{"id":360730,"date":"2025-11-04T10:27:35","date_gmt":"2025-11-04T09:27:35","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=360730"},"modified":"2025-11-04T10:27:35","modified_gmt":"2025-11-04T09:27:35","slug":"dtest-hrozive-pribehy-spotrebitelu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=360730","title":{"rendered":"dTest: Hroziv\u00e9 p\u0159\u00edb\u011bhy spot\u0159ebitel\u016f"},"content":{"rendered":"

Sv\u00e1tek Halloween, v\u00a0\u010cesku st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed, se vyzna\u010duje tak\u00e9 vypr\u00e1v\u011bn\u00edm hr\u016fzostra\u0161n\u00fdch i bizarn\u00edch p\u0159\u00edb\u011bh\u016f. Takov\u00e9 zn\u00e1me i ze sv\u011bta spot\u0159ebitel\u016f. Pop\u00e1leniny z\u00a0k\u00e1vy po\u0159\u00edzen\u00e9 ve fast foodu \u010di su\u0161en\u00ed ko\u010dky v\u00a0mikrovlnce jsou tradovan\u00e9 p\u0159\u00edpady zh\u016fv\u011b\u0159il\u00fdch spot\u0159ebitel\u016f do\u017eaduj\u00edc\u00edch se vysok\u00e9ho od\u0161kodn\u00e9ho. Skute\u010dn\u00e9 p\u0159\u00edb\u011bhy v\u0161ak n\u011bkdy nab\u00edzej\u00ed pon\u011bkud sm\u00ed\u0159liv\u011bj\u0161\u00ed pohled na po\u0161kozen\u00e9 spot\u0159ebitele a my v\u00e1m n\u011bkter\u00e9 z\u00a0nich p\u0159ibl\u00ed\u017e\u00edme.<\/h4>\n

Hork\u00e1 k\u00e1va z McDonald\u2019s<\/strong><\/h6>\n

\"\"Kdo by nesly\u0161el o \u017een\u011b, kter\u00e1 se pop\u00e1lila k\u00e1vou z\u00a0fastfoodu. Historka je v\u011bt\u0161inou dopln\u011bna pohor\u0161en\u00edm nad intelektu\u00e1ln\u00edmi schopnostmi b\u011b\u017en\u00e9ho Ameri\u010dana. Jak\u00e1 je skute\u010dnost?<\/p>\n

Po\u0161kozenou spot\u0159ebitelkou byla 79let\u00e1 Stela Liebeck, kter\u00e1 si v\u00a0takzvan\u00e9m drive-through zakoupila kel\u00edmek k\u00e1vy. \u0158\u00eddil jej\u00ed vnuk, kter\u00fd po p\u0159evzet\u00ed objedn\u00e1vky zaparkoval vozidlo na parkovi\u0161ti, aby si mohla do k\u00e1vy p\u0159idat cukr a smetanu. Jeliko\u017e auto nem\u011blo dr\u017e\u00e1ky n\u00e1poj\u016f, Ameri\u010danka um\u00edstila kel\u00edmek mezi sv\u00e1 kolena a v\u00ed\u010dko otev\u0159ela. P\u0159i t\u00e9to operaci vylila obsah kel\u00edmku na sv\u00e1 stehna, \u010d\u00edm\u017e si zp\u016fsobila v\u00e1\u017en\u00e1 poran\u011bn\u00ed. V\u00fdsledkem byly pop\u00e1leniny t\u0159et\u00edho stupn\u011b, transplantace k\u016f\u017ee, osmidenn\u00ed hospitalizace a n\u00e1sledn\u00e1 dvoulet\u00e1 l\u00e9\u010dba. Jako kompenzaci \u017e\u00e1dala 20\u00a0tis\u00edc dolar\u016f, p\u0159i\u010dem\u017e zhruba polovinu z\u00a0t\u00e9to \u010d\u00e1stky \u010dinily n\u00e1klady vynalo\u017een\u00e9 na akutn\u00ed l\u00e9\u010dbu, zbytek pak na navazuj\u00edc\u00ed p\u00e9\u010di. \u0158et\u011bzec v\u00a0reakci nab\u00eddl 800 dolar\u016f.<\/p>\n

