{"id":362803,"date":"2025-12-01T17:54:29","date_gmt":"2025-12-01T16:54:29","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=362803"},"modified":"2025-12-01T17:54:29","modified_gmt":"2025-12-01T16:54:29","slug":"dtest-konec-matoucimu-uvadeni-slev","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=362803","title":{"rendered":"dTest: Konec matouc\u00edmu uv\u00e1d\u011bn\u00ed slev?"},"content":{"rendered":"

Pravd\u011bpodobn\u011b jste zaznamenali, \u017ee nejen Black Friday, ale i bl\u00ed\u017e\u00edc\u00ed se V\u00e1noce motivuj\u00ed prodejce k hromad\u011bn\u00ed slev \u010di jin\u00fdch v\u00fdhodn\u00fdch akc\u00ed, kter\u00e9 n\u00e1s maj\u00ed nal\u00e1kat k n\u00e1kupu. Jejich zna\u010den\u00ed je v\u0161ak v n\u011bkter\u00fdch p\u0159\u00edpadech velmi matouc\u00ed, a tak lze n\u011bkdy jen st\u011b\u017e\u00ed rozeznat, kdy se skute\u010dn\u011b jedn\u00e1 o v\u00fdhodnou koupi a kdy s n\u00e1mi naopak prodejci hraj\u00ed pouze hru n\u00e1ro\u010dnou na pozornost. Co mus\u00ed prod\u00e1vaj\u00edc\u00ed v p\u0159\u00edpad\u011b poskytov\u00e1n\u00ed slev spl\u0148ovat?<\/h4>\n

Uv\u00e1d\u011bn\u00ed nejni\u017e\u0161\u00ed ceny\u00a0<\/strong><\/h6>\n

\"\"Ned\u00e1vno jsme upozornili, \u017ee prodejci maj\u00ed ze z\u00e1kona povinnost uv\u00e1d\u011bt p\u0159i poskytov\u00e1n\u00ed slev\u00a0tak\u00e9 nejni\u017e\u0161\u00ed cenu v\u00fdrobku za posledn\u00edch 30 dn\u016f p\u0159ed jejich poskytnut\u00edm.\u00a0\u201e<\/em>V r\u00e1mci na\u0161\u00ed \u010dinnosti se \u010dasto setk\u00e1v\u00e1me s p\u0159\u00edpady, kdy tato informace zcela chyb\u00ed. Jde o jednozna\u010dn\u00e9 poru\u0161en\u00ed pravidel, za kter\u00e9 m\u016f\u017ee dozorov\u00fd org\u00e1n prodejci ulo\u017eit sankci<\/em>,\u201c<\/em>\u00a0uv\u00e1d\u00ed Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

V souvislosti se zn\u011bn\u00edm z\u00e1kona v\u0161ak mezi n\u011bkter\u00fdmi prodejci panovaly nejasnosti, zda maj\u00ed nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30 dn\u016f pouze uv\u00e1d\u011bt, nebo zda z n\u00ed mus\u00ed tak\u00e9 p\u0159\u00edmo vypo\u010d\u00edtat v\u00fd\u0161i slevy. Tu n\u00e1sledn\u011b po\u010d\u00edtali z r\u016fzn\u00fdch cen, za kter\u00e9 zbo\u017e\u00ed t\u0159eba ani nebylo nikdy prod\u00e1v\u00e1no.\u00a0\u201e<\/em>Mohli jsme se tak setkat s uv\u00e1d\u011bn\u00edm nepr\u016fhledn\u00fdch doporu\u010den\u00fdch \u010di b\u011b\u017en\u00fdch cen, ze kter\u00fdch pak prod\u00e1vaj\u00edc\u00ed slevu bezd\u016fvodn\u011b po\u010d\u00edtali,\u201c<\/em>\u00a0up\u0159es\u0148uje Hek\u0161ov\u00e1.<\/p>\n

Mus\u00ed b\u00fdt nejni\u017e\u0161\u00ed cena rovn\u011b\u017e referen\u010dn\u00ed cenou?\u00a0<\/strong><\/h6>\n

