{"id":376872,"date":"2026-06-02T14:35:56","date_gmt":"2026-06-02T13:35:56","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=376872"},"modified":"2026-06-02T14:35:56","modified_gmt":"2026-06-02T13:35:56","slug":"dtest-stejny-obal-mensi-obsah-kdy-uz-smrskflace-klame-spotrebitele","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=376872","title":{"rendered":"dTest: Stejn\u00fd obal, men\u0161\u00ed obsah. Kdy u\u017e smrskflace klame spot\u0159ebitele?"},"content":{"rendered":"
Na prvn\u00ed pohled stejn\u00e9 balen\u00ed, ve skute\u010dnosti m\u00e9n\u011b zbo\u017e\u00ed. Smrskflace \u2013 situace, kdy v\u00fdrobci zmen\u0161uj\u00ed obsah v\u00fdrobk\u016f, ale ponech\u00e1vaj\u00ed stejn\u00e9 obaly i ceny \u2013 se st\u00e1v\u00e1 b\u011b\u017enou prax\u00ed, kter\u00e1 spot\u0159ebitele \u010dasto p\u0159ekvap\u00ed a\u017e p\u0159i d\u016fkladn\u011bj\u0161\u00edm p\u0159ezkoum\u00e1n\u00ed. P\u0159ehledn\u011bj\u0161\u00ed orientaci maj\u00ed v \u010cesku zajistit m\u011brn\u00e9 ceny i pravidla pro f\u00e9rov\u00e9 balen\u00ed. N\u011bkter\u00e9 st\u00e1ty Evropsk\u00e9 unie v\u0161ak k\u00a0regulaci v\u00a0posledn\u00edch letech p\u0159istoupily d\u016fsledn\u011bji. Jak\u00e1 pravidla plat\u00ed v\u00a0\u010cesku a jak se s\u00a0fenom\u00e9nem smrskflace vypo\u0159\u00e1d\u00e1vaj\u00ed jin\u00e9 st\u00e1ty?<\/h6>\n
Za stejnou cenu m\u00e9n\u011b zbo\u017e\u00ed<\/strong><\/h6>\n

\"\"Probl\u00e9mem nen\u00ed jen samotn\u00e9 zmen\u0161ov\u00e1n\u00ed balen\u00ed, ale p\u0159edev\u0161\u00edm zp\u016fsob, jak\u00fdm jsou zm\u011bny prezentov\u00e1ny. \u010cesk\u00e1 pr\u00e1vn\u00ed \u00faprava zat\u00edm smrskflaci v\u00fdslovn\u011b neupravuje, n\u011bkter\u00e1 pravidla v\u0161ak mohou spot\u0159ebitele chr\u00e1nit alespo\u0148 nep\u0159\u00edmo. Z\u00e1kon o ochran\u011b spot\u0159ebitele zakazuje klamav\u00e9 obchodn\u00ed praktiky, tedy i takov\u00e9 prezentov\u00e1n\u00ed v\u00fdrobk\u016f, kter\u00e9 by mohlo z\u00e1kazn\u00edka uv\u00e9st v omyl ohledn\u011b mno\u017estv\u00ed nebo ceny zbo\u017e\u00ed.\u00a0\u201e<\/em>V\u00fdrobci tak nesm\u011bj\u00ed pou\u017e\u00edvat nadm\u011brn\u011b velk\u00e9 obaly, pokud jejich velikost neodpov\u00edd\u00e1 skute\u010dn\u00e9mu obsahu a mohla by spot\u0159ebitele m\u00e1st. Obchodn\u00edci maj\u00ed v \u0159ad\u011b p\u0159\u00edpad\u016f tak\u00e9 povinnost uv\u00e1d\u011bt takzvan\u00e9 m\u011brn\u00e9 ceny, nap\u0159\u00edklad cenu za kilogram nebo litr v\u00fdrobku, aby z\u00e1kazn\u00edci mohli snadn\u011bji porovnat skute\u010dnou hodnotu zbo\u017e\u00ed,\u201c\u00a0<\/em>vysv\u011btluje \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest Eduarda Hek\u0161ov\u00e1.<\/p>\n

M\u00e9n\u011b \u010dokol\u00e1dy, stejn\u00fd obal<\/strong><\/h6>\n

Na problematickou praxi upozornily n\u011bmeck\u00e9 soudy v ned\u00e1vn\u00e9m p\u0159\u00edpadu \u010dokol\u00e1d Milka. V\u00fdrobce zmen\u0161il n\u011bkter\u00e9 tabulky z p\u016fvodn\u00edch 100 gram\u016f na 90 gram\u016f, p\u0159i\u010dem\u017e obal z\u016fstal t\u00e9m\u011b\u0159 beze zm\u011bny a cena se v n\u011bkter\u00fdch p\u0159\u00edpadech dokonce zv\u00fd\u0161ila. N\u011bmeck\u00fd soud rozhodl, \u017ee takov\u00fd postup m\u016f\u017ee p\u0159edstavovat klam\u00e1n\u00ed spot\u0159ebitel\u016f, pokud v\u00fdrobce zm\u011bnu dostate\u010dn\u011b viditeln\u011b neozna\u010d\u00ed. Podle soudu nesta\u010d\u00ed upravit drobn\u00fd \u00fadaj o gram\u00e1\u017ei \u2013 z\u00e1kazn\u00edk mus\u00ed b\u00fdt na zm\u011bnu upozorn\u011bn jasn\u011b a srozumiteln\u011b.<\/p>\n

N\u011bkter\u00e9 st\u00e1ty u\u017e zakro\u010dily<\/strong><\/h6>\n

Podobn\u00e1 pravidla u\u017e zav\u00e1d\u011bj\u00ed i dal\u0161\u00ed evropsk\u00e9 st\u00e1ty. Nap\u0159\u00edklad ve Francii mus\u00ed od \u010dervence 2024 velk\u00e9 supermarkety povinn\u011b upozor\u0148ovat na v\u00fdrobky, u nich\u017e se sn\u00ed\u017eilo mno\u017estv\u00ed p\u0159i stejn\u00e9 nebo vy\u0161\u0161\u00ed cen\u011b. Rakousko letos p\u0159ijalo z\u00e1kon, kter\u00fd obchodn\u00edk\u016fm ukl\u00e1d\u00e1 ozna\u010dovat v\u00fdrobky zasa\u017een\u00e9 smrskflac\u00ed p\u0159\u00edmo u reg\u00e1lu po dobu nejm\u00e9n\u011b 60 dn\u016f. A podobn\u00e1 \u00faprava plat\u00ed i v\u00a0Ma\u010farsku. \u201eEvropsk\u00e1 unie zat\u00edm stanovuje hlavn\u011b obecn\u00e1 pravidla pro uv\u00e1d\u011bn\u00ed mno\u017estv\u00ed a jednotkov\u00fdch cen na obalech, konkr\u00e9tn\u00ed opat\u0159en\u00ed proti smrskflaci v\u0161ak ponech\u00e1v\u00e1 na jednotliv\u00fdch \u010dlensk\u00fdch st\u00e1tech,\u201c<\/em>\u00a0uzav\u00edr\u00e1 Hek\u0161ov\u00e1 z\u00a0dTestu.<\/p>\n

 <\/p>\n

    \n
  • dTest, o.p.s.<\/strong> je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n
  • Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n

    dTest<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Na prvn\u00ed <\/p>\n","protected":false},"author":2,"featured_media":376873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/06\/02\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/376872"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=376872"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/376872\/revisions"}],"predecessor-version":[{"id":376874,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/376872\/revisions\/376874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/376873"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=376872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=376872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=376872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}