{"id":353272,"date":"2025-08-07T16:24:57","date_gmt":"2025-08-07T15:24:57","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=353272"},"modified":"2025-08-07T16:24:57","modified_gmt":"2025-08-07T15:24:57","slug":"dtest-nakupujete-podle-recenzi-a-nejsou-falesne","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=353272","title":{"rendered":"dTest: Nakupujete podle recenz\u00ed? A nejsou fale\u0161n\u00e9?"},"content":{"rendered":"<h4>Rozm\u00fd\u0161leli jste se n\u011bkdy p\u0159ed koup\u00ed n\u011bjak\u00e9ho zbo\u017e\u00ed \u010di slu\u017eby nad t\u00edm, zda a od koho si ho koup\u00edte? V t\u00e9to \u00favaze v\u00e1m mohou pomoci hodnocen\u00ed jin\u00fdch spot\u0159ebitel\u016f a jejich zku\u0161enosti s produktem, kter\u00e9 po koupi sd\u00edl\u00ed se sv\u011btem. Ne v\u017edy v\u0161ak e-shopy uv\u00e1d\u00ed recenze od skute\u010dn\u00fdch spot\u0159ebitel\u016f, co\u017e m\u016f\u017ee m\u00edt za n\u00e1sledek \u0161patn\u00e9 rozhodnut\u00ed. Podnikatel\u00e9 p\u0159itom mus\u00ed jasn\u011b uv\u00e1d\u011bt, zda a jak ov\u011b\u0159uj\u00ed u\u017eivatelsk\u00e9 recenze. Co mus\u00ed takov\u00e1 recenze uve\u0159ejn\u011bn\u00e1 na str\u00e1nk\u00e1ch e-shopu obsahovat a spl\u0148ovat?<\/h4>\n<h6><strong>Jsou recenze ov\u011b\u0159en\u00e9?<\/strong><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-131630 alignright\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg\" alt=\"\" width=\"114\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg 114w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest.jpg 126w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>Recenze jsou d\u016fle\u017eit\u00fdm rozhoduj\u00edc\u00edm faktorem p\u0159i v\u00fdb\u011bru, je proto \u017e\u00e1douc\u00ed, aby si je podnikatel nepsal na webovou str\u00e1nku s\u00e1m a jejich p\u016fvodcem byli re\u00e1ln\u00ed spot\u0159ebitel\u00e9 se sv\u00fdmi opravdov\u00fdmi z\u00e1\u017eitky. Toho cht\u011bl doc\u00edlit tak\u00e9 z\u00e1konod\u00e1rce novelou, kter\u00e1 nabyla \u00fa\u010dinnosti v\u00a0roce 2023, av\u0161ak nedo\u0161el zcela do c\u00edlov\u00e9 rovinky. Podnikatel m\u00e1 tak povinnost uv\u00e9st, zda a jak\u00fdm zp\u016fsobem recenze ov\u011b\u0159uje, av\u0161ak nem\u00e1 povinnost ve\u0161ker\u00e9 recenze ov\u011b\u0159ovat.\u00a0<em>\u201ePokud podnikatel na sv\u00fdch str\u00e1nk\u00e1ch zve\u0159ej\u0148uje recenze, kter\u00e9 nijak neov\u011b\u0159uje, mus\u00ed z\u00e1rove\u0148 jasn\u011b uv\u00e9st, \u017ee jde o recenze neov\u011b\u0159en\u00e9,\u201c<\/em>\u00a0up\u0159es\u0148uje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n<p>Rozhodne-li se podnikatel pro variantu, kdy bude spot\u0159ebitel\u016fm nab\u00edzet ov\u011b\u0159en\u00e9 recenze, mus\u00ed z\u00e1rove\u0148 uv\u00e9st informace, jak\u00fdm zp\u016fsobem k ov\u011b\u0159ov\u00e1n\u00ed takov\u00fdch recenz\u00ed doch\u00e1z\u00ed. Zp\u016fsob ov\u011b\u0159ov\u00e1n\u00ed by musel prok\u00e1zat v\u00a0p\u0159\u00edpad\u011b, kdy by do\u0161lo k jeho kontrole ze strany \u010cesk\u00e9 obchodn\u00ed inspekce. Pokud by podnikatel svoje povinnosti stanoven\u00e9 z\u00e1konem poru\u0161il, mohla by mu b\u00fdt ze strany \u010cOI ud\u011blena nemal\u00e1 pokuta.