{"id":382451,"date":"2026-08-11T13:10:42","date_gmt":"2026-08-11T12:10:42","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=382451"},"modified":"2026-08-11T13:10:42","modified_gmt":"2026-08-11T12:10:42","slug":"dtest-poznate-kdy-komunikujete-se-strojem-nova-pravidla-pro-ai-obsah","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=382451","title":{"rendered":"dTest: Pozn\u00e1te, kdy komunikujete se strojem? Nov\u00e1 pravidla pro AI obsah"},"content":{"rendered":"
Um\u011bl\u00e1 inteligence vytv\u00e1\u0159\u00ed texty, obr\u00e1zky i videa, odpov\u00edd\u00e1 z\u00e1kazn\u00edk\u016fm v chatovac\u00edch oknech a dok\u00e1\u017ee napodobit hlas konkr\u00e9tn\u00ed osoby nebo jej\u00ed vzhled. Pro spot\u0159ebitele v\u0161ak m\u016f\u017ee b\u00fdt st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed poznat, kdy maj\u00ed p\u0159ed sebou skute\u010dn\u00e9ho \u010dlov\u011bka \u010di autentick\u00fd obsah a kdy v\u00fdsledek vytvo\u0159ila um\u011bl\u00e1 inteligence. Od 2. srpna 2026 proto v Evropsk\u00e9 unii plat\u00ed nov\u00e1 pravidla transparentnosti podle na\u0159\u00edzen\u00ed o um\u011bl\u00e9 inteligenci, zn\u00e1m\u00e9ho jako AI Act.<\/h6>\n

\"\"Ne ka\u017ed\u00fd obr\u00e1zek, text nebo video vytvo\u0159en\u00e9 pomoc\u00ed um\u011bl\u00e9 inteligence mus\u00ed b\u00fdt na prvn\u00ed pohled jasn\u011b ozna\u010deno. \u010cl\u00e1nek 50 AI Actu stanovuje n\u011bkolik rozd\u00edln\u00fdch povinnost\u00ed podle toho, o jak\u00fd syst\u00e9m a zp\u016fsob jeho pou\u017eit\u00ed jde.<\/p>\n

Jedna z povinnost\u00ed dopad\u00e1 p\u0159\u00edmo na poskytovatele syst\u00e9m\u016f, kter\u00e9 vytv\u00e1\u0159ej\u00ed nebo upravuj\u00ed text, obraz, zvuk \u010di video.\u00a0\u201e<\/em>Ti mus\u00ed zajistit, aby bylo mo\u017en\u00e9 v\u00fdstup vytvo\u0159en\u00fd pomoc\u00ed AI rozpoznat ve strojov\u011b \u010diteln\u00e9m form\u00e1tu. M\u016f\u017ee j\u00edt nap\u0159\u00edklad o digit\u00e1ln\u00ed vodoznak, \u00fadaje ulo\u017een\u00e9 v souboru nebo jin\u00fd technick\u00fd prvek. Spot\u0159ebitel tedy nemus\u00ed ozna\u010den\u00ed v\u017edy vid\u011bt pouh\u00fdm okem,\u201c\u00a0<\/em>vysv\u011btluje \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest Eduarda Hek\u0161ov\u00e1.<\/p>\n

Pozor na deepfakes<\/strong><\/h6>\n

P\u0159\u00edsn\u011bj\u0161\u00ed po\u017eadavky se vztahuj\u00ed na takzvan\u00e9 deepfakes. Jde nap\u0159\u00edklad o realisticky vypadaj\u00edc\u00ed video politika pron\u00e1\u0161ej\u00edc\u00edho v\u00fdrok, kter\u00fd ve skute\u010dnosti nikdy ne\u0159ekl, nebo fotografii zobrazuj\u00edc\u00ed ud\u00e1lost, kter\u00e1 se nestala.<\/p>\n

Pokud n\u011bkdo p\u0159i sv\u00e9 profesn\u00ed \u010dinnosti vytvo\u0159\u00ed nebo uprav\u00ed pomoc\u00ed AI obrazov\u00fd, zvukov\u00fd \u010di audiovizu\u00e1ln\u00ed obsah, kter\u00fd se podob\u00e1 skute\u010dn\u00fdm osob\u00e1m, m\u00edst\u016fm, objekt\u016fm nebo ud\u00e1lostem a m\u016f\u017ee b\u00fdt myln\u011b pova\u017eov\u00e1n za autentick\u00fd, mus\u00ed jeho um\u011bl\u00fd p\u016fvod jasn\u011b uv\u00e9st. M\u016f\u017ee-li takov\u00fd obsah n\u011bkoho uv\u00e9st v omyl, by\u0165 i ne\u00famysln\u011b, pak osoba, kter\u00e1 ho pomoc\u00ed AI vytvo\u0159ila, mus\u00ed jasn\u011b informovat o jeho p\u016fvodu. Posta\u010d\u00ed k\u00a0tomu nap\u0159. zm\u00edn\u011bn\u00e1 ikona \u201eAI\u201c \u010di kr\u00e1tk\u00e9 sd\u011blen\u00ed na za\u010d\u00e1tku audionahr\u00e1vky. \u201eU um\u011bleck\u00fdch, satirick\u00fdch \u010di fiktivn\u00edch d\u011bl v\u0161ak pravidla p\u0159ipou\u0161t\u011bj\u00ed citliv\u011bj\u0161\u00ed zp\u016fsob ozna\u010den\u00ed, aby zbyte\u010dn\u011b nenaru\u0161ovalo samotn\u00fd z\u00e1\u017eitek,\u201c<\/em>\u00a0dod\u00e1v\u00e1 Hek\u0161ov\u00e1.<\/p>\n

