{"id":359868,"date":"2025-10-25T15:21:39","date_gmt":"2025-10-25T14:21:39","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=359868"},"modified":"2025-11-05T19:38:36","modified_gmt":"2025-11-05T18:38:36","slug":"inzerce-zdarma-temer-polovina-cechu-nakupuje-vanocni-darky-s-predstihem-dvou-a-vice-mesicu-mezi-top-darky-patri-spotrebni-elektronika-obleceni-nebo-zazitky-proto-billa-rozsirila-svuj-partnersky-pr","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=359868","title":{"rendered":"INZERCE ZDARMA: T\u00e9m\u011b\u0159 polovina \u010cech\u016f nakupuje v\u00e1no\u010dn\u00ed d\u00e1rky s p\u0159edstihem dvou a v\u00edce m\u011bs\u00edc\u016f. Mezi top d\u00e1rky pat\u0159\u00ed spot\u0159ebn\u00ed elektronika, oble\u010den\u00ed nebo z\u00e1\u017eitky. Proto BILLA roz\u0161\u00ed\u0159ila sv\u016fj Partnersk\u00fd program v aplikaci o dal\u0161\u00ed zaj\u00edmav\u00e9 nab\u00eddky"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-357431 size-large\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/09\/24\/billa-logo-1024x307.jpg\" alt=\"\" width=\"700\" height=\"210\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/09\/24\/billa-logo-1024x307.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/09\/24\/billa-logo-300x90.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/09\/24\/billa-logo-768x231.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/09\/24\/billa-logo-1189x357.jpg 1189w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/09\/24\/billa-logo.jpg 1536w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6 class=\"-wm-elementToProof\"><b>T\u00e9m\u011b\u0159 polovina \u010cech\u016f nakupuje v\u00e1no\u010dn\u00ed d\u00e1rky s\u00a0p\u0159edstihem dvou a\u00a0v\u00edce m\u011bs\u00edc\u016f. Mezi top d\u00e1rky pat\u0159\u00ed spot\u0159ebn\u00ed elektronika, oble\u010den\u00ed nebo z\u00e1\u017eitky. Proto BILLA roz\u0161\u00ed\u0159ila sv\u016fj Partnersk\u00fd program v\u00a0aplikaci o\u00a0dal\u0161\u00ed zaj\u00edmav\u00e9 nab\u00eddky<\/b><\/h6>\n<div class=\"-wm-elementToProof\"><b>V\u00e1no\u010dn\u00ed sezona se nezadr\u017eiteln\u011b bl\u00ed\u017e\u00ed a \u010ce\u0161i se na ni u\u017e za\u010dali p\u0159ipravovat. Podle aktu\u00e1ln\u00edho pr\u016fzkumu spole\u010dnosti BILLA nakupuje t\u00e9m\u011b\u0159 polovina \u010cech\u016f d\u00e1rky v\u00a0listopadu a \u010dtvrtina dokonce je\u0161t\u011b d\u0159\u00edve. I d\u00e1rky nakupujeme za v\u00fdhodnou cenu a r\u00e1di vyu\u017e\u00edv\u00e1me slevov\u00e9 kupony, nej\u010dast\u011bji pak v\u00a0mobiln\u00edch aplikac\u00edch.\u00a0<\/b><\/div>\n<div><\/div>\n<div class=\"-wm-elementToProof\"><b>Nakupujeme s\u00a0p\u0159edstihem, ale i impulzivn\u011b<\/b><\/div>\n<div class=\"-wm-elementToProof\">Podle pr\u016fzkumu spole\u010dnosti BILLA v\u00edce ne\u017e \u010dtvrtina (28\u00a0%) \u010cech\u016f po\u0159izuje d\u00e1rky u\u017e t\u0159i a v\u00edce m\u011bs\u00edc\u016f p\u0159ed V\u00e1noci, 44\u00a0%v\u00a0listopadu a\u00a023\u00a0% v\u00a0prosinci. Na posledn\u00ed chv\u00edli, p\u00e1r dn\u00ed p\u0159ed \u0160t\u011bdr\u00fdm dnem, nakupuje jen 5\u00a0% dot\u00e1zan\u00fdch. Zaj\u00edmav\u00e9 je, \u017ee a\u010dkoli 42\u00a0% \u010cech\u016f pl\u00e1nuje sv\u00e9 n\u00e1kupy dop\u0159edu, 22\u00a0% se \u0159\u00edd\u00ed impulzem a nakupuje bez v\u011bt\u0161\u00ed p\u0159\u00edpravy. Ka\u017ed\u00fd p\u00e1t\u00fd (20\u00a0%) pak p\u0159izn\u00e1v\u00e1, \u017ee n\u00e1kupy odkl\u00e1d\u00e1 co nejd\u00e9le, proto\u017ee \u201enem\u00e1 \u010das nebo n\u00e1pady\u201c.