{"id":366209,"date":"2026-01-12T15:06:26","date_gmt":"2026-01-12T14:06:26","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=366209"},"modified":"2026-01-12T15:06:26","modified_gmt":"2026-01-12T14:06:26","slug":"aktuality-inspektori-coi-kontrolovali-v-ramci-predvanocnich-slevovych-akci-internetove-prodejce-i-klasicke-kamenne-prodejny","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=366209","title":{"rendered":"AKTUALITY: Inspekto\u0159i \u010cOI kontrolovali v r\u00e1mci p\u0159edv\u00e1no\u010dn\u00edch slevov\u00fdch akc\u00ed internetov\u00e9 prodejce i klasick\u00e9 kamenn\u00e9 prodejny"},"content":{"rendered":"

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(Praha, 12. leden 2026) \u010cesk\u00e1 obchodn\u00ed inspekce zah\u00e1jila na podzim lo\u0148sk\u00e9ho roku mimo\u0159\u00e1dnou kontroln\u00ed akci zam\u011b\u0159enou na slevov\u00e9 akce typu \u201eBlack Friday\u201c. Kontroly prob\u00edhaly v kamenn\u00fdch prodejn\u00e1ch i v internetov\u00fdch obchodech. C\u00edlem kontrol bylo ov\u011b\u0159it dodr\u017eov\u00e1n\u00ed z\u00e1konn\u00fdch povinnost\u00ed prod\u00e1vaj\u00edc\u00edch p\u0159i informov\u00e1n\u00ed spot\u0159ebitel\u016f o slev\u00e1ch a zamezit klamav\u00fdm praktik\u00e1m, kter\u00e9 mohou spot\u0159ebitele uv\u00e1d\u011bt v omyl.<\/h6>\n

Kontroly inspektor\u016f \u010cOI reagovaly na zv\u00fd\u0161en\u00fd z\u00e1jem spot\u0159ebitel\u016f o n\u00e1kupy v obdob\u00ed slevov\u00fdch akc\u00ed typu Black Friday, kdy se b\u011b\u017en\u011b objevuje v\u00edce marketingov\u00fdch sd\u011blen\u00ed zd\u016fraz\u0148uj\u00edc\u00edch slevy a v\u00fdhodn\u00e9 nab\u00eddky. On-line prost\u0159ed\u00ed v tomto obdob\u00ed v\u00fdznamn\u011b ovliv\u0148uje zp\u016fsob, jak\u00fdm se spot\u0159ebitel\u00e9 rozhoduj\u00ed, a m\u016f\u017ee p\u0159isp\u00edvat k podcen\u011bn\u00ed n\u011bkter\u00fdch rizik. P\u0159i n\u00e1kupech na internetu hraj\u00ed roli zejm\u00e9na vizu\u00e1ln\u00ed podn\u011bty a rychl\u00fd pr\u016fb\u011bh n\u00e1kupn\u00edho procesu, kter\u00e9 \u010dasto zkracuj\u00ed \u010das v\u011bnovan\u00fd d\u016fkladn\u00e9mu zva\u017eov\u00e1n\u00ed ohledn\u011b koup\u011b. Oproti kamenn\u00fdm prodejn\u00e1m jsou proto impulzivn\u00ed n\u00e1kupy v on-line prost\u0159ed\u00ed \u010dast\u011bj\u0161\u00ed, p\u0159itom v\u0161ak spot\u0159ebitel\u016fm chyb\u00ed fyzick\u00fd kontakt se zbo\u017e\u00edm a samotn\u00e9 rozhodov\u00e1n\u00ed je \u010dasto ot\u00e1zkou n\u011bkolika kliknut\u00ed.<\/p>\n

Kontroly proto byly zam\u011b\u0159eny p\u0159edev\u0161\u00edm na pln\u011bn\u00ed z\u00e1konn\u00e9 povinnosti uv\u00e1d\u011bt nejni\u017e\u0161\u00ed cenu, za kterou byl v\u00fdrobek v posledn\u00edch 30 dnech p\u0159ed poskytnut\u00edm slevy nab\u00edzen a prod\u00e1v\u00e1n, a na kontrolu pln\u011bn\u00ed z\u00e1kazu pou\u017e\u00edv\u00e1n\u00ed nekal\u00fdch obchodn\u00edch praktik. Tato povinnost se vztahuje na kamenn\u00e9 provozovny i internetov\u00e9 obchody a plat\u00ed pro v\u0161echny formy uv\u00e1d\u011bn\u00ed slev \u2014 cenovky, let\u00e1ky, v\u00fdlohy i on-line prezentaci.<\/p>\n

