{"id":372984,"date":"2026-04-16T11:08:00","date_gmt":"2026-04-16T10:08:00","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=372984"},"modified":"2026-04-16T11:08:00","modified_gmt":"2026-04-16T10:08:00","slug":"aktuality-potravinovy-ombudsman-obcanum-vadi-zejmena-chaos-ve-slevovych-akcich-nevi-co-je-realna-cena-potravin","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=372984","title":{"rendered":"AKTUALITY: Potravinov\u00fd ombudsman: Ob\u010dan\u016fm vad\u00ed zejm\u00e9na chaos ve slevov\u00fdch akc\u00edch, nev\u00ed, co je re\u00e1ln\u00e1 cena potravin"},"content":{"rendered":"
Transparentnost cen potravin a diskuse, jak spot\u0159ebitel\u016fm zjistit cenov\u011b dostupn\u011bj\u0161\u00ed potraviny byly krom\u011b jin\u00e9ho p\u0159edm\u011btem dne\u0161n\u00edho jedn\u00e1n\u00ed meziresortn\u00ed pracovn\u00ed skupiny z\u0159\u00edzen\u00e9 p\u0159i Ministerstvu zem\u011bd\u011blstv\u00ed (MZe) za \u00fa\u010delem zv\u00fd\u0161en\u00ed transparentnosti potravinov\u00e9ho \u0159et\u011bzce v \u010cesku. Vrchn\u00ed \u0159editel Sekce potravin\u00e1\u0159stv\u00ed MZe a potravinov\u00fd ombudsman Jind\u0159ich Fialka, kter\u00fd z\u00e1rove\u0148 pracovn\u00ed skupinu vede, ji tak\u00e9 sezn\u00e1mil s podn\u011bty spot\u0159ebitel\u016f, kter\u00e9 dostal od sv\u00e9ho jmenov\u00e1n\u00ed do t\u00e9to role v \u00fanoru.<\/h6>\n

\u201eNa\u0161e ministerstvo napl\u0148uje sv\u016fj pl\u00e1n, kter\u00fd jsme ozn\u00e1mili koncem \u00fanora na tiskov\u00e9 konferenci p\u0159i p\u0159edstaven\u00ed potravinov\u00e9ho ombudsmana. Od t\u00e9 doby se uskute\u010dnilo n\u011bkolik des\u00edtek jedn\u00e1n\u00ed se z\u00e1stupci zem\u011bd\u011blc\u016f, potravin\u00e1\u0159\u016f i obchodn\u00edk\u016f. V aktivn\u00ed komunikaci a monitoringu situace a vysv\u011btlov\u00e1n\u00ed ve\u0159ejnosti budeme samoz\u0159ejm\u011b pokra\u010dovat,\u201c<\/em> \u0159ekl ministr zem\u011bd\u011blstv\u00ed Martin \u0160ebesty\u00e1n.<\/p>\n

V\u0161ichni akt\u00e9\u0159i na trhu vn\u00edmaj\u00ed pozitivn\u011b z\u00e1m\u011br MZe dos\u00e1hnout vy\u0161\u0161\u00ed m\u00edry p\u0159idan\u00e9 hodnoty a pos\u00edlen\u00ed zpracovatelsk\u00fdch kapacit v \u010cR, jak s ohledem na zv\u00fd\u0161en\u00ed konkurenceschopn\u00e9 lok\u00e1ln\u00ed nab\u00eddky, tak s ohledem na nestabiln\u00ed n\u00e1kladov\u00e9 polo\u017eky, zejm\u00e9na logistiku.<\/p>\n

\u201eP\u0159ij\u00edm\u00e1me konkr\u00e9tn\u00ed podn\u011bty od ob\u010dan\u016f, struktura je aktu\u00e1ln\u011b 53 procent k cenotvorb\u011b, 23 procent k ozna\u010dov\u00e1n\u00ed potravin, tedy etiket\u00e1m, 12 procent ke kvalit\u011b a bezpe\u010dnosti potravin a 12 procent jsou ostatn\u00ed podn\u011bty. Ob\u010dan\u016fm vad\u00ed zejm\u00e9na chaos ve slevov\u00fdch akc\u00edch, nev\u00ed, co je re\u00e1ln\u00e1 a de facto spravedliv\u00e1 cena potravin,\u201c<\/em> uvedl vrchn\u00ed \u0159editel Sekce potravin\u00e1\u0159stv\u00ed MZe a potravinov\u00fd ombudsman Jind\u0159ich Fialka.<\/p>\n

V mezidob\u00ed se ud\u011blaly tak\u00e9 d\u00edl\u010d\u00ed anal\u00fdzy opat\u0159en\u00ed jednotliv\u00fdch \u010dlensk\u00fdch st\u00e1t\u016f EU, na z\u00e1klad\u011b podn\u011bt\u016f ob\u010dan\u016f a dosud prob\u011bhl\u00fdch konzultac\u00ed se zd\u00e1, \u017ee bude pot\u0159eba s p\u0159\u00edslu\u0161n\u00fdmi resorty v\u00e9st diskusi ohledn\u011b slevov\u00fdch akc\u00ed a uplat\u0148ovan\u00ed podn\u00e1kupn\u00edch cen.<\/p>\n

Meziresortn\u00ed pracovn\u00ed skupina dnes projednala i ot\u00e1zku Sd\u00edlen\u00ed dat, kter\u00e1 m\u00e1 st\u00e1tn\u00ed spr\u00e1va k dispozici i pos\u00edlen\u00ed kompetenc\u00ed \u00da\u0159adu pro ochranu hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee (\u00daOHS).<\/p>\n

Do t\u0159\u00ed t\u00fddn\u016f maj\u00ed resorty p\u0159edlo\u017eit n\u00e1vrhy \u0159e\u0161en\u00ed k probran\u00fdm t\u00e9mat\u016fm. Dal\u0161\u00ed jedn\u00e1n\u00ed skupiny se uskute\u010dn\u00ed 1. \u010dervna 2026.<\/p>\n

Pracovn\u00ed skupinu tvo\u0159\u00ed krom\u011b z\u00e1stupc\u016f MZe tak\u00e9 z\u00e1stupci \u010cesk\u00e9 obchodn\u00ed inspekce, \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu, Gener\u00e1ln\u00edho finan\u010dn\u00edho \u0159editelstv\u00ed, Ministerstva zdravotnictv\u00ed, Ministerstva financ\u00ed, Ministerstva pr\u016fmyslu a obchodu, St\u00e1tn\u00edho zem\u011bd\u011blsk\u00e9ho interven\u010dn\u00edho fondu, St\u00e1tn\u00ed zem\u011bd\u011blsk\u00e9 a potravin\u00e1\u0159sk\u00e9 inspekce, \u00daOHS, \u00dastavu zem\u011bd\u011blsk\u00e9 ekonomiky a informac\u00ed a \u00dast\u0159edn\u00edho kontroln\u00edho a zku\u0161ebn\u00edho \u00fastavu zem\u011bd\u011blsk\u00e9ho.<\/p>\n

(tz-mze)<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Transparentnost cen <\/p>\n","protected":false},"author":2,"featured_media":372985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/04\/16\/nove-ombu.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/372984"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=372984"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/372984\/revisions"}],"predecessor-version":[{"id":372986,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/372984\/revisions\/372986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/372985"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=372984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=372984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=372984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}