{"id":367624,"date":"2026-02-02T11:23:55","date_gmt":"2026-02-02T10:23:55","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=367624"},"modified":"2026-02-02T11:23:55","modified_gmt":"2026-02-02T10:23:55","slug":"aktuality-budejovicky-budvar-ma-za-sebou-dalsi-rekordni-rok-roste-uz-tretim-rokem-po-sobe","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=367624","title":{"rendered":"AKTUALITY: Bud\u011bjovick\u00fd Budvar m\u00e1 za sebou dal\u0161\u00ed rekordn\u00ed rok. Roste u\u017e t\u0159et\u00edm rokem po sob\u011b"},"content":{"rendered":"

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Bud\u011bjovick\u00fd Budvar m\u00e1 za sebou \u00fasp\u011b\u0161n\u00fd rok 2025. N\u00e1rodn\u00ed pivovar zv\u00fd\u0161il celkov\u00e9 prodeje piva na 1,946 milionu hektolitr\u016f, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst zhruba o 1 %. Budvar roste ji\u017e t\u0159et\u00edm rokem po sob\u011b a potvrzuje t\u00edm svou silnou pozici na dom\u00e1c\u00edm i zahrani\u010dn\u00edm trhu. Rok 2025 pat\u0159\u00ed k nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm v historii pivovaru.<\/h6>\n

\u201eT\u011b\u0161\u00ed n\u00e1s, \u017ee se n\u00e1m da\u0159\u00ed r\u016fst dlouhodob\u011b a opakovan\u011b. T\u0159et\u00ed rok po sob\u011b zvy\u0161ujeme objemy prodej\u016f v dob\u011b, kdy spot\u0159eba piva v \u010cesku i na \u0159ad\u011b zahrani\u010dn\u00edch trh\u016f kles\u00e1. Je to jasn\u00fd d\u016fkaz d\u016fv\u011bry spot\u0159ebitel\u016f v na\u0161i zna\u010dku a v kvalitu na\u0161eho piva,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editel Bud\u011bjovick\u00e9ho Budvaru Petr Dvo\u0159\u00e1k.<\/p>\n

Siln\u00fd dom\u00e1c\u00ed trh a obliba le\u017e\u00e1k\u016f<\/h6>\n

Na tuzemsk\u00e9m trhu Budvar meziro\u010dn\u011b zv\u00fd\u0161il prodeje o v\u00edce ne\u017e 3 %. V\u00fdrazn\u011b se da\u0159ilo le\u017e\u00e1k\u016fm, jejich\u017e prodeje vzrostly t\u00e9m\u011b\u0159 o 17 %. Pivovar zaznamenal r\u016fst jak v maloobchodn\u00edm prodeji, tak v segmentu HORECA, co\u017e potvrzuje vyv\u00e1\u017een\u00fd v\u00fdvoj nap\u0159\u00ed\u010d hlavn\u00edmi distribu\u010dn\u00edmi kan\u00e1ly.<\/p>\n

V\u00fdznamn\u00fd n\u00e1r\u016fst pokra\u010doval tak\u00e9 u modern\u00edch balen\u00ed. Prodeje piva v plechovk\u00e1ch na dom\u00e1c\u00edm trhu meziro\u010dn\u011b vzrostly o \u010dtvrtinu, zat\u00edmco prodeje v lahv\u00edch z\u016fstaly stabiln\u00ed.<\/p>\n

Export z\u016fst\u00e1v\u00e1 siln\u00fdm pil\u00ed\u0159em<\/h6>\n

Exportn\u00ed prodeje Bud\u011bjovick\u00e9ho Budvaru nad\u00e1le tvo\u0159\u00ed kl\u00ed\u010dovou \u010d\u00e1st celkov\u00fdch objem\u016f pivovaru. Da\u0159ilo se p\u0159edev\u0161\u00edm sudov\u00fdm a tankov\u00fdm dod\u00e1vk\u00e1m, jejich\u017e prodeje se meziro\u010dn\u011b zv\u00fd\u0161ily o t\u00e9m\u011b\u0159 3 %. Rostly tak\u00e9 zahrani\u010dn\u00ed prodeje piva v plechovk\u00e1ch, a to o v\u00edce ne\u017e 6 %, co\u017e potvrzuje prom\u011bnu spot\u0159ebitelsk\u00fdch preferenc\u00ed na \u0159ad\u011b zahrani\u010dn\u00edch trh\u016f.<\/p>\n

Rostouc\u00ed z\u00e1jem o n\u00e1v\u0161t\u011bvnick\u00e9 centrum<\/h6>\n

N\u00e1v\u0161t\u011bvnick\u00e9 centrum Bud\u011bjovick\u00e9ho Budvaru v roce 2025 p\u0159iv\u00edtalo v\u00edce ne\u017e 50 tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f, co\u017e potvrzuje rostouc\u00ed z\u00e1jem ve\u0159ejnosti a silnou vazbu zna\u010dky na region. Sou\u010dasn\u011b pivovar pokra\u010doval v investic\u00edch do v\u00fdroby, logistiky a udr\u017eiteln\u00fdch \u0159e\u0161en\u00ed s c\u00edlem dlouhodob\u00e9ho rozvoje, vy\u0161\u0161\u00ed efektivity a zachov\u00e1n\u00ed tradi\u010dn\u00edch v\u00fdrobn\u00edch postup\u016f i kvality piva.<\/p>\n

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Text a foto: (tz-bud)<\/strong><\/p>\n

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  Bud\u011bjovick\u00fd <\/p>\n","protected":false},"author":2,"featured_media":367627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/02\/02\/nove-budvar.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/367624"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=367624"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/367624\/revisions"}],"predecessor-version":[{"id":367628,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/367624\/revisions\/367628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/367627"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=367624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=367624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=367624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}