V\u00a0soudn\u00ed p\u0159i argumentoval advok\u00e1t Liebeckov\u00e9 t\u00edm, \u017ee McDonald\u2019s dle intern\u00edch instrukc\u00ed prod\u00e1val k\u00e1vu o teplot\u011b 82\u201388 \u00b0C. To bylo nejen v\u00edce ne\u017e v\u00a0\u0159ad\u011b jin\u00fdch podnik\u016f, ale tak\u00e9 t\u00edm do\u0161lo k\u00a0velmi rychl\u00e9mu vzniku pop\u00e1lenin. Podle d\u016fkaz\u016f, kter\u00e9 advok\u00e1t Liebeckov\u00e9 prezentoval, k\u00e1va o teplot\u011b 88 stup\u0148\u016f zp\u016fsob\u00ed pop\u00e1leniny t\u0159et\u00edho stupn\u011b za t\u0159i sekundy, zat\u00edmco k\u00e1va o teplot\u011b 82 stup\u0148\u016f za 10 a\u017e 12 sekund a n\u00e1poj o teplot\u011b 71 stup\u0148\u016f dokonce a\u017e za 20 sekund. To by po\u0161kozen\u00e9 spot\u0159ebitelce dalo dostatek \u010dasu, aby polit\u00e9 oble\u010den\u00ed sundala d\u0159\u00edve, ne\u017e j\u00ed byly zp\u016fsobeny z\u00e1va\u017en\u00e9 pop\u00e1leniny. V\u00a0soudn\u00edm \u0159\u00edzen\u00ed se tak\u00e9 objevily d\u016fkazy o p\u0159edchoz\u00edch st\u00ed\u017enostech spot\u0159ebitel\u016f, kte\u0159\u00ed se rovn\u011b\u017e k\u00e1vou pop\u00e1lili. McDonald\u2019s na tyto st\u00ed\u017enost\u00ed nereagoval konkr\u00e9tn\u00edm opat\u0159en\u00edm, kter\u00e9 by zamezilo podobn\u00fdm p\u0159\u00edpad\u016fm do budoucna, i proto soud nakonec do\u0161el k\u00a0z\u00e1v\u011bru, \u017ee si \u0159et\u011bzec po\u010d\u00ednal nedbale a na vzniku \u00fajmy se pod\u00edlel z\u00a080 %. Soud nakonec pan\u00ed Liebeckov\u00e9 p\u0159iznal n\u00e1hradu \u00fajmy ve v\u00fd\u0161i 160 tis\u00edc dolar\u016f a z\u00e1rove\u0148 p\u0159iznal i takzvanou sank\u010dn\u00ed n\u00e1hradu \u0161kody ve v\u00fd\u0161i 480\u00a0tis\u00edc dolar\u016f (porota p\u016fvodn\u011b po\u017eadovala 2,7 milionu jako sank\u010dn\u00ed n\u00e1hradu \u0161kody odpov\u00eddaj\u00edc\u00ed tr\u017eb\u00e1m za prodej k\u00e1vy v\u00a0\u0159etezci McDonald\u2019s za dva dny). P\u0159i odvolac\u00edm \u0159\u00edzen\u00edm do\u0161lo k\u00a0mimosoudn\u00ed dohod\u011b, jej\u00ed\u017e podrobnosti nejsou zn\u00e1my.<\/p>\n

V\u00a0n\u00e1vaznosti na p\u0159\u00edb\u011bh Stely Liebeckov\u00e9 se objevilo n\u011bkolik dal\u0161\u00edch p\u0159\u00edpad\u016f, kter\u00e9 rovn\u011b\u017e skon\u010dily u soudu. \u0158et\u011bzce rychl\u00e9ho ob\u010derstven\u00ed na z\u00e1klad\u011b t\u011bchto zku\u0161enost\u00ed pov\u011bt\u0161inou za\u010daly pou\u017e\u00edvat kel\u00edmky z\u00a0pevn\u011bj\u0161\u00edho materi\u00e1lu a \u010diteln\u011bj\u0161\u00ed varov\u00e1n\u00ed o vysok\u00e9 teplot\u011b n\u00e1poje. N\u011bkter\u00e9 z\u00a0nich tak\u00e9 p\u0159istoupily ke sn\u00ed\u017een\u00ed teploty prod\u00e1van\u00e9 k\u00e1vy.<\/p>\n

Pivo nep\u0159iv\u00e1b\u00ed d\u00edvky v\u00a0bikin\u00e1ch<\/strong><\/h6>\n

Pohoda na tropick\u00e9 pl\u00e1\u017ei, kr\u00e1sn\u00e9 \u017eeny a nekone\u010dn\u00e1 z\u00e1bava. Podobn\u00e9 kulisy byly \u010dasto zn\u00e1zorn\u011bny v\u00a0reklam\u011b na pivo Bud Light. Tyto scen\u00e9rie, kter\u00e9 jist\u00fd Richard Overton pova\u017eoval za zav\u00e1d\u011bj\u00edc\u00ed a pro spot\u0159ebitele klamav\u00e9, m\u011bly nejen jemu zp\u016fsobovat du\u0161evn\u00ed \u00fajmu a finan\u010dn\u00ed \u0161kodu. Richard Overton se svou \u017ealobou a po\u017eadavkem na zaplacen\u00ed 10\u00a0tis\u00edc dolar\u016f neusp\u011bl. Jeho \u017ealoba byla zam\u00edtnuta jako neopodstatn\u011bn\u00e1. Pozd\u011bji se svou snahu sna\u017eil legitimizovat tak\u00e9 tvrzen\u00edm, \u017ee bojoval proti reklam\u00e1m c\u00edlen\u00fdm na d\u011bti a mladistv\u00e9, kter\u00e9 propaguj\u00ed a normalizuj\u00ed pit\u00ed alkoholu.<\/p>\n