T\u00edmto p\u0159\u00edpadem se ned\u00e1vno zab\u00fdval tak\u00e9 Nejvy\u0161\u0161\u00ed spr\u00e1vn\u00ed soud, kdy\u017e rozhodoval spor mezi spole\u010dnost\u00ed Albert \u010cesk\u00e1 republika, s.r.o., a \u010ceskou obchodn\u00ed inspekc\u00ed. A o co v\u016fbec \u0161lo? Spole\u010dnost Albert na sv\u00fdch cenovk\u00e1ch sice uv\u00e1d\u011bla nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30 dn\u016f, tato p\u016fvodn\u00ed cena\u00a0v\u0161ak byla zobrazena v doln\u00ed \u010d\u00e1sti. Tak\u00e9 byla ps\u00e1na v\u00fdrazn\u011b men\u0161\u00edm p\u00edsmem ne\u017e ostatn\u00ed uv\u00e1d\u011bn\u00e9 informace. Takzvanou referen\u010dn\u00ed cenou, tedy cenou, ze kter\u00e9 se sleva po\u010d\u00edt\u00e1, pak byla cena \u00fapln\u011b jin\u00e1, ne\u017e ta skute\u010dn\u011b nejni\u017e\u0161\u00ed za posledn\u00edch 30 dn\u016f. Spot\u0159ebitel\u00e9 tak na z\u00e1klad\u011b cenovky p\u0159edpokl\u00e1dali, \u017ee se jedn\u00e1 o velmi v\u00fdhodn\u00fd n\u00e1kup, av\u0161ak ve skute\u010dnosti tomu tak b\u00fdt nemuselo.<\/p>\n

\u010cesk\u00e1 obchodn\u00ed inspekce toto jedn\u00e1n\u00ed spole\u010dnosti pova\u017eovala za p\u0159estupek a z\u202ftohoto d\u016fvodu spole\u010dnosti ulo\u017eila pokutu ve v\u00fd\u0161i 400 tis\u00edc korun. Ta se br\u00e1nila s\u202fodkazem, \u017ee z\u00e1kon jasn\u011b hovo\u0159\u00ed jen o informov\u00e1n\u00ed o nejni\u017e\u0161\u00ed cen\u011b a nikoli o tom, \u017ee by se z\u202ft\u00e9to musela sleva tak\u00e9 po\u010d\u00edtat. Krajsk\u00fd soud n\u00e1sledn\u011b potvrdil, \u017ee se o p\u0159estupek jednalo, nicm\u00e9n\u011b pokuta byla sn\u00ed\u017eena na polovinu, tedy 200 tis\u00edc korun.<\/p>\n

Za pravdu \u010cesk\u00e9 obchodn\u00ed inspekci dal nakonec i Nejvy\u0161\u0161\u00ed spr\u00e1vn\u00ed soud, kdy\u017e ve sv\u00e9m rozhodnut\u00ed popsal, \u017ee informov\u00e1n\u00ed o poskytnut\u00e9 slev\u011b by m\u011blo b\u00fdt transparentn\u00ed a nem\u011blo by spot\u0159ebitele zbyte\u010dn\u011b m\u00e1st. Takov\u00e1 prezentace slevy, kdy je nejni\u017e\u0161\u00ed cena jen nen\u00e1padn\u011b zm\u00edn\u011bna a sleva je po\u010d\u00edt\u00e1na z jin\u00e9, vy\u0161\u0161\u00ed ceny, by podle soudu mohla odporovat po\u017eadavku\u00a0na srozumiteln\u00e9 a nezav\u00e1d\u011bj\u00edc\u00ed informov\u00e1n\u00ed o slev\u011b.<\/p>\n

Jak\u00fd z\u00e1v\u011br z toho plyne?\u00a0<\/strong><\/h6>\n

Rozhodnut\u00ed soud\u016f v tomto p\u0159\u00edpad\u011b i judikatura Soudn\u00edho dvora Evropsk\u00e9 unie t\u00fdkaj\u00edc\u00ed se v\u00fdpo\u010dtu slev jasn\u011b ukazuj\u00ed, \u017ee prodejci by m\u011bli nejen uv\u00e1d\u011bt skute\u010dn\u011b nejni\u017e\u0161\u00ed cenu zbo\u017e\u00ed za posledn\u00edch 30 dn\u016f p\u0159ed poskytnut\u00edm slevy, ale \u017ee poskytnut\u00e1 sleva by m\u011bla b\u00fdt skute\u010dn\u011b vypo\u010d\u00edt\u00e1na z t\u00e9to ceny.\u00a0\u201e<\/em>Jedin\u011b tak m\u016f\u017eeme dos\u00e1hnout toho, aby spot\u0159ebitel\u00a0nebyl uv\u00e1d\u011bn v omyl,<\/em>\u201c<\/em>\u00a0uzav\u00edr\u00e1 Eduarda Hek\u0161ov\u00e1 z\u00a0dTestu.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pravd\u011bpodobn\u011b jste <\/p>\n","protected":false},"author":2,"featured_media":363190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/12\/01\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/362803"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=362803"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/362803\/revisions"}],"predecessor-version":[{"id":363191,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/362803\/revisions\/363191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/363190"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=362803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=362803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=362803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}