{"id":363583,"date":"2025-12-07T14:06:18","date_gmt":"2025-12-07T13:06:18","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=363583"},"modified":"2025-12-07T14:06:18","modified_gmt":"2025-12-07T13:06:18","slug":"jizni-cechy-kraj-poprve-predstavil-novou-vizualni-identitu-projektu-ideska-objevuje-se-na-vlacich-gw-train-regio-od-ledna-i-na-autobusech-jihoceskych-dopravcu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=363583","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Kraj poprv\u00e9 p\u0159edstavil novou vizu\u00e1ln\u00ed identitu projektu IDESKA. Objevuje se na vlac\u00edch GW Train Regio, od ledna i na autobusech jiho\u010desk\u00fdch dopravc\u016f"},"content":{"rendered":"

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Na vlakov\u00e9m n\u00e1dra\u017e\u00ed v K\u0159em\u017ei byla poprv\u00e9 ofici\u00e1ln\u011b p\u0159edstavena nov\u00e1 vizu\u00e1ln\u00ed identita krajsk\u00e9ho dopravn\u00edho syst\u00e9mu IDESKA, kter\u00fd m\u00e1 sjednotit slu\u017eby pro cestuj\u00edc\u00ed nap\u0159\u00ed\u010d cel\u00fdm Jiho\u010desk\u00fdm krajem. Symbolick\u00fdm momentem akce bylo uveden\u00ed speci\u00e1ln\u011b p\u0159istaven\u00e9ho vlaku GW Train Regio, a.s., kter\u00fd jako prvn\u00ed nese barevn\u00fd styl IDESKA a za\u010dal jezdit na trase \u010cesk\u00e9 Bud\u011bjovice \u2013 \u010cesk\u00fd Krumlov.<\/h6>\n

\"\"Jednotn\u00e1 zelen\u00e1 vizu\u00e1ln\u00ed identita se postupn\u011b objev\u00ed nejen na vlac\u00edch, ale tak\u00e9 na autobusech v\u0161ech region\u00e1ln\u00edch dopravc\u016f. V kone\u010dn\u00e9 podob\u011b by tak v kraji mohlo jezdit a\u017e p\u011bt set autobus\u016f s jednotn\u00fdm designem. Zaveden\u00ed spole\u010dn\u00e9 vizu\u00e1ln\u00ed identity je sou\u010d\u00e1st\u00ed p\u0159echodu na integrovan\u00fd dopravn\u00ed syst\u00e9m, jeho\u017e spu\u0161t\u011bn\u00ed je pl\u00e1nov\u00e1no na 1. dubna 2026.<\/p>\n

Hejtman Jiho\u010desk\u00e9ho kraje p\u0159i t\u00e9to p\u0159\u00edle\u017eitosti zd\u016fraznil v\u00fdznam jednotn\u00e9 vizu\u00e1ln\u00ed identity pro nov\u00fd syst\u00e9m. \u201eM\u011bn\u00edme n\u00e1\u0161 dopravn\u00ed syst\u00e9m na integrovan\u00fd a ten bude vlastn\u011b m\u00edt svoji n\u011bjakou vizu\u00e1ln\u00ed identitu. Barvy, kter\u00e9 ho budou reprezentovat, budou zelen\u00e9, tedy kombinace zelen\u00fdch barev, kter\u00e1 dneska pat\u0159\u00ed k Jiho\u010desk\u00e9mu kraji. A nov\u00fdm logem IDESKA, t\u00edm symbolem, kter\u00fdm je p\u00edsmeno E ve tvaru cesty, budou do budoucna ozna\u010deny v\u0161echny vlaky a autobusy<\/em>,\u201c uvedl hejtman.<\/p>\n

Nov\u00fd vizu\u00e1ln\u00ed styl se od dne\u0161n\u00edho dne za\u010d\u00edn\u00e1 postupn\u011b objevovat na vybran\u00fdch vlac\u00edch dopravce GW Train Regio, a.s., a od za\u010d\u00e1tku ledna 2026 se roz\u0161\u00ed\u0159\u00ed tak\u00e9 na autobusy jiho\u010desk\u00fdch dopravc\u016f. Integrovan\u00fd syst\u00e9m m\u00e1 sjednotit nejen vizu\u00e1ln\u00ed podobu, ale tak\u00e9 \u010dasov\u00e9 a tarifn\u00ed podm\u00ednky dopravy. \u201eCeny ve\u0159ejnosti p\u0159edstav\u00edme, u vlak\u016f nastane zlevn\u011bn\u00ed, u autobus\u016f z\u0159ejm\u011b z\u016fstane stejn\u00e1,\u201c doplnil hejtman a p\u0159ipomn\u011bl, \u017ee proces sjednocov\u00e1n\u00ed barev bude prob\u00edhat postupn\u011b. \u201eProto\u017ee v t\u00e9hle chv\u00edli jezd\u00ed na trat\u00edch Jiho\u010desk\u00e9ho kraje autobusy a vlaky, kter\u00e9 tu d\u0159\u00edve jezdily a nelze je v\u0161echny p\u0159ed\u011blat, bude proces prob\u00edhat tak, \u017ee nov\u00e9 autobusy a nov\u00e9 vlaky, kter\u00e9 dopravc\u016fm p\u0159ich\u00e1z\u00ed, u\u017e budou dost\u00e1vat tyto zelen\u00e9 barvy. Za n\u00e1mi je kr\u00e1sn\u00e1 nov\u00e1 souprava, kter\u00e1 u\u017e je v zelen\u00fdch barv\u00e1ch se v\u0161emi logy,<\/em>\u201c dodal hejtman.<\/p>\n

