{"id":385288,"date":"2026-09-09T15:43:32","date_gmt":"2026-09-09T14:43:32","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=385288"},"modified":"2026-09-09T15:43:32","modified_gmt":"2026-09-09T14:43:32","slug":"komentar-na-siti-jasny-vzkaz-mediim","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=385288","title":{"rendered":"KOMENT\u00c1\u0158 NA S\u00cdTI: Jasn\u00fd vzkaz m\u00e9di\u00edm"},"content":{"rendered":"
Vl\u00e1da \u017e\u00e1dn\u00e9 komunika\u010dn\u00ed karti\u010dky nepot\u0159ebuje! U\u017e n\u011bkolik let, zhruba asi od za\u010d\u00e1tku pandemie, doslova s otev\u0159enou pusu sleduji, co p\u0159edv\u00e1d\u011bj\u00ed novin\u00e1\u0159i ve\u0159ejnopr\u00e1vn\u00edch a mainstreamov\u00fdch m\u00e9di\u00ed. Kam se pod\u011bla jejich profesionalita a novin\u00e1\u0159sk\u00e1 etika. U\u017e d\u00e1vnou nejsou hl\u00edda\u010di demokracie, ale jsou opravdovou sedmou velmoc\u00ed, kter\u00e1 n\u00e1s chce \u0159\u00eddit. Jak jsme to mohli dopustit? V\u011b\u0159\u00edm, \u017ee se to brzy dozv\u00edme, proto\u017ee za v\u0161\u00edm hledej prachy!<\/h6>\n

\"\"Premi\u00e9r Andrej Babi\u0161 ka\u017ed\u00fdm sv\u00fdm medi\u00e1ln\u00edm v\u00fdstupem dokazuje, kdo \u0159\u00edd\u00ed na\u0161i zemi a jasn\u011b \u0159\u00edk\u00e1, \u017ee m\u00e9dia to rozhodn\u011b nejsou! Jeho v\u00fdrok, kter\u00fd pronesl na tiskov\u00e9 konferenci po jedn\u00e1n\u00ed vl\u00e1dy 7. z\u00e1\u0159\u00ed: \u201eSt\u00e1lo by za to, aby se n\u011bkte\u0159\u00ed novin\u00e1\u0159i p\u0159estali na na\u0161e ob\u010dany d\u00edvat jako na nesv\u00e9pr\u00e1vn\u00e9 p\u0159\u00edjemce spr\u00e1vn\u011b zformulovan\u00fdch komunika\u010dn\u00edch sd\u011blen\u00ed. Bylo by dobr\u00e9, abyste z lid\u00ed ani z n\u00e1s ned\u011blali hlup\u00e1ky,\u201c by se m\u011bl vytesat do kamene!<\/p>\n

Kone\u010dn\u011b se na\u0161el politik, kter\u00fd se sna\u017e\u00ed novin\u00e1\u0159\u016fm nastavit zrcadlo jejich pr\u00e1ce a opl\u00e1c\u00ed jim jejich chov\u00e1n\u00ed stejn\u00fdm metrem. Opozice, kterou podporuj\u00ed ve\u0159ejnopr\u00e1vn\u00ed a mainstreamov\u00e1 m\u00e9dia, vyz\u00fdv\u00e1 Babi\u0161e, aby znovu obnovil Odbor strategick\u00e9 komunikace st\u00e1tu na \u00da\u0159adu vl\u00e1dy, jeho\u017e koordin\u00e1torem byl plukovn\u00edk Otakar Folt\u00fdn. Opozici asi chyb\u00ed komunika\u010dn\u00ed karti\u010dky, proto\u017ee jej\u00ed politici nemaj\u00ed vlastn\u00ed n\u00e1zory a pokud ano, pak je nesm\u011bj\u00ed \u0159\u00edkat na hlas. Dosud opakuj\u00ed nau\u010den\u00e9 narativy z dob Folt\u00fdnovy \u201ediktatury\u201c, a nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee pan plukovn\u00edk st\u00e1le opozici v oblasti komunikace a PR rad\u00ed. A tak\u00e9 po\u0159\u00e1d dost\u00e1v\u00e1 v m\u00e9di\u00edch velk\u00fd prostor pro prezentaci sv\u00fdch \u201ev\u00fdplod\u016f\u201c. Zkr\u00e1tka s t\u00edm stra\u0161en\u00edm a ur\u00e1\u017een\u00edm lid\u00ed d\u00e1l pokra\u010duje.<\/p>\n

