{"id":380268,"date":"2026-07-14T21:13:04","date_gmt":"2026-07-14T20:13:04","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=380268"},"modified":"2026-07-14T21:13:04","modified_gmt":"2026-07-14T20:13:04","slug":"jizni-cechy-v-budejcich-uvarili-budejcaka-pivo-ktere-je-soucasti-propagace-cestovniho-ruchu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=380268","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: V Bud\u011bjc\u00edch uva\u0159ili Bud\u011bj\u010d\u00e1ka! Pivo, kter\u00e9 je sou\u010d\u00e1st\u00ed propagace cestovn\u00edho ruchu"},"content":{"rendered":"

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\u010ctvrt\u00fd ro\u010dn\u00edk limitovan\u00e9 letn\u00ed v\u00e1rky piva Bud\u011bj\u010d\u00e1k uva\u0159ili sl\u00e1dci z V\u00fdzkumn\u00e9ho a v\u00fdukov\u00e9ho minipivovaru FZT na Jiho\u010desk\u00e9 univerzit\u011b spole\u010dn\u011b s mana\u017eery z Turistick\u00e9 oblasti Bud\u011bjovicko. Pivo je sou\u010d\u00e1st\u00ed kampan\u011b na propagaci cestovn\u00edho ruchu a pivn\u00ed stezky. Leto\u0161n\u00ed v\u00e1rka jeden\u00e1ctky – sv\u011btl\u00e9ho le\u017e\u00e1ku, vznikla ve spolupr\u00e1ci s nov\u011b vznikl\u00fdm pivovarem. K dost\u00e1n\u00ed bude v Infocentrech a v Galerii Pansk\u00e1 1, p\u0159\u00edpadn\u011b \u010depovan\u00fd ve studentsk\u00e9m klubu Kampa. Na etiket\u011b pracovala bud\u011bjovick\u00e1 mal\u00ed\u0159ka Daniela Hromada. Jej\u00ed obraz na pl\u00e1tn\u011b bude vydra\u017een v charitativn\u00ed aukci.<\/h6>\n

\"\"Pivn\u00ed stezka Bud\u011bjovicko sdru\u017euje 11 mal\u00fdch i velk\u00fdch pivovar\u016f v turistick\u00e9 oblasti Bud\u011bjovicko a pom\u00e1h\u00e1 turist\u016fm v orientaci p\u0159i n\u00e1v\u0161t\u011bv\u011b regionu, informuje o mo\u017enostech prohl\u00eddek pivovar\u016f a ochutn\u00e1vce vyr\u00e1b\u011bn\u00fdch piv. Pivo Bud\u011bj\u010d\u00e1k je sou\u010d\u00e1st\u00ed kampan\u011b na jej\u00ed propagaci a tradi\u010dn\u011b se va\u0159\u00ed ve V\u00fdzkumn\u00e9m a v\u00fdukov\u00e9m minipivovaru FZT na Jiho\u010desk\u00e9 univerzit\u011b v \u010cesk\u00fdch Bud\u011bjovic\u00edch. Leto\u0161n\u00ed limitovan\u00e1 v\u00e1rka je nav\u00edc speci\u00e1ln\u00ed t\u00edm, \u017ee byla uva\u0159ena ve spolupr\u00e1ci s ned\u00e1vno otev\u0159en\u00fdm Pivovarem Habakuk v Kaplici a vzniklo tak propojen\u00ed mezi Pivn\u00ed stezkou Bud\u011bjovicko a Novohradsko-Doudlebskou Trasou 6 Jiho\u010desk\u00fdch pivn\u00edch stezek.<\/p>\n

\u201cPivo a pivovarnick\u00e1 tradice je pro oblast Bud\u011bjovicka siln\u00e9 t\u00e9ma, kter\u00e9 dlouhodob\u011b komunikujeme v r\u00e1mci propagace cestovn\u00edho ruchu. Pivn\u00ed stezka Bud\u011bjovicko je na\u0161\u00edm destina\u010dn\u00edm produktem, kter\u00fd n\u00e1m pom\u00e1h\u00e1 s propagac\u00ed pivovar\u016f a n\u00e1v\u0161t\u011bvn\u00edci se d\u00edky tomu sn\u00e1ze orientuj\u00ed p\u0159i pl\u00e1nov\u00e1n\u00ed sv\u00fdch itiner\u00e1\u0159\u016f. Z\u00e1rove\u0148 v\u0161e zapad\u00e1 do st\u00e1le rostouc\u00edho trendu cestov\u00e1n\u00ed za gastronomick\u00fdmi z\u00e1\u017eitky a region\u00e1ln\u00edmi produkty. Pivo je pro Bud\u011bjovicko typick\u00fdm region\u00e1ln\u00edm produktem se sv\u011btov\u00fdm v\u011bhlasem a my jej hrd\u011b prezentujeme,\u201d<\/em> \u0159\u00edk\u00e1 \u0159editel Turistick\u00e9 oblasti Bud\u011bjovicko Tom\u00e1\u0161 Polansk\u00fd.<\/p>\n

