V r\u00e1mci kontroln\u00ed akce bylo v obdob\u00ed od 1. 1. do 31. 3. 2026 realizov\u00e1no celkem 123 p\u0159ev\u00e1\u017en\u011b c\u00edlen\u00fdch kontrol, poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f bylo zji\u0161t\u011bno v 97 kontrol\u00e1ch, co\u017e p\u0159edstavuje 78,86 % z celkov\u00e9ho po\u010dtu kontrol. Internetov\u00fd prodej pat\u0159\u00ed dlouhodob\u011b mezi odborn\u011b i \u010dasov\u011b nejn\u00e1ro\u010dn\u011bj\u0161\u00ed oblasti kontroln\u00ed \u010dinnosti \u010cOI, a to p\u0159edev\u0161\u00edm s ohledem na rozsah kontrolovan\u00fdch informac\u00ed. C\u00edlem kontrol bylo zachytit kompletn\u00ed obsah internetov\u00fdch str\u00e1nek a posoudit ve\u0161ker\u00e9 informace p\u0159edkl\u00e1dan\u00e9 spot\u0159ebitel\u016fm v souvislosti s nab\u00eddkou a prodejem v\u00fdrobk\u016f a slu\u017eeb.<\/p>\n
Celkov\u011b bylo zji\u0161t\u011bno 396 p\u0159\u00edpad\u016f poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f souvisej\u00edc\u00edch s nab\u00eddkou a prodejem v\u00fdrobk\u016f a slu\u017eeb prost\u0159ednictv\u00edm prost\u0159edk\u016f komunikace na d\u00e1lku. Poru\u0161en\u00ed z\u00e1kona \u010d. 634\/1992 Sb., o ochran\u011b spot\u0159ebitele, bylo zji\u0161t\u011bno celkem ve 158 p\u0159\u00edpadech. Nejv\u00fdrazn\u011bj\u0161\u00ed pod\u00edl p\u0159edstavovalo poru\u0161en\u00ed ustanoven\u00ed \u00a7 13, kter\u00e9 ukl\u00e1d\u00e1 prod\u00e1vaj\u00edc\u00edm povinnost \u0159\u00e1dn\u011b informovat spot\u0159ebitele o podm\u00ednk\u00e1ch a zp\u016fsobu uplatn\u011bn\u00ed pr\u00e1va z vadn\u00e9ho pln\u011bn\u00ed (reklamace). Toto poru\u0161en\u00ed bylo zji\u0161t\u011bno v 67 p\u0159\u00edpadech. V\u00fdznamnou oblast zji\u0161t\u011bn\u00ed p\u0159edstavovaly nekal\u00e9 obchodn\u00ed praktiky, jejich\u017e u\u017eit\u00ed bylo celkem ve 43 p\u0159\u00edpadech. V 19 p\u0159\u00edpadech \u0161lo o klamav\u00e9 kon\u00e1n\u00ed podle \u00a7 4 odst. 4 ve spojen\u00ed s \u00a7 5 odst. 1 a 2 z\u00e1kona o ochran\u011b spot\u0159ebitele, kdy prod\u00e1vaj\u00edc\u00ed poskytovali nepravdiv\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed informace o v\u00fdrobc\u00edch, slu\u017eb\u00e1ch, cen\u00e1ch \u010di pr\u00e1vech spot\u0159ebitele. Dal\u0161\u00edch 24 p\u0159\u00edpad\u016f se t\u00fdkalo klamav\u00e9ho opomenut\u00ed podle \u00a7 4 odst. 4 ve spojen\u00ed s \u00a7 5a odst. 1, 2 nebo 5, kdy podnikatel\u00e9 spot\u0159ebitel\u016fm neposkytli podstatn\u00e9 informace nebo je uv\u00e1d\u011bli nejasn\u011b \u010di nesrozumiteln\u011b. V 16 p\u0159\u00edpadech \u0161lo konkr\u00e9tn\u011b o nedostate\u010dn\u00e9 informov\u00e1n\u00ed o pravosti spot\u0159ebitelsk\u00fdch recenz\u00ed. Ve 20 p\u0159\u00edpadech bylo rovn\u011b\u017e zji\u0161t\u011bno poru\u0161en\u00ed \u00a7 14 odst. 1 z\u00e1kona o ochran\u011b spot\u0159ebitele, kdy prod\u00e1vaj\u00edc\u00ed neinformovali spot\u0159ebitele o mo\u017enosti mimosoudn\u00edho \u0159e\u0161en\u00ed spot\u0159ebitelsk\u00fdch spor\u016f (ADR).<\/p>\n
