{"id":370308,"date":"2026-03-12T17:10:58","date_gmt":"2026-03-12T16:10:58","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=370308"},"modified":"2026-03-12T17:10:58","modified_gmt":"2026-03-12T16:10:58","slug":"dtest-svetovy-den-spotrebitelu-co-vas-ceka-v-letosnim-roce","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=370308","title":{"rendered":"dTest: Sv\u011btov\u00fd den spot\u0159ebitel\u016f. Co v\u00e1s \u010dek\u00e1 v leto\u0161n\u00edm roce?"},"content":{"rendered":"
Byl to J. F. Kennedy, kter\u00fd p\u0159i sv\u00e9m projevu v\u00a0Kongresu 15. b\u0159ezna 1962 vyhl\u00e1sil novou \u00e9ru ochrany spot\u0159ebitel\u016f a vynesl toto t\u00e9ma na politickou sc\u00e9nu. Tehdej\u0161\u00ed americk\u00fd prezident mluvil o \u010dty\u0159ech z\u00e1kladn\u00edch pr\u00e1vech spot\u0159ebitel\u016f \u2013 pr\u00e1vu na bezpe\u010dnost v\u00fdrobk\u016f a\u00a0slu\u017eeb, pr\u00e1vu na informace, pr\u00e1vu na svobodnou volbu a\u00a0pr\u00e1vu b\u00fdt sly\u0161en.<\/h6>\n

Proto pr\u00e1v\u011b na 15. b\u0159ezna p\u0159ipad\u00e1 ka\u017edoro\u010dn\u00ed Mezin\u00e1rodn\u00ed den spot\u0159ebitelsk\u00fdch pr\u00e1v. Kdy jindy se tak\u00e9 zaj\u00edmat o to, kam sm\u011b\u0159uje sou\u010dasn\u00e1 spot\u0159ebitelsk\u00e1 ochrana a jak\u00e9 novely n\u00e1s \u010dekaj\u00ed v\u00a0leto\u0161n\u00edm roce?<\/p>\n

Nov\u00e9 zbo\u017e\u00ed? Ne, rad\u0161i opravu<\/strong><\/h6>\n

\"\"Rok 2026 bude ve znamen\u00ed nov\u00fdch pravidel pro reklamaci v\u00fdrobk\u016f. Spot\u0159ebitel\u00e9, kte\u0159\u00ed p\u0159i reklamaci zvol\u00ed opravu vadn\u00e9ho v\u00fdrobku m\u00edsto jeho v\u00fdm\u011bny za nov\u00fd, maj\u00ed b\u00fdt odm\u011bn\u011bni prodlou\u017een\u00edm \u201ez\u00e1konn\u00e9 z\u00e1ruky\u201c, tedy doby, po n\u00ed\u017e prod\u00e1vaj\u00edc\u00ed odpov\u00edd\u00e1 za vady. Oproti dosavadn\u00edmu stavu tak bude mo\u017en\u00e9 reklamovat vady, kter\u00e9 se u jednou reklamovan\u00fdch v\u00fdrobk\u016f projev\u00ed v pr\u016fb\u011bhu t\u0159\u00ed let od n\u00e1kupu. \u00daprava chce zm\u011bnit dosavadn\u00ed praxi spot\u0159ebitel\u016f, kte\u0159\u00ed up\u0159ednost\u0148uj\u00ed v\u00fdm\u011bnu vadn\u00e9ho zbo\u017e\u00ed za nov\u00e9, a sn\u00ed\u017eit tak nadm\u011brnou produkci odpadu.<\/p>\n

