{"id":361078,"date":"2025-11-06T22:13:12","date_gmt":"2025-11-06T21:13:12","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=361078"},"modified":"2025-11-06T22:13:12","modified_gmt":"2025-11-06T21:13:12","slug":"dtest-dny-slevovych-iluzi-nebo-ne","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=361078","title":{"rendered":"dTest: Dny slevov\u00fdch iluz\u00ed. Nebo ne?"},"content":{"rendered":"

Black Friday, tedy \u010cern\u00fd p\u00e1tek, je pojem roz\u0161\u00ed\u0159en\u00fd po cel\u00e9m sv\u011bt\u011b a \u010cesk\u00e1 republika nen\u00ed v\u00fdjimkou. V\u017edy se jedn\u00e1 o p\u00e1tek, kter\u00fd n\u00e1sleduje po Dni d\u00edkuvzd\u00e1n\u00ed, jen\u017e se v USA slav\u00ed ka\u017edoro\u010dn\u011b \u010dtvrt\u00fd \u010dtvrtek v listopadu. Obecn\u011b plat\u00ed, \u017ee se prod\u00e1vaj\u00edc\u00ed sna\u017e\u00ed spot\u0159ebitele v\u00a0r\u00e1mci tohoto dne nal\u00e1kat na vysok\u00e9 slevy. Z\u00a0jednoho dne se v\u0161ak v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech stal m\u011bs\u00edc a z\u00a0obrovsk\u00fdch slev se zase staly slevy pouze pap\u00edrov\u00e9. Co v\u0161e byste m\u011bli o \u010cern\u00e9m p\u00e1tku v\u011bd\u011bt?<\/h4>\n

Je to den nebo m\u011bs\u00edc?<\/strong><\/h6>\n

\"\"V\u00a0po\u010d\u00e1tc\u00edch byl \u010cern\u00fd p\u00e1tek, jak ji\u017e vypl\u00fdv\u00e1 z\u00a0n\u00e1zvu, pouze jedn\u00edm dnem. Proto\u017ee v\u0161ak s\u00a0sebou nesl vysok\u00e9 v\u00fdd\u011blky prodejc\u016fm, rozhodli se jej roz\u0161i\u0159ovat, a to jak do dal\u0161\u00edch dn\u016f, tak i do t\u011bch p\u0159edchoz\u00edch. Ve chv\u00edli, kdy n\u011bkdo za\u010dal nab\u00edzet slevy o n\u011bkolik dn\u016f d\u0159\u00edve, m\u011bl logicky v\u00fdhodu oproti konkurenci. Marketing prodejc\u016f tak tyto dny natahoval postupn\u011b takov\u00fdm zp\u016fsobem, \u017ee se v\u00a0n\u011bkter\u00fdch obchodech (a\u0165 u\u017e kamenn\u00fdch, \u010di elektronick\u00fdch) m\u016f\u017eeme setkat s\u00a0cel\u00fdm m\u011bs\u00edcem.<\/p>\n

\u201eS ohledem na toto prodlu\u017eov\u00e1n\u00ed slevov\u00fdch akc\u00ed tak\u00e9 prod\u00e1vaj\u00edc\u00ed sni\u017euj\u00ed v\u00fd\u0161i slev,\u201c<\/em>\u00a0upozor\u0148uje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. Zat\u00edmco v\u00a0po\u010d\u00e1tc\u00edch byly slevy ve v\u00fd\u0161i p\u0159es 80 %, dnes jsou zpravidla ni\u017e\u0161\u00ed, a dokonce se lze setkat i s\u00a0obchody, kter\u00e9 slevy nab\u00edzej\u00ed pouze pap\u00edrov\u011b a ve skute\u010dnosti se o slevy v\u016fbec nejedn\u00e1, p\u0159\u00edpadn\u011b jde o jednotky procent. \u010cest v\u00fdjimk\u00e1m.<\/p>\n

Pro\u010d jsou slevy ni\u017e\u0161\u00ed ne\u017e d\u0159\u00edve?<\/strong><\/h6>\n

M\u00e1te pocit, \u017ee se v\u00fd\u0161e slev zm\u011bnila a ji\u017e nejsou takov\u00e9 jako d\u0159\u00edve? Zcela nepochybn\u011b za t\u00edm stoj\u00ed i pr\u00e1vn\u00ed \u00faprava, kter\u00e1 od 6. ledna 2023 stanovuje podm\u00ednky pro uv\u00e1d\u011bn\u00ed slev. Zat\u00edmco v\u00a0minulosti prod\u00e1vaj\u00edc\u00ed mohli uv\u00e1d\u011bt slevy z\u00a0cen, za kter\u00e9 zbo\u017e\u00ed prod\u00e1vali t\u0159eba i jedin\u00fd den, a z\u00e1kon na n\u011b byl \u010dasto kr\u00e1tk\u00fd, nyn\u00ed ji\u017e z\u00e1kon stanovuje povinnost prod\u00e1vaj\u00edc\u00edho uv\u00e1d\u011bt u informace o slev\u011b i nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30 dn\u016f p\u0159ed poskytnut\u00edm slevy. Z\u00a0t\u00e9to nejni\u017e\u0161\u00ed ceny by pot\u00e9 m\u011bla b\u00fdt sleva po\u010d\u00edt\u00e1na.<\/p>\n

