{"id":369167,"date":"2026-02-24T14:12:46","date_gmt":"2026-02-24T13:12:46","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=369167"},"modified":"2026-02-24T14:12:46","modified_gmt":"2026-02-24T13:12:46","slug":"dtest-obchodni-sdeleni-aneb-jak-pravo-reguluje-spam","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=369167","title":{"rendered":"dTest: Obchodn\u00ed sd\u011blen\u00ed aneb Jak pr\u00e1vo reguluje spam"},"content":{"rendered":"

T\u011b\u017eko bychom v dne\u0161n\u00ed dob\u011b na\u0161li spot\u0159ebitele, kter\u00e9mu na e-mail \u010di SMS nechod\u00ed \u017e\u00e1dn\u00e1 reklamn\u00ed sd\u011blen\u00ed. N\u011bkte\u0159\u00ed spot\u0159ebitel\u00e9 je v\u00edtaj\u00ed, jin\u00ed je pova\u017euj\u00ed za spam. Pr\u00e1v\u011b za \u00fa\u010delem omezen\u00ed spamu m\u00e1 zas\u00edl\u00e1n\u00ed t\u011bchto obchodn\u00edch sd\u011blen\u00ed sv\u00e1 z\u00e1konn\u00e1 pravidla, kter\u00e1 musej\u00ed podnikatel\u00e9 dodr\u017eovat. Spot\u0159ebitel\u016fm tato pravidla umo\u017e\u0148uj\u00ed nejen obchodn\u00ed sd\u011blen\u00ed l\u00e9pe rozeznat, ale p\u0159edev\u0161\u00edm tak\u00e9 jejich zas\u00edl\u00e1n\u00ed omezit, pokud o n\u011b nemaj\u00ed z\u00e1jem.<\/h4>\n

Jak se pozn\u00e1 obchodn\u00ed sd\u011blen\u00ed?<\/strong><\/h6>\n

\"\"Jako obchodn\u00ed sd\u011blen\u00ed se ozna\u010duj\u00ed v\u0161echna ozn\u00e1men\u00ed a zpr\u00e1vy, kter\u00e9 jsou spot\u0159ebitel\u016fm zas\u00edl\u00e1ny za \u00fa\u010delem p\u0159\u00edm\u00e9 \u010di nep\u0159\u00edm\u00e9 podpory zbo\u017e\u00ed, slu\u017eby nebo pov\u011bsti podnikatele. Nej\u010dast\u011bji se jedn\u00e1 o reklamu na zbo\u017e\u00ed nebo slu\u017eby, vyb\u00edzen\u00ed k n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek \u010di informace o slevov\u00fdch akc\u00edch. D\u00e1le se s nimi mohou spot\u0159ebitel\u00e9 setkat ve form\u011b zpr\u00e1v, kter\u00e9 se t\u00fdkaj\u00ed u\u017eivatelsk\u00fdch recenz\u00ed, hodnocen\u00ed n\u00e1kup\u016f, p\u0159\u00e1n\u00ed k narozenin\u00e1m nebo p\u0159\u00e1n\u00ed k p\u0159\u00edle\u017eitosti r\u016fzn\u00fdch sv\u00e1tk\u016f, ned\u00e1vno t\u0159eba ke svat\u00e9mu Valent\u00fdnu.\u00a0\u201ePodstatn\u00e9 je, \u017ee tato ozn\u00e1men\u00ed a zpr\u00e1vy jsou spot\u0159ebitel\u016fm zas\u00edl\u00e1ny elektronicky obdobn\u00fdm zp\u016fsobem, jako se klasick\u00e9 pap\u00edrov\u00e9 let\u00e1ky vhazuj\u00ed do po\u0161tovn\u00edch schr\u00e1nek,\u201c<\/em>\u00a0p\u0159ibli\u017euje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