Je Otakar Folt\u00fdn magor? Jak ho ozna\u010dil p\u0159ed \u010dasem Andrej Babi\u0161? Podle toho, jak vystupuje a jak se chov\u00e1 v m\u00e9di\u00edch ve vztahu k ob\u010dan\u016fm na\u0161\u00ed zem\u011b, to vypad\u00e1, \u017ee ano. Proto\u017ee kdo jin\u00fd ne\u017e magor, m\u016f\u017ee v dob\u011b, kdy zast\u00e1v\u00e1 ve\u0159ejnou funkci, je to nav\u00edc voj\u00e1k Arm\u00e1dy \u010cesk\u00e9 republiky, sm\u00ed v m\u00e9di\u00edch \u201ejedin\u00e9 pravdy\u201c ur\u00e1\u017eet ob\u010dany na\u0161\u00ed zem\u011b a nazvat je frustr\u00e1ty, dezol\u00e1ty, Putinovou p\u00e1tou kolonou, prorusk\u00fdmi kolaboranty a svin\u011bmi a vyzvat k vykop\u00e1n\u00ed p\u0159\u00edkop\u016f, aby se tito lid\u00e9 izolovali.<\/p>\n

Toto nebyla strategick\u00e1 komunikace, to bylo zav\u00e1d\u011bn\u00ed propagandy, cenzury, obav a strachu o svobodu slova a projevu. Folt\u00fdn ve\u0159ejn\u011b prosazoval kroky, kter\u00e9 by vedly k poru\u0161en\u00ed Listiny z\u00e1kladn\u00edch pr\u00e1v a svobod.<\/p>\n

Dal\u0161\u00edm aspektem jsou samoz\u0159ejm\u011b finance. Mohlo by se zd\u00e1t, \u017ee v\u00fddaje v \u0159\u00e1dech milion\u016f korun za dobu fungov\u00e1n\u00ed Odboru strategick\u00e9 komunikace st\u00e1tu (STRATCOM) jsou v r\u00e1mci cel\u00e9ho rozpo\u010dtu pakatel, ale mus\u00edme si uv\u011bdomit, jak\u00e9 medi\u00e1ln\u00ed \u0161kody nap\u00e1chal STRATKOM za dobu sv\u00e9ho p\u016fsoben\u00ed v na\u0161\u00ed spole\u010dnosti.<\/p>\n

On d\u00e1val \u201enoty\u201c nejen politik\u016fm, ale p\u0159edev\u0161\u00edm novin\u00e1\u0159\u016fm, kte\u0159\u00ed jeho legitimitu vyu\u017e\u00edvali jako relevantn\u00ed zdroj a na jeho\u017e podpo\u0159e stav\u011bli svou dehonestaci, medi\u00e1ln\u00ed kampan\u011b a n\u00e1lepkov\u00e1n\u00ed ur\u010dit\u00fdch necht\u011bn\u00fdch politik\u016f a politick\u00fdch subjekt\u016f, k \u0161\u00ed\u0159en\u00ed \u201ejedin\u00e9 pravdy\u201c a dan\u00fdch narativ\u016f. STRATKOM nap\u00e1chal velik\u00e9 nemateri\u00e1ln\u00ed \u0161kody v r\u00e1mci fungov\u00e1n\u00ed na\u0161\u00ed spole\u010dnosti, na\u0161ich mezilidsk\u00fdch vztah\u016f. \u0160r\u00e1my na du\u0161i mnoha ob\u010dan\u016f na\u0161\u00ed zem\u011b se budou jen t\u011b\u017eko a dlouho hojit a sp\u00e1chan\u00e9 k\u0159ivky se mo\u017en\u00e1 nikdy nenaprav\u00ed.<\/p>\n