Letn\u00ed limitka Bud\u011bj\u010d\u00e1k – Jeden\u00e1ctka je sv\u011btl\u00fd le\u017e\u00e1k 11 % EPM. Stejn\u011b jako v minul\u00fdch letech ho na z\u00e1klad\u011b sv\u00e9 receptury uva\u0159ili sl\u00e1dci V\u00fdzkumn\u00e9ho a v\u00fdukov\u00e9ho minipivovaru Fakulty zem\u011bd\u011blsk\u00e9 a technologick\u00e9 Jiho\u010desk\u00e9 univerzity v \u010cesk\u00fdch Bud\u011bjovic\u00edch, tentokr\u00e1t ve spolupr\u00e1ci s kaplick\u00fdm Pivovarem Habakuk. Univerzitn\u00ed minipivovar slou\u017e\u00ed mimo jin\u00e9 pro v\u00fduku student\u016f, ale tak\u00e9 jsou zde po\u0159\u00e1d\u00e1ny kurzy pro ve\u0159ejnost v\u010detn\u011b varianty zakon\u010den\u00e9 osv\u011bd\u010den\u00edm o \u00fapln\u00e9 profesn\u00ed kvalifikaci v oboru Pivovarn\u00edk – Sladovn\u00edk. Propojen\u00ed s Habakukem p\u0159i\u0161lo pom\u011brn\u011b logicky, d\u00edky p\u016fsoben\u00ed sl\u00e1dka Vlastimila Nohejla v obou provozech.<\/p>\n

\u201cPivo Bud\u011bj\u010d\u00e1k Jeden\u00e1ctka jsme op\u011bt uva\u0159ili ve velmi limitovan\u00e9 v\u00e1rce 400 litr\u016f a pouze 100 litr\u016f jsme sto\u010dili do plechovek s unik\u00e1tn\u00ed etiketou. Tradi\u010dn\u011b za n\u00edm stoj\u00ed sl\u00e1dek Vlastimil Nohejl, kter\u00fd p\u016fsob\u00ed v univerzitn\u00edm minipivovaru, ale tak\u00e9 je sou\u010d\u00e1st\u00ed projektu Pivovaru Habakuk. Jeho kolegov\u00e9 nav\u00edc va\u0159\u00ed pivo i v r\u016fzn\u00fdch dal\u0161\u00edch jiho\u010desk\u00fdch pivovarech a jako mlad\u00e1 progresivn\u00ed generace sl\u00e1dk\u016f sb\u00edraj\u00ed ocen\u011bn\u00ed z uzn\u00e1van\u00fdch pivovarnick\u00fdch sout\u011b\u017e\u00ed. Bud\u011bj\u010d\u00e1k nen\u00ed typick\u00fdm pivem ve smyslu komer\u010dn\u00edho produktu, ale vn\u00edm\u00e1me jej jako symbol pivovarnick\u00e9 tradice v na\u0161\u00ed oblasti. M\u00e1 p\u0159edev\u0161\u00edm upozornit na to, \u017ee se na Bud\u011bjovicku, a v cel\u00fdch ji\u017en\u00edch \u010cech\u00e1ch va\u0159\u00ed skv\u011bl\u00e1 piva, za kter\u00fdmi se vyplat\u00ed cestovat. Pokud tedy nestihnete ochutnat p\u0159\u00edmo Bud\u011bj\u010d\u00e1ka, v\u016fbec to nevad\u00ed, proto\u017ee na pivn\u00ed stezce je v\u017edycky z \u010deho vyb\u00edrat,<\/em>\u201d popisuje strategii marketingov\u00fd mana\u017eer Turistick\u00e9 oblasti Bud\u011bjovicko Vojen Sm\u00ed\u0161ek.<\/p>\n

Pivo bude k dispozici od \u010dtvrtka 16. \u010dervence v p\u016fllitrov\u00fdch plechovk\u00e1ch na infocentrech v \u010cesk\u00fdch Bud\u011bjovic\u00edch, v Hlubok\u00e9 nad Vltavou a v T\u00fdn\u011b nad Vltavou a tak\u00e9 v Galerii Pansk\u00e1 1. \u010cepovan\u00e9 do<\/p>\n

skla ho pak mohou z\u00e1jemci ochutnat tak\u00e9 od \u010dtvrtka ve studentsk\u00e9m klubu Kampa v are\u00e1lu Jiho\u010desk\u00e9 univerzity v \u010cesk\u00fdch Bud\u011bjovic\u00edch.<\/p>\n

