{"id":370849,"date":"2026-03-22T12:03:39","date_gmt":"2026-03-22T11:03:39","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=370849"},"modified":"2026-03-22T12:03:39","modified_gmt":"2026-03-22T11:03:39","slug":"dtest-rodinny-byznys-nebo-podvod-aneb-fotky-ktere-lzou","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=370849","title":{"rendered":"dTest: Rodinn\u00fd byznys, nebo podvod? aneb Fotky, kter\u00e9 l\u017eou"},"content":{"rendered":"<h6>Fotky z\u00a0rodinn\u00e9 d\u00edlny, p\u0159\u00edslib zcela origin\u00e1ln\u00edch v\u00fdrobk\u016f a srdceryvn\u00fd p\u0159\u00edb\u011bh o poctiv\u00e9 rodinn\u00e9 v\u00fdrob\u011b. Na prvn\u00ed pohled l\u00e1kav\u00e1 p\u0159edstava pro spot\u0159ebitele, jak podpo\u0159it mal\u00fd rodinn\u00fd byznys. Ve skute\u010dnosti se za n\u00edm v\u0161ak n\u011bkdy skr\u00fdv\u00e1 jen dal\u0161\u00ed promy\u0161len\u00fd trik, jak ze z\u00e1kazn\u00edk\u016f vyl\u00e1kat pen\u00edze. Pr\u00e1v\u011b takov\u00e9 praktiky se v\u00a0posledn\u00ed dob\u011b objevuj\u00ed u n\u011bkter\u00fdch e-shop\u016f, kter\u00e9 se sna\u017e\u00ed vzbudit d\u016fv\u011bru a p\u0159im\u011bt spot\u0159ebitele k\u00a0n\u00e1kupu.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-131630 alignright\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg\" alt=\"\" width=\"114\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg 114w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest.jpg 126w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>Aktu\u00e1ln\u011b zaznamen\u00e1v\u00e1me n\u00e1r\u016fst p\u0159\u00edpad\u016f, kdy si spot\u0159ebitel\u00e9 st\u011b\u017euj\u00ed na probl\u00e9my s e-shopy, u kter\u00fdch je pravd\u011bpodobn\u00e9, \u017ee p\u0159i tvorb\u011b obsahu vyu\u017e\u00edvaj\u00ed technologie um\u011bl\u00e9 inteligence. Jej\u00ed samotn\u00e9 u\u017eit\u00ed p\u0159itom nemus\u00ed b\u00fdt probl\u00e9mem, pokud je pou\u017eit\u00ed transparentn\u011b uvedeno a nem\u016f\u017ee u spot\u0159ebitel\u016f vyvolat myln\u00fd dojem. Bohu\u017eel mnohdy doch\u00e1z\u00ed k situac\u00edm, kdy tato transparentnost chyb\u00ed a spot\u0159ebitel\u00e9 jsou v d\u016fsledku takov\u00e9 praktiky uv\u00e1d\u011bni v omyl.<\/p>\n<h6><strong>V\u00edm, co kupuji. Nebo ne?<\/strong><\/h6>\n<p><em>\u201eP\u0159i n\u00e1kupu na internetu jsou to \u010dasto pr\u00e1v\u011b fotografie, kter\u00e9 spot\u0159ebitele na prvn\u00ed pohled zaujmou. Pom\u00e1haj\u00ed p\u0159edstavit si, jak zbo\u017e\u00ed vypad\u00e1 a co mohou po doru\u010den\u00ed o\u010dek\u00e1vat, ani\u017e by si v\u00fdrobek mohli p\u0159ed koup\u00ed na vlastn\u00ed o\u010di prohl\u00e9dnout,\u201c\u00a0<\/em>uv\u00e1d\u00ed Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n<p>U\u017e del\u0161\u00ed dobu se v\u0161ak ob\u010das st\u00e1v\u00e1, \u017ee a\u010dkoli zbo\u017e\u00ed na e-shopu vypad\u00e1 velmi l\u00e1kav\u011b, spot\u0159ebiteli ve skute\u010dnosti doraz\u00ed nekvalitn\u00ed v\u00fdrobek. V\u00a0posledn\u00edch m\u011bs\u00edc\u00edch jsme se nav\u00edc opakovan\u011b setkali s\u00a0p\u0159\u00edpady, kdy jsou produktov\u00e9 fotografie vytv\u00e1\u0159eny pomoc\u00ed um\u011bl\u00e9 inteligence. Tyto obr\u00e1zky p\u0159itom \u010dasto zobrazuj\u00ed v\u00fdrobky, kter\u00e9 ve skute\u010dnosti v\u016fbec neexistuj\u00ed nebo jejich\u017e re\u00e1ln\u00e1 v\u00fdroba by byla v\u00fdrazn\u011b dra\u017e\u0161\u00ed, ne\u017e za jakou cenu je obchodn\u00edk nab\u00edz\u00ed.<\/p>\n<p>Neobvykle vypadaj\u00edc\u00ed zbo\u017e\u00ed pak m\u016f\u017ee ve spot\u0159ebiteli vyvolat dojem, \u017ee jde o jedine\u010dn\u00fd v\u00fdrobek, kter\u00fd jinde nese\u017eene, a p\u0159im\u011bt ho k n\u00e1kupu. V\u00fdsledkem ale m\u016f\u017ee b\u00fdt zklam\u00e1n\u00ed \u2013 bu\u010f zbo\u017e\u00ed nedoraz\u00ed v\u016fbec, nebo p\u0159ijde jen nekvalitn\u00ed napodobenina.<\/p>\n<h6><strong>Jak takovou praktiku v\u010das odhalit?<\/strong><\/h6>\n<p>S\u00a0neust\u00e1l\u00fdm v\u00fdvojem technologi\u00ed m\u016f\u017ee b\u00fdt odhalen\u00ed obsahu vytvo\u0159en\u00e9ho um\u011blou inteligenc\u00ed \u010d\u00edm d\u00e1l n\u00e1ro\u010dn\u011bj\u0161\u00ed. Zku\u0161en\u00fdm u\u017eivatel\u016fm internetu se takov\u00e9 podvody mohou zd\u00e1t z\u0159ejm\u00e9. Ti toti\u017e typick\u00e9 detaily obr\u00e1zku vytvo\u0159en\u00e9ho um\u011blou inteligenc\u00ed rozpoznaj\u00ed a v\u00a0takov\u00fdch p\u0159\u00edpadech zpozorn\u00ed.