{"id":353855,"date":"2025-08-14T12:36:08","date_gmt":"2025-08-14T11:36:08","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=353855"},"modified":"2025-08-16T14:25:36","modified_gmt":"2025-08-16T13:25:36","slug":"jizni-cechy-turisticke-prvni-pololeti-roku-je-historicky-nejuspesnejsi","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=353855","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Turistick\u00e9 prvn\u00ed pololet\u00ed roku je historicky nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed"},"content":{"rendered":"

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Za prvn\u00ed pololet\u00ed 2025 nav\u0161t\u00edvilo, v\u00a0dlouhodob\u00e9m sledov\u00e1n\u00ed dosavadn\u00edch prvn\u00edch pololet\u00ed, ji\u017en\u00ed \u010cechy historicky nejv\u00edce host\u016f, a to t\u00e9m\u011b\u0159 p\u016fl milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f. Ti zde str\u00e1vili od ledna do \u010dervna 1,15 mil noc\u00ed. Sv\u011bd\u010d\u00ed o tom ofici\u00e1ln\u00ed \u00fadaje vydan\u00e9 tento t\u00fdden \u010cesk\u00fdm statistick\u00fdm \u00fa\u0159adem.<\/h6>\n

\"\"V\u00a0porovn\u00e1n\u00ed s\u00a0ostatn\u00edmi kraji je Jiho\u010desk\u00fd kraj na 3. m\u00edst\u011b v\u00a0po\u010dtu host\u016f (za Prahou a Jihomoravsk\u00fdm krajem). Nicm\u00e9n\u011b v\u00a0po\u010dtu p\u0159enocov\u00e1n\u00ed dom\u00e1c\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f ji\u017en\u00edm \u010cech\u00e1m n\u00e1le\u017e\u00ed 1. p\u0159\u00ed\u010dka. Dom\u00e1c\u00ed n\u00e1v\u0161t\u011bvn\u00edci za prvn\u00ed polovinu roku tvo\u0159ili p\u0159ibli\u017en\u011b 71,5 %.<\/p>\n

\u201eV\u00a0t\u011bchto pozitivn\u00edch \u010d\u00edslech se projevilo rovn\u011b\u017e uspo\u0159\u00e1d\u00e1n\u00ed cel\u00e9 \u0159ady mezin\u00e1rodn\u00edch akc\u00ed nejen celost\u00e1tn\u00edho, ale evropsk\u00e9ho \u010di dokonce sv\u011btov\u00e9ho rozm\u011bru – a\u0165 u\u017e mistrovstv\u00ed sv\u011bta v\u00a0hokeji \u017een, mistrovstv\u00ed sv\u011bta v\u00a0mu\u0161ka\u0159en\u00ed, sv\u011btov\u00fd sraz motork\u00e1\u0159\u016f Indian, \u010di dal\u0161\u00ed sportovn\u00ed, kulturn\u00ed, automobilov\u00e9 \u010di m\u011bstsk\u00e9 eventy pro ve\u0159ejnost. Z\u00a0hlediska cestovn\u00edho ruchu se ukazuje, jak je d\u016fle\u017eit\u00e1 ze strany Jiho\u010desk\u00e9ho kraje podpora pr\u00e1v\u011b t\u011bchto event\u016f, kter\u00e9 vykr\u00fdvaj\u00ed p\u0159\u00edpadn\u00fd pokles n\u00e1v\u0161t\u011bvnosti v\u00a0oblasti individu\u00e1ln\u00ed turistiky,<\/em>\u201c uvedla Lucie Kozlov\u00e1, n\u00e1m\u011bstkyn\u011b hejtmana Jiho\u010desk\u00e9ho kraje.<\/p>\n

V\u00a0r\u00e1mci zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvnosti jsou zaznamen\u00e1ny historicky nejvy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnosti p\u0159edev\u0161\u00edm u host\u016f ze sousedn\u00edch zem\u00ed (N\u011bmecko 55,5 tis. host\u016f, Rakousko necel\u00fdch 29 tis. a Slovensko 17 tis.). V\u00a0po\u010dtu p\u0159enocov\u00e1n\u00ed je tento trend obdobn\u00fd (N\u011bmecko \u2013 132 tis. noc\u00ed, Rakousko 50,2 tis. noc\u00ed, Slovensko 35 tis. noc\u00ed). I n\u011bkter\u00e9 dal\u0161\u00ed bl\u00edzk\u00e9 zem\u011b zaznamenali historicky nejvy\u0161\u0161\u00ed n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti (Polsko, Ma\u010farsko, ale i nap\u0159. Nizozemsko). Asijsk\u00e9 trhy potvrdili tak\u00e9 rostouc\u00ed trend a a\u010dkoliv se v\u00fdpadek po pandemii Covid-19 vrac\u00ed pozvolna, za\u010d\u00edn\u00e1 v\u00fdznamn\u011b r\u016fst n\u00e1v\u0161t\u011bvnost z\u00a0Taiwanu (21,2 tis. host\u016f) a Ji\u017en\u00ed Koreji (15,7 tis. host\u016f), \u010di \u010c\u00edny (13,5 tis.). Nejdel\u0161\u00ed pr\u016fm\u011brn\u00fd po\u010det p\u0159enocov\u00e1n\u00ed tradi\u010dn\u011b pat\u0159\u00ed Nizozemc\u016fm, kte\u0159\u00ed zde str\u00e1vili v\u00a0pr\u016fm\u011bru 3,1 noci za pobyt.<\/p>\n

\u201eJiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu nyn\u00ed propaguje Jiho\u010desk\u00fd kraj v\u00a0zahrani\u010d\u00ed ji\u017e v\u00a0osmi jazykov\u00fdch mutac\u00edch na tradi\u010dn\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch a webov\u00e9 str\u00e1nce ji\u017en\u00edch \u010cech. D\u0159\u00edve sp\u00ed\u0161e dopl\u0148kov\u00e1 aktivita, spolupr\u00e1ce s\u00a0influencery, ale nab\u00fdv\u00e1 st\u00e1le v\u011bt\u0161\u00ed rezonance a pe\u010dliv\u00fd tematick\u00fd v\u00fdb\u011br zahrani\u010dn\u00edch influencer\u016f p\u0159in\u00e1\u0161\u00ed st\u00e1le rostouc\u00ed po\u010det zhl\u00e9dnut\u00ed a reakc\u00ed pr\u00e1v\u011b u doporu\u010den\u00ed od individu\u00e1ln\u00edch odborn\u00edk\u016f. Dal\u0161\u00edm rostouc\u00edm segmentem je propagace konferen\u010dn\u00ed a kongresov\u00e9 turistiky, pop\u0159. pomoc p\u0159i organizaci firemn\u00edch akc\u00ed,<\/em>\u201c dopl\u0148uje Petr Soukup, \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu.<\/p>\n

Text a foto: (tz-jccr)<\/strong><\/p>\n

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