Informac\u00ed o slev\u011b se pot\u00e9 rozum\u00ed ka\u017ed\u00e1 informace, kter\u00e1 vyvol\u00e1v\u00e1 dojem sn\u00ed\u017een\u00ed ceny. Nemus\u00ed j\u00edt tedy nutn\u011b o ozna\u010den\u00ed \u201esleva\u201c a podobn\u00e9, t\u00fdk\u00e1 se to i obecn\u00fdch tvrzen\u00ed, jako je pr\u00e1v\u011b \u201eBlack Friday\u201c.\u00a0\u201eAby tak prod\u00e1vaj\u00edc\u00ed mohl v\u00a0souladu se z\u00e1konem po\u010d\u00edtat slevu z\u00a0vy\u0161\u0161\u00ed ceny, musel by cenu zv\u00fd\u0161it alespo\u0148 na 30 dn\u016f,\u201c<\/em>\u00a0up\u0159es\u0148uje Hek\u0161ov\u00e1. Takov\u00e9 jedn\u00e1n\u00ed by se prod\u00e1vaj\u00edc\u00edm nepochybn\u011b nevyplatilo, nebo\u0165 by za dan\u00fd m\u011bs\u00edc zbo\u017e\u00ed nejsp\u00ed\u0161e neprodali a n\u00e1sledn\u00e1 sn\u00ed\u017een\u00e1 cena na p\u00e1r dn\u016f by situaci nezm\u011bnila.<\/p>\n

Nebyl n\u00e1kup v\u00fdhodn\u00fd?<\/strong><\/h6>\n

V\u00a0p\u0159\u00edpad\u011b n\u00e1kupu distan\u010dn\u00edm zp\u016fsobem, tedy nap\u0159\u00edklad na e-shopu, m\u016f\u017eete odstoupit od smlouvy do 14 dn\u016f od p\u0159evzet\u00ed zbo\u017e\u00ed. To plat\u00ed i pro situace, kdy nakoup\u00edte zbo\u017e\u00ed ve slev\u011b. V\u00fdjimku tvo\u0159\u00ed pouze ur\u010dit\u00e9 zbo\u017e\u00ed, kter\u00e9 nelze vr\u00e1tit ani v\u00a0p\u0159\u00edpad\u011b n\u00e1kupu bez slevy, a to zejm\u00e9na zbo\u017e\u00ed podl\u00e9haj\u00edc\u00ed rychl\u00e9 zk\u00e1ze nebo zbo\u017e\u00ed v\u00a0zape\u010det\u011bn\u00e9m obalu, kter\u00e9 nen\u00ed vhodn\u00e9 vr\u00e1tit z\u00a0hygienick\u00fdch d\u016fvod\u016f nebo z\u00a0d\u016fvodu ochrany zdrav\u00ed.<\/p>\n

\u201ePokud tedy se zbo\u017e\u00edm nejste spokojeni, a\u0165 u\u017e pro jeho vlastnosti, \u010di pom\u011br ceny a kvality, m\u016f\u017eete jej vr\u00e1tit a po\u017eadovat sv\u00e9 pen\u00edze zp\u011bt,\u201c<\/em>\u00a0rad\u00ed Eduarda Hek\u0161ov\u00e1.<\/p>\n

Nev\u00edte si rady?<\/strong><\/h6>\n

V\u00a0p\u0159\u00edpad\u011b, \u017ee si nejste jist\u00ed sv\u00fdmi pr\u00e1vy, m\u016f\u017eete vyu\u017e\u00edt spot\u0159ebitelsk\u00e9 pr\u00e1vn\u00ed poradny \u010dasopisu dTest.\u00a0\u201ePoradna je k\u00a0dispozici ka\u017ed\u00fd v\u0161edn\u00ed den od 9 do 17 hodin a lze vyu\u017e\u00edt i elektronick\u00e9 formy pomoc\u00ed\u00a0<\/em>formul\u00e1\u0159e<\/strong><\/em><\/a>\u00a0<\/strong>na na\u0161ich str\u00e1nk\u00e1ch. V\u00a0p\u0159\u00edpad\u011b konkr\u00e9tn\u00edho sporu s\u00a0podnikatelem se mohou spot\u0159ebitel\u00e9 obr\u00e1tit rovn\u011b\u017e na slu\u017ebu sm\u00edrn\u00e9ho \u0159e\u0161en\u00ed spor\u016f\u00a0<\/em>Va\u0161eSt\u00ed\u017enosti.cz<\/strong><\/em><\/a>,\u201c\u00a0<\/em>uzav\u00edr\u00e1 Hek\u0161ov\u00e1 z\u00a0dTestu.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday, <\/p>\n","protected":false},"author":2,"featured_media":361079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/11\/06\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/361078"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=361078"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/361078\/revisions"}],"predecessor-version":[{"id":361080,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/361078\/revisions\/361080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/361079"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=361078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=361078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=361078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}