Zpravidla jen se souhlasem<\/strong><\/h6>\n

Podnikatel m\u016f\u017ee spot\u0159ebiteli zas\u00edlat obchodn\u00ed sd\u011blen\u00ed zejm\u00e9na v p\u0159\u00edpad\u011b, \u017ee mu k tomu spot\u0159ebitel p\u0159edem ud\u011blil v\u00fdslovn\u00fd souhlas. Jeho ud\u011blen\u00ed prob\u00edh\u00e1 nej\u010dast\u011bji formou za\u0161krtnut\u00ed pol\u00ed\u010dka v objedn\u00e1vkov\u00e9m formul\u00e1\u0159i, ale jde to i jin\u00fdmi zp\u016fsoby. Podm\u00ednka souhlasu plat\u00ed tak\u00e9 v p\u0159\u00edpad\u011b, \u017ee podnikatel z\u00edskal kontakt na spot\u0159ebitele skrze ve\u0159ejn\u00fd seznam veden\u00fd za \u00fa\u010delem marketingu. Oproti tomu pak souhlas nen\u00ed pot\u0159eba, pokud spot\u0159ebitel zakoupil ur\u010dit\u00e9 zbo\u017e\u00ed nebo slu\u017ebu a podnikatel mu pot\u00e9 zaslal sd\u011blen\u00ed, kter\u00e9 s dan\u00fdm zbo\u017e\u00edm nebo slu\u017ebou souvis\u00ed.\u00a0\u201ePokud by si tedy nap\u0159\u00edklad spot\u0159ebitel objednal nov\u00fd mobiln\u00ed telefon, podnikatel mu pozd\u011bji m\u016f\u017ee zaslat obchodn\u00ed sd\u011blen\u00ed obsahuj\u00edc\u00ed nab\u00eddku p\u0159\u00edslu\u0161enstv\u00ed k telefonu,<\/em>\u201c<\/em>\u00a0vysv\u011btluje Eduarda Hek\u0161ov\u00e1. K\u00a0takov\u00e9mu sd\u011blen\u00ed by ale nem\u011blo doch\u00e1zet s\u00a0velkou \u010dasovou prodlevou po zakoupen\u00ed zbo\u017e\u00ed.<\/p>\n

A jak m\u00e1 ze z\u00e1kona vypadat?<\/strong><\/h6>\n

Zaprv\u00e9 je podnikatel povinen obchodn\u00ed sd\u011blen\u00ed jasn\u011b a z\u0159eteln\u011b ozna\u010dit. Zp\u016fsob ozna\u010den\u00ed se m\u016f\u017ee li\u0161it, ale nej\u010dast\u011bji se lze setkat s v\u00fdrazy \u201enewsletter\u201c, \u201eakce\u201c nebo \u201eOS\u201c, kter\u00e9 se nach\u00e1zej\u00ed v p\u0159edm\u011btu e-mailu \u010di na za\u010d\u00e1tku textu SMS zpr\u00e1vy.\u00a0\u201eSmyslem t\u00e9to povinnosti je, \u017ee spot\u0159ebitel by m\u011bl b\u00fdt schopen rozpoznat, zda se jedn\u00e1 o obchodn\u00ed sd\u011blen\u00ed je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e si danou zpr\u00e1vu otev\u0159e v pln\u00e9m zn\u011bn\u00ed,\u201c<\/em>\u00a0upozor\u0148uje Eduarda Hek\u0161ov\u00e1.\u00a0Zadruh\u00e9 je nutn\u00e9, aby byl spot\u0159ebitel schopen jasn\u011b identifikovat podnikatele, jeho\u017e zbo\u017e\u00ed \u010di slu\u017eeb se obchodn\u00ed sd\u011blen\u00ed t\u00fdk\u00e1. A zat\u0159et\u00ed mus\u00ed obchodn\u00ed sd\u011blen\u00ed spot\u0159ebiteli umo\u017e\u0148ovat jednoduch\u00e9 bezplatn\u00e9 odhl\u00e1\u0161en\u00ed jejich odb\u011bru. U e-mail\u016f se zpravidla jedn\u00e1 o odkaz na str\u00e1nku, kde spot\u0159ebitel odhl\u00e1\u0161en\u00ed potvrd\u00ed. SMS zpr\u00e1vy zase mohou obsahovat pokyn k zasl\u00e1n\u00ed \u201epr\u00e1zdn\u00e9\u201c SMS, kterou lze odb\u011br zru\u0161it.<\/p>\n