\u00a0<em>\u201eTa m\u016f\u017ee dosahovat v\u00fd\u0161e a\u017e 5 milion\u016f korun,\u201c<\/em>\u00a0varuje Hek\u0161ov\u00e1. Z\u00e1rove\u0148 se jedn\u00e1 o klamavou obchodn\u00ed praktiku, co\u017e znamen\u00e1, \u017ee v p\u0159\u00edpad\u011b, kdy z\u00e1kazn\u00edk zakoup\u00ed dan\u00e9 zbo\u017e\u00ed na z\u00e1klad\u011b recenz\u00ed, kter\u00e9 v\u0161ak nebyly ozna\u010deny jako neov\u011b\u0159en\u00e9, m\u016f\u017ee od smlouvy odstoupit do 90 dn\u016f od uzav\u0159en\u00ed smlouvy \u010di po\u017eadovat slevu z kupn\u00ed ceny.<\/p>\n<h6><strong>Neov\u011b\u0159uje, ale upozor\u0148uje<\/strong><\/h6>\n<p>Jak by takov\u00e9 upozorn\u011bn\u00ed ohledn\u011b ov\u011b\u0159ov\u00e1n\u00ed recenz\u00ed m\u011blo vypadat? Ur\u010dit\u011b by nem\u011blo b\u00fdt z\u00e1m\u011brn\u011b skryt\u00e9 a pro spot\u0159ebitele t\u011b\u017ece dohledateln\u00e9, kdy by musel tuto informaci aktivn\u011b vyhled\u00e1vat. Pr\u00e1v\u011b naopak, toto upozorn\u011bn\u00ed by m\u011blo b\u00fdt snadno p\u0159\u00edstupn\u00e9, nejl\u00e9pe p\u0159\u00edmo v \u010d\u00e1sti, kde se recenze nach\u00e1zej\u00ed. Pokud by tato informace byla uvedena pouze v obchodn\u00edch podm\u00ednk\u00e1ch, nebylo by takov\u00e9 upozorn\u011bn\u00ed dostate\u010dn\u00e9. Je v\u0161ak mo\u017en\u00e9, aby m\u011bl prod\u00e1vaj\u00edc\u00ed na e-shopu oba typy recenz\u00ed, tedy jak ty ov\u011b\u0159en\u00e9, tak i ty neov\u011b\u0159en\u00e9. Po\u0159\u00e1d v\u0161ak plat\u00ed povinnost uv\u00e9st informaci, o kter\u00fd z t\u011bchto dvou druh\u016f recenz\u00ed se jedn\u00e1.<\/p>\n<h6><strong>A co se star\u00fdmi recenzemi?<\/strong><\/h6>\n<p>Star\u00e9 recenze, kter\u00e9 podnikatel z\u00edskal p\u0159ed nabyt\u00edm \u00fa\u010dinnosti novely, tedy 6. 1. 2023, m\u016f\u017ee na webu ponechat, av\u0161ak i u nich plat\u00ed povinnost uv\u00e9st, zda byly ov\u011b\u0159ov\u00e1ny a\u00a0p\u0159\u00edpadn\u011b jak\u00fdm zp\u016fsobem. I v p\u0159\u00edpad\u011b, kdy je produkt spot\u0159ebiteli poskytnut zdarma k\u00a0otestov\u00e1n\u00ed, mus\u00ed b\u00fdt informace o takto z\u00edskan\u00e9 recenzi ozna\u010dena jako sponzorovan\u00e1.<\/p>\n<h6><strong>Sam\u00e1 chv\u00e1la je podez\u0159el\u00e1<\/strong><\/h6>\n<p>Ne v\u0161echny e-shopy v\u0161ak tato stanoven\u00e1 pravidla dodr\u017euj\u00ed a hraj\u00ed f\u00e9rovou hru. Pro spot\u0159ebitele tak n\u011bkdy m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9 rozpoznat fale\u0161n\u00e9 recenze, kter\u00fdch s rozvojem AI technologi\u00ed p\u0159ib\u00fdv\u00e1. \u010casto se tak m\u016f\u017eete setkat s e-shopem, kter\u00fd