<\/p>\n<p>Riziko v\u0161ak nast\u00e1v\u00e1 u nezku\u0161en\u00fdch, zejm\u00e9na star\u0161\u00edch osob, kter\u00e9 takov\u00e9 fotografie nerozeznaj\u00ed. Pr\u00e1v\u011b na n\u011b takov\u00ed prodejci m\u00ed\u0159\u00ed.<\/p>\n<p>P\u0159i rozpozn\u00e1v\u00e1n\u00ed t\u011bchto praktik m\u016f\u017ee pomoci zam\u011b\u0159it se na detaily, drobn\u00e9 chyby a r\u016fzn\u00e9 nesrovnalosti. N\u011bkdy je naopak varovn\u00fdm sign\u00e1lem a\u017e p\u0159ehnan\u00e1 dokonalost fotografi\u00ed. Pokud je na str\u00e1nk\u00e1ch v\u00edce sn\u00edmk\u016f, kter\u00e9 maj\u00ed zobrazovat stejn\u00e9 prostory, d\u00edlnu nebo majitele, doporu\u010dujeme je mezi sebou porovnat. V takov\u00fdch p\u0159\u00edpadech lze \u010dasto odhalit, \u017ee se autor sna\u017eil vytvo\u0159it toto\u017en\u00e9 osoby \u010di prost\u0159ed\u00ed, co\u017e se mu v\u0161ak nepoda\u0159ilo. V\u00fdsledkem tak jsou obr\u00e1zky, kter\u00e9 se v detailech li\u0161\u00ed a p\u016fsob\u00ed nekonzistentn\u011b.<\/p>\n<h6><strong>Jak se br\u00e1nit a co d\u011blat?<\/strong><\/h6>\n<p><em>\u201ePokud si spot\u0159ebitel\u00e9 s\u00a0odhalen\u00edm nejsou jisti, stejn\u011b jako v\u00a0jin\u00fdch p\u0159\u00edpadech n\u00e1kup\u016f na internetu doporu\u010dujeme p\u0159ed n\u00e1kupem ov\u011b\u0159it prodejce i skrze recenze, a to nejl\u00e9pe na nez\u00e1visl\u00fdch recenzn\u00edch port\u00e1lech,\u201c<\/em>doporu\u010duje Eduarda Hek\u0161ov\u00e1. Ov\u011b\u0159it prod\u00e1vaj\u00edc\u00edho je tak\u00e9 mo\u017en\u00e9 p\u0159es na\u0161e str\u00e1nky\u00a0<strong><a href=\"https:\/\/www.dtest.cz\/newsletter\/link?url=https%3A%2F%2Fwww.vasestiznosti.cz%2F%3F%26utm_source%3D%26utm_medium%3D&amp;newsletter_id=31994&amp;email_id=1291212&amp;email_hash=36260b9d366a29a4d445f090cc4da4b0\" target=\"_blank\" rel=\"noopener\">Va\u0161eSt\u00ed\u017enosti.cz<\/a><\/strong>, kde m\u016f\u017eete zjistit, zda u\u017e na tento e-shop byly pod\u00e1ny st\u00ed\u017enosti, p\u0159\u00edpadn\u011b jak\u00e9 konkr\u00e9tn\u00ed probl\u00e9my takto vznikaly.<\/p>\n<p><em>\u201ePokud spot\u0159ebitel\u00e9 z\u00a0e-shopu nakoupili a n\u00e1sledn\u011b se vyskytly probl\u00e9my, se kter\u00fdmi si nev\u011bd\u00ed rady, mohou se obr\u00e1tit na na\u0161i spot\u0159ebitelskou poradnu na \u010d\u00edsle 299\u00a0149\u00a0009,\u201c\u00a0<\/em>uzav\u00edr\u00e1 Eduarda Hek\u0161ov\u00e1, \u0159editelka dTestu.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-370850 size-full\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/19\/fotka-dtest-svec.jpg\" alt=\"\" width=\"945\" height=\"497\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/19\/fotka-dtest-svec.jpg 945w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/19\/fotka-dtest-svec-300x158.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/19\/fotka-dtest-svec-768x404.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/19\/fotka-dtest-svec-679x357.jpg 679w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/19\/fotka-dtest-svec-918x483.jpg 918w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><sub><em><strong>dTest, o.p.s<\/strong>. je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n<li><sub><em><strong>Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Text a foto: dTest<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fotky z\u00a0rodinn\u00e9 <\/p>\n","protected":false},"author":2,"featured_media":370851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/19\/ram-dtest-x.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370849"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=370849"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370849\/revisions"}],"predecessor-version":[{"id":370852,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370849\/revisions\/370852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/370851"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=370849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=370849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=370849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}