Neopou\u0161t\u011bj star\u00e9 zn\u00e1m\u00e9 pro nov\u00e9<\/strong><\/h6>\n

Vedle zm\u011bn zam\u011b\u0159en\u00fdch na zbo\u017e\u00ed \u201ev z\u00e1ruce\u201c se m\u011bn\u00ed tak\u00e9 pravidla, kter\u00e1 maj\u00ed podporovat opravy zbo\u017e\u00ed i po jej\u00edm uplynut\u00ed. U n\u011bkter\u00fdch kategori\u00ed v\u00fdrobk\u016f jsou stanoveny po\u017eadavky na jejich opravitelnost, nap\u0159\u00edklad povinnost navrhovat v\u00fdrobky tak, aby byly demontovateln\u00e9 a opraviteln\u00e9, \u010di povinnost zajistit nezbytn\u00e9 n\u00e1hradn\u00ed d\u00edly po ur\u010ditou minim\u00e1ln\u00ed dobu.\u00a0\u201e<\/em>To se t\u00fdk\u00e1 mimo jin\u00e9 pra\u010dek a su\u0161i\u010dek, my\u010dek, chladni\u010dek, displej\u016f, vysava\u010d\u016f, server\u016f a datov\u00fdch \u00falo\u017ei\u0161\u0165 i mobiln\u00edch telefon\u016f,\u201c\u00a0<\/em>vyjmenov\u00e1v\u00e1 Eduarda Hek\u0161ov\u00e1, \u0159editelka nejv\u011bt\u0161\u00ed tuzemsk\u00e9 spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

D\u00e1le se p\u0159\u00edslu\u0161n\u00e1 novela zam\u011b\u0159\u00ed tak\u00e9 na praktiky, kter\u00e9 maj\u00ed spot\u0159ebitele p\u0159im\u011bt k p\u0159ed\u010dasn\u00e9 v\u00fdm\u011bn\u011b v\u00fdrobku nebo jeho sou\u010d\u00e1st\u00ed. Situace, kdy tisk\u00e1rna od ur\u010dit\u00e9ho po\u010dtu vyti\u0161t\u011bn\u00fdch stran hl\u00e1s\u00ed \u201eservisn\u00ed z\u00e1vadu\u201c, i kdy\u017e inkoust ani mechanick\u00e9 \u010d\u00e1sti je\u0161t\u011b nejsou na konci sv\u00e9 \u017eivotnosti, bude zak\u00e1zanou praktikou. To plat\u00ed nap\u0159\u00edklad i pro nepravdiv\u00e1 tvrzen\u00ed, \u017ee pou\u017eit\u00ed neorigin\u00e1ln\u00edch n\u00e1hradn\u00edch d\u00edl\u016f po\u0161kod\u00ed funk\u010dnost za\u0159\u00edzen\u00ed.\u00a0\u201e<\/em>Stejn\u011b tak m\u00e1 b\u00fdt v\u00fdslovn\u011b nep\u0159\u00edpustn\u00fd i \u00famysln\u00fd prodej v\u00fdrobk\u016f, kter\u00e9 obsahuj\u00ed tzv. kaz\u00edtko, tedy sou\u010d\u00e1stku, o kter\u00e9 prodejce v\u00ed, \u017ee byla do v\u00fdrobku instalov\u00e1na za \u00fa\u010delem um\u011bl\u00e9ho zkr\u00e1cen\u00ed jeho \u017eivotnosti,\u201c<\/em>\u00a0dod\u00e1v\u00e1 Hek\u0161ov\u00e1.<\/p>\n

Nav\u00edc budou m\u00edt spot\u0159ebitel\u00e9 lep\u0161\u00ed p\u0159ehled o opravitelnosti v\u00fdrobku u\u017e p\u0159ed samotn\u00fdm n\u00e1kupem. U vybran\u00fdch v\u00fdrobk\u016f mus\u00ed prodejce uv\u00e1d\u011bt tzv. sk\u00f3re opravitelnosti. To bude vyj\u00e1d\u0159eno prost\u0159ednictv\u00edm t\u0159\u00edd. U zbo\u017e\u00ed, kter\u00e9 do t\u0159\u00edd zahrnuto nebude, m\u00e1 platit informa\u010dn\u00ed povinnost prodejce o n\u00e1hradn\u00edch d\u00edlech a jejich p\u0159ibli\u017en\u00e9 cen\u011b. To za p\u0159edpokladu, \u017ee mu v\u00fdrobce tyto informace poskytne.<\/p>\n

