{"id":378165,"date":"2026-06-17T11:05:53","date_gmt":"2026-06-17T10:05:53","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=378165"},"modified":"2026-06-17T11:05:53","modified_gmt":"2026-06-17T10:05:53","slug":"aktuality-pri-kontrolach-slev-v-prvnim-ctvrtleti-zjistila-coi-poruseni-predpisu-ve-ctyriceti-procentech-kontrol","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=378165","title":{"rendered":"AKTUALITY: P\u0159i kontrol\u00e1ch slev v prvn\u00edm \u010dtvrtlet\u00ed zjistila \u010cOI poru\u0161en\u00ed p\u0159edpis\u016f ve \u010dty\u0159iceti procentech kontrol"},"content":{"rendered":"<h6>\u010cesk\u00e1 obchodn\u00ed inspekce se zam\u011b\u0159uje na kontrolu pln\u011bn\u00ed povinnost\u00ed prod\u00e1vaj\u00edc\u00edch p\u0159i poskytov\u00e1n\u00ed slev z cen zbo\u017e\u00ed a slu\u017eeb podle z\u00e1kona \u010d. 634\/1992 Sb., o ochran\u011b spot\u0159ebitele. Zv\u00fd\u0161enou pozornost kontrol\u00e1m slev v\u011bnovala i v prvn\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku, kdy provedla 652 kontrol a poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f zjistila ve 257 kontrol\u00e1ch.<\/h6>\n<p>V obdob\u00ed od 2. 1. do 31. 3. 2026 bylo v r\u00e1mci trvale prov\u00e1d\u011bn\u00e9 kontroln\u00ed akce realizov\u00e1no 652 kontrol, p\u0159i nich\u017e bylo ov\u011b\u0159ov\u00e1no dodr\u017eov\u00e1n\u00ed povinnost\u00ed vypl\u00fdvaj\u00edc\u00edch ze z\u00e1kona \u010d. 634\/1992 Sb., o ochran\u011b spot\u0159ebitele a dal\u0161\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f. P\u0159i celkov\u00e9m po\u010dtu 652 kontrol bylo zji\u0161t\u011bno poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f ve 257 kontrol\u00e1ch, tj. 39,42 % z celkov\u00e9ho po\u010dtu proveden\u00fdch kontrol. Tato kontroln\u00ed akce byla zam\u011b\u0159ena na pln\u011bn\u00ed povinnost\u00ed vypl\u00fdvaj\u00edc\u00edch prod\u00e1vaj\u00edc\u00edm z ustanoven\u00ed z\u00e1kona \u010d. 634\/1992 Sb., o ochran\u011b spot\u0159ebitele, v souvislosti s poskytov\u00e1n\u00edm slev p\u0159i nab\u00eddce a prodeji zbo\u017e\u00ed a slu\u017eeb. Kontroly byly zam\u011b\u0159eny na podnikaj\u00edc\u00ed fyzick\u00e9 a pr\u00e1vnick\u00e9 osoby v r\u00e1mci cel\u00e9 tr\u017en\u00ed s\u00edt\u011b v\u010detn\u011b internetov\u00e9ho prost\u0159ed\u00ed. C\u00edlem kontroln\u00ed akce bylo prov\u011b\u0159it re\u00e1ln\u00e9 prodejn\u00ed ceny a souvisej\u00edc\u00ed informace o cen\u011b u v\u00fdrobk\u016f, u nich\u017e prod\u00e1vaj\u00edc\u00ed uv\u00e1d\u011bli, \u017ee jsou zlevn\u011bny, p\u0159\u00edpadn\u011b je nab\u00edzeli zp\u016fsobem, jen\u017e m\u016f\u017ee u spot\u0159ebitele vzbudit dojem, \u017ee se jedn\u00e1 o slevovou akci.<\/p>\n<p>V prvn\u00edm \u010dtvrtlet\u00ed roku 2026 bylo nej\u010dast\u011bji zji\u0161t\u011bno poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se u\u017eit\u00ed nekal\u00fdch obchodn\u00edch praktik. V t\u00e9to souvislosti bylo zji\u0161t\u011bno 112 p\u0159\u00edpad\u016f. V 85 p\u0159\u00edpadech se jednalo o nekalou obchodn\u00ed praktiku, kter\u00e1 mohla uv\u00e9st spot\u0159ebitele v omyl ohledn\u011b ceny nebo zp\u016fsobu v\u00fdpo\u010dtu ceny anebo existenci konkr\u00e9tn\u00ed cenov\u00e9 v\u00fdhody a ovlivnit tak spot\u0159ebitelovo rozhodnut\u00ed ohledn\u011b koup\u011b, kter\u00e9 by jinak neu\u010dinil (ustanoven\u00ed \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5 odst. 2 p\u00edsm. d) z\u00e1kona 634\/1992 Sb., o ochran\u011b spot\u0159ebitele). Mezi dal\u0161\u00ed nej\u010dast\u011bji zji\u0161t\u011bn\u00e1 poru\u0161en\u00ed pat\u0159ilo ustanoven\u00ed \u00a7 12a z\u00e1kona o ochran\u011b