{"id":366811,"date":"2026-01-20T17:06:41","date_gmt":"2026-01-20T16:06:41","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=366811"},"modified":"2026-02-05T14:44:45","modified_gmt":"2026-02-05T13:44:45","slug":"inzerce-zdarma-kdyz-dovolena-neni-samozrejmost-cedok-otevira-cestovani-bez-barier","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=366811","title":{"rendered":"INZERCE ZDARMA: Kdy\u017e dovolen\u00e1 nen\u00ed samoz\u0159ejmost. \u010cedok otev\u00edr\u00e1 cestov\u00e1n\u00ed bez bari\u00e9r"},"content":{"rendered":"

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Dovolen\u00e1 je radost. Dovolen\u00e1 je zm\u011bna prost\u0159ed\u00ed, nov\u00e9 z\u00e1\u017eitky. Dovolen\u00e1 je odpo\u010dinek. Dovolen\u00e1 je svoboda. Pro statis\u00edce lid\u00ed s handicapem ale \u010dasto za\u010d\u00edn\u00e1 nejistotou a ot\u00e1zkami, zda bude v\u016fbec mo\u017en\u00e1. \u010cedok se jako prvn\u00ed cestovn\u00ed kancel\u00e1\u0159 na \u010desk\u00e9m a slovensk\u00e9m trhu rozhodl tuto realitu zm\u011bnit a ve spolupr\u00e1ci s Centrem Paraple p\u0159edstavuje konkr\u00e9tn\u00ed kroky, jak zp\u0159\u00edstupnit cestov\u00e1n\u00ed lidem s pohybov\u00fdm omezen\u00edm i jejich rodin\u00e1m.<\/h6>\n

\"\"Spole\u010dn\u00e9 dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed \u010cedoku a Centra Paraple ukazuje, \u017ee pro v\u00edce ne\u017e \u010dtvrtinu lid\u00ed s poran\u011bn\u00edm m\u00edchy je p\u0159i v\u00fdb\u011bru dovolen\u00e9 kl\u00ed\u010dov\u00e9 bezbari\u00e9rov\u00e9 ubytov\u00e1n\u00ed a dostupn\u00e9 soci\u00e1ln\u00ed z\u00e1zem\u00ed, n\u00e1sledovan\u00e9 mo\u017enost\u00ed p\u0159izp\u016fsoben\u00fdch aktivit a dopravy.<\/p>\n

“V\u00fdsledky dotazn\u00edku jasn\u011b potvrzuj\u00ed, \u017ee lid\u00e9 s handicapem p\u0159i pl\u00e1nov\u00e1n\u00ed dovolen\u00e9 ne\u0159e\u0161\u00ed nadstandard, ale z\u00e1kladn\u00ed funk\u010dnost,”<\/em> \u0159\u00edk\u00e1 \u0159editel Centra Paraple David Luke\u0161. \u201cBezbari\u00e9rov\u00e9 ubytov\u00e1n\u00ed, p\u0159\u00edstupn\u00e9 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed, doprava a ochotn\u00fd person\u00e1l jsou pro n\u00e1s naprost\u00fdm z\u00e1kladem. Jakmile n\u011bkter\u00e1 z t\u011bchto jistot chyb\u00ed, cestov\u00e1n\u00ed se z radosti rychle m\u011bn\u00ed ve stres. O to v\u00edc si v\u00e1\u017e\u00edme p\u0159\u00edstupu \u010cedoku, kter\u00fd t\u00e9ma \u0159e\u0161\u00ed systematicky, informace ov\u011b\u0159uje v praxi a neslibuje nic, co nem\u016f\u017ee skute\u010dn\u011b zajistit. \u010casto se toti\u017e setk\u00e1v\u00e1me s t\u00edm, \u017ee deklarovan\u00e1 p\u0159\u00edstupnost neodpov\u00edd\u00e1 realit\u011b.\u201c<\/em><\/p>\n

Bezbari\u00e9rov\u00e9 cestov\u00e1n\u00ed za\u010d\u00edn\u00e1 d\u016fv\u011brou<\/h6>\n

“V \u010cesk\u00e9 a Slovensk\u00e9 republice \u017eije podle odborn\u00fdch odhad\u016f 10 a\u017e 15 procent lid\u00ed s n\u011bjakou formou omezen\u00ed. Tito lid\u00e9 \u010dasto necestuj\u00ed sami, ale s rodinami nebo doprovodem. P\u0159esto se dlouhodob\u011b pot\u00fdkaj\u00ed s nedostatkem informac\u00ed, nejistotou a obavami, zda je cestov\u00e1n\u00ed pro n\u011b v\u016fbec re\u00e1ln\u011b mo\u017en\u00e9. \u010cedok se proto rozhodl tuto situaci zm\u011bnit,”<\/em> \u0159\u00edk\u00e1 Edita Rendlov\u00e1, \u010dlenka p\u0159edstavenstva \u010cedoku. \u201cVn\u00edm\u00e1me, \u017ee nejv\u011bt\u0161\u00ed bari\u00e9rou \u010dasto nen\u00ed samotn\u00e1 destinace, ale nejistota a nedostatek informac\u00ed. Na\u0161\u00edm c\u00edlem je d\u00e1t klient\u016fm jistotu, \u017ee to, co si objednaj\u00ed, skute\u010dn\u011b odpov\u00edd\u00e1 realit\u011b. Proto spolupracujeme s odborn\u00edky z Paraplete a ov\u011b\u0159ujeme hotely i slu\u017eby v praxi.\u201d<\/em><\/p>\n

