{"id":369781,"date":"2026-03-05T11:50:46","date_gmt":"2026-03-05T10:50:46","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=369781"},"modified":"2026-03-05T11:50:46","modified_gmt":"2026-03-05T10:50:46","slug":"aktuality-ceska-obchodni-inspekce-kontrolovala-povinnosti-prodavajicich-pri-poskytovani-slev-z-cen-vyrobku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=369781","title":{"rendered":"AKTUALITY: \u010cesk\u00e1 obchodn\u00ed inspekce kontrolovala povinnosti prod\u00e1vaj\u00edc\u00edch p\u0159i poskytov\u00e1n\u00ed slev z cen v\u00fdrobk\u016f"},"content":{"rendered":"

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\u010cesk\u00e1 obchodn\u00ed inspekce se v pr\u016fb\u011bhu minul\u00e9ho roku zam\u011b\u0159ila na pln\u011bn\u00ed povinnost\u00ed vypl\u00fdvaj\u00edc\u00edch prod\u00e1vaj\u00edc\u00edm ze z\u00e1kona \u010d. 634\/1992 Sb., o ochran\u011b spot\u0159ebitele, v souvislosti s poskytov\u00e1n\u00edm slev p\u0159i nab\u00eddce a prodeji zbo\u017e\u00ed. V r\u00e1mci kontroln\u00ed akce provedla celkem 1 432 kontrol, poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f bylo zji\u0161t\u011bno v 734 kontrol\u00e1ch, to je 51,26 % z celkov\u00e9ho po\u010dtu proveden\u00fdch kontrol.<\/h6>\n

Kontroly v obdob\u00ed od 2. ledna do 31. prosince 2025 byly zam\u011b\u0159eny na prod\u00e1vaj\u00edc\u00ed v r\u00e1mci cel\u00e9 tr\u017en\u00ed s\u00edt\u011b v\u010detn\u011b internetov\u00fdch obchod\u016f. C\u00edlem kontroln\u00ed akce bylo ov\u011b\u0159it, zda prod\u00e1vaj\u00edc\u00ed, p\u0159i poskytov\u00e1n\u00ed slev z cen v\u00fdrobk\u016f, informuj\u00ed spot\u0159ebitele o nejni\u017e\u0161\u00ed cen\u011b, za kterou v\u00fdrobek p\u0159ed poskytnut\u00edm slevy nab\u00edzeli a zda jsou tyto informace poskytov\u00e1ny v souladu s po\u017eadavky pr\u00e1vn\u00edch p\u0159edpis\u016f. V r\u00e1mci kontroln\u00ed akce pak bylo ov\u011b\u0159ov\u00e1no i to, zda jsou slevy z cen v\u00fdrobk\u016f spr\u00e1vn\u011b vypo\u010d\u00edt\u00e1ny a zda jsou v\u00fdrobky za takto ur\u010den\u00e9 ceny prod\u00e1v\u00e1ny.<\/p>\n

Nej\u010dast\u011bj\u0161\u00edm zji\u0161t\u011bn\u00edm bylo poru\u0161en\u00ed, kter\u00e9 se t\u00fdkalo u\u017eit\u00ed nekal\u00fdch obchodn\u00edch praktik (celkem ve 368 p\u0159\u00edpadech), z toho ve 140 p\u0159\u00edpadech se jednalo o nekalou obchodn\u00ed praktiku, kter\u00e1 mohla uv\u00e9st spot\u0159ebitele v omyl ohledn\u011b ceny nebo zp\u016fsobu v\u00fdpo\u010dtu ceny anebo existenci konkr\u00e9tn\u00ed cenov\u00e9 v\u00fdhody a ovlivnit tak t\u00edm spot\u0159ebitelovo rozhodnut\u00ed ohledn\u011b koup\u011b, kter\u00e9 by jinak neu\u010dinil (ustanoven\u00ed \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5 odst. 2 p\u00edsm. d)).<\/p>\n

Dal\u0161\u00edm nej\u010dast\u011bj\u0161\u00edm zji\u0161t\u011bn\u00edm bylo poru\u0161en\u00ed ustanoven\u00ed \u00a7 12a z\u00e1kona o ochran\u011b spot\u0159ebitele spo\u010d\u00edvaj\u00edc\u00ed v nespr\u00e1vn\u00e9m zp\u016fsobu v\u00fdpo\u010dtu slevy z ceny v\u00fdrobku, nebo neuveden\u00ed nejni\u017e\u0161\u00ed ceny, za kterou byl v\u00fdrobek nab\u00edzen a prod\u00e1v\u00e1n v dob\u011b 30 dn\u016f p\u0159ed poskytnut\u00edm slevy. Tato povinnost vztahuj\u00edc\u00ed se k ozn\u00e1men\u00ed o slev\u011b byla poru\u0161ena celkem ve 324 p\u0159\u00edpadech.<\/p>\n

