{"id":366795,"date":"2026-01-20T13:19:31","date_gmt":"2026-01-20T12:19:31","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=366795"},"modified":"2026-01-20T13:20:40","modified_gmt":"2026-01-20T12:20:40","slug":"dtest-co-ceka-spotrebitele-v-novem-roce","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=366795","title":{"rendered":"dTest: Co \u010dek\u00e1 spot\u0159ebitele v nov\u00e9m roce?"},"content":{"rendered":"

Rok 2026 spot\u0159ebitel\u016fm pravd\u011bpodobn\u011b p\u0159inese \u0159adu v\u00fdznamn\u00fdch zm\u011bn. Dotknou se reklamac\u00ed, opravitelnosti v\u00fdrobk\u016f, ochrany p\u0159ed klamav\u00fdmi environment\u00e1ln\u00edmi tvrzen\u00edmi i online n\u00e1kup\u016f. A\u010dkoli maj\u00ed zm\u00edn\u011bn\u00e9 zm\u011bny pr\u00e1vn\u00ed \u00fapravy zat\u00edm jen podobu vl\u00e1dn\u00edch n\u00e1vrh\u016f, vych\u00e1zej\u00ed z\u00a0evropsk\u00e9 legislativy, proto lze p\u0159edpokl\u00e1dat, \u017ee se jejich p\u0159ijet\u00ed letos opravdu do\u010dk\u00e1me.<\/h4>\n

Oprava v\u00fdhodn\u011bj\u0161\u00ed, pr\u00e1va z\u00a0vad o rok del\u0161\u00ed<\/strong><\/h6>\n

\"\"Jedn\u00edm z nejdiskutovan\u011bj\u0161\u00edch t\u00e9mat spot\u0159ebitelsk\u00e9ho pr\u00e1va pro rok 2026 jsou nov\u00e1 pravidla pro reklamaci v\u00fdrobk\u016f. Navrhovan\u00e1 pr\u00e1vn\u00ed \u00faprava zv\u00fdhod\u0148uje spot\u0159ebitele, kte\u0159\u00ed p\u0159i reklamaci zvol\u00ed opravu vadn\u00e9ho v\u00fdrobku m\u00edsto jeho v\u00fdm\u011bny za nov\u00fd. Zm\u011bna reaguje na dosavadn\u00ed praxi, kdy spot\u0159ebitel\u00e9 \u010dasto preferovali nov\u00e9 zbo\u017e\u00ed, co\u017e vedlo ke zbyte\u010dn\u00e9 produkci odpadu. Pokud se spot\u0159ebitel rozhodne pro opravu, prodlou\u017e\u00ed se doba odpov\u011bdnosti podnikatele za vady na t\u0159i roky.\u00a0\u201eJestli\u017ee se spot\u0159ebitel rozhodne reklamovat vadn\u00e9 zbo\u017e\u00ed, mus\u00ed jej podnikatel informovat, \u017ee pokud si zvol\u00ed vy\u0159\u00edzen\u00ed reklamace formou opravy, z\u00edsk\u00e1 t\u00edm tuto v\u00fdhodu,\u201c<\/em>\u00a0vysv\u011btluje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

Opravitelnost v\u00fdrobk\u016f<\/strong><\/h6>\n

Spot\u0159ebitel\u00e9 by nav\u00edc m\u011bli m\u00edt lep\u0161\u00ed p\u0159ehled o opravitelnosti v\u00fdrobku u\u017e p\u0159ed samotn\u00fdm n\u00e1kupem. Pokud m\u00e1 prodejce k dispozici informace od v\u00fdrobce, bude muset sd\u011blit tzv. sk\u00f3re opravitelnosti, kter\u00e9 bude u n\u011bkter\u00fdch v\u00fdrobk\u016f vyj\u00e1d\u0159eno prost\u0159ednictv\u00edm t\u0159\u00edd.<\/p>\n

\u201eU zbo\u017e\u00ed, pro kter\u00e9 tyto t\u0159\u00eddy stanoveny nebudou, mus\u00ed prodejce alespo\u0148 informovat o tom, zda jsou k dispozici n\u00e1hradn\u00ed d\u00edly a jak\u00e1 je jejich p\u0159ibli\u017en\u00e1 cena<\/em>,\u00a0pokud prod\u00e1vaj\u00edc\u00edmu tyto informace v\u00fdrobce poskytne,\u201c<\/em>\u00a0dopl\u0148uje Eduarda Hek\u0161ov\u00e1.<\/p>\n

Na tuto oblast navazuje i nov\u011b v\u00fdslovn\u011b zak\u00e1zan\u00e1 praktika, kterou je prodej v\u00fdrobk\u016f obsahuj\u00edc\u00edch tzv. kaz\u00edtko, tedy sou\u010d\u00e1stku, o kter\u00e9 prodejce v\u00ed, \u017ee byla do v\u00fdrobku instalov\u00e1na za \u00fa\u010delem um\u011bl\u00e9ho zkr\u00e1cen\u00ed jeho \u017eivotnosti.<\/p>\n