Etiketa od Daniely Hromada a charitativn\u00ed aukce obrazu<\/h6>\n

Od roku 2024 je Bud\u011bj\u010d\u00e1k spojen\u00fd tak\u00e9 s lok\u00e1ln\u00edmi um\u011blci, kte\u0159\u00ed pro etiketu p\u0159ipravuj\u00ed origin\u00e1ln\u00ed autorsk\u00e1 d\u00edla. Z plechovek tak postupn\u011b vznik\u00e1 unik\u00e1tn\u00ed sb\u011bratelsk\u00e1 s\u00e9rie. N\u00e1vrh leto\u0161n\u00ed etikety p\u0159ipravila bud\u011bjovick\u00e1 mal\u00ed\u0159ka Daniela Hromada, jej\u00ed\u017e d\u00edla ve stylu romantick\u00e9ho surrealismu vynikaj\u00ed precizn\u00ed malbou a odkazem na folkl\u00f3r a staro\u010deskou mystiku. \u017densk\u00e9 motivy v jej\u00ed tvorb\u011b pak skv\u011ble zapadaj\u00ed do leto\u0161n\u00edho t\u00e9ma, kter\u00fdm je pivo \u201cjeden\u00e1ctka\u201d.<\/p>\n

Stejn\u011b jako v lo\u0148sk\u00e9m roce, vznikl z p\u0159edlohy obraz ti\u0161t\u011bn\u00fd na pl\u00e1tn\u011b, kter\u00fd bude k vid\u011bn\u00ed v Galerii Pansk\u00e1 1 v centru Bud\u011bjovic, ale jen do doby, ne\u017e bude vydra\u017een v online aukci.<\/p>\n

V\u00fdt\u011b\u017eek z aukce p\u016fjde na provoz Dom\u00e1c\u00edho hospice Ledax, kter\u00fd poskytuje odbornou p\u00e9\u010di nevyl\u00e9\u010diteln\u011b nemocn\u00fdm dosp\u011bl\u00fdm i d\u011btem, kte\u0159\u00ed cht\u011bj\u00ed posledn\u00ed dny tr\u00e1vit doma, obklopeni sv\u00fdmi bl\u00edzk\u00fdmi. \u201eJsme tu pro to, aby \u010das, kter\u00fd takov\u00fdm lidem zb\u00fdv\u00e1, byl co nejlep\u0161\u00ed a v moment\u011b, kdy u\u017e je nemoc opravdu t\u011b\u017ek\u00e1, se star\u00e1me o to, aby byl konec jejich \u017eivota dobr\u00fd a d\u016fstojn\u00fd. Aby netrp\u011bli \u017e\u00e1dn\u00fdmi pot\u00ed\u017eemi a konec byl klidn\u00fd. Aby jim bylo prost\u011b dob\u0159e,<\/em>\u201c vysv\u011btluje l\u00e9ka\u0159ka Dom\u00e1c\u00edho hospice Ledax MUDr. Veronika Hele\u0161icov\u00e1.<\/p>\n

P\u00e9\u010di poskytuj\u00ed nep\u0159etr\u017eit\u011b 24 hodin a 7 dn\u00ed v t\u00fddnu p\u0159\u00edmo v domovech klient\u016f, aby byli v prost\u0159ed\u00ed, kter\u00e9 znaj\u00ed, tedy v bezpe\u010d\u00ed, l\u00e1sce a klidu.<\/p>\n

V\u0161ech 11 pivovar\u016f sdru\u017een\u00fdch Pivn\u00ed stezkou Bud\u011bjovicko naleznete na bit.ly\/pivnistezka<\/strong><\/a><\/p>\n

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Pivo Bud\u011bj\u010d\u00e1k Jeden\u00e1ctka 2026:<\/strong><\/h6>\n
    \n
  • Sv\u011btl\u00fd le\u017e\u00e1k 11 % EPM<\/li>\n
  • chmelen\u00ed Vital, Sl\u00e1dek, \u017dateck\u00fd poloran\u00fd \u010derve\u0148\u00e1k<\/li>\n
  • slad \u010cesk\u00fd, Mnichovsk\u00fd, V\u00edde\u0148sk\u00fd a karamelov\u00fd<\/li>\n
  • obsah alkoholu: 4,6 % obj.<\/li>\n
  • V\u00fdzkumn\u00fd a v\u00fdukov\u00fd minipivovar FZT Jiho\u010desk\u00e9 univerzity a Pivovar HABAKUK<\/li>\n
  • Sl\u00e1dek Ing. Vlastimil Nohejl<\/li>\n
  • Autorka etikety Daniela Hromada<\/li>\n<\/ul>\n

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    Text a foto: Turistick\u00e1 oblast Bud\u011bjovicko\u00a0<\/strong><\/p>\n

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