Poru\u0161en\u00ed z\u00e1kona \u010d. 89\/2012 Sb., ob\u010dansk\u00e9ho z\u00e1kon\u00edku, bylo zji\u0161t\u011bno celkem ve 176 p\u0159\u00edpadech. Nej\u010dast\u011bji se jednalo o poru\u0161en\u00ed ustanoven\u00ed \u00a7 1820, kter\u00e9 upravuje informa\u010dn\u00ed povinnosti podnikatele p\u0159ed uzav\u0159en\u00edm smlouvy uzav\u00edran\u00e9 na d\u00e1lku. Toto poru\u0161en\u00ed bylo zaznamen\u00e1no v 87 p\u0159\u00edpadech, p\u0159i\u010dem\u017e ve 49 p\u0159\u00edpadech prod\u00e1vaj\u00edc\u00ed neposkytli spot\u0159ebitel\u016fm informace o mo\u017enosti odstoupen\u00ed od smlouvy ani vzorov\u00fd formul\u00e1\u0159 pro odstoupen\u00ed. Ve 33 p\u0159\u00edpadech bylo poru\u0161eno ustanoven\u00ed \u00a7 1827 odst. 2 ob\u010dansk\u00e9ho z\u00e1kon\u00edku, proto\u017ee spot\u0159ebitel\u016fm nebylo poskytnuto zn\u011bn\u00ed smlouvy a obchodn\u00edch podm\u00ednek v textov\u00e9 podob\u011b. Ve 21 p\u0159\u00edpadech bylo zji\u0161t\u011bno poru\u0161en\u00ed \u00a7 1826a odst. 2, kter\u00e9 podnikatel\u016fm ukl\u00e1d\u00e1 povinnost jasn\u011b informovat spot\u0159ebitele o tom, \u017ee odesl\u00e1n\u00edm objedn\u00e1vky vznik\u00e1 povinnost platby.<\/p>\n
Vedle t\u011bchto p\u0159edpis\u016f bylo v dal\u0161\u00edch 62 p\u0159\u00edpadech prok\u00e1z\u00e1no poru\u0161en\u00ed ostatn\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f spadaj\u00edc\u00edch do dozorov\u00e9 p\u016fsobnosti \u010cOI. Nej\u010dast\u011bji \u0161lo o poru\u0161en\u00ed na\u0159\u00edzen\u00ed EP a Rady (EU) 2023\/988 o obecn\u00e9 bezpe\u010dnosti v\u00fdrobk\u016f, z\u00e1kona o po\u017eadavc\u00edch na p\u0159\u00edstupnost n\u011bkter\u00fdch v\u00fdrobk\u016f a slu\u017eeb, z\u00e1kona o v\u00fdrobc\u00edch s ukon\u010denou \u017eivotnost\u00ed \u010di z\u00e1kona o technick\u00fdch po\u017eadavc\u00edch na v\u00fdrobky. Kontroly d\u00e1le odhalily poru\u0161en\u00ed z\u00e1kona o cen\u00e1ch, z\u00e1kona o kontrole nebo evropsk\u00fdch na\u0159\u00edzen\u00ed upravuj\u00edc\u00edch ozna\u010dov\u00e1n\u00ed textiln\u00edch v\u00fdrobk\u016f a osobn\u00edch ochrann\u00fdch prost\u0159edk\u016f.<\/p>\n
Na z\u00e1klad\u011b poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f zji\u0161t\u011bn\u00fdch v r\u00e1mci celoro\u010dn\u00ed kontroln\u00ed akce zam\u011b\u0159en\u00e9 na internetov\u00fd prodej nabylo v prvn\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku pr\u00e1vn\u00ed moci celkem 161 pokut v souhrnn\u00e9 v\u00fd\u0161i 4 534 000 K\u010d. Ulo\u017een\u00e9 sankce se t\u00fdkaly zejm\u00e9na poru\u0161en\u00ed povinnost\u00ed vypl\u00fdvaj\u00edc\u00edch ze z\u00e1kona o ochran\u011b spot\u0159ebitele, ob\u010dansk\u00e9ho z\u00e1kon\u00edku a dal\u0161\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f upravuj\u00edc\u00edch oblast internetov\u00e9ho obchodov\u00e1n\u00ed.<\/p>\n
Sou\u010d\u00e1st\u00ed kontroln\u00ed akce byla nov\u011b tak\u00e9 kontrola pln\u011bn\u00ed po\u017eadavk\u016f na p\u0159\u00edstupnost slu\u017eeb elektronick\u00e9ho obchodov\u00e1n\u00ed podle z\u00e1kona \u010d. 424\/2023 Sb., o po\u017eadavc\u00edch na p\u0159\u00edstupnost n\u011bkter\u00fdch v\u00fdrobk\u016f a slu\u017eeb. Tento z\u00e1kon ukl\u00e1d\u00e1 provozovatel\u016fm internetov\u00fdch obchod\u016f povinnost zajistit, aby jejich webov\u00e9 str\u00e1nky a mobiln\u00ed aplikace byly p\u0159\u00edstupn\u00e9 i osob\u00e1m se zdravotn\u00edm nebo funk\u010dn\u00edm omezen\u00edm. Bylo zji\u0161t\u011bno 6 p\u0159\u00edpad\u016f poru\u0161en\u00ed z\u00e1kona \u010d. 424\/2023 Sb., zji\u0161t\u011bn\u00e9 nedostatky byly ponejv\u00edce \u0159e\u0161eny ulo\u017een\u00edm opat\u0159en\u00ed k n\u00e1prav\u011b.<\/p>\n