<\/div>\n<div class=\"-wm-elementToProof\"><\/div>\n<div class=\"-wm-elementToProof\"><b>Slevov\u00e9 kupony hraj\u00ed st\u00e1le v\u011bt\u0161\u00ed roli i p\u0159i n\u00e1kupu d\u00e1rk\u016f na V\u00e1noce<\/b><\/div>\n<div class=\"-wm-elementToProof\">\u010ce\u0161i miluj\u00ed slevy. T\u00e9m\u011b\u0159 t\u0159i \u010dtvrtiny (71\u00a0%) respondent\u016f uvedly, \u017ee p\u0159i v\u00e1no\u010dn\u00edch n\u00e1kupech slevov\u00e9 kupony vyu\u017e\u00edvaj\u00ed pravideln\u011b nebo alespo\u0148 ob\u010das. Nej\u010dast\u011bji je lid\u00e9 z\u00edsk\u00e1vaj\u00ed v\u00a0mobiln\u00edch aplikac\u00edch obchod\u016f (33\u00a0%), na webov\u00fdch str\u00e1nk\u00e1ch (25\u00a0%) nebo prost\u0159ednictv\u00edm newsletter\u016f (14\u00a0%).<\/div>\n<div class=\"-wm-elementToProof\">P\u0159i v\u00fdb\u011bru d\u00e1rk\u016f z\u00e1kazn\u00edci nejv\u00edce oce\u0148uj\u00ed slevy na dom\u00e1c\u00ed produkty (29\u00a0%), m\u00f3du (17\u00a0%) a\u00a0zdrav\u00ed a wellness slu\u017eby (16\u00a0%). Obl\u00edben\u00e9 jsou tak\u00e9 z\u00e1\u017eitky a cestov\u00e1n\u00ed (14\u00a0%) \u2013 d\u00e1rky, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed radost a nov\u00e9 vzpom\u00ednky.<\/div>\n<div class=\"-wm-elementToProof\"><\/div>\n<div class=\"-wm-elementToProof\"><b>V\u011brn\u00ed z\u00e1kazn\u00edci spole\u010dnosti BILLA vyu\u017e\u00edvaj\u00ed Partnersk\u00fd program ji\u017e rok. Nab\u00eddka se od t\u00e9 doby t\u00e9m\u011b\u0159 zdvojn\u00e1sobila\u00a0<\/b><\/div>\n<div class=\"-wm-elementToProof\">Mobiln\u00ed aplikace BILLA \u010cesk\u00e1 republika nab\u00edz\u00ed sv\u00fdm u\u017eivatel\u016fm \u0161irok\u00e9 portfolio v\u00fdhodn\u00fdch slev a d\u00e1rkov\u00fdch tip\u016f ji\u017e rok. P\u016fvodn\u00ed nab\u00eddka 17\u00a0partnersk\u00fdch slev se nyn\u00ed t\u00e9m\u011b\u0159 zdvojn\u00e1sobila a z\u00e1kazn\u00edci mohou v\u00a0aplikaci vyu\u017e\u00edvat slevy od celkem 30\u00a0partner\u016f.\u00a0<i>\u201e\u010ce\u0161i jsou v\u00a0n\u00e1kupech velmi racion\u00e1ln\u00ed \u2013 sleduj\u00ed ceny, vyu\u017e\u00edvaj\u00ed v\u00fdhodn\u00e9 nab\u00eddky a z\u00e1rove\u0148 hledaj\u00ed d\u00e1rky, kter\u00e9 maj\u00ed trvalou hodnotu. Na\u0161e aplikace jim p\u0159in\u00e1\u0161\u00ed nejen inspiraci, ale i \u00fasporu, kterou ocen\u00ed pr\u00e1v\u011b v\u00a0obdob\u00ed p\u0159ed V\u00e1nocemi,\u201c\u00a0<\/i>uvedla vedouc\u00ed t\u00fdmu CRM &amp; Digital v\u00a0BILLE Lucia Pop\u00edkov\u00e1.