Poru\u0161en\u00ed \u00a7 3 z\u00e1kona o ochran\u011b spot\u0159ebitele, kter\u00fd upravuje poctivost prodeje v\u00fdrobk\u016f a poskytov\u00e1n\u00ed slu\u017eeb, bylo zji\u0161t\u011bno ve 116 p\u0159\u00edpadech, z toho ve 112 p\u0159\u00edpadech se jednalo o poru\u0161en\u00ed ustanoven\u00ed \u00a7 3 odst. 1 p\u00edsm. c), kdy do\u0161lo k nespr\u00e1vn\u00e9mu \u00fa\u010dtov\u00e1n\u00ed cen prod\u00e1van\u00fdch v\u00fdrobk\u016f. Ve 113 p\u0159\u00edpadech pak bylo zji\u0161t\u011bno poru\u0161en\u00ed ustanoven\u00ed \u00a7 12 z\u00e1kona o ochran\u011b spot\u0159ebitele, kter\u00fd se t\u00fdk\u00e1 povinnosti prod\u00e1vaj\u00edc\u00edho informovat v souladu s cenov\u00fdmi p\u0159edpisy o cen\u011b prod\u00e1van\u00fdch v\u00fdrobk\u016f nebo poskytovan\u00fdch slu\u017eeb.<\/p>\n

Poru\u0161en\u00ed dal\u0161\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f v dozorov\u00e9 pravomoci \u010cOI bylo prok\u00e1z\u00e1no ve 319 p\u0159\u00edpadech. Jednalo se mj. o poru\u0161en\u00ed ob\u010dansk\u00e9ho z\u00e1kon\u00edku, z\u00e1kona o kontrole, z\u00e1kona o v\u00fdrobc\u00edch s ukon\u010denou \u017eivotnost\u00ed, ale tak\u00e9 z\u00e1kona o cen\u00e1ch.<\/p>\n

Pr\u00e1v\u011b novela z\u00e1kona o cen\u00e1ch, kter\u00e1 nabyla \u00fa\u010dinnosti k 1. lednu 2025, v\u00fdznamn\u011b pos\u00edlila pravomoci \u010cOI v oblasti kontroly slev. U zbo\u017e\u00ed, kde je kontrolov\u00e1no dodr\u017eov\u00e1n\u00ed ustanoven\u00ed \u00a7 12a z\u00e1kona o ochran\u011b spot\u0159ebitele, se \u010cOI na z\u00e1klad\u011b t\u00e9to zm\u011bny stala cenov\u00fdm org\u00e1nem odpov\u011bdn\u00fdm za kontrolu veden\u00ed cenov\u00e9 evidence. V r\u00e1mci kontrol, p\u0159i kter\u00fdch bylo po\u017eadov\u00e1no dokl\u00e1d\u00e1n\u00ed cenov\u00e9 evidence, tak bylo mj. zji\u0161t\u011bno 25 p\u0159\u00edpad\u016f poru\u0161en\u00ed z\u00e1kona o cen\u00e1ch.<\/p>\n

Na z\u00e1klad\u011b poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f v dozorov\u00e9 p\u016fsobnosti \u010cesk\u00e9 obchodn\u00ed inspekce, zji\u0161t\u011bn\u00fdch v souvislosti s kontroln\u00ed akc\u00ed, nabylo v obdob\u00ed od 2. 1. 2025 do 31. 12. 2025 pr\u00e1vn\u00ed moci celkem 380 pokut v celkov\u00e9 hodnot\u011b 38 661 500 K\u010d.<\/p>\n

Uveden\u00e9 vy\u010d\u00edslen\u00ed zahrnuje i p\u0159edb\u011b\u017en\u00e9 v\u00fdsledky mimo\u0159\u00e1dn\u00e9 kontroln\u00ed akce, prob\u00edhaj\u00edc\u00ed od 29. \u0159\u00edjna do 6. prosince 2025, zam\u011b\u0159en\u00e9 na slevov\u00e9 akce s n\u00e1zvem \u201eBlack Friday\u201c a \u201eCyber Monday\u201c. Inspekto\u0159i se v r\u00e1mci kontrol internetov\u00fdch obchod\u016f i kamenn\u00fdch prodejen zam\u011b\u0159ili p\u0159edev\u0161\u00edm na pln\u011bn\u00ed<\/p>\n

z\u00e1konn\u00e9 povinnosti uv\u00e1d\u011bt nejni\u017e\u0161\u00ed cenu, za kterou byl v\u00fdrobek nab\u00edzen a prod\u00e1v\u00e1n v posledn\u00edch 30 dnech p\u0159ed poskytnut\u00edm slevy. Z v\u00fdsledk\u016f dosud uzav\u0159en\u00fdch kontrol zat\u00edm vypl\u00fdv\u00e1, \u017ee v r\u00e1mci uveden\u00e9 akce bylo provedeno 108 kontrol, z toho u 38 kontrol bylo zji\u0161t\u011bno poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f. Poru\u0161en\u00ed ustanoven\u00ed \u00a712a z\u00e1kona o ochran\u011b spot\u0159ebitele bylo zji\u0161t\u011bno ve 12 p\u0159\u00edpadech. U\u017eit\u00ed nekal\u00fdch obchodn\u00edch praktik bylo prok\u00e1z\u00e1no celkem ve 23 p\u0159\u00edpadech, u\u017eit\u00ed nekal\u00fdch obchodn\u00edch praktik v souvislosti s oce\u0148ov\u00e1n\u00edm v 9 p\u0159\u00edpadech.<\/p>\n

