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O vy\u0159azen\u00ed pyrotechniky ze sortimentu rozhodla BILLA u\u017e v roce 2022. Jako jeden z prvn\u00edch obchodn\u00edch \u0159et\u011bzc\u016f na \u010desk\u00e9m trhu t\u00edm jasn\u011b deklarovala, \u017ee kr\u00e1tkodob\u00e1 z\u00e1bava nem\u016f\u017ee p\u0159eva\u017eovat nad ochranou zdrav\u00ed, bezpe\u010d\u00ed a pohody zv\u00ed\u0159at. Tento postoj si spole\u010dnost udr\u017euje dlouhodob\u011b a pova\u017euje jej za ned\u00edlnou sou\u010d\u00e1st sv\u00e9 strategie spole\u010densk\u00e9 odpov\u011bdnosti.<\/p>\n
Dom\u00e1c\u00edho mazl\u00ed\u010dka m\u00e1 dnes v\u00edce ne\u017e polovina \u010desk\u00fdch dom\u00e1cnost\u00ed. Pr\u00e1v\u011b obdob\u00ed silvestrovsk\u00fdch a novoro\u010dn\u00edch oslav je pro n\u011b ka\u017edoro\u010dn\u011b extr\u00e9mn\u011b stresuj\u00edc\u00ed. Hluk, z\u00e1blesky a v\u00fdbuchy zp\u016fsobuj\u00ed zv\u00ed\u0159at\u016fm paniku, strach a psychick\u00e9 trauma, v \u0159ad\u011b p\u0159\u00edpad\u016f tak\u00e9 fyzick\u00e1 zran\u011bn\u00ed. U divoce \u017eij\u00edc\u00edch zv\u00ed\u0159at pak nejsou v\u00fdjimkou ani \u00fahyny \u2013 a\u0165 u\u017e v d\u016fsledku p\u0159\u00edm\u00e9ho kontaktu s pyrotechnikou, nebo zran\u011bn\u00ed p\u0159i chaotick\u00e9m \u00fat\u011bku vyvolan\u00e9m stresem.<\/p>\n
Pou\u017e\u00edv\u00e1n\u00ed z\u00e1bavn\u00ed pyrotechniky m\u00e1 nav\u00edc negativn\u00ed dopady i na \u017eivotn\u00ed prost\u0159ed\u00ed. Do ovzdu\u0161\u00ed se uvol\u0148uj\u00ed jemn\u00e9 prachov\u00e9 \u010d\u00e1stice a toxick\u00e9 l\u00e1tky, kter\u00e9 zne\u010di\u0161\u0165uj\u00ed vzduch, p\u016fdu i vodu. Zbytky pyrotechniky \u010dasto kon\u010d\u00ed v p\u0159\u00edrod\u011b, kde p\u0159edstavuj\u00ed riziko nejen pro zv\u00ed\u0159ata, ale i pro ekosyst\u00e9my jako celek.<\/p>\n
P\u0159esto\u017ee je popt\u00e1vka po pyrotechnice v \u010cesk\u00e9 republice st\u00e1le vysok\u00e1 a ka\u017edoro\u010dn\u011b se pohybuje v \u0159\u00e1du miliard korun, BILLA dlouhodob\u011b ukazuje, \u017ee i velk\u00fd obchodn\u00ed \u0159et\u011bzec m\u016f\u017ee j\u00edt jinou cestou. Z\u00e1rove\u0148 chce sv\u00fdm p\u0159\u00edstupem inspirovat i dal\u0161\u00ed subjekty na trhu.<\/p>\n
\u201eJsme p\u0159esv\u011bd\u010deni, \u017ee n\u011bkolikaminutov\u00e1 audiovizu\u00e1ln\u00ed pod\u00edvan\u00e1 nem\u016f\u017ee vyv\u00e1\u017eit negativn\u00ed dopady, kter\u00e9 pyrotechnika zp\u016fsobuje zv\u00ed\u0159at\u016fm i p\u0159\u00edrod\u011b. Proto jsme se rozhodli ji z na\u0161\u00ed nab\u00eddky trvale vy\u0159adit a v tomto postoji dlouhodob\u011b setrv\u00e1v\u00e1me. T\u011b\u0161\u00ed n\u00e1s, \u017ee se k podobn\u00e9mu kroku postupn\u011b p\u0159id\u00e1vaj\u00ed i dal\u0161\u00ed \u0159et\u011bzce,\u201c<\/em> \u0159\u00edk\u00e1 Dana Brat\u00e1nkov\u00e1, vedouc\u00ed korpor\u00e1tn\u00ed komunikace & Public Affairs spole\u010dnosti BILLA \u010cesk\u00e1 republika.<\/p>\n Podle ochr\u00e1nc\u016f p\u0159\u00edrody p\u0159edstavuje pyrotechnika pro zv\u00ed\u0159ata riziko p\u0159edev\u0161\u00edm kv\u016fli hluku, intenzivn\u00edm sv\u011bteln\u00fdm efekt\u016fm a jedovat\u00fdm zplodin\u00e1m. Pr\u00e1v\u011b hluk vyvol\u00e1v\u00e1 u zv\u00ed\u0159at silnou stresovou reakci, paniku<\/p>\n a dezorientaci, kter\u00e1 je nut\u00ed k bezhlav\u00e9mu \u00fat\u011bku. Proto\u017ee k odpalov\u00e1n\u00ed doch\u00e1z\u00ed p\u0159ev\u00e1\u017en\u011b v noci, zvy\u0161uje se riziko v\u00e1\u017en\u00fdch zran\u011bn\u00ed i \u00fahyn\u016f.<\/p>\n BILLA dlouhodob\u011b podporuje odpov\u011bdn\u011bj\u0161\u00ed p\u0159\u00edstup k oslav\u00e1m p\u0159\u00edchodu nov\u00e9ho roku a v\u011b\u0159\u00ed, \u017ee ohleduplnost k okol\u00ed, zv\u00ed\u0159at\u016fm i p\u0159\u00edrod\u011b je hodnotou, kter\u00e1 by m\u011bla b\u00fdt samoz\u0159ejmou sou\u010d\u00e1st\u00ed modern\u00ed spole\u010dnosti.<\/p>\n <\/p>\n Text a foto: BILLA<\/strong><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Spole\u010dnost <\/p>\n","protected":false},"author":2,"featured_media":364369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[127,181],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/12\/17\/ram-billa-pyrotechnika.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/364367"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=364367"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/364367\/revisions"}],"predecessor-version":[{"id":364370,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/364367\/revisions\/364370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/364369"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=364367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=364367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=364367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/12\/17\/billa-pyrotechnika.jpg\")
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