V sou\u010dasn\u00e9 chv\u00edli disponujeme p\u0159edb\u011b\u017en\u00fdmi v\u00fdsledky z t\u00e9to mimo\u0159\u00e1dn\u00e9 kontroln\u00ed akce, jeliko\u017e v p\u0159\u00edpad\u011b kontrol internetov\u00fdch obchod\u016f se jedn\u00e1 o \u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed kontroly. Na kontrolu internetov\u00fdch obchod\u016f byl pou\u017eit i evropsk\u00fd n\u00e1stroj na monitorov\u00e1n\u00ed cen, kter\u00fd byl vyu\u017eit k monitorov\u00e1n\u00ed 19 internetov\u00fdch obchod\u016f a p\u0159ibli\u017en\u011b 380 v\u00fdrobk\u016f. V\u00fdsledky tohoto monitoringu v tuto chv\u00edli vyhodnocujeme. Vedle toho bylo zkontrolov\u00e1no dal\u0161\u00edch 20 internetov\u00fdch obchod\u016f.<\/p>\n

V kamenn\u00fdch prodejn\u00e1ch bylo provedeno celkem 77 kontrol. \u010casov\u011b slo\u017eit\u011bj\u0161\u00ed kontroly spojen\u00e9 s del\u0161\u00edm monitoringem v\u00fdvoje slev jsou v rozpracovan\u00e9m stavu. I zde lze o\u010dek\u00e1vat v n\u011bkter\u00fdch p\u0159\u00edpadech poru\u0161en\u00ed z\u00e1kona o ochran\u011b spot\u0159ebitele.<\/p>\n

P\u0159edb\u011b\u017en\u00e9 v\u00fdsledky tedy zat\u00edm ukazuj\u00ed na n\u011bkolik poru\u0161en\u00ed z\u00e1kona o ochran\u011b spot\u0159ebitele. Konkr\u00e9tn\u011b se v 10 p\u0159\u00edpadech jednalo o nekalou obchodn\u00ed praktiku, kter\u00e1 mohla uv\u00e9st spot\u0159ebitele v omyl ohledn\u011b ceny nebo zp\u016fsobu v\u00fdpo\u010dtu ceny anebo existenci konkr\u00e9tn\u00ed cenov\u00e9 v\u00fdhody, a ovlivnit tak spot\u0159ebitelovo rozhodnut\u00ed ohledn\u011b koup\u011b, kter\u00e9 by jinak neu\u010dinil (ustanoven\u00ed \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5 odst. 2 p\u00edsm. d)). \u0160est p\u0159\u00edpad\u016f se t\u00fdkalo poru\u0161en\u00ed ust. \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5 odst. 1, spo\u010d\u00edvaj\u00edc\u00edm v poskytnut\u00ed v\u011bcn\u011b nespr\u00e1vn\u00e9, a tedy nepravdiv\u00e9 informace, co\u017e m\u016f\u017ee v\u00e9st spot\u0159ebitele k rozhodnut\u00ed ohledn\u011b koup\u011b, kter\u00e9 by jinak neu\u010dinil. V 7 p\u0159\u00edpadech pak bylo zji\u0161t\u011bno poru\u0161en\u00ed ustanoven\u00ed \u00a7 12 z\u00e1kona o ochran\u011b spot\u0159ebitele, kter\u00fd se t\u00fdk\u00e1 povinnosti prod\u00e1vaj\u00edc\u00edho informovat v souladu s cenov\u00fdmi p\u0159edpisy o cen\u011b prod\u00e1van\u00fdch v\u00fdrobk\u016f nebo poskytovan\u00fdch slu\u017eeb. D\u00e1le se ve 3 p\u0159\u00edpadech jednalo o poru\u0161en\u00ed ustanoven\u00ed \u00a7 12a, spo\u010d\u00edvaj\u00edc\u00edm v neposkytnut\u00ed informace o nejni\u017e\u0161\u00ed cen\u011b v\u00fdrobku, za kterou byl nab\u00edzen a prod\u00e1v\u00e1n v obdob\u00ed 30 dn\u016f p\u0159ed uplatn\u011bn\u00edm slevy.<\/p>\n

V\u00fdsledky mimo\u0159\u00e1dn\u00e9 kontroln\u00ed akce budou prezentov\u00e1ny po celkov\u00e9m vyhodnocen\u00ed.<\/p>\n

\u010cesk\u00e1 obchodn\u00ed inspekce bude pokra\u010dovat v intenzivn\u00edch kontrol\u00e1ch slevov\u00fdch akc\u00ed zejm\u00e9na v aktu\u00e1ln\u00edm obdob\u00ed, kdy doch\u00e1z\u00ed k pov\u00e1no\u010dn\u00edm v\u00fdprodej\u016fm. Kontroly realizujeme v kamenn\u00fdch prodejn\u00e1ch i v internetov\u00fdch obchodech. C\u00edlem \u010cesk\u00e9 obchodn\u00ed inspekce je p\u0159isp\u011bt k tomu, aby slevov\u00e9 akce prob\u00edhaly v souladu se z\u00e1konem a aby spot\u0159ebitel\u00e9 byli v\u017edy pravdiv\u011b a \u00fapln\u011b informov\u00e1ni.<\/p>\n

(tz-\u010doi)<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  (Praha, <\/p>\n","protected":false},"author":2,"featured_media":366210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2026\/01\/12\/nove-coi.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366209"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=366209"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366209\/revisions"}],"predecessor-version":[{"id":366211,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/366209\/revisions\/366211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/366210"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=366209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=366209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=366209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}