Sou\u010d\u00e1st\u00ed projektu je tak\u00e9 nov\u00e1 \u010dipov\u00e1 karta IDESKA a modern\u00ed mobiln\u00ed aplikace, kter\u00e1 umo\u017en\u00ed spr\u00e1vu j\u00edzdn\u00edch doklad\u016f p\u0159\u00edmo v telefonu. \u201eBudeme d\u00e1l p\u0159edstavovat aplikaci. Projekt se te\u010f dotahuje a finalizuje. V prosinci a v lednu chceme nechat studenty st\u0159edn\u00edch a z\u00e1kladn\u00edch \u0161kol otestovat aplikaci, aby n\u00e1m \u0159ekli, co je na n\u00ed bav\u00ed a nebav\u00ed<\/em>,\u201c \u0159ekl hejtman. Nad\u00e1le plat\u00ed, \u017ee cel\u00fd syst\u00e9m chce kraj spustit za\u010d\u00e1tkem dubna.<\/p>\n

Gener\u00e1ln\u00ed \u0159editel a p\u0159edseda p\u0159edstavenstva spole\u010dnosti GW Jihotrans, a.s., Robert Krigar p\u0159edstavil praktick\u00e9 dopady zm\u011bn. \u201eTento vlak u\u017e mohou cestuj\u00edc\u00ed vid\u011bt na trase \u010cesk\u00e9 Bud\u011bjovice\u2013\u010cesk\u00fd Krumlov. Autobusy budou nejd\u0159\u00edve v provozu prvn\u00ed t\u00fdden v lednu. V prvn\u00ed f\u00e1zi bude osm t\u011bchto vlakov\u00fdch souprav, autobus\u016f by m\u011blo b\u00fdt zhruba do b\u0159ezna dvacet a postupn\u011b, jak bude prob\u00edhat obm\u011bna autobus\u016f, bychom mohli b\u00fdt za \u0161est let kompletn\u011b v zelen\u00fdch barv\u00e1ch,<\/em>\u201c \u0159ekl.<\/p>\n

Zm\u011bny se podle n\u011bj dotknou tak\u00e9 organizace dopravy. \u201eP\u0159echod na nov\u00fd syst\u00e9m znamen\u00e1, \u017ee nez\u016fstane k\u00e1men na kameni. V\u0161echny j\u00edzdn\u00ed \u0159\u00e1dy a linky budou p\u0159e\u010d\u00edslovan\u00e9. Autobusy budou jezdit od \u010dty\u0159 hodin r\u00e1no a\u017e do p\u016flnoci, co\u017e je velk\u00e1 zm\u011bna i pro \u0159idi\u010de. Nav\u00edc dojde k v\u00fdrazn\u00e9mu zahu\u0161t\u011bn\u00ed dopravy o v\u00edkendu<\/em>,\u201c doplnil Krigar.<\/p>\n

Projekt IDESKA je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed dlouhodob\u00e9 strategie Jiho\u010desk\u00e9ho kraje, jej\u00edm\u017e c\u00edlem je sjednotit ve\u0159ejnou dopravu, zjednodu\u0161it p\u0159estupy, tarifn\u00ed syst\u00e9m i orientaci cestuj\u00edc\u00edch. Nov\u00e9 barevn\u00e9 \u0159e\u0161en\u00ed, grafika a logo budou postupn\u011b prov\u00e1zet v\u0161echny prvky syst\u00e9mu od dopravn\u00edch prost\u0159edk\u016f p\u0159es informa\u010dn\u00ed syst\u00e9my a\u017e po \u010dipov\u00e9 karty a digit\u00e1ln\u00ed slu\u017eby. Krom\u011b toho kraj pokra\u010duje v rozs\u00e1hl\u00fdch investic\u00edch do ve\u0159ejn\u00e9 dopravy. V p\u0159\u00ed\u0161t\u00edm roce pl\u00e1nuje investovat t\u00e9m\u011b\u0159 t\u0159i miliardy korun do zaji\u0161t\u011bn\u00ed dopravn\u00ed obslu\u017enosti, co\u017e p\u0159edstavuje v\u00edce ne\u017e \u010dtvrtinu v\u0161ech da\u0148ov\u00fdch p\u0159\u00edjm\u016f kraje.<\/p>\n

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Text a foto: (tz-j\u010d)<\/strong><\/p>\n

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