmi prodejnami, jako jsou \u0159eznictv\u00ed nebo peka\u0159stv\u00ed (82 %).<\/p>\n<p>Online n\u00e1kup potravin vyu\u017e\u00edv\u00e1 alespo\u0148 ob\u010das necel\u00e1 \u010dtvrtina (22 %) lid\u00ed.<\/p>\n<p>N\u00e1kupn\u00ed zvyklosti se li\u0161\u00ed tak\u00e9 podle v\u011bku a pohlav\u00ed. \u017deny \u010dast\u011bji pravideln\u011b nakupuj\u00ed v men\u0161\u00edch obchodech a \u010dast\u011bji vyu\u017e\u00edvaj\u00ed tak\u00e9 farm\u00e1\u0159sk\u00e9 obchody, zat\u00edmco online nakupov\u00e1n\u00ed potravin je \u010dast\u011bj\u0161\u00ed p\u0159edev\u0161\u00edm mezi lidmi ve v\u011bku 20 a\u017e 39 let.<\/p>\n<p>Ve srovn\u00e1n\u00ed s rokem 2025 oslabilo deklarovan\u00e9 vyu\u017e\u00edv\u00e1n\u00ed n\u011bkter\u00fdch specializovan\u00fdch a lok\u00e1ln\u00edch forem n\u00e1kupu potravin. Statisticky v\u00fdznamn\u011b se sn\u00ed\u017eil pod\u00edl lid\u00ed nakupuj\u00edc\u00edch ve specializovan\u00fdch prodejn\u00e1ch, farm\u00e1\u0159sk\u00fdch obchodech, na b\u011b\u017en\u00fdch tr\u017ei\u0161t\u00edch, p\u0159\u00edmo u p\u011bstitel\u016f a chovatel\u016f a v bezobalov\u00fdch prodejn\u00e1ch. Vyu\u017e\u00edv\u00e1n\u00ed dlouhodob\u011b nejfrekventovan\u011bj\u0161\u00edch n\u00e1kupn\u00edch m\u00edst, tedy hypermarket\u016f, supermarket\u016f a men\u0161\u00edch obchod\u016f, z\u016fstalo stabiln\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"pdf\">Cel\u00e1 tiskov\u00e1 zpr\u00e1va ke sta\u017een\u00ed zde:\u00a0<strong><a href=\"https:\/\/cvvm.soc.cas.cz\/images\/articles\/files\/6256\/or260922.pdf\" target=\"_blank\" rel=\"noopener\">or260922.pdf<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<p><strong>(tz-cvvm)<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ve <\/p>\n","protected":false},"author":2,"featured_media":313203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[178,175],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/ram-cvvm.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/386826"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=386826"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/386826\/revisions"}],"predecessor-version":[{"id":386830,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/386826\/revisions\/386830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/313203"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=386826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=386826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=386826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}