{"id":370041,"date":"2026-03-08T14:09:50","date_gmt":"2026-03-08T13:09:50","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=370041"},"modified":"2026-03-08T14:09:50","modified_gmt":"2026-03-08T13:09:50","slug":"dtest-vernost-se-vyplaci-ale-komu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=370041","title":{"rendered":"dTest: V\u011brnost se vypl\u00e1c\u00ed. Ale komu?"},"content":{"rendered":"<h6>P\u0159i n\u00e1kupu v obchod\u011b se dnes t\u00e9m\u011b\u0159 automaticky setk\u00e1v\u00e1me s ot\u00e1zkou, zda jsme \u010dleny v\u011brnostn\u00edho klubu. Nab\u00eddka slev a speci\u00e1ln\u00edch akc\u00ed m\u016f\u017ee p\u016fsobit jako v\u00fdhodn\u00fd bonus bez dal\u0161\u00edch n\u00e1klad\u016f, ve skute\u010dnosti v\u0161ak z\u00e1kazn\u00edk za tyto v\u00fdhody plat\u00ed sv\u00fdmi osobn\u00edmi \u00fadaji a informacemi o sv\u00e9m n\u00e1kupn\u00edm chov\u00e1n\u00ed.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-131630 alignright\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg\" alt=\"\" width=\"114\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg 114w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest.jpg 126w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>V\u011brnostn\u00ed programy nav\u00edc n\u011bkdy slou\u017e\u00ed i jako n\u00e1stroj, jak nastavit ceny \u010di slevy zp\u016fsobem, kter\u00fd nen\u00ed pro spot\u0159ebitele v\u017edy p\u0159ehledn\u00fd a m\u016f\u017ee obch\u00e1zet pravidla pro jejich uv\u00e1d\u011bn\u00ed.<\/p>\n<h6><strong>Slevy jen pro \u010dleny?<\/strong><\/h6>\n<p>K zalo\u017een\u00ed v\u011brnostn\u00ed karti\u010dky n\u00e1s obvykle p\u0159esv\u011bd\u010d\u00ed vidina v\u00fdhodn\u011bj\u0161\u00edch cen nebo sb\u00edr\u00e1n\u00ed bod\u016f, kter\u00e9 lze pozd\u011bji vym\u011bnit za dal\u0161\u00ed benefity. Pr\u00e1v\u011b na tyto v\u011brnostn\u00ed programy se zpravidla nevztahuje povinnost uv\u00e1d\u011bt nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30 dn\u016f. D\u016fvodem je, \u017ee klubov\u00e9 slevy nejsou ur\u010deny v\u0161em z\u00e1kazn\u00edk\u016fm a jejich vyu\u017eit\u00ed je individu\u00e1ln\u00ed, tak\u017ee by bylo velmi obt\u00ed\u017en\u00e9 p\u0159ehledn\u011b sledovat, jak\u00e9 slevy a kdy byly konkr\u00e9tn\u00edmu z\u00e1kazn\u00edkovi poskytnuty.<\/p>\n<p>Ale pozor. I tato regulace m\u00e1 sv\u00e9 limity a rozhodn\u011b by nem\u011bla slou\u017eit obchodn\u00edk\u016fm, aby se lehce zbavili sv\u00e9 povinnosti dodr\u017eovat pravidla pro uv\u00e1d\u011bn\u00ed slev.\u00a0<em>\u201e<\/em><em>Pokud je \u010dlenem v\u011brnostn\u00edho klubu v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f nebo jsou slevy fakticky nab\u00edzeny \u0161irok\u00e9 ve\u0159ejnosti, v\u00fdjimka se neuplatn\u00ed,<\/em><em>\u201c<\/em>\u00a0upozor\u0148uje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. V takov\u00e9m p\u0159\u00edpad\u011b mus\u00ed obchodn\u00edk uv\u00e9st i \u00fadaj o nejni\u017e\u0161\u00ed cen\u011b, za kterou v\u00fdrobek nab\u00edzel a prod\u00e1val v obdob\u00ed 30 dn\u016f p\u0159ed poskytnut\u00edm slevy. Jin\u00fdmi slovy, pokud je klubov\u00e1 cena dostupn\u00e1 t\u00e9m\u011b\u0159 v\u0161em, nelze ji vyd\u00e1vat za \u010dist\u011b individualizovanou nab\u00eddku a zbavit se tak z\u00e1konn\u00e9 informa\u010dn\u00ed povinnosti.<\/p>\n<h6><strong>Jak slevy v\u011brnostn\u00edho klubu ozna\u010dovat?<\/strong><\/h6>\n<p>Pokud obchodn\u00edk uv\u00e1d\u00ed v let\u00e1ku nebo p\u0159\u00edmo na cenovce v prodejn\u011b slevu, kter\u00e1 je ur\u010dena pouze pro \u010dleny v\u011brnostn\u00edho klubu, m\u011bl by tuto informaci jasn\u011b a srozumiteln\u011b uv\u00e9st. Informace o tom, \u017ee zv\u00fdhodn\u011bn\u00e1 cena plat\u00ed jen pro n\u011bkter\u00e9 z\u00e1kazn\u00edky, nesm\u00ed b\u00fdt skryta nebo uvedena pouze drobn\u00fdm, snadno p\u0159ehl\u00e9dnuteln\u00fdm p\u00edsmem. