{"id":364104,"date":"2025-12-14T14:12:20","date_gmt":"2025-12-14T13:12:20","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=364104"},"modified":"2026-02-05T14:45:48","modified_gmt":"2026-02-05T13:45:48","slug":"inzerce-zdarma-cesi-zustavaji-verni-vanocnim-tradicim-billa-letos-nabidne-ceskeho-kapra-vocilka-v-naporcovane-a-vakuovane-podobe","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=364104","title":{"rendered":"INZERCE ZDARMA: \u010ce\u0161i z\u016fst\u00e1vaj\u00ed v\u011brn\u00ed v\u00e1no\u010dn\u00edm tradic\u00edm. BILLA letos nab\u00eddne \u010desk\u00e9ho kapra Voc\u00edlka v naporcovan\u00e9 a vakuovan\u00e9 podob\u011b"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Nejnov\u011bj\u0161\u00ed pr\u016fzkum spole\u010dnosti Ipsos* pro spole\u010dnost BILLA potvrzuje, \u017ee \u010ce\u0161i z\u016fst\u00e1vaj\u00ed v\u011brn\u00ed v\u00e1no\u010dn\u00edm tradic\u00edm, a to nejen pokud jde o ryby. A\u017e 82 % \u010cech\u016f za\u0159azuje na \u0161t\u011bdrove\u010dern\u00ed st\u016fl rybu, nej\u010dast\u011bji kapra, a z\u00e1rove\u0148 velk\u00e1 \u010d\u00e1st dom\u00e1cnost\u00ed s\u00e1z\u00ed na osv\u011bd\u010den\u00e9 maso na \u0159\u00edzky, kter\u00e9 jsou st\u00e1lic\u00ed zejm\u00e9na u rodin s d\u011btmi.<\/h6>\n

Kapr a \u0159\u00edzek tak spole\u010dn\u011b potvrzuj\u00ed, \u017ee \u010desk\u00e1 v\u00e1no\u010dn\u00ed kuchyn\u011b stoj\u00ed na klasice, ale lid\u00e9 z\u00e1rove\u0148 hledaj\u00ed zp\u016fsoby, jak si p\u0159\u00edpravu usnadnit a vybrat kvalitn\u011b zpracovan\u00e9 suroviny.<\/p>\n

Kapr z\u016fst\u00e1v\u00e1 symbolem V\u00e1noc. P\u0159ib\u00fdv\u00e1 v\u0161ak t\u011bch, kte\u0159\u00ed necht\u011bj\u00ed m\u00edt s jeho zpracov\u00e1n\u00edm pr\u00e1ci<\/h6>\n

Kapr si nad\u00e1le dr\u017e\u00ed status nej\u010dast\u011bj\u0161\u00ed \u0161t\u011bdrove\u010dern\u00ed volby, p\u0159i\u010dem\u017e \u0159ada dom\u00e1cnost\u00ed z\u00e1rove\u0148 p\u0159ipravuje \u0159\u00edzky jako alternativu \u010di dopln\u011bk tradi\u010dn\u00ed ryby. Pr\u016fzkum ukazuje, \u017ee \u010cech\u016fm z\u00e1le\u017e\u00ed nejen na tradici, ale i na komfortu p\u0159i va\u0159en\u00ed. A\u017e 34 % spot\u0159ebitel\u016f preferuje maxim\u00e1ln\u011b opracovan\u00e9 suroviny, tedy ryby \u010di maso ji\u017e naporcovan\u00e9 nebo vakuovan\u011b balen\u00e9, aby doma nemuseli \u0159e\u0161it zdlouhav\u00e9 \u010di\u0161t\u011bn\u00ed a porcov\u00e1n\u00ed. Stejn\u00fd pod\u00edl lid\u00ed vyb\u00edr\u00e1 mezi neopracovan\u00fdmi rybami \u010di masem z k\u00e1d\u00ed nebo \u0159eznictv\u00ed, ale trend sm\u011brem k pohodl\u00ed je z\u0159ejm\u00fd. Tento posun potvrzuj\u00ed i odpov\u011bdi na n\u00e1kupn\u00ed motivace: mnoho lid\u00ed preferuje ji\u017e zpracovan\u00e9ho kapra ze supermarketu zejm\u00e9na kv\u016fli rychlosti, pohodl\u00ed a snaze vyhnout se zab\u00edjen\u00ed \u017eiv\u00e9 ryby.<\/p>\n

