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Kl\u00ed\u010dov\u00fd p\u0159\u00ednos ocen\u011bn\u00ed zna\u010dkou kvality je p\u0159edev\u0161\u00edm v oblasti ekonomick\u00e9 a agroenvironment\u00e1ln\u00ed. V\u00edt\u011bzov\u00e9 minul\u00fdch ro\u010dn\u00edk\u016f sout\u011b\u017ee potvrzuj\u00ed, \u017ee z\u00edsk\u00e1n\u00ed ocen\u011bn\u00ed m\u00e1 pozitivn\u00ed vliv na zv\u00fd\u0161en\u00ed popt\u00e1vky a prodeje jejich v\u00fdrobk\u016f. Posledn\u00ed m\u011b\u0159en\u00ed uk\u00e1zalo, \u017ee podle 82 procent osloven\u00fdch v\u00fdrobc\u016f lid\u00e9 v\u00edce nakupuj\u00ed jejich ocen\u011bn\u00fd v\u00fdrobek a zaznamenali i vy\u0161\u0161\u00ed popt\u00e1vku. \u201eC\u00edlem sout\u011b\u017ee je sezn\u00e1mit ve\u0159ejnost nejen s nejlep\u0161\u00edmi lok\u00e1ln\u00edmi potravinami z na\u0161ich kraj\u016f ale tak\u00e9 s benefity a p\u0159\u00ednosy lok\u00e1ln\u00ed produkce. Podstatnou sou\u010d\u00e1st\u00ed je doprovodn\u00e1 komunika\u010dn\u00ed a eduka\u010dn\u00ed kampa\u0148, ve kter\u00e9 p\u0159edstavujeme nejen samotnou sout\u011b\u017e a zna\u010dku Region\u00e1ln\u00ed potravina, ale p\u0159edev\u0161\u00edm d\u016fvody, pro\u010d si maj\u00ed spot\u0159ebitel\u00e9 produkty s jej\u00edm ozna\u010den\u00edm vyb\u00edrat,\u201c<\/em> upozor\u0148uje Kate\u0159ina Ratajov\u00e1 a dopl\u0148uje: \u201eZa uplynul\u00fdch 15 let se v\u00fdrazn\u011b zv\u00fd\u0161ilo pov\u011bdom\u00ed a d\u016fv\u011bra ve zna\u010dku jak u spot\u0159ebitel\u016f, tak u samotn\u00fdch v\u00fdrobc\u016f. D\u00edky tomu se zna\u010dka stala d\u016fv\u011bryhodn\u00fdm symbolem kvality a region\u00e1ln\u00edho p\u016fvodu.\u201c<\/em><\/p>\n Sout\u011b\u017e Region\u00e1ln\u00ed potravina je projektem Ministerstva zem\u011bd\u011blstv\u00ed a prob\u00edh\u00e1 ve v\u0161ech kraj\u00edch \u010cesk\u00e9 republiky. Sout\u011b\u017eit mohou v\u00fdrobci mal\u00fdch a st\u0159edn\u00edch zem\u011bd\u011blsk\u00fdch nebo potravin\u00e1\u0159sk\u00fdch podnik\u016f. Ocen\u011bn\u00ed se ud\u011bluje bezplatn\u011b jednou ro\u010dn\u011b v 9 kategori\u00edch na z\u00e1klad\u011b v\u00edt\u011bzstv\u00ed v sout\u011b\u017ei v dan\u00e9m kraji. Ocen\u011bn\u00ed ud\u011bluje ministr zem\u011bd\u011blstv\u00ed s dobou platnosti na \u010dty\u0159i roky. Zna\u010dka Region\u00e1ln\u00ed potravina tak p\u0159in\u00e1\u0161\u00ed lok\u00e1ln\u00edm v\u00fdrobc\u016fm ur\u010dit\u00fd druh exkluzivity a presti\u017e.<\/p>\n SZIF tuto zna\u010dku spravuje a star\u00e1 se tak\u00e9 o propagaci ocen\u011bn\u00fdch region\u00e1ln\u00edch v\u00fdrobk\u016f. V komunika\u010dn\u00edch kampan\u00edch realizuje \u0159adu aktivit na \u00farovni regionu i celorepublikov\u00e9ho dosahu \u2013 nap\u0159\u00edklad product placement v obl\u00edben\u00fdch televizn\u00edch po\u0159adech, motiva\u010dn\u00ed sout\u011b\u017ee, ochutn\u00e1vky v regionech \u010di \u00fa\u010dast na v\u00fdznamn\u00fdch kulturn\u00edch akc\u00edch. V nejbli\u017e\u0161\u00ed dob\u011b to je \u00fa\u010dast na veletrhu Zem\u011b \u017eivitelka v \u010cesk\u00fdch Bud\u011bjovic\u00edch a na Do\u017e\u00ednkov\u00fdch slavnostech v Praze na V\u00fdstavi\u0161ti Hole\u0161ovice. Komunika\u010dn\u00ed podpora tak m\u00ed\u0159\u00ed na konkr\u00e9tn\u00ed v\u00edt\u011bze a dok\u00e1\u017ee tak mnohem l\u00e9pe p\u0159edstavit jejich p\u0159\u00edb\u011bh a p\u0159ibl\u00ed\u017eit ho ve\u0159ejnosti.