Ob\u010dan\u00e9 nejsou nesv\u00e9pr\u00e1vn\u00ed p\u0159\u00edjemci spr\u00e1vn\u011b zformulovan\u00fdch komunika\u010dn\u00edch sd\u011blen\u00ed. A vl\u00e1da, ani ob\u010dan\u00e9 nepot\u0159ebuj\u00ed magora jako je Otakar Folt\u00fdn a jeho komunika\u010dn\u00ed karti\u010dky. K tomu, aby vl\u00e1da a dal\u0161\u00ed st\u00e1tn\u00ed instituce vysv\u011btlovaly lidem sv\u00e9 kroky, varovaly p\u0159ed nebezpe\u010d\u00edm a budovaly d\u016fv\u011bru v demokratick\u00e9 instituce, co\u017e je smyslem strategick\u00e9 komunikace, nepot\u0159ebuj\u00ed t\u00fdm lid\u00ed, kter\u00fd bude rozhodovat o tom, co je informace a ta se hod\u00ed, co je dezinformace a ta se nehod\u00ed, co si maj\u00ed lid\u00e9 myslet a co maj\u00ed \u0159\u00edkat.<\/p>\n

Vl\u00e1da a dal\u0161\u00ed instituce pot\u0159ebuj\u00ed strategii krizov\u00e9 komunikace, p\u0159\u00edpadov\u00e9 studie, jasn\u011b stanov\u00fd postup komunikace v krizov\u00fdch situac\u00edch, vytipovan\u00e9 komunika\u010dn\u00ed kan\u00e1ly, a hlavn\u011b schopn\u00e9 a pregnantn\u00ed komunik\u00e1tory. Nejsou pot\u0159eba \u017e\u00e1dn\u00e9 finan\u010dn\u011b n\u00e1kladn\u00e9 medi\u00e1ln\u00ed kampan\u011b, kter\u00e9 se pak v r\u00e1mci dobr\u00fdch vztah\u016f zad\u00e1vaj\u00ed ke zve\u0159ejn\u011bn\u00ed ve sp\u0159\u00e1telen\u00fdch m\u00e9di\u00edch. Zkr\u00e1tka, kter\u00e9 m\u00e9dium zlobilo a psalo proti vl\u00e1d\u011b, ostrouh\u00e1.<\/p>\n

K informov\u00e1n\u00ed ob\u010dan\u016f by m\u011bla slou\u017eit ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia. Kdy\u017e si je plat\u00edme, pak by n\u00e1m d\u016fle\u017eit\u00e1 sd\u011blen\u00ed na\u0161ich vl\u00e1dnouc\u00edch politik\u016f pro chod st\u00e1tu, m\u011bla zprost\u0159edkovat v\u0161em zdarma. Nen\u00ed pot\u0159eba platit komer\u010dn\u00edm m\u00e9di\u00edm. Kone\u010dn\u011b by n\u00e1m aspo\u0148 ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia poskytla ve\u0159ejnou slu\u017ebu, jak je pops\u00e1na v Kodexech \u010cT a \u010cRo.<\/p>\n

Cel\u00fd \u010dl\u00e1nek zde: https:\/\/1url.cz\/6eS0F<\/strong><\/a><\/p>\n

 <\/p>\n

FB \u2013\u00a0Alena MAR\u0160\u00c1LKOV\u00c1<\/a><\/strong>, nez\u00e1visl\u00e1 publicistka<\/strong><\/p>\n