\u201eData jasn\u011b ukazuj\u00ed, \u017ee \u010ce\u0161i cht\u011bj\u00ed V\u00e1noce tradi\u010dn\u00ed, ale p\u0159\u00edpravu co nejjednodu\u0161\u0161\u00ed. Proto p\u0159ed na\u0161imi prodejnami neumo\u017e\u0148ujeme prodej \u017eiv\u00fdch ryb ji\u017e 3 roky, naopak db\u00e1me na to, abychom nab\u00eddku na\u0161ich ryb v prodejn\u00e1ch neust\u00e1le roz\u0161i\u0159ovali. Letos poprv\u00e9 nab\u00eddneme z\u00e1kazn\u00edk\u016fm \u010desk\u00e9ho kapra pod na\u0161\u00ed priv\u00e1tn\u00ed zna\u010dkou Voc\u00edlka \u2013 \u010derstv\u00e9ho, naporcovan\u00e9ho a zabalen\u00e9ho ve vakuu, aby z\u00e1kazn\u00edci m\u011bli doma co nejm\u00e9n\u011b pr\u00e1ce. V nab\u00eddce najdou tak\u00e9 dal\u0161\u00ed obl\u00edben\u00e9 druhy ryb, nap\u0159\u00edklad lososa, pstruha nebo cand\u00e1ta, tak\u017ee si mohou vybrat podle sv\u00e9 chuti i \u00farovn\u011b zku\u0161enost\u00ed v kuchyni,\u201c<\/em> \u0159\u00edk\u00e1 Dana Brat\u00e1nkov\u00e1, vedouc\u00ed korpor\u00e1tn\u00ed komunikace & Public Affairs BILLA \u010cesk\u00e1 republika.<\/p>\n

\u0158\u00edzky potvrzuj\u00ed, \u017ee maso m\u00e1 na \u010desk\u00e9m v\u00e1no\u010dn\u00edm stole pevn\u00e9 m\u00edsto<\/h6>\n

Tradi\u010dn\u00ed \u0159\u00edzek z\u016fst\u00e1v\u00e1 jistotou \u010desk\u00fdch dom\u00e1cnost\u00ed \u2013 \u010dasto pr\u00e1v\u011b proto, \u017ee jej preferuje v\u011bt\u0161ina konzument\u016f nebo jej maj\u00ed v oblib\u011b d\u011bti. Ku\u0159ec\u00ed a vep\u0159ov\u00e9 maso tak tvo\u0159\u00ed druhou nej\u010dast\u011bj\u0161\u00ed volbu pro \u0161t\u011bdrove\u010dern\u00ed tabuli a potvrzuje, \u017ee V\u00e1noce nejsou jen o ryb\u011b, ale obecn\u011b o kvalitn\u00edch surovin\u00e1ch, kter\u00e9 spojuj\u00ed rodinu u spole\u010dn\u00e9ho stolu.<\/p>\n

V\u00e1noce z\u016fst\u00e1vaj\u00ed tradi\u010dn\u00ed, jen p\u0159\u00edprava je modern\u011bj\u0161\u00ed<\/h6>\n

A\u010dkoli 45 % lid\u00ed se dr\u017e\u00ed klasick\u00fdch recept\u016f bez \u00faprav, st\u00e1le v\u00edce dom\u00e1cnost\u00ed p\u0159em\u00fd\u0161l\u00ed o prakti\u010dnosti p\u0159\u00edpravy. Mnoz\u00ed hledaj\u00ed \u0159e\u0161en\u00ed, kter\u00e1 u\u0161et\u0159\u00ed \u010das i \u00fasil\u00ed \u2013 bez toho, aby museli slevit z kvality nebo obl\u00edben\u00e9 chuti. Proto BILLA db\u00e1 na kvalitn\u00ed opracov\u00e1n\u00ed, dvoj\u00ed kontrolu kvality a \u010desk\u00fd p\u016fvod u mas a masn\u00fdch v\u00fdrobk\u016f, kter\u00e9 z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed pod svoj\u00ed priv\u00e1tn\u00ed zna\u010dkou Voc\u00edlka.<\/p>\n

 <\/p>\n

    \n
  • Pr\u016fzkum byl realizov\u00e1n v listopadu 2025 agenturou Ipsos na vzorku 500 lid\u00ed v \u010cesk\u00e9 republice.<\/em><\/li>\n<\/ul>\n

     <\/p>\n

    Text a foto: BILLA<\/strong><\/p>\n

    \"\"<\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

      Nejnov\u011bj\u0161\u00ed <\/p>\n","protected":false},"author":2,"featured_media":364106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[127,181],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/12\/14\/ram-billa-kapr.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/364104"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=364104"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/364104\/revisions"}],"predecessor-version":[{"id":364108,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/364104\/revisions\/364108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/364106"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=364104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=364104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=364104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}