Pit\u00edm energetick\u00e9ho n\u00e1poje v\u00e1m nenarostou k\u0159\u00eddla<\/strong><\/h6>\n

Klamav\u00fd marketing byl ter\u010dem z\u00e1jmu tak\u00e9 v\u00a0p\u0159\u00edpadu hromadn\u00e9 \u017ealoby proti v\u00fdrobci energetick\u00fdch n\u00e1poj\u016f Red Bull. P\u0159\u00edpad p\u0159itom nelze ozna\u010dit za ob\u017ealobu standardn\u00edho p\u0159eh\u00e1n\u011bn\u00ed b\u011b\u017en\u00e9ho v\u00a0reklamn\u00edch kampan\u00edch. Pointou bylo, \u017ee marketing spole\u010dnosti nazna\u010doval v\u011bdecky nepodlo\u017een\u00e9 nadstandardn\u00ed \u00fa\u010dinky, jako je pos\u00edlen\u00ed schopnosti soust\u0159edit se, zrychlen\u00ed reak\u010dn\u00edch schopnost\u00ed aj., nad r\u00e1mec b\u011b\u017en\u00e9ho \u00fa\u010dinku kofeinu. Spole\u010dnost nakonec v\u00a0r\u00e1mci sm\u00edrn\u00e9ho vyrovn\u00e1n\u00ed zaplatila 13 milion\u016f dolar\u016f, p\u0159i\u010dem\u017e po\u0161kozen\u00ed, kte\u0159\u00ed si zakoupili n\u00e1poj v\u00a0ur\u010dit\u00e9m \u010dasov\u00e9m obdob\u00ed, mohli \u017e\u00e1dat n\u00e1hradu ve v\u00fd\u0161i 10 dolar\u016f, p\u0159\u00edpadn\u011b voucher v\u00a0hodnot\u011b 15 dolar\u016f na dal\u0161\u00ed n\u00e1kup. V\u00a0r\u00e1mci dohody v\u0161ak spole\u010dnost nep\u0159iznala vinu za vyt\u00fdkan\u00e9 jedn\u00e1n\u00ed.<\/p>\n

Ko\u010dka v\u00a0mikrovlnce?<\/strong><\/h6>\n

Hororov\u00fd p\u0159\u00edpad d\u00e1my, kter\u00e1 se pokou\u0161ela svou ko\u010dku (n\u011bkdy se uv\u00e1d\u00ed pudl) usu\u0161it v\u00a0mikrovlnce a n\u00e1sledn\u011b se domohla od\u0161kodn\u00e9ho pro nedostate\u010dn\u00e9 pou\u010den\u00ed na mikrovlnn\u00e9 troub\u011b, se prokazateln\u011b nestal. Jedn\u00e1 se tak o \u0161iroce roz\u0161\u00ed\u0159en\u00fd m\u00fdtus.<\/p>\n

Spot\u0159ebitel\u00e9, kte\u0159\u00ed se c\u00edt\u00ed b\u00fdt podvedeni, nap\u0159\u00edklad zav\u00e1d\u011bj\u00edc\u00edmi a reklamn\u00edmi slogany, mohou vyu\u017e\u00edt slu\u017eeb na\u0161\u00ed bezplatn\u00e9 spot\u0159ebitelsk\u00e9 poradny, a to elektronicky na\u00a0www.dtest.cz\/spotrebitelska-poradna <\/a><\/strong>nebo telefonicky na \u010d\u00edsle 299\u00a0149\u00a0009. V\u00a0\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b v\u0161ak sv\u00e9 dom\u00e1c\u00ed mil\u00e1\u010dky nesu\u0161te v\u00a0mikrovlnn\u00e9 ani jin\u00e9 troub\u011b.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sv\u00e1tek Halloween, <\/p>\n","protected":false},"author":2,"featured_media":360731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/11\/04\/ram-d-test.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/360730"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=360730"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/360730\/revisions"}],"predecessor-version":[{"id":360732,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/360730\/revisions\/360732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/360731"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=360730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=360730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=360730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}