V\u00fdsledky kontroln\u00ed \u010dinnosti zam\u011b\u0159en\u00e9 na internetov\u00e9 obchodov\u00e1n\u00ed v prvn\u00edm \u010dtvrtlet\u00ed potvrzuj\u00ed, \u017ee v t\u00e9to oblasti p\u0159etrv\u00e1vaj\u00ed nedostatky v dodr\u017eov\u00e1n\u00ed pr\u00e1vn\u00edch povinnost\u00ed v\u016f\u010di spot\u0159ebitel\u016fm. Kontroly opakovan\u011b prokazuj\u00ed pochyben\u00ed zejm\u00e9na p\u0159i poskytov\u00e1n\u00ed povinn\u00fdch informac\u00ed v oblasti pr\u00e1va na odstoupen\u00ed od smlouvy, podm\u00ednek reklamac\u00ed \u010di \u00faplnosti informac\u00ed o nab\u00edzen\u00e9m zbo\u017e\u00ed a slu\u017eb\u00e1ch. Zji\u0161t\u011bn\u00e1 poru\u0161en\u00ed ukazuj\u00ed, \u017ee \u010d\u00e1st prod\u00e1vaj\u00edc\u00edch nev\u011bnuje dostate\u010dnou pozornost z\u00e1konn\u00fdm po\u017eadavk\u016fm spojen\u00fdm s internetov\u00fdm prodejem, p\u0159esto\u017ee jde o oblast s vysok\u00fdm dopadem na ochranu spot\u0159ebitele. Sou\u010dasn\u011b je t\u0159eba zd\u016fraznit, \u017ee v\u00fdb\u011br kontrolovan\u00fdch subjekt\u016f je c\u00edlen\u00fd. Kontroly jsou realizov\u00e1ny zejm\u00e9na na z\u00e1klad\u011b podn\u011bt\u016f spot\u0159ebitel\u016f, podez\u0159en\u00ed na pou\u017e\u00edv\u00e1n\u00ed nekal\u00fdch obchodn\u00edch praktik nebo na z\u00e1klad\u011b zji\u0161t\u011bn\u00ed souvisej\u00edc\u00edch s prodejem nebezpe\u010dn\u00fdch v\u00fdrobk\u016f. V\u00fdsledky kontrol proto nelze zobec\u0148ovat na cel\u00fd trh internetov\u00e9ho obchodov\u00e1n\u00ed, poukazuj\u00ed p\u0159edev\u0161\u00edm na p\u0159etrv\u00e1vaj\u00edc\u00ed probl\u00e9my u rizikov\u00fdch provozovatel\u016f. Kontroly internetov\u00fdch obchod\u016f jsou nav\u00edc \u010dasov\u011b a odborn\u011b n\u00e1ro\u010dn\u00e9 a zahrnuj\u00ed komplexn\u00ed posouzen\u00ed dodr\u017eov\u00e1n\u00ed \u0159ady pr\u00e1vn\u00edch povinnost\u00ed,<\/p>\n
Za dlouhodob\u011b problematickou oblast lze ozna\u010dit prodej prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed a on-line tr\u017ei\u0161\u0165. V p\u0159\u00edpad\u011b soci\u00e1ln\u00edch s\u00edt\u00ed se opakovan\u011b objevuj\u00ed nab\u00eddky zbo\u017e\u00ed poru\u0161uj\u00edc\u00edho pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed, zat\u00edmco u on-line tr\u017ei\u0161\u0165 doch\u00e1z\u00ed ke komplikac\u00edm zejm\u00e9na v ot\u00e1zce odpov\u011bdnosti jednotliv\u00fdch prod\u00e1vaj\u00edc\u00edch a transparentnosti smluvn\u00edch vztah\u016f! Spot\u0159ebitel\u00e9 \u010dasto nemaj\u00ed dostate\u010dn\u00e9 informace o tom, s k\u00fdm smlouvu uzav\u00edraj\u00ed, co\u017e m\u016f\u017ee v\u00fdznamn\u011b zt\u00ed\u017eit n\u00e1sledn\u00e9 uplat\u0148ov\u00e1n\u00ed jejich pr\u00e1v.<\/p>\n
Zji\u0161t\u011bn\u00e9 v\u00fdsledky potvrzuj\u00ed pot\u0159ebu systematick\u00e9ho dozoru nad on-line trhem, kter\u00fd se dynamicky vyv\u00edj\u00ed a p\u0159in\u00e1\u0161\u00ed nov\u00e9 formy obchodn\u00edch model\u016f i nov\u00e1 rizika pro spot\u0159ebitele.<\/p>\n
(tz-\u010doi)<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" (Praha 15. <\/p>\n","protected":false},"author":2,"featured_media":364338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/12\/16\/nove-kontroly-internetovych-obchodu.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/380324"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=380324"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/380324\/revisions"}],"predecessor-version":[{"id":380325,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/380324\/revisions\/380325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/364338"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=380324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=380324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=380324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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