Stejn\u011b tak tyto zm\u011bny reaguj\u00ed tak\u00e9 na praktiky, kter\u00e9 maj\u00ed spot\u0159ebitele p\u0159im\u011bt k p\u0159ed\u010dasn\u00e9 v\u00fdm\u011bn\u011b v\u00fdrobku nebo jeho sou\u010d\u00e1st\u00ed. Zak\u00e1zan\u00e9 bude nap\u0159\u00edklad tvrzen\u00ed, \u017ee pou\u017eit\u00ed neorigin\u00e1ln\u00edch n\u00e1hradn\u00edch d\u00edl\u016f po\u0161kod\u00ed funk\u010dnost za\u0159\u00edzen\u00ed, pokud to nen\u00ed pravda. V\u00fdslovn\u011b zak\u00e1zanou praktikou tak\u00e9 budou situace, kdy by podnikatel spot\u0159ebitele nutil k v\u00fdm\u011bn\u011b n\u011bkter\u00fdch sou\u010d\u00e1stek d\u0159\u00edve, ne\u017e je to skute\u010dn\u011b technicky nutn\u00e9.<\/p>\n

Pokud se podnikatel n\u011bkter\u00e9 z\u00a0t\u011bchto praktik dopust\u00ed, bude mo\u017en\u00e9 obr\u00e1tit se na dozorov\u00fd org\u00e1n, kter\u00fd bude moci podnikatele za tyto proh\u0159e\u0161ky sankcionovat.<\/p>\n

P\u0159ibarveno nazeleno?<\/strong><\/h6>\n

Setkali jste se s\u00a0tvrzen\u00edm prodejc\u016f, \u017ee jejich v\u00fdrobek je \u0161etrn\u00fd k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed, p\u0159itom se jednalo jen o pr\u00e1zdn\u00e9 fr\u00e1ze bez jak\u00fdchkoli d\u016fkaz\u016f? P\u0159ipravovan\u00e1 novela z\u00e1kona o ochran\u011b spot\u0159ebitele se zam\u011b\u0159uje tak\u00e9 na tzv. environment\u00e1ln\u00ed tvrzen\u00ed. Pokud podnikatel uv\u00e1d\u00ed, \u017ee jeho v\u00fdrobek nebo slu\u017eba m\u00e1 pozitivn\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, mus\u00ed b\u00fdt takov\u00e9 tvrzen\u00ed prokazateln\u00e9 a ov\u011b\u0159iteln\u00e9.<\/p>\n

Za nekalou obchodn\u00ed praktiku se nov\u011b bude pova\u017eovat nap\u0159\u00edklad:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 pou\u017e\u00edv\u00e1n\u00ed obecn\u00fdch \u201ezelen\u00fdch\u201c tvrzen\u00ed bez d\u016fkaz\u016f,<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 uv\u00e1d\u011bn\u00ed environment\u00e1ln\u00edch p\u0159\u00ednos\u016f cel\u00e9ho v\u00fdrobku, p\u0159esto\u017ee se ve skute\u010dnosti t\u00fdkaj\u00ed pouze jeho \u010d\u00e1sti.<\/p>\n

C\u00edlem je zabr\u00e1nit tzv. greenwashingu, tedy klam\u00e1n\u00ed spot\u0159ebitel\u016f fale\u0161n\u011b ekologick\u00fdmi sliby.<\/p>\n

Odstoupen\u00ed od smlouvy na p\u00e1r kliknut\u00ed<\/strong><\/h6>\n

Dal\u0161\u00edm navrhovan\u00fdm opat\u0159en\u00edm je zaveden\u00ed povinnosti pro podnikatele, kte\u0159\u00ed uzav\u00edraj\u00ed smlouvy se spot\u0159ebiteli v online prost\u0159ed\u00ed. Ti budou muset z\u0159\u00eddit na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo v aplikac\u00edch tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy. To by m\u011blo fungovat obdobn\u011b jako objedn\u00e1vkov\u00e9 tla\u010d\u00edtko. C\u00edlem n\u00e1vrhu je umo\u017enit spot\u0159ebitel\u016fm odstoupit od smlouvy stejn\u011b snadno, jako ji uzav\u0159eli, ani\u017e by museli slo\u017eit\u011b vyhled\u00e1vat formul\u00e1\u0159e nebo kontaktn\u00ed \u00fadaje. Tla\u010d\u00edtko by m\u011blo b\u00fdt snadno dostupn\u00e9 a z\u0159eteln\u011b ozna\u010den\u00e9. Podle d\u016fvodov\u00e9 zpr\u00e1vy je mo\u017en\u00e9 tuto povinnost splnit tak\u00e9 prost\u0159ednictv\u00edm hypertextov\u00e9ho odkazu.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Rok 2026 <\/p>\n","protected":false},"author":2,"featured_media":366796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/01\/20\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366795"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=366795"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366795\/revisions"}],"predecessor-version":[{"id":366798,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366795\/revisions\/366798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/366796"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=366795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=366795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=366795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}