Chatbot, nebo \u010dlov\u011bk?<\/strong><\/h6>\n

Dal\u0161\u00ed pravidlo se t\u00fdk\u00e1 chatbot\u016f a dal\u0161\u00edch syst\u00e9m\u016f ur\u010den\u00fdch k p\u0159\u00edm\u00e9 komunikaci s lidmi. Pokud nap\u0159\u00edklad spot\u0159ebitel zah\u00e1j\u00ed konverzaci se z\u00e1kaznickou podporou e-shopu, m\u011bl by b\u00fdt informov\u00e1n, \u017ee na druh\u00e9 stran\u011b komunikuje s um\u011blou inteligenc\u00ed a nikoliv s pracovn\u00edkem spole\u010dnosti. V\u00fdjimkou mohou b\u00fdt p\u0159\u00edpady, kdy je u\u017e ze samotn\u00fdch okolnost\u00ed zcela z\u0159ejm\u00e9, \u017ee \u010dlov\u011bk komunikuje s AI syst\u00e9mem. Odli\u0161n\u00e1 situace m\u016f\u017ee nastat tak\u00e9 tehdy, pokud jsou v\u00fdstupy p\u0159ed p\u0159ed\u00e1n\u00edm u\u017eivateli skute\u010dn\u011b kontrolov\u00e1ny \u010dlov\u011bkem.<\/p>\n

Pozor, rozpozn\u00e1v\u00e1m emoce!<\/strong><\/h6>\n

AI Act pamatuje rovn\u011b\u017e na syst\u00e9my, kter\u00e9 rozpozn\u00e1vaj\u00ed emoce nebo kategorizuj\u00ed osoby na z\u00e1klad\u011b biometrick\u00fdch \u00fadaj\u016f. M\u016f\u017ee j\u00edt nap\u0159\u00edklad o pr\u00e1ci s podobou obli\u010deje, hlasem nebo dal\u0161\u00edmi charakteristikami \u010dlov\u011bka. Pokud jsou lid\u00e9 takov\u00e9mu syst\u00e9mu vystaveni, provozovatel je o tom mus\u00ed informovat.<\/p>\n

Informov\u00e1n\u00ed o z\u00e1le\u017eitostech ve\u0159ejn\u00e9ho z\u00e1jmu<\/strong><\/h6>\n

Zvl\u00e1\u0161tn\u00ed pravidlo plat\u00ed tak\u00e9 pro texty ur\u010den\u00e9 k informov\u00e1n\u00ed o z\u00e1le\u017eitostech ve\u0159ejn\u00e9ho z\u00e1jmu. Pokud byly vytvo\u0159eny nebo upraveny pomoc\u00ed AI, m\u00e1 b\u00fdt jejich p\u016fvod za stanoven\u00fdch podm\u00ednek jasn\u011b ozna\u010den. V\u00fdjimkou mohou b\u00fdt zejm\u00e9na p\u0159\u00edpady, kdy text pro\u0161el lidskou redak\u010dn\u00ed kontrolou a za jeho zve\u0159ejn\u011bn\u00ed nese konkr\u00e9tn\u00ed osoba nebo subjekt redak\u010dn\u00ed odpov\u011bdnost.<\/p>\n

Nov\u00e1 pravidla se p\u0159itom net\u00fdkaj\u00ed b\u011b\u017en\u00e9ho soukrom\u00e9ho pou\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence. Pokud si spot\u0159ebitel nech\u00e1 pomoc\u00ed AI nap\u0159\u00edklad upravit soukromou fotografii nebo sestavit text pro vlastn\u00ed pot\u0159ebu, povinnosti podle \u010dl\u00e1nku 50 se na n\u011bj zpravidla nevztahuj\u00ed.\u00a0\u201e<\/em>P\u0159edev\u0161\u00edm profesion\u00e1ln\u00ed poskytovatel\u00e9 a u\u017eivatel\u00e9 AI v\u0161ak budou muset nov\u011b po\u010d\u00edtat s t\u00edm, \u017ee spot\u0159ebitel m\u00e1 m\u00edt podstatn\u011b lep\u0161\u00ed mo\u017enost poznat, kdy do obsahu nebo komunikace zas\u00e1hla um\u011bl\u00e1 inteligence,\u201c\u00a0<\/em>uzav\u00edr\u00e1 Hek\u0161ov\u00e1 z\u00a0dTestu.<\/p>\n

 <\/p>\n

    \n
  • dTest, o.p.s.<\/strong> je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n
  • Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n

    dTest<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Um\u011bl\u00e1 inteligence <\/p>\n","protected":false},"author":2,"featured_media":382452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/08\/11\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/382451"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=382451"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/382451\/revisions"}],"predecessor-version":[{"id":382453,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/382451\/revisions\/382453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/382452"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=382451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=382451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=382451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}