{"id":371895,"date":"2026-04-01T12:16:06","date_gmt":"2026-04-01T11:16:06","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=371895"},"modified":"2026-04-01T12:18:20","modified_gmt":"2026-04-01T11:18:20","slug":"ceska-republika-billa-predala-automobil-vyherci-olympijske-souteze-zimni-kampan-zaujala-desitky-tisic-zakazniku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=371895","title":{"rendered":"\u010cESK\u00c1 REPUBLIKA: BILLA p\u0159edala automobil v\u00fdherci sv\u00e9 olympijsk\u00e9 sout\u011b\u017ee"},"content":{"rendered":"

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Spole\u010dnost BILLA \u010cR p\u0159edala hlavn\u00ed cenu sv\u00e9 olympijsk\u00e9 sout\u011b\u017ee Medailov\u00e1 mise, kter\u00e1 prob\u00edhala po dobu zimn\u00edch olympijsk\u00fdch her v\u00a0aplikaci BILLA klub. Automobil Toyota Corolla Cross p\u0159evzal v\u00a0showroomu Toyota Tsusho Pr\u016fhonice v\u00fdherce Jan Svoboda z\u00a0B\u0159eclavi. Sout\u011b\u017e zaznamenala mimo\u0159\u00e1dn\u00fd z\u00e1jem \u2013 zapojilo se do n\u00ed 69\u00a0216\u00a0z\u00e1kazn\u00edk\u016f.<\/h6>\n

\"\"Hra Medailov\u00e1 mise byla jedn\u00edm z hlavn\u00edch prvk\u016f olympijsk\u00e9 kampan\u011b BILLY a z\u00e1kazn\u00edk\u016fm nab\u00eddla mo\u017enost sout\u011b\u017eit o \u0159adu atraktivn\u00edch v\u00fdher spojen\u00fdch s t\u00e9matem zimn\u00edch her. Hr\u00e1\u010di m\u011bli mo\u017enost si v pr\u016fb\u011bhu kampan\u011b zahr\u00e1t 30 sportovn\u00edch kv\u00edz\u016f a dal\u0161\u00edch 5 bonusov\u00fdch kv\u00edz\u016f p\u0159idan\u00fdch po ka\u017ed\u00e9 \u010desk\u00e9 medaili \u2013 za v\u00fdkony Metod\u011bje J\u00edlka, Zuzany Mad\u011brov\u00e9, Evy Adamczykov\u00e9 a Terezy Voborn\u00edkov\u00e9.<\/p>\n

Celkem bylo mezi z\u00e1kazn\u00edky rozd\u011bleno 522\u00a0cen, v\u010detn\u011b z\u00e1jezdu do Dolomit od CK Nev Dama, 20\u00a0d\u00e1rkov\u00fdch karet na n\u00e1kup v\u00a0BILLE, 500\u00a0p\u0159edplatn\u00fdch prima+ Premium a dal\u0161\u00edch odm\u011bn. Krom\u011b hlavn\u00ed ceny v\u00a0podob\u011b vozu Toyota Corolla Cross sout\u011b\u017e\u00edc\u00ed z\u00edsk\u00e1vali tak\u00e9 okam\u017eit\u00e9 v\u00fdhry ve form\u011b produkt\u016f a slev na n\u00e1kup v\u00a0BILLE.<\/p>\n

P\u0159i p\u0159ed\u00e1n\u00ed hlavn\u00ed ceny, automobilu Toyota Corolla Cross, Jan Svoboda uvedl: \u201eNejprve jsem tomu v\u016fbec nev\u011b\u0159il. Kdy\u017e mi p\u0159i\u0161el druh\u00fd potvrzovac\u00ed e-mail, za\u010dal jsem tu\u0161it, \u017ee je to skute\u010dn\u011b pravda. Sout\u011b\u017e\u00edm pravideln\u011b, ale takto velkou v\u00fdhru jsem je\u0161t\u011b nez\u00edskal, v\u011bt\u0161inou \u0161lo o drobn\u00e9 odm\u011bny. Do BILLY chod\u00edm ka\u017ed\u00fd den a aplikaci pou\u017e\u00edv\u00e1m dlouhodob\u011b, tak\u017ee sout\u011b\u017e pro m\u011b byla p\u0159\u00edjemn\u00fdm zpest\u0159en\u00edm. Bavily m\u011b i\u00a0kv\u00edzy a nikdy by m\u011b nenapadlo, \u017ee d\u00edky nim nakonec z\u00edsk\u00e1m auto. A proto\u017ee m\u00e1m ke sportu opravdu bl\u00edzko, olympijsk\u00e1 tematika m\u011b chytla hned.\u201c<\/em><\/p>\n