<\/p>\n \u201eZna\u010dkou Region\u00e1ln\u00ed potravina se oce\u0148uje kvalitn\u00ed lok\u00e1ln\u00ed produkce u\u017e od roku 2010. Podpora kvality potravin je pro n\u00e1s dlouhodobou prioritou a t\u011b\u0161\u00ed n\u00e1s, \u017ee z\u00e1jem o z\u00edsk\u00e1n\u00ed tohoto ocen\u011bn\u00ed st\u00e1le roste,\u201c<\/em> \u0159\u00edk\u00e1 gener\u00e1ln\u00ed \u0159editel SZIF Petr Dlouh\u00fd a dopl\u0148uje: \u201eVe\u0159ejnost seznamujeme s kvalitn\u00ed m\u00edstn\u00ed produkc\u00ed i prost\u0159ednictv\u00edm dal\u0161\u00edch zna\u010dek \u2013 KLASA, biolist, biozebra, Chr\u00e1n\u011bn\u00e9 zem\u011bpisn\u00e9 ozna\u010den\u00ed (CHZO), Chr\u00e1n\u011bn\u00e9 ozna\u010den\u00ed p\u016fvodu (CHZP) a Zaru\u010den\u00e1 tradi\u010dn\u00ed specialita (ZTS).\u201c<\/em><\/p>\n (tz-szif)<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Praha 19. <\/p>\n","protected":false},"author":2,"featured_media":354262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/08\/19\/nove-szif.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/354261"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=354261"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/354261\/revisions"}],"predecessor-version":[{"id":354268,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/354261\/revisions\/354268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/354262"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=354261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=354261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=354261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/05\/12\/region\u00e1ln\u00ed-potravina-logo.jpg\"){kind=logo}
\u201eLeto\u0161n\u00ed po\u010det p\u0159ihl\u00e1\u0161en\u00fdch v\u00fdrobc\u016f a v\u00fdrobk\u016f op\u011bt p\u0159ekonal lo\u0148sk\u00fd rekordn\u00ed ro\u010dn\u00edk. Jsme velmi r\u00e1di, \u017ee tento trend pokra\u010duje a sv\u011bd\u010d\u00ed o popularit\u011b ocen\u011bn\u00ed Region\u00e1ln\u00ed potravina. Letos sout\u011b\u017eilo celkem 496 v\u00fdrobc\u016f s 1 911 produkty, co\u017e p\u0159edstavuje oproti lo\u0148sk\u00e9mu roku, kdy bojovalo 470 v\u00fdrobc\u016f s 1867 produkty, dal\u0161\u00ed n\u00e1r\u016fst,\u201c<\/em> uv\u00e1d\u00ed Kate\u0159ina Ratajov\u00e1, \u0159editelka Odboru administrace podpory kvalitn\u00edch potravin St\u00e1tn\u00edho zem\u011bd\u011blsk\u00e9ho interven\u010dn\u00edho fondu (SZIF). Nejv\u00edce sout\u011b\u017e\u00edc\u00edch bylo z \u00dasteck\u00e9ho a Olomouck\u00e9ho kraje a v nejvyhled\u00e1van\u011bj\u0161\u00ed kategorii N\u00e1poje bylo celkov\u011b p\u0159ihl\u00e1\u0161eno 307 v\u00fdrobk\u016f.<\/p>\n
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