Ne v\u0161echny zpr\u00e1vy jsou spamem<\/strong><\/h6>\n

Je v\u0161ak t\u0159eba m\u00edt na pam\u011bti, \u017ee ne v\u0161echny zpr\u00e1vy, kter\u00e9 podnikatel za\u0161le, p\u0159edstavuj\u00ed obchodn\u00ed sd\u011blen\u00ed. Nej\u010dast\u011bji se jedn\u00e1 o zpr\u00e1vy technick\u00e9ho charakteru, kter\u00e9 podnikatel zas\u00edl\u00e1 sv\u00e9mu z\u00e1kazn\u00edkovi, aby jej informoval nap\u0159. o zm\u011bn\u011b obchodn\u00edch podm\u00ednek \u010di o odst\u00e1vce poskytovan\u00fdch slu\u017eeb. Obchodn\u00ed sd\u011blen\u00ed nep\u0159edstavuj\u00ed takt\u00e9\u017e zpr\u00e1vy, kter\u00fdmi podnikatel reaguje na dotaz \u010di popt\u00e1vku spot\u0159ebitele. A tot\u00e9\u017e samoz\u0159ejm\u011b plat\u00ed tak\u00e9 pro zpr\u00e1vy zaslan\u00e9 v souvislosti se smlouvou, jako je potvrzen\u00ed objedn\u00e1vky, zasl\u00e1n\u00ed platebn\u00edch \u00fadaj\u016f \u010di upozorn\u011bn\u00ed na konec trv\u00e1n\u00ed smlouvy.<\/p>\n

 <\/p>\n

    \n
  • dTest, o.p.s.<\/strong> je nejv\u011bt\u0161\u00ed \u010deskou spot\u0159ebitelskou organizac\u00ed, kter\u00e1 v\u00a0\u010cR p\u016fsob\u00ed ji\u017e od roku 1992. Je vydavatelem spot\u0159ebitelsk\u00e9ho \u010dasopisu dTest, na jeho\u017e str\u00e1nk\u00e1ch jsou publikov\u00e1ny v\u00fdsledky nez\u00e1visl\u00fdch a objektivn\u00edch test\u016f produkt\u016f, varov\u00e1n\u00ed p\u0159ed nebezpe\u010dn\u00fdmi a zdravotn\u011b z\u00e1vadn\u00fdmi v\u00fdrobky, informace o spot\u0159ebitelsk\u00fdch pr\u00e1vech a rady, jak tato pr\u00e1va \u00fa\u010dinn\u011b uplat\u0148ovat. dTest je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed organizace International Consumer Research and Testing (ICRT) a\u00a0evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace BEUC.<\/em><\/sub><\/li>\n
  • Poradensk\u00e1 linka \u010dasopisu dTest<\/strong> \u2013 299 149\u00a0009 \u2013 je v\u00a0provozu ka\u017ed\u00fd pracovn\u00ed den od 9 do 17 hodin a spot\u0159ebitel\u00e9 na n\u00ed mohou konzultovat s\u00a0pr\u00e1vn\u00edmi poradci dTestu nejr\u016fzn\u011bj\u0161\u00ed spot\u0159ebitelsk\u00e9 probl\u00e9my, a to za cenu b\u011b\u017en\u00e9ho tarifu vol\u00e1n\u00ed. Od spu\u0161t\u011bn\u00ed v\u00a0roce 2010 t\u00e9to mo\u017enosti vyu\u017eily ji\u017e desetitis\u00edce spot\u0159ebitel\u016f a poradensk\u00e1 linka \u010dasopisu dTest se tak stala prvn\u00ed a nejvyhled\u00e1van\u011bj\u0161\u00ed cestou k\u00a0\u0159e\u0161en\u00ed pot\u00ed\u017e\u00ed, se kter\u00fdmi se z\u00e1kazn\u00edci na trhu setk\u00e1vaj\u00ed.<\/em><\/sub><\/li>\n<\/ul>\n

    dTest<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    T\u011b\u017eko bychom <\/p>\n","protected":false},"author":2,"featured_media":369168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/02\/24\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/369167"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=369167"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/369167\/revisions"}],"predecessor-version":[{"id":369169,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/369167\/revisions\/369169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/369168"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=369167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=369167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=369167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}