Konec lakov\u00e1n\u00ed na zeleno<\/strong><\/h6>\n

\u201e\u0160etrn\u00fd k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed\u201c, tvrd\u00ed cedulka na zbo\u017e\u00ed a v\u00edc nic. I na takov\u00e1 environment\u00e1ln\u00ed tvrzen\u00ed se zam\u011b\u0159uje p\u0159ipravovan\u00e1 novela z\u00e1kona o ochran\u011b spot\u0159ebitele. Tvrzen\u00ed podnikatele, \u017ee jeho v\u00fdrobek nebo slu\u017eba m\u00e1 pozitivn\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, mus\u00ed b\u00fdt prokazateln\u00e9 a ov\u011b\u0159iteln\u00e9. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b by mohlo j\u00edt o nov\u011b popsanou nekalou obchodn\u00ed praktiku.<\/p>\n

Lehce nab\u00fdt, lehce odstoupit<\/strong><\/h6>\n

Podnikatel\u00e9, kte\u0159\u00ed uzav\u00edraj\u00ed smlouvy se spot\u0159ebiteli online, budou m\u00edt tak\u00e9 povinnost z\u0159\u00eddit na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo v aplikac\u00edch tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy. Tla\u010d\u00edtko m\u00e1 b\u00fdt snadno dostupn\u00e9 a z\u0159eteln\u011b ozna\u010den\u00e9. Vr\u00e1cen\u00ed zbo\u017e\u00ed do 14 dn\u016f od jeho p\u0159evzet\u00ed by tak m\u011blo b\u00fdt je\u0161t\u011b snadn\u011bj\u0161\u00ed. To je tak\u00e9 \u00fa\u010delem \u00fapravy, kter\u00e1 sm\u011b\u0159uje k tomu, aby odstoupen\u00ed od smlouvy uzav\u0159en\u00e9 online bylo stejn\u011b jednoduch\u00e9 jako jej\u00ed uzav\u0159en\u00ed. Podle d\u016fvodov\u00e9 zpr\u00e1vy bude mo\u017en\u00e9 tuto povinnost splnit tak\u00e9 prost\u0159ednictv\u00edm hypertextov\u00e9ho odkazu.<\/p>\n

F\u00e9rov\u00e9 digit\u00e1ln\u00ed prost\u0159ed\u00ed na obzoru?<\/strong><\/h6>\n

Krom\u011b ji\u017e konkr\u00e9tn\u00edch legislativn\u00edch n\u00e1vrh\u016f se v leto\u0161n\u00edm roce m\u016f\u017eeme t\u011b\u0161it tak\u00e9 na p\u0159\u00edpravu v\u00fdznamn\u00fdch evropsk\u00fdch p\u0159edpis\u016f. Pro spot\u0159ebitele bude zaj\u00edmav\u00e9 zejm\u00e9na na\u0159\u00edzen\u00ed o f\u00e9rov\u00e9m digit\u00e1ln\u00edm prost\u0159ed\u00ed \u2013 DFA (Digital Fairness Act). Jeho c\u00edlem je pos\u00edlit ochranu spot\u0159ebitel\u016f v online prost\u0159ed\u00ed a zajistit \u201ef\u00e9rov\u00e9\u201c digit\u00e1ln\u00ed slu\u017eby. Bude \u0159e\u0161it zejm\u00e9na nekal\u00e9 praktiky na internetu, jako jsou manipulativn\u00ed rozhran\u00ed (dark patterns), klamav\u00fd influencer marketing, n\u00e1vykov\u00fd design digit\u00e1ln\u00edch produkt\u016f nebo nef\u00e9r personalizaci a c\u00edlenou reklamu, zejm\u00e9na v\u016f\u010di zraniteln\u00fdm u\u017eivatel\u016fm.<\/p>\n

 <\/p>\n

    \n
  • dTest, o.p.s.<\/strong> je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n
  • Poradensk\u00e1 linka \u010dasopisu dTest \u2013<\/strong> 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n

    <\/p>\n

    dTest<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Byl to <\/p>\n","protected":false},"author":2,"featured_media":370310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/12\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370308"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=370308"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370308\/revisions"}],"predecessor-version":[{"id":370311,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370308\/revisions\/370311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/370310"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=370308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=370308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=370308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}