{"id":373942,"date":"2026-04-28T05:33:01","date_gmt":"2026-04-28T04:33:01","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=373942"},"modified":"2026-04-28T05:33:01","modified_gmt":"2026-04-28T04:33:01","slug":"dtest-tajemna-trziste-jako-obchazeci-zakona","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=373942","title":{"rendered":"dTest: Tajemn\u00e1 tr\u017ei\u0161t\u011b jako \u201eobch\u00e1ze\u010di z\u00e1kona\u201c"},"content":{"rendered":"<h6>Na online tr\u017ei\u0161t\u011b p\u0159i n\u00e1kupech na internetu narazil u\u017e t\u00e9m\u011b\u0159 ka\u017ed\u00fd z n\u00e1s. Jde o platformy, kter\u00e9 umo\u017e\u0148uj\u00ed nakoupit na jednom m\u00edst\u011b od v\u00edce prod\u00e1vaj\u00edc\u00edch. T\u011bch m\u016f\u017ee b\u00fdt n\u011bkolik des\u00edtek, stovek i tis\u00edc\u016f. Funguj\u00ed jako tr\u017enice dostupn\u00e9 na ka\u017ed\u00e9m po\u010d\u00edta\u010di \u010di chytr\u00e9m telefonu. Pokud se n\u011bco pokaz\u00ed, \u010dasto n\u00e1s odk\u00e1\u017eou p\u0159\u00edmo na zahrani\u010dn\u00edho prod\u00e1vaj\u00edc\u00edho, se kter\u00fdm se ale v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech probl\u00e9m nepoda\u0159\u00ed v\u016fbec vy\u0159e\u0161it. Je takov\u00fd postup v\u00a0po\u0159\u00e1dku?<\/h6>\n<h6><strong>Transparentnost nade v\u0161e<\/strong><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-131630 alignright\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg\" alt=\"\" width=\"114\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg 114w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest.jpg 126w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>V\u00a0p\u0159\u00edpad\u011b, \u017ee spot\u0159ebitel nakupuje na online tr\u017ei\u0161ti, mus\u00ed o tom b\u00fdt z\u0159eteln\u011b informov\u00e1n. K\u00a0tomu by m\u011blo doj\u00edt nejpozd\u011bji p\u0159i prvn\u00edm kontaktu spot\u0159ebitele s\u00a0nab\u00eddkou. Tedy ve chv\u00edli, kdy si spot\u0159ebitel otev\u0159e detail produktu, m\u011blo by b\u00fdt z\u0159ejm\u00e9, \u017ee je prod\u00e1vaj\u00edc\u00edm jin\u00e1 osoba. U n\u00ed by m\u011bly b\u00fdt dostupn\u00e9 funk\u010dn\u00ed kontaktn\u00ed \u00fadaje, pomoc\u00ed kter\u00fdch lze s\u00a0prod\u00e1vaj\u00edc\u00edm komunikovat. Tyto informace by z\u00e1rove\u0148 m\u011bly b\u00fdt viditeln\u00e9 okam\u017eit\u011b a po spot\u0159ebitel\u00edch by nem\u011bl b\u00fdt vy\u017eadov\u00e1n \u017e\u00e1dn\u00fd dal\u0161\u00ed aktivn\u00ed krok.\u00a0<em>\u201eSetk\u00e1v\u00e1me se s\u00a0p\u0159\u00edpady, kdy je informace o prod\u00e1vaj\u00edc\u00edm schov\u00e1na pod r\u016fzn\u00e9 kolonky, kter\u00e9 si spot\u0159ebitel mus\u00ed rozkliknout. Takov\u00e9 informov\u00e1n\u00ed nen\u00ed pro spot\u0159ebitele dostate\u010dn\u00e9,\u201c<\/em>\u00a0upozor\u0148uje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n<h6><strong>Informace pod pokli\u010dkou nen\u00ed dobrou pr\u00e1vn\u00ed kli\u010dkou<\/strong><\/h6>\n<p>Pokud online tr\u017ei\u0161t\u011b \u0159\u00e1dn\u011b neinformuje o tom, \u017ee nen\u00ed prod\u00e1vaj\u00edc\u00edm, m\u016f\u017ee se spot\u0159ebitel opr\u00e1vn\u011bn\u011b domn\u00edvat, \u017ee se nejedn\u00e1 o online tr\u017ei\u0161t\u011b, ale o b\u011b\u017en\u00fd e-shop.\u00a0<em>\u201eSpot\u0159ebitel se tak v\u00a0p\u0159\u00edpad\u011b probl\u00e9m\u016f se zbo\u017e\u00edm m\u016f\u017ee obr\u00e1tit p\u0159\u00edmo na tr\u017ei\u0161t\u011b, kter\u00e9 se chovalo jako prod\u00e1vaj\u00edc\u00ed, a p\u0159eb\u00edr\u00e1 tak jeho z\u00e1konn\u00e9 povinnosti. Mezi n\u011b se \u0159ad\u00ed nap\u0159\u00edklad vy\u0159\u00edzen\u00ed reklamace do 30 dn\u016f nebo vr\u00e1cen\u00ed pen\u011bz v\u00a0p\u0159\u00edpad\u011b odstoupen\u00ed od smlouvy spot\u0159ebitelem,\u201c<\/em>\u00a0vysv\u011btluje Hek\u0161ov\u00e1.<\/p>\n<p>Online tr\u017ei\u0161t\u011b se v\u00a0takov\u00fdch p\u0159\u00edpadech \u010dasto br\u00e1n\u00ed konstatov\u00e1n\u00edm, \u017ee je tato informace v\u00a0obchodn\u00edch podm\u00ednk\u00e1ch nebo na dal\u0161\u00edch z\u00e1lo\u017ek\u00e1ch webu (nap\u0159\u00edklad v\u00a0sekci \u201eO n\u00e1s\u201c \u010di podobn\u00fdch). Proto\u017ee v\u0161ak spot\u0159ebitel nen\u00ed povinen jin\u00e9 \u010d\u00e1sti webu nav\u0161t\u011bvovat a ustanoven\u00ed obchodn\u00edch podm\u00ednek o takov\u00e9 skute\u010dnosti je pro spot\u0159ebitele p\u0159ekvapiv\u00e9, nem\u00e1 v\u016f\u010di spot\u0159ebiteli \u017e\u00e1dn\u00e9 \u00fa\u010dinky.