\n

 <\/p>\n

Jin\u00e9 koment\u00e1\u0159e autorky:<\/h4>\n

KOMENT\u00c1\u0158 NA S\u00cdTI: B\u00fdval\u00fd \u201codees\u00e1k\u201d a b\u00fdval\u00fd \u201csocan\u201d spolu!<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Rozhovor? V\u00fdslech? Nebo \u0161kolen\u00ed moder\u00e1torky? Koukn\u011bte a uvid\u00edte<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Ohl\u00e9dnut\u00ed za posledn\u00ed pr\u00e1zdninovou ned\u011bl\u00ed v m\u00e9di\u00edch<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: To je nehor\u00e1znost! Da\u0161\u00ed p\u0159e\u0161lat politik\u016f Na\u0161eho \u010ceska!<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Hnut\u00ed Na\u0161e \u010cesko nem\u00e1 \u017e\u00e1dn\u00fd program, ale od jeho \u0161\u00e9fa Martina Kuby sly\u0161\u00edme v m\u00e9di\u00ed jen sam\u00e9 \u0159e\u010di\u010dky<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: N\u00e1m\u011bstkyn\u011b Kozlov\u00e1 musela zbourat horn\u00ed patro<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: \u201eProlhan\u00e9 Seznam Zpr\u00e1vy\u201c<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Jak dlouho to n\u00e1m\u011bstkyn\u011b a radn\u00ed Lucie Kozlov\u00e1 v\u011bd\u011bla a ne\u0159e\u0161ila?<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: I bez podpisu prezidenta m\u016f\u017ee z\u00e1kon nab\u00fdt \u00fa\u010dinnosti<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Kraj zaplatil za ka\u017ed\u00e9ho odbaven\u00e9ho cestuj\u00edc\u00edho jen v r\u00e1mci provozn\u00ed dotace 1 119 korun!<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Dal\u0161\u00ed pokra\u010dov\u00e1n\u00ed politick\u00e9ho divadla o Anka\u0159e<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Volebn\u00ed pr\u016fzkumy jako \u00fa\u010dinn\u00fd n\u00e1stroj k ovliv\u0148ov\u00e1n\u00ed ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Budou zam\u011bstnanci BBC tak\u00e9 st\u00e1vkovat jako ti v \u010cT a \u010cRo?<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Za koho \u201ekope\u201c gener\u00e1ln\u00ed \u0159editel \u010cT Hynek Chud\u00e1rek?<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Nerudov\u00e1 se v p\u0159\u00edm\u00e9m p\u0159enosu p\u0159edvedla jako prototyp dry\u00e1\u010dnice. Jermanov\u00e1 ud\u011blala spr\u00e1vnou v\u011bc, kdy\u017e z debaty \u010cT ode\u0161la<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Nikdy neodstoup\u00edm, jsem n\u00e1m\u011bstkyn\u011b hejtmana a kdo je v\u00edc?<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: M\u00e1slo na hlav\u011b<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Kubova parta \u201costrouhala\u201d<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: \u017de by se v politicko-podnikatelsk\u00e9m r\u00e1ji Kubova \u010ceska schylovalo k bou\u0159ce?<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: \u010cesk\u00e1 televize za\u010dala st\u00e1vkovat u\u017e v sobotu 20. \u010dervna!<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: To je nehor\u00e1zn\u00e9! Najde se kone\u010dn\u011b n\u011bkdo odv\u00e1\u017en\u00fd, kdo to zastav\u00ed?<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Obyvatel\u00e9 \u010deskobud\u011bjovick\u00e9ho s\u00eddli\u0161t\u011b M\u00e1j nesouhlas\u00ed s um\u00edst\u011bn\u00edm parkovac\u00edho domu a p\u0159esunem to\u010dny MHD! Politici sofistikovan\u011b obe\u0161li ob\u010dany a zm\u011bnili projekt!<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: V\u011brn\u00fd obr\u00e1zek politick\u00e9 kultury ve Sn\u011bmovn\u011b<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Soukrom\u00e9 akce v kant\u00fdn\u011b krajsk\u00e9ho \u00fa\u0159adu<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Vyslechnuto na ned\u011bln\u00edm \u201etr\u017ei\u0161ti\u201c v \u010cesk\u00e9 televizi<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Hlavn\u00ed postavy protestu a chystan\u00e9 st\u00e1vky \u010cT<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Hejtman Martin Kuba ve\u0159ejn\u011b lhal o z\u00e1v\u011brech studie k p\u0159\u00ed\u010din\u00e1m propadu kvality vody v n\u00e1dr\u017ei Lipno<\/a><\/h6>\n
KOMENT\u00c1\u0158 NA S\u00cdTI: Politick\u00e9 chobotnici je pot\u0159eba za\u010d\u00edt usek\u00e1vat chapadla<\/a><\/h6>\n
\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Vl\u00e1da \u017e\u00e1dn\u00e9 <\/p>\n","protected":false},"author":2,"featured_media":385290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[129,11],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/09\/09\/marsalkova-090926.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/385288"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=385288"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/385288\/revisions"}],"predecessor-version":[{"id":385291,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/385288\/revisions\/385291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/385290"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=385288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=385288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=385288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}