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b by takov\u00e1 prezentace mohla b\u00fdt pova\u017eov\u00e1na za nekalou obchodn\u00ed praktiku, proto\u017ee m\u016f\u017ee u b\u011b\u017en\u00e9ho spot\u0159ebitele vyvolat myln\u00fd dojem, \u017ee sleva plat\u00ed pro v\u0161echny z\u00e1kazn\u00edky.<\/p>\n<h6><strong>V\u00edte, \u010d\u00edm za slevy plat\u00edte?<\/strong><\/h6>\n<p>Jak u\u017e to v\u00a0dne\u0161n\u00ed dob\u011b b\u00fdv\u00e1, jen m\u00e1loco je zcela zadarmo. U v\u011brnostn\u00edch program\u016f a z\u00e1kaznick\u00fdch karti\u010dek tomu nen\u00ed jinak. A\u010dkoli je v\u011bt\u0161ina t\u011bchto \u010dlenstv\u00ed bezplatn\u00e1, nen\u00ed tak zcela zadarmo. P\u0159i zalo\u017een\u00ed v\u011brnostn\u00ed karti\u010dky toti\u017e obchodn\u00edkovi poskytujete sv\u00e9 \u00fadaje.<\/p>\n<p><em>\u201e<\/em><em>P\u0159i registraci obvykle z\u00e1kazn\u00edk poskytne obchodn\u00edkovi sv\u00e9 \u00fadaje jako jm\u00e9no, e-mail \u010di jin\u00e9 kontaktn\u00ed informace. T\u00edm to ale nekon\u010d\u00ed. Ka\u017ed\u00fd n\u00e1kup s pou\u017eit\u00edm karti\u010dky vytv\u00e1\u0159\u00ed z\u00e1znam o tom, co kupujete, jak \u010dasto nakupujete nebo na jak\u00e9 akce reagujete,<\/em><em>\u201c<\/em>\u00a0dopl\u0148uje Eduarda Hek\u0161ov\u00e1. Pro obchodn\u00edka jde o velmi cenn\u00e1 data, d\u00edky nim\u017e si m\u016f\u017ee vytvo\u0159it pom\u011brn\u011b p\u0159esn\u00fd obr\u00e1zek o va\u0161ich zvyklostech.<\/p>\n<p>Na z\u00e1klad\u011b t\u011bchto informac\u00ed v\u00e1m pak m\u016f\u017ee nab\u00edzet c\u00edlen\u00e9 slevy a personalizovan\u00e9 nab\u00eddky. Ty b\u00fdvaj\u00ed mnohdy \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e b\u011b\u017en\u00e9 plo\u0161n\u00e9 akce, proto\u017ee jsou \u201eu\u0161it\u00e9 na m\u00edru\u201c konkr\u00e9tn\u00edmu z\u00e1kazn\u00edkovi. Pr\u00e1v\u011b proto je dobr\u00e9 si uv\u011bdomit, \u017ee slevy z v\u011brnostn\u00edch program\u016f nejsou zadarmo, jen za n\u011b neplat\u00edme pen\u011bzi, ale sv\u00fdmi daty.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><sub><em><strong>dTest, o.p.s<\/strong>. je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n<li><sub><em><strong>Poradensk\u00e1 linka \u010dasopisu dTest<\/strong> \u2013 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.email.seznam.cz\/image-proxy?hashId=5316d9aaf2&amp;addr=https%3A%2F%2Fwww.dtest.cz%2Fnewsletter%2Fopen%2F%3Femail_id%3D1291212%26newsletter_id%3D31899%26email_hash%3D36260b9d366a29a4d445f090cc4da4b0&amp;u=159660274&amp;sznId=bba1bb0f-bff7-4afc-8235-562896b5a4f9\" width=\"1\" height=\"1\" data-szn-src=\"https:\/\/www.dtest.cz\/newsletter\/open\/?email_id=1291212&amp;newsletter_id=31899&amp;email_hash=36260b9d366a29a4d445f090cc4da4b0\" \/><\/p>\n<p><strong>dTest<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i n\u00e1kupu <\/p>\n","protected":false},"author":2,"featured_media":370042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/08\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370041"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=370041"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370041\/revisions"}],"predecessor-version":[{"id":370043,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/370041\/revisions\/370043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/370042"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=370041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=370041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=370041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}