<\/p>\n<h6><strong>Informace dostate\u010dn\u00e1 m\u016f\u017ee b\u00fdti u\u017eite\u010dn\u00e1<\/strong><\/h6>\n<p>Jestli\u017ee online tr\u017ei\u0161t\u011b spl\u0148uje informa\u010dn\u00ed povinnost a uv\u00e1d\u00ed prod\u00e1vaj\u00edc\u00ed \u0159\u00e1dn\u011b, v\u010detn\u011b funk\u010dn\u00edch kontaktn\u00edch \u00fadaj\u016f, mus\u00ed se spot\u0159ebitel v\u00a0p\u0159\u00edpad\u011b probl\u00e9m\u016f se zbo\u017e\u00edm obracet p\u0159\u00edmo na prod\u00e1vaj\u00edc\u00edho. Online tr\u017ei\u0161t\u011b je toti\u017e v\u00a0t\u011bchto p\u0159\u00edpadech pouze zprost\u0159edkovatelem prodeje, a tak zpravidla neodpov\u00edd\u00e1 za kvalitu doru\u010dovan\u00e9ho zbo\u017e\u00ed. Pro spot\u0159ebitele to v\u0161ak m\u016f\u017ee znamenat nutnost kontaktovat prod\u00e1vaj\u00edc\u00edho ze zahrani\u010d\u00ed, v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech ze zem\u00ed mimo EU, kdy je p\u0159\u00edpadn\u00e1 vymahatelnost pr\u00e1va podstatn\u011b zt\u00ed\u017eena.<\/p>\n<p>Ur\u010dit\u00e1 online tr\u017ei\u0161t\u011b v\u0161ak nab\u00edzej\u00ed ochranu kupuj\u00edc\u00edch, kdy nap\u0159\u00edklad zadr\u017euj\u00ed platbu a\u017e do obdr\u017een\u00ed zbo\u017e\u00ed kupuj\u00edc\u00edm, p\u0159\u00edpadn\u011b nab\u00edzej\u00ed mo\u017enost \u0159e\u0161en\u00ed spor\u016f p\u0159\u00edmo pomoc\u00ed jejich platformy.\u00a0<em>\u201eK poskytov\u00e1n\u00ed nadstandardn\u00ed ochrany nejsou online tr\u017ei\u0161t\u011b povinn\u00e1, nicm\u00e9n\u011b ve chv\u00edli, kdy takovou ochranu deklaruj\u00ed, zavazuj\u00ed se t\u00edm spot\u0159ebiteli a musej\u00ed mu ji poskytnout,\u201c<\/em>\u00a0upozor\u0148uje Hek\u0161ov\u00e1.<\/p>\n<h6><strong>S\u00a0poctiv\u00fdmi probl\u00e9m nen\u00ed, podvodn\u00edci se v\u0161ak roj\u00ed<\/strong><\/h6>\n<p>Online tr\u017ei\u0161t\u011b tedy nejsou sama o sob\u011b \u017e\u00e1dn\u00fdm probl\u00e9mem, d\u016fle\u017eit\u00e1 je v\u0161ak jejich transparentnost v\u016f\u010di spot\u0159ebitel\u016fm. Pokud se n\u011bkdo za online tr\u017ei\u0161t\u011b pouze skryt\u011b vyd\u00e1v\u00e1, aby nemusel plnit z\u00e1konn\u00e9 povinnosti, je takov\u00e9 jedn\u00e1n\u00ed v\u00a0rozporu se z\u00e1konem a spot\u0159ebitel\u016fm doporu\u010dujeme se takov\u00fdm podnikatel\u016fm vyh\u00fdbat.<\/p>\n<p><em>\u201eV p\u0159\u00edpad\u011b, \u017ee si spot\u0159ebitel\u00e9 nev\u011bd\u00ed rady ohledn\u011b sv\u00fdch pr\u00e1v, mohou se obr\u00e1tit na na\u0161i spot\u0159ebitelskou poradnu, a to ka\u017ed\u00fd v\u0161edn\u00ed den od 9 do 17 hodin telefonicky na \u010d\u00edsle 299 149 009 \u010di elektronicky prost\u0159ednictv\u00edm formul\u00e1\u0159e na na\u0161em webu. Pokud \u0159e\u0161\u00ed konkr\u00e9tn\u00ed probl\u00e9m s podnikatelem, mohou vyu\u017e\u00edt i na\u0161i slu\u017ebu sm\u00edrn\u00e9ho \u0159e\u0161en\u00ed spor\u016f Va\u0161eSt\u00ed\u017enosti.cz,\u201c<\/em>\u00a0uzav\u00edr\u00e1 Eduarda Hek\u0161ov\u00e1 z\u00a0dTestu.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><sub><em><strong>dTest, o.p.s.<\/strong> je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n<li><sub><em><strong>Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n<p><strong>dTest<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na online <\/p>\n","protected":false},"author":2,"featured_media":373943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/04\/28\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/373942"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=373942"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/373942\/revisions"}],"predecessor-version":[{"id":373944,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/373942\/revisions\/373944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/373943"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=373942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=373942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=373942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}