{"id":362933,"date":"2025-11-28T14:11:41","date_gmt":"2025-11-28T13:11:41","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=362933"},"modified":"2025-11-28T14:11:41","modified_gmt":"2025-11-28T13:11:41","slug":"aktuality-jak-se-nenechat-zatlacit-do-slevoveho-kouta","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=362933","title":{"rendered":"AKTUALITY: Jak se nenechat zatla\u010dit do slevov\u00e9ho kouta"},"content":{"rendered":"

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(Praha, 28. listopad 2025) Sleva, kam se pod\u00edv\u00e1me – dnes je Black Friday a v pond\u011bl\u00ed 1. 12. Cyber Monday s mo\u0159em p\u0159\u00edslib\u016f obrovsk\u00fdch slev. Ale ne v\u0161echny jsou skute\u010dn\u011b v\u00fdhodn\u00e9. Evropsk\u00e9 spot\u0159ebitelsk\u00e9 centrum \u010cesko upozor\u0148uje na marketingov\u00e9 triky i pochybn\u00e9 praktiky, kter\u00e9 mohou spot\u0159ebitele zm\u00e1st nebo po\u0161kodit.<\/h6>\n

\u201eObjevuj\u00ed se fale\u0161n\u00e9 slevy, kdy prodejci p\u0159ed akc\u00ed cenu zv\u00fd\u0161\u00ed, aby zobrazen\u00e1 sleva p\u016fsobila v\u00fdrazn\u011bj\u0161\u00ed. A to p\u0159esto\u017ee v cel\u00e9 EU mus\u00ed b\u00fdt slevy po\u010d\u00edt\u00e1ny z nejni\u017e\u0161\u00ed ceny za posledn\u00edch 30 dn\u00ed. Kontrolu takov\u00fdch praktik prov\u00e1d\u011bj\u00ed dozorov\u00e9 org\u00e1ny v\u0161ech zem\u00ed EU, kter\u00e9 odhalen\u00e9 h\u0159\u00ed\u0161n\u00edky sankcionuj\u00ed,\u201c<\/em> uv\u00e1d\u00ed Ond\u0159ej Tichota, \u0159editel Evropsk\u00e9ho spot\u0159ebitelsk\u00e9ho centra \u010cesko, kter\u00e9 pom\u00e1h\u00e1 \u0159e\u0161it p\u0159eshrani\u010dn\u00ed spory spot\u0159ebitel\u016f s podnikateli z jin\u00fdch zem\u00ed Evropsk\u00e9 unie.<\/p>\n

Dal\u0161\u00edm trikem je uv\u00e1d\u011bn\u00ed doporu\u010den\u00e9 ceny v\u00fdrobce, kter\u00e1 b\u00fdv\u00e1 n\u011bkdy vy\u0161\u0161\u00ed ne\u017e b\u011b\u017en\u00e1 prodejn\u00ed cena. Na prvn\u00ed pohled tak vypad\u00e1 \u00faspora dramaticky, realita v\u0161ak m\u016f\u017ee b\u00fdt jin\u00e1.<\/p>\n

Probl\u00e9mem je tak\u00e9 tzv. drip pricing. Z\u00e1kazn\u00edk si vybere zbo\u017e\u00ed za atraktivn\u00ed cenu, ale a\u017e v posledn\u00edm kroku p\u0159ed platbou se v objedn\u00e1vce objev\u00ed extra p\u0159\u00edplatek. K vy\u0161\u0161\u00ed cen\u011b m\u016f\u017ee p\u0159isp\u011bt i dynamick\u00e9 nebo personalizovan\u00e9 stanovov\u00e1n\u00ed cen, kdy se nab\u00eddka li\u0161\u00ed podle aktu\u00e1ln\u00ed popt\u00e1vky \u010di profilu u\u017eivatele. Vhodn\u00e9 je srovn\u00e1vat v\u00edce web\u016f a hledat zbo\u017e\u00ed v anonymn\u00edm re\u017eimu internetov\u00e9ho prohl\u00ed\u017ee\u010de.<\/p>\n

N\u00e1kupn\u00ed obdob\u00ed nav\u00edc prov\u00e1z\u00ed agresivn\u00ed marketing. Odpo\u010d\u00edt\u00e1v\u00e1n\u00ed \u010dasu, upozorn\u011bn\u00ed typu \u201ezb\u00fdvaj\u00ed posledn\u00ed 2 kusy\u201c nebo sd\u011blen\u00ed o \u00fadajn\u011b vysok\u00e9m z\u00e1jmu maj\u00ed za c\u00edl vyvolat tlak na okam\u017eit\u00e9 rozhodnut\u00ed. Tyto tzv. temn\u00e9 vzorce mohou b\u00fdt i neleg\u00e1ln\u00ed, pokud vytv\u00e1\u0159ej\u00ed fale\u0161n\u00fd dojem urgentnosti nebo nedostatku.<\/p>\n

P\u0159i slevov\u00fdch akc\u00edch se ka\u017edoro\u010dn\u011b vyroj\u00ed nov\u00e9 podvodn\u00e9 e-shopy nebo prodejn\u00ed profily na soci\u00e1ln\u00edch s\u00edt\u00edch. \u201eP\u0159i prvn\u00edm n\u00e1kupu na dosud nezn\u00e1m\u00e9 str\u00e1nce se vyplat\u00ed v\u011bnovat n\u011bkolik des\u00edtek vte\u0159in mal\u00e9 prov\u011brce \u2013 je uvedeno, kdo je prodejce, je nab\u00edzena i jin\u00e1 mo\u017enost platby ne\u017e bankovn\u00ed p\u0159evod? Byl e-shop zalo\u017een p\u0159ed p\u00e1r m\u011bs\u00edci a recenze nejsou ide\u00e1ln\u00ed? Takov\u00e1 z\u00e1kladn\u00ed kontrola webu a ov\u011b\u0159en\u00ed identity obchodn\u00edka m\u016f\u017ee u\u0161et\u0159it mnoho starost\u00ed i pen\u011bz,\u201c<\/em> uzav\u00edr\u00e1 Ond\u0159ej Tichota.<\/p>\n

Dal\u0161\u00ed informace o bezpe\u010dn\u00e9m nakupov\u00e1n\u00ed jsou dostupn\u00e9 na www.evropskyspotrebitel.gov.cz<\/strong><\/a>, v\u010detn\u011b n\u00e1vodu, jak odhalit podvodn\u00fd e-shop (www.evropskyspotrebitel.gov.cz\/podvod<\/strong><\/a>). Jde o weby Evropsk\u00e9ho spot\u0159ebitelsk\u00e9ho centra \u010cesko, spolufinancovan\u00e9ho Evropskou komis\u00ed a \u010ceskou obchodn\u00ed inspekc\u00ed, p\u0159i kter\u00e9 centrum p\u016fsob\u00ed. ESC je sou\u010d\u00e1st\u00ed unijn\u00ed s\u00edt\u011b 29 center, kter\u00e9 se zab\u00fdvaj\u00ed spot\u0159ebitelsk\u00fdm pr\u00e1vem p\u0159i nakupov\u00e1n\u00ed p\u0159es hranice n\u00e1rodn\u00edch st\u00e1t\u016f.<\/p>\n

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  (Praha, <\/p>\n","protected":false},"author":2,"featured_media":362934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/11\/28\/nove-esc.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/362933"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=362933"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/362933\/revisions"}],"predecessor-version":[{"id":362936,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/362933\/revisions\/362936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/362934"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=362933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=362933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=362933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}