spot\u0159ebitele, t\u00fdkaj\u00edc\u00ed se informace o slev\u011b a \u00fadaje o nejni\u017e\u0161\u00ed cen\u011b, za kterou byl v\u00fdrobek nab\u00edzen a prod\u00e1v\u00e1n v dob\u011b 30 dn\u016f p\u0159ed poskytnut\u00edm slevy. Poru\u0161en\u00ed povinnost\u00ed vztahuj\u00edc\u00edch se k informaci o slev\u011b, bylo zji\u0161t\u011bno celkem v 83 p\u0159\u00edpadech. Dal\u0161\u00edm \u010dast\u00fdm zji\u0161t\u011bn\u00edm bylo poru\u0161en\u00ed \u00a7 3 z\u00e1kona o ochran\u011b spot\u0159ebitele, kter\u00fd upravuje poctivost prodeje v\u00fdrobk\u016f a poskytov\u00e1n\u00ed slu\u017eeb, a to ve 40 p\u0159\u00edpadech. V neposledn\u00ed \u0159ad\u011b bylo tak\u00e9 zji\u0161t\u011bno poru\u0161en\u00ed ustanoven\u00ed \u00a7 12 z\u00e1kona o ochran\u011b spot\u0159ebitele, kter\u00e9 se t\u00fdk\u00e1 povinnosti prod\u00e1vaj\u00edc\u00edho informovat v souladu s cenov\u00fdmi p\u0159edpisy o cen\u011b prod\u00e1van\u00fdch v\u00fdrobk\u016f nebo poskytovan\u00fdch slu\u017eeb, a to ve 36 p\u0159\u00edpadech. Celkem bylo v r\u00e1mci kontroln\u00ed akce kvalifikov\u00e1no 449 p\u0159\u00edpad\u016f poru\u0161en\u00ed po\u017eadavk\u016f pr\u00e1vn\u00edch p\u0159edpis\u016f.<\/p>\n<p>Na z\u00e1klad\u011b zji\u0161t\u011bn\u00fdch poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f v dozorov\u00e9 p\u016fsobnosti \u010cesk\u00e9 obchodn\u00ed inspekce nabylo v obdob\u00ed od 1. 1. do 31. 3. 2026 pr\u00e1vn\u00ed moci celkem 97 sank\u010dn\u00edch opat\u0159en\u00ed v celkov\u00e9 hodnot\u011b 9 495 500 K\u010d. V r\u00e1mci kontroln\u00ed \u010dinnosti se sou\u010dasn\u011b prok\u00e1zal pokra\u010duj\u00edc\u00ed trend, kdy n\u011bkte\u0159\u00ed prod\u00e1vaj\u00edc\u00ed nahrazuj\u00ed ozna\u010den\u00ed \u201esleva\u201c jin\u00fdmi marketingov\u00fdmi v\u00fdrazy, nap\u0159\u00edklad \u201eTOP CENA\u201c, \u201eSUPER NAB\u00cdDKA\u201c nebo \u201eNA\u0160E CENA\u201c, ani\u017e by spot\u0159ebitel\u016fm poskytli jasn\u00e9 informace o p\u016fvodn\u00ed cen\u011b nebo skute\u010dn\u00e9 v\u00fd\u0161i cenov\u00e9ho zv\u00fdhodn\u011bn\u00ed. V\u00fdsledky kontrol rovn\u011b\u017e potvrzuj\u00ed v\u00fdznam c\u00edlen\u00fdch kontrol a vyu\u017e\u00edv\u00e1n\u00ed n\u00e1stroj\u016f pro sledov\u00e1n\u00ed cenov\u00e9ho v\u00fdvoje. Sou\u010dasn\u00fdm trendem v obchodn\u00ed s\u00edti je tak\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed pou\u017e\u00edv\u00e1n\u00ed elektronick\u00fdch cenovek, kter\u00e9 jsou propojeny s intern\u00edmi syst\u00e9my prodejc\u016f a umo\u017e\u0148uj\u00ed pr\u016fb\u011b\u017enou aktualizaci cen. Tento zp\u016fsob ozna\u010dov\u00e1n\u00ed cen p\u0159isp\u00edv\u00e1 ke sni\u017eov\u00e1n\u00ed rizika vzniku chyb zp\u016fsoben\u00fdch lidsk\u00fdm faktorem p\u0159i \u010dast\u00fdch zm\u011bn\u00e1ch cenov\u00fdch \u00fadaj\u016f.<\/p>\n<p><strong>(tz-\u010doi)<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 obchodn\u00ed <\/p>\n","protected":false},"author":2,"featured_media":352717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/08\/01\/nove-slevy.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/378165"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=378165"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/378165\/revisions"}],"predecessor-version":[{"id":378166,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/378165\/revisions\/378166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/352717"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=378165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=378165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=378165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}