Kl\u00ed\u010dov\u00fdm partnerem se pro \u010cedok stalo Centrum Paraple, organizace s nejv\u011bt\u0161\u00edmi zku\u0161enostmi v oblasti podpory lid\u00ed po poran\u011bn\u00ed m\u00edchy. Spole\u010dn\u011b se zam\u011b\u0159ili na mapov\u00e1n\u00ed pot\u0159eb klient\u016f, vyhodnocen\u00ed dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed a nastaven\u00ed re\u00e1ln\u00fdch standard\u016f bezbari\u00e9rov\u00e9ho cestov\u00e1n\u00ed.<\/p>\n

Dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed mezi klienty Centra Paraple uk\u00e1zalo, \u017ee pro 27 procent respondent\u016f je p\u0159i v\u00fdb\u011bru dovolen\u00e9 nejd\u016fle\u017eit\u011bj\u0161\u00ed bezbari\u00e9rov\u00e9 ubytov\u00e1n\u00ed a soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed. Dal\u0161\u00edch t\u00e9m\u011b\u0159 17 procent klade d\u016fraz na mo\u017enost aktivit p\u0159izp\u016fsoben\u00fdch osob\u00e1m s handicapem a 12,5 procenta na dopravu uzp\u016fsobenou pro voz\u00ed\u010dk\u00e1\u0159e. V\u00fdznamnou roli hraje tak\u00e9 cena pobytu, doporu\u010den\u00ed od ostatn\u00edch voz\u00ed\u010dk\u00e1\u0159\u016f a kvalita slu\u017eeb v\u010detn\u011b p\u0159\u00edstupu person\u00e1lu.<\/p>\n

Sou\u010d\u00e1st\u00ed projektu je tak\u00e9 spu\u0161t\u011bn\u00ed speci\u00e1ln\u00ed landing page v\u011bnovan\u00e9 bezbari\u00e9rov\u00e9mu cestov\u00e1n\u00ed, kde \u010cedok nab\u00edz\u00ed p\u0159ehledn\u00e9 informace, doporu\u010den\u00ed a v\u00fdb\u011br ov\u011b\u0159en\u00fdch hotel\u016f a destinac\u00ed. Ty jsou vybran\u00e9 s ohledem na re\u00e1lnou p\u0159\u00edstupnost, nikoli pouze form\u00e1ln\u00ed ozna\u010den\u00ed.<\/p>\n

\u201eBezbari\u00e9rov\u00e9 cestov\u00e1n\u00ed nen\u00ed jeden univerz\u00e1ln\u00ed produkt. Ka\u017ed\u00fd klient m\u00e1 jin\u00e9 pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed. Proto klademe d\u016fraz na individu\u00e1ln\u00ed p\u0159\u00edstup, otev\u0159enou komunikaci a f\u00e9rov\u00e9 informace. Jen tak m\u016f\u017ee dovolen\u00e1 fungovat bez zbyte\u010dn\u00e9ho stresu. Proto aktivn\u011b komunikujeme s\u202fna\u0161imi zahrani\u010dn\u00edmi partnery i samotn\u00fdmi hotely tak, abychom pot\u0159eby na\u0161ich klient\u016f splnili,\u201c<\/em> dopl\u0148uje Martina Havlov\u00e1, \u0159editelka charterov\u00e9ho a dynamick\u00e9ho produktu \u010cedoku.<\/p>\n

Ambasado\u0159i<\/h6>\n

Autentickou zku\u0161enost do projektu p\u0159in\u00e1\u0161\u00ed tak\u00e9 paralympioni\u010dka a ambasadorka Centra Paraple Tereza Brandtlov\u00e1, kter\u00e1 v r\u00e1mci spolupr\u00e1ce s \u010cedokem osobn\u011b vyzkou\u0161ela n\u011bkolik hotel\u016f v Egypt\u011b. \u201eCestov\u00e1n\u00ed na voz\u00edku b\u00fdv\u00e1 \u010dasto pln\u00e9 obav. O to v\u00edc jsem ocenila, \u017ee informace odpov\u00eddaly realit\u011b. Hotel byl skute\u010dn\u011b p\u0159\u00edstupn\u00fd, person\u00e1l ochotn\u00fd a j\u00e1 jsem si mohla dovolenou u\u017e\u00edt bez neust\u00e1l\u00e9ho \u0159e\u0161en\u00ed bari\u00e9r. P\u0159esn\u011b takhle by dostupn\u00e9 cestov\u00e1n\u00ed m\u011blo vypadat.\u201c<\/em><\/p>\n

\u010cedok t\u00edmto projektem potvrzuje svou ambici st\u00e1t se l\u00eddrem v oblasti dostupn\u00e9ho cestov\u00e1n\u00ed a ukazuje, \u017ee bezbari\u00e9rovost nen\u00ed okrajov\u00e9 t\u00e9ma, ale p\u0159irozen\u00e1 sou\u010d\u00e1st modern\u00edho cestovn\u00edho ruchu.<\/p>\n

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Text a foto: \u010cEDOK<\/strong><\/p>\n

\n

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  Dovolen\u00e1 <\/p>\n","protected":false},"author":2,"featured_media":366813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[127,181],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/01\/20\/ram-cedok.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366811"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=366811"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366811\/revisions"}],"predecessor-version":[{"id":366814,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366811\/revisions\/366814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/366813"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=366811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=366811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=366811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}