uv\u00e1d\u00ed pouze kladn\u00e9 recenze pln\u00e9 superlativ\u016f. Pokud tedy na webov\u00e9 str\u00e1nce podnikatele uvid\u00edte sam\u00e9 kladn\u00e9 recenze, kter\u00e9 o n\u011bjak\u00e9m produktu hovo\u0159\u00ed jako o naprost\u00e9m z\u00e1zraku, zbyst\u0159ete a zkuste si vyhledat recenze i mimo tento e-shop. Ov\u011b\u0159te si tak\u00e9 dal\u0161\u00ed znaky, kter\u00e9 v\u00e1m mohou pomoci v rozpozn\u00e1n\u00ed podvodn\u00e9ho e-shopu od toho spolehliv\u00e9ho.<\/p>\n<p><em>\u201eV\u017edy doporu\u010dujeme zkontrolovat, zda e-shop uv\u00e1d\u00ed sv\u00e9 identifika\u010dn\u00ed \u00fadaje jako je I\u010cO \u010di s\u00eddlo, zda na sebe uv\u00e1d\u00ed kontakt, ale tak\u00e9 se zam\u011b\u0159te na formu a obsah obchodn\u00edch podm\u00ednek,\u201c<\/em>rad\u00ed Eduarda Hek\u0161ov\u00e1. K ov\u011b\u0159en\u00ed e-shopu m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 seznam rizikov\u00fdch e-shop\u016f, kter\u00fd naleznete na str\u00e1nk\u00e1ch \u010cOI \u010di funkci ov\u011b\u0159en\u00ed e-shop\u016f na\u00a0<strong><a href=\"https:\/\/www.dtest.cz\/eshopy?&amp;utm_source=&amp;utm_medium=&amp;newsletter_id=30227&amp;email_id=1291212&amp;email_hash=36260b9d366a29a4d445f090cc4da4b0\" target=\"_blank\" rel=\"noopener\">na\u0161ich str\u00e1nk\u00e1ch<\/a><\/strong>.<\/p>\n<p><em>\u201ePokud si nebudete jist\u00ed, nev\u00e1hejte kontaktovat na\u0161\u00ed pr\u00e1vn\u00ed poradnu, a to ka\u017ed\u00fd v\u0161edn\u00ed den na \u010d\u00edsle 299\u00a0149 009, kde v\u00e1m r\u00e1di porad\u00edme. V\u00a0p\u0159\u00edpad\u011b, \u017ee ji\u017e m\u00e1te probl\u00e9m s\u00a0konkr\u00e9tn\u00edm podnikatelem, m\u016f\u017eete vyu\u017e\u00edt slu\u017eby\u00a0<\/em><a href=\"https:\/\/www.dtest.cz\/newsletter\/link?url=http%3A%2F%2Fwww.vasestiznosti.cz%3F%26utm_source%3D%26utm_medium%3D&amp;newsletter_id=30227&amp;email_id=1291212&amp;email_hash=36260b9d366a29a4d445f090cc4da4b0\" target=\"_blank\" rel=\"noopener\"><em>V<strong>a\u0161eSt\u00ed\u017enosti.cz<\/strong><\/em><\/a><em>,\u201c<\/em>uzav\u00edr\u00e1 Hek\u0161ov\u00e1 za dTest.<\/p>\n<p><strong>dTest<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rozm\u00fd\u0161leli jste <\/p>\n","protected":false},"author":2,"featured_media":353273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/08\/07\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/353272"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=353272"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/353272\/revisions"}],"predecessor-version":[{"id":353274,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/353272\/revisions\/353274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/353273"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=353272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=353272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=353272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}