{"id":352716,"date":"2025-08-01T08:15:00","date_gmt":"2025-08-01T07:15:00","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=352716"},"modified":"2025-08-01T08:15:00","modified_gmt":"2025-08-01T07:15:00","slug":"aktuality-ceska-obchodni-inspekce-ve-druhem-ctvrtleti-kontrolovala-povinnosti-prodavajicich-pri-poskytovani-slev-z-cen-vyrobku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=352716","title":{"rendered":"AKTUALITY: \u010cesk\u00e1 obchodn\u00ed inspekce ve druh\u00e9m \u010dtvrtlet\u00ed kontrolovala povinnosti prod\u00e1vaj\u00edc\u00edch p\u0159i poskytov\u00e1n\u00ed slev z cen v\u00fdrobk\u016f"},"content":{"rendered":"

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\u010cesk\u00e1 obchodn\u00ed inspekce se i ve druh\u00e9m \u010dtvrtlet\u00ed tohoto roku zam\u011b\u0159ila na pln\u011bn\u00ed povinnost\u00ed vypl\u00fdvaj\u00edc\u00edch prod\u00e1vaj\u00edc\u00edm ze z\u00e1kona \u010d. 634\/1992 Sb., o ochran\u011b spot\u0159ebitele, v souvislosti s poskytov\u00e1n\u00edm slev p\u0159i nab\u00eddce a prodeji zbo\u017e\u00ed. V r\u00e1mci kontroln\u00ed akce provedla celkem 221 kontrol, poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f bylo zji\u0161t\u011bno v 99 kontrol\u00e1ch, to je 44,80 % z celkov\u00e9ho po\u010dtu proveden\u00fdch kontrol.<\/h6>\n

Kontroly v obdob\u00ed od 1. dubna do 30. \u010dervna 2025 byly zam\u011b\u0159eny na prod\u00e1vaj\u00edc\u00ed v r\u00e1mci cel\u00e9 tr\u017en\u00ed s\u00edt\u011b v\u010detn\u011b internetov\u00fdch obchod\u016f. C\u00edlem kontroln\u00ed akce bylo ov\u011b\u0159it, zda prod\u00e1vaj\u00edc\u00ed, p\u0159i poskytov\u00e1n\u00ed slev z cen v\u00fdrobk\u016f, informuj\u00ed spot\u0159ebitele o nejni\u017e\u0161\u00ed cen\u011b, za kterou v\u00fdrobek p\u0159ed poskytnut\u00edm slevy nab\u00edzeli a zda jsou tyto informace poskytov\u00e1ny v souladu s po\u017eadavky pr\u00e1vn\u00edch p\u0159edpis\u016f. V r\u00e1mci kontroln\u00ed akce pak bylo ov\u011b\u0159ov\u00e1no i to, zda jsou slevy z cen v\u00fdrobk\u016f spr\u00e1vn\u011b vypo\u010d\u00edt\u00e1ny a zda jsou v\u00fdrobky za takto ur\u010den\u00e9 ceny prod\u00e1v\u00e1ny.<\/p>\n

Nej\u010dast\u011bj\u0161\u00edm zji\u0161t\u011bn\u00edm bylo poru\u0161en\u00ed ustanoven\u00ed \u00a7 12a z\u00e1kona o ochran\u011b spot\u0159ebitele spo\u010d\u00edvaj\u00edc\u00ed v nespr\u00e1vn\u00e9m zp\u016fsobu v\u00fdpo\u010dtu slevy z ceny v\u00fdrobku, nebo neuveden\u00ed nejni\u017e\u0161\u00ed ceny, za kterou byl v\u00fdrobek nab\u00edzen a prod\u00e1v\u00e1n v dob\u011b 30 dn\u016f p\u0159ed poskytnut\u00ed slevy. Tato povinnost vztahuj\u00edc\u00ed se k ozn\u00e1men\u00ed o slev\u011b byla poru\u0161ena celkem ve 36 p\u0159\u00edpadech.<\/p>\n

U\u017eit\u00ed nekal\u00fdch obchodn\u00edch praktik bylo zji\u0161t\u011bno celkem v 63 p\u0159\u00edpadech (\u00a7 4, \u00a7 5 a \u00a7 5a z\u00e1kona o ochran\u011b spot\u0159ebitele), z toho ve 29 p\u0159\u00edpadech se jednalo o nekalou obchodn\u00ed praktiku, kter\u00e1 mohla uv\u00e9st spot\u0159ebitele v omyl ohledn\u011b ceny nebo zp\u016fsobu v\u00fdpo\u010dtu ceny anebo existenci konkr\u00e9tn\u00ed cenov\u00e9 v\u00fdhody a ovlivnit tak t\u00edm spot\u0159ebitelovo rozhodnut\u00ed ohledn\u011b koup\u011b, kter\u00e9 by jinak neu\u010dinil (ustanoven\u00ed \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5 odst. 2 p\u00edsm. d)).<\/p>\n

Dal\u0161\u00edm nej\u010dast\u011bj\u0161\u00edm zji\u0161t\u011bn\u00edm bylo ve 14 p\u0159\u00edpadech poru\u0161en\u00ed \u00a7 3 odst. 1 p\u00edsm. c) z\u00e1kona o ochran\u011b spot\u0159ebitele, kter\u00e9 ukl\u00e1d\u00e1 prod\u00e1vaj\u00edc\u00edm povinnost prod\u00e1vat v\u00fdrobky a poskytovat slu\u017eby za ceny sjednan\u00e9 v souladu s cenov\u00fdmi p\u0159edpisy a tyto ceny spr\u00e1vn\u011b \u00fa\u010dtovat. Ve 13 p\u0159\u00edpadech pak bylo zji\u0161t\u011bno poru\u0161en\u00ed ustanoven\u00ed \u00a7 12 z\u00e1kona o ochran\u011b spot\u0159ebitele, kter\u00fd se t\u00fdk\u00e1 povinnosti prod\u00e1vaj\u00edc\u00edho informovat v souladu s cenov\u00fdmi p\u0159edpisy o cen\u011b prod\u00e1van\u00fdch v\u00fdrobk\u016f nebo poskytovan\u00fdch slu\u017eeb.<\/p>\n