Sou\u010d\u00e1st\u00ed olympijsk\u00e9 kampan\u011b byla tak\u00e9 samostatn\u00e1 sout\u011b\u017e se st\u00edrac\u00edmi losy, kter\u00e1 doplnila digit\u00e1ln\u00ed aktivitu v\u00a0aplikaci. Z\u00e1kazn\u00edci mohli vyhr\u00e1t v\u00fdhry a\u017e do hodnoty 100\u00a0000\u00a0K\u010d. Kombinace obou sout\u011b\u017e\u00ed pat\u0159ila mezi nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed zimn\u00ed marketingov\u00e9 aktivity BILLY za posledn\u00ed obdob\u00ed a v\u00fdrazn\u011b zv\u00fd\u0161ila interakci z\u00e1kazn\u00edk\u016f s\u00a0aplikac\u00ed i\u00a0promo nab\u00eddkami nap\u0159\u00ed\u010d regiony.<\/p>\n

\u201eOlympijsk\u00e9 hry pat\u0159\u00ed k\u00a0nejsiln\u011bj\u0161\u00edm moment\u016fm roku, kdy jsou z\u00e1kazn\u00edci otev\u0159en\u00ed hrav\u00fdm kampan\u00edm a sout\u011b\u017e\u00edm. Letos jsme vid\u011bli opravdu v\u00fdrazn\u00e9 zapojen\u00ed, z\u00e1jem o ob\u011b sout\u011b\u017en\u00ed mechaniky byl mimo\u0159\u00e1dn\u00fd. Jen na soci\u00e1ln\u00edch s\u00edt\u00edch vzrostl po\u010det interakc\u00ed b\u011bhem olympi\u00e1dy a\u017e desetin\u00e1sobn\u011b a engagement dokonce pades\u00e1tin\u00e1sobn\u011b. D\u011bkujeme v\u0161em z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed se do olympijsk\u00fdch aktivit p\u0159idali,\u201c\u00a0<\/em>uvedla Lucia Pop\u00edkov\u00e1, vedouc\u00ed t\u00fdmu v\u011brnostn\u00edch program\u016f a CRM BILLA \u010cR.<\/p>\n

Olympijsk\u00e1 kampa\u0148 se op\u00edrala o rostouc\u00ed popularitu aplikace BILLA klub. Ta v\u00a0uplynul\u00fdch m\u011bs\u00edc\u00edch zaznamenala v\u00fdznamn\u00fd n\u00e1r\u016fst u\u017eivatel\u016f tak\u00e9 d\u00edky propojen\u00ed s\u00a0popul\u00e1rn\u00ed reality show Zr\u00e1dci a stala se nejstahovan\u011bj\u0161\u00ed mobiln\u00ed aplikac\u00ed \u010desk\u00fdch potravinov\u00fdch \u0159et\u011bzc\u016f v\u00a0roce 2025. T\u00e9ma her, nap\u011bt\u00ed a sout\u011b\u017een\u00ed tak v\u00a0aplikaci nav\u00e1zalo na olympijsk\u00e9 d\u011bn\u00ed a p\u0159irozen\u011b pos\u00edlilo z\u00e1jem z\u00e1kazn\u00edk\u016f o aktivity spojen\u00e9 s\u00a0Medailovou mis\u00ed.<\/p>\n

Text a foto: BILLA<\/strong><\/p>\n

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  Spole\u010dnost <\/p>\n","protected":false},"author":2,"featured_media":371896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/04\/01\/BILLA-predala-automobil-vyherci-olympijske-souteze.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/371895"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=371895"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/371895\/revisions"}],"predecessor-version":[{"id":371901,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/371895\/revisions\/371901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/371896"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=371895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=371895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=371895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}