V\u00fdsledky kontrol ukazuj\u00ed, \u017ee i p\u0159es rozs\u00e1hlou kontroln\u00ed \u010dinnost nad\u00e1le doch\u00e1z\u00ed u prod\u00e1vaj\u00edc\u00edch k poru\u0161ov\u00e1n\u00ed z\u00e1konn\u00fdch povinnost\u00ed, zejm\u00e9na v souvislosti s transparentn\u00edm uv\u00e1d\u011bn\u00edm nejni\u017e\u0161\u00ed ceny (neposkytnut\u00ed informace o nejni\u017e\u0161\u00ed cen\u011b v\u00fdrobku, za kterou jej prod\u00e1vaj\u00edc\u00ed nab\u00edzel a prod\u00e1val v dob\u011b 30 dn\u016f p\u0159ed poskytnut\u00edm slevy) a s prezentac\u00ed slev, \u010di jin\u00fdch cenov\u00fdch v\u00fdhod.<\/p>\n

V pr\u016fb\u011bhu roku bylo proveden\u00fdmi kontrolami opakovan\u011b zji\u0161t\u011bno, \u017ee n\u011bkte\u0159\u00ed obchodn\u00edci prezentovali v\u00fdrobky jako zlevn\u011bn\u00e9 n\u011bkolik m\u011bs\u00edc\u016f v \u0159ad\u011b, co\u017e ji\u017e nelze pova\u017eovat za skute\u010dnou slevu. Sleva m\u00e1 b\u00fdt \u010dasov\u011b omezenou akc\u00ed trvaj\u00edc\u00ed krat\u0161\u00ed obdob\u00ed. Tyto dlouhodob\u00e9 \u201eslevy\u201c \u010di neur\u010dit\u011b formulovan\u00e9 cenov\u00e9 v\u00fdhody posiluj\u00ed pocit, \u017ee spot\u0159ebitel z\u00edsk\u00e1v\u00e1 n\u011bco exkluzivn\u00edho nebo \u010dasov\u011b omezen\u00e9ho, a p\u0159itom se mnohdy jedn\u00e1 jen o b\u011b\u017enou cenu, kter\u00e1 se za zv\u00fdhodn\u011bnou pouze vyd\u00e1v\u00e1.<\/p>\n

Soub\u011b\u017en\u011b s t\u00edm se obchodn\u00edci ve v\u011bt\u0161\u00ed m\u00ed\u0159e zam\u011b\u0159ili na komunikaci jin\u00fdch cenov\u00fdch v\u00fdhod, ne\u017e je samotn\u00e1 sleva ve smyslu \u00a7 12a z\u00e1kona o ochran\u011b spot\u0159ebitele. Za\u010dali \u010dast\u011bji pracovat s barvami cenovek a dal\u0161\u00edmi sd\u011blen\u00edmi, jako nap\u0159\u00edklad: \u201eU\u0161et\u0159ete 50 %\u201c, s nab\u00eddkami typu \u201eSUPER cena\u201c, \u201ecena s aplikac\u00ed\u201c, \u201edoporu\u010den\u00e1 cena od v\u00fdrobce.\u201c T\u00edmto zp\u016fsobem se sna\u017e\u00ed obch\u00e1zet povinnost informovat spot\u0159ebitele o nejni\u017e\u0161\u00ed cen\u011b za posledn\u00edch 30 dn\u016f, a z\u00e1rove\u0148 vytv\u00e1\u0159ej\u00ed dojem, \u017ee nab\u00edzen\u00e1 cena je mimo\u0159\u00e1dn\u011b v\u00fdhodn\u00e1, i kdy\u017e ve skute\u010dnosti nemus\u00ed znamenat re\u00e1lnou \u00fasporu. Tyto praktiky maj\u00ed v\u00fdrazn\u00fd dopad na rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f.<\/p>\n

Kontrol\u00e1m dodr\u017eov\u00e1n\u00ed povinnost\u00ed prod\u00e1vaj\u00edc\u00edch p\u0159i poskytov\u00e1n\u00ed slev z cen v\u00fdrobk\u016f bude \u010cesk\u00e1 obchodn\u00ed inspekce v\u011bnovat intenzivn\u00ed pozornost i v nadch\u00e1zej\u00edc\u00edm obdob\u00ed.<\/p>\n

(tz-\u010doi)<\/strong><\/p>\n

\n

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  \u010cesk\u00e1 <\/p>\n","protected":false},"author":2,"featured_media":369782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/03\/05\/nove-coi.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/369781"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=369781"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/369781\/revisions"}],"predecessor-version":[{"id":369783,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/369781\/revisions\/369783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/369782"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=369781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=369781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=369781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}