Poru\u0161en\u00ed dal\u0161\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f v dozorov\u00e9 pravomoci \u010cOI bylo prok\u00e1z\u00e1no ve 72 p\u0159\u00edpadech. Jednalo se nap\u0159. o poru\u0161en\u00ed ob\u010dansk\u00e9ho z\u00e1kon\u00edku, z\u00e1kona o kontrole, z\u00e1kona o cen\u00e1ch, z\u00e1kona o v\u00fdrobc\u00edch s ukon\u010denou \u017eivotnost\u00ed apod.<\/p>\n

Na z\u00e1klad\u011b poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f v dozorov\u00e9 p\u016fsobnosti \u010cesk\u00e9 obchodn\u00ed inspekce, zji\u0161t\u011bn\u00fdch v souvislosti s kontroln\u00ed akc\u00ed, nabylo v obdob\u00ed od 1. 4. 2025 do 30. 6. 2025 pr\u00e1vn\u00ed moci celkem 112 pokut v celkov\u00e9 hodnot\u011b 5 674 000 K\u010d.<\/p>\n

Slevy jsou dlouhodob\u011b jednou z hlavn\u00edch oblast\u00ed, na kter\u00e9 se \u010cesk\u00e1 obchodn\u00ed inspekce p\u0159i sv\u00e9 kontroln\u00ed \u010dinnosti zam\u011b\u0159uje. V\u00fdsledky kontrol za druh\u00e9 \u010dtvrtlet\u00ed potvrzuj\u00ed, \u017ee u prod\u00e1vaj\u00edc\u00edch nad\u00e1le doch\u00e1z\u00ed k poru\u0161ov\u00e1n\u00ed z\u00e1konn\u00fdch povinnost\u00ed. Jedn\u00e1 se zejm\u00e9na o neposkytnut\u00ed informace o nejni\u017e\u0161\u00ed cen\u011b v\u00fdrobku, za kterou jej prod\u00e1vaj\u00edc\u00ed nab\u00edzel a prod\u00e1val v dob\u011b 30 dn\u016f p\u0159ed poskytnut\u00edm slevy, p\u0159\u00edpadn\u011b o nespr\u00e1vnou informaci o t\u00e9to cen\u011b.<\/p>\n

Dal\u0161\u00edm \u010dast\u00fdm jevem, kter\u00fd obchodn\u00ed \u0159et\u011bzce vyu\u017e\u00edvaj\u00ed, jsou r\u016fzn\u011b barevn\u011b odli\u0161en\u00e9 cenovky s r\u016fzn\u00fdmi texty a srovn\u00e1n\u00edmi cen, s c\u00edlem p\u0159im\u011bt spot\u0159ebitele k rychl\u00e9mu rozhodnut\u00ed ohledn\u011b koup\u011b. Cenovky vyvol\u00e1vaj\u00ed dojem slevy, co\u017e ov\u0161em m\u016f\u017ee uv\u00e9st spot\u0159ebitele v omyl ohledn\u011b existence konkr\u00e9tn\u00ed cenov\u00e9 v\u00fdhody, kter\u00e1 p\u0159es atraktivn\u00ed cenovku nen\u00ed v\u017edy poskytov\u00e1na a jedn\u00e1 se pouze marketingov\u00fd n\u00e1stroj.<\/p>\n

Inspekto\u0159i \u010cOI posuzovali tak\u00e9 v \u0159ad\u011b p\u0159\u00edpad\u016f zp\u016fsob, kter\u00fdm je prezentov\u00e1na cena, za kterou je v\u00fdrobek skute\u010dn\u011b nab\u00edzen a r\u016fzn\u00e9 situace, kdy jsou spot\u0159ebiteli p\u0159edkl\u00e1d\u00e1na nejasn\u00e1 nebo neur\u010dit\u00e1 cenov\u00e1 srovn\u00e1n\u00ed. Pokud takov\u00e9 informace ned\u00e1vaj\u00ed spot\u0159ebiteli dostatek informac\u00ed k \u0159\u00e1dn\u00e9mu rozhodnut\u00ed ohledn\u011b koup\u011b, jsou kvalifikov\u00e1na jako poru\u0161en\u00ed z\u00e1kazu u\u017e\u00edv\u00e1n\u00ed nekal\u00fdch obchodn\u00edch praktik.<\/p>\n

Kontrol\u00e1m dodr\u017eov\u00e1n\u00ed povinnost\u00ed prod\u00e1vaj\u00edc\u00edch p\u0159i poskytov\u00e1n\u00ed slev z cen v\u00fdrobk\u016f bude \u010cesk\u00e1 obchodn\u00ed inspekce v\u011bnovat intenzivn\u00ed pozornost i v nadch\u00e1zej\u00edc\u00edm obdob\u00ed.<\/p>\n

(tz-\u010doi)<\/strong><\/p>\n

\n

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  \u010cesk\u00e1 <\/p>\n","protected":false},"author":2,"featured_media":352717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/08\/01\/nove-slevy.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/352716"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=352716"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/352716\/revisions"}],"predecessor-version":[{"id":352718,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/352716\/revisions\/352718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/352717"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=352716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=352716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=352716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}