<\/div>\n<div class=\"-wm-elementToProof\"><\/div>\n<div class=\"-wm-elementToProof\">Nov\u00fd partnersk\u00fd program nab\u00edz\u00ed slevy na zbo\u017e\u00ed, kter\u00fdm \u010ce\u0161i nejrad\u011bji obdarov\u00e1vaj\u00ed sv\u00e9 bl\u00edzk\u00e9. Nej\u010dast\u011bj\u0161\u00edmi d\u00e1rky jsou dom\u00e1c\u00ed spot\u0159ebi\u010de nebo dekorace (29\u00a0%), n\u00e1sledovan\u00e9 oble\u010den\u00edm (17\u00a0%), z\u00e1\u017eitky v\u00a0podob\u011b voucher\u016f do wellness, na mas\u00e1\u017ee (16\u00a0%), cestov\u00e1n\u00ed (14\u00a0%) nebo kulturn\u00ed akce a sportovn\u00ed vybaven\u00ed.<\/div>\n<div class=\"-wm-elementToProof\"><\/div>\n<div class=\"-wm-elementToProof\"><b>P\u0159\u00edklady aktu\u00e1ln\u00edch slev partnersk\u00e9ho programu v\u00a0aplikaci BILLA<\/b><\/div>\n<div class=\"-wm-elementToProof\"><b>Cestov\u00e1n\u00ed a z\u00e1\u017eitky<\/b><\/div>\n<ul>\n<li>Sleva 3\u00a0000\u00a0K\u010d na z\u00e1jezdy do Vietnamu nebo na Kubu<\/li>\n<li>Sleva na bobovou dr\u00e1hu ve ski are\u00e1lu Mon\u00ednec<\/li>\n<li>15% sleva na pobyt v\u00a0Resortu Mon\u00ednec<\/li>\n<li>10% sleva na skipas do Resortu Rokytnice<\/li>\n<\/ul>\n<div class=\"-wm-elementToProof\"><b>M\u00f3da a dopl\u0148ky<\/b><\/div>\n<ul>\n<li>30% sleva na produkty zna\u010dky\u00a0Salomon<\/li>\n<li>10\u201320% sleva na zbo\u017e\u00ed Alpine Pro<\/li>\n<li>25% sleva na oble\u010den\u00ed Under Armour<\/li>\n<li>Sleva 100\u00a0K\u010d na n\u00e1kup sportovn\u00edho zbo\u017e\u00ed v\u00a0Decathlonu<\/li>\n<li>25% sleva na spodn\u00ed pr\u00e1dlo zna\u010dky Astratex<\/li>\n<\/ul>\n<div class=\"-wm-elementToProof\"><b>Dom\u00e1cnost a elektronika<\/b><\/div>\n<ul>\n<li>V\u00fdhodn\u00e9 nab\u00eddky u\u00a0partner\u016f Philips, Samsung, Tescoma, K\u00e4rcher a\u00a0Scan Quilt<\/li>\n<\/ul>\n<div class=\"-wm-elementToProof\"><b>Knihy a d\u00e1rky<\/b><\/div>\n<ul>\n<li>Sleva na knihy v\u00a0knihkupectv\u00ed Dobrovsk\u00fd<\/li>\n<li>Slevy v\u00a0obchodech Albi, Bambule, Ove\u010dk\u00e1rna a\u00a0na p\u0159edplatn\u00e9 Prima+<\/li>\n<\/ul>\n<div class=\"-wm-elementToProof\"><b>Zdrav\u00ed\u00a0<\/b><\/div>\n<ul>\n<li>30% sleva v\u00a0o\u010dn\u00ed optice Alensa<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"-wm-elementToProof\"><em>*\u00a0Pr\u016fzkum pro spole\u010dnost BILLA realizovala agentura\u00a0<b>Instant Research (Ipsos)<\/b>\u00a0na vzorku\u00a0<b>500\u00a0respondent\u016f<\/b>\u00a0ve dnech\u00a0<b>20.\u201322.\u00a0\u0159\u00edjna 2025<\/b>.<\/em><\/div>\n<p><strong>(tz-billa)<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; T\u00e9m\u011b\u0159 <\/p>\n","protected":false},"author":2,"featured_media":359869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[127,181],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/10\/23\/ram-billa.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/359868"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=359868"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/359868\/revisions"}],"predecessor-version":[{"id":359871,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/359868\/revisions\/359871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/359869"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=359868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=359868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=359868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}