{"id":349501,"date":"2025-06-25T12:28:41","date_gmt":"2025-06-25T11:28:41","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=349501"},"modified":"2025-06-29T12:36:50","modified_gmt":"2025-06-29T11:36:50","slug":"vseobecna-zdravotni-pojistovna-kurzy-vlastniho-zdravi-miri-na-studenty-vzp-chce-podporit-prevenci-a-zmenu-navyku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=349501","title":{"rendered":"V\u0160EOBECN\u00c1 ZDRAVOTN\u00cd POJI\u0160\u0164OVNA: Kurzy vlastn\u00edho zdrav\u00ed m\u00ed\u0159\u00ed na studenty. VZP chce podpo\u0159it prevenci a zm\u011bnu n\u00e1vyk\u016f"},"content":{"rendered":"

\"\"<\/p>\n

Kurzy vlastn\u00edho zdrav\u00ed spou\u0161t\u00ed V\u0161eobecn\u00e1 zdravotn\u00ed poji\u0161\u0165ovna je\u0161t\u011b v leto\u0161n\u00edm roce. Zam\u011b\u0159\u00ed se na nejmlad\u0161\u00ed generaci, prob\u00edhat budou na st\u0159edn\u00edch \u0161kol\u00e1ch. Po dobu trv\u00e1n\u00ed projektu projde kurzy 2500 poslucha\u010d\u016f, uskute\u010dn\u00ed se na stovce m\u00edst. Kurzy se sv\u00fdm zam\u011b\u0159en\u00edm dotknou kl\u00ed\u010dov\u00fdch t\u00e9mat spojovan\u00fdch s \u017eivotn\u00edm stylem mlad\u00fdch, po\u010d\u00ednaje \u0161kodlivost\u00ed vapingu p\u0159es odvyk\u00e1n\u00ed digit\u00e1ln\u00edch z\u00e1vislost\u00ed a\u017e po zvl\u00e1d\u00e1n\u00ed stres\u016f a \u00fazkosti. Ide\u00e1ln\u00edm lektorem bude \u010derstv\u00fd absolvent medic\u00edny, v\u011bkov\u011b co nejbl\u00ed\u017ee ke student\u016fm, koncept by m\u011bl b\u00fdt atraktivn\u00ed pr\u00e1v\u011b pro c\u00edlov\u00e9 publikum. Z\u00e1m\u011br schv\u00e1lila Spr\u00e1vn\u00ed rada VZP \u010cR.<\/b><\/h6>\n

\u201eKoncept kurz\u016f, kter\u00e9 by m\u011bly trvat 100 minut, byl konzultov\u00e1n tak\u00e9 s adiktology. Obsahov\u011b pokryje nejpal\u010div\u011bj\u0161\u00ed vlivy, jim\u017e je tato generace vystavena,\u201c<\/em> vysv\u011btluje p\u0159edseda Spr\u00e1vn\u00ed rady VZP \u010cR\u00a0T<\/b>om Philipp\u00a0a dod\u00e1v\u00e1: \u201eJedn\u00e1 se o pilotn\u00ed projekt, pokud se v praxi osv\u011bd\u010d\u00ed, VZP v n\u011bm bude pokra\u010dovat i po roce 2026. V dal\u0161\u00edch f\u00e1z\u00edch pak m\u016f\u017ee b\u00fdt d\u00e1le rozv\u00edjen a obohacov\u00e1n o dal\u0161\u00ed t\u00e9mata, jako je nap\u0159\u00edklad nedostatek pohybu.\u201c<\/em><\/p>\n

O\u010dek\u00e1van\u00fd demografick\u00fd v\u00fdvoj s rostouc\u00edm pod\u00edlem star\u0161\u00edch na \u00fakor lid\u00ed v produktivn\u00edm v\u011bku je pro zdravotnick\u00e9 syst\u00e9my re\u00e1ln\u011b jednou z\u00a0nejv\u011bt\u0161\u00edch hrozeb do budoucna. Cestou ke zm\u00edrn\u011bn\u00ed jej\u00edch dopad\u016f je z\u00e1sadn\u00ed zm\u011bna p\u0159\u00edstupu populace k vlastn\u00edmu zdrav\u00ed. \u201eTo m\u016f\u017ee b\u00fdt do budoucna skute\u010dn\u00fd\u00a0\u201agamechanger\u2018\u00a0pro udr\u017een\u00ed stability syst\u00e9mu,\u201c<\/em> vysv\u011btluje\u00a0Ivan Du\u0161kov, n\u00e1m\u011bstek \u0159editele VZP \u010cR pro slu\u017eby klient\u016fm.<\/p>\n

\u0160patn\u00fdm \u017eivotn\u00edm n\u00e1vyk\u016fm, kter\u00e9 se podepisuj\u00ed na zdrav\u00ed velk\u00e9 \u010d\u00e1sti populace, propadaj\u00ed lid\u00e9 nej\u010dast\u011bji pr\u00e1v\u011b ve v\u011bku od patn\u00e1cti let. Kurzy vlastn\u00edho zdrav\u00ed, kter\u00e9 VZP \u010cR zah\u00e1j\u00ed na \u0161kol\u00e1ch je\u0161t\u011b letos, se proto zam\u011b\u0159\u00ed pr\u00e1v\u011b na n\u011b.\u00a0V\u011bnovat by se m\u011bly \u0159ad\u011b rizikov\u00fdch faktor\u016f, a to nejen \u0161kodlivosti kou\u0159en\u00ed a alkoholu, ale nap\u0159\u00edklad i pr\u016fmyslov\u011b zpracovan\u00fdch potravin,\u00a0gamblingu a digit\u00e1ln\u00edch z\u00e1vislost\u00ed.<\/p>\n

Kurzy vlastn\u00edho zdrav\u00ed zapadaj\u00ed do dlouhodob\u00e9ho komunika\u010dn\u00edho konceptu VZP \u010cR podporuj\u00edc\u00edho \u0161irokou ve\u0159ejnost k\u00a0p\u00e9\u010di o sv\u00e9 zdrav\u00ed. Pat\u0159\u00ed sem i marketingov\u00e9 kampan\u011b poji\u0161\u0165ovny z\u00a0posledn\u00edch dvou let nebo kurzy prvn\u00ed pomoci realizovan\u00e9 na \u0161kol\u00e1ch a ve firm\u00e1ch.<\/p>\n

Za kl\u00ed\u010dov\u00fd prvek Kurz\u016f vlastn\u00edho zdrav\u00ed VZP \u010cR pova\u017euje jejich dostate\u010dnou atraktivitu, po\u017eadovat bude mj. intenzivn\u00ed zapojen\u00ed obrazov\u00e9ho p\u0159\u00edpadn\u011b multimedi\u00e1ln\u00edho obsahu, kter\u00fd podpo\u0159\u00ed pozornost frekventant\u016f a tak\u00e9 n\u00e1zornost p\u0159edn\u00e1\u0161en\u00e9ho obsahu.\u00a0<\/b>K\u00a0preferovan\u00fdm specializac\u00edm p\u0159edn\u00e1\u0161ej\u00edc\u00edch bude pat\u0159it klinick\u00e1 psychologie, adiktologie, v\u0161eobecn\u00e9 praktick\u00e9 l\u00e9ka\u0159stv\u00ed nebo intern\u00ed l\u00e9ka\u0159stv\u00ed.<\/p>\n

VZP \u010cR o\u010dek\u00e1v\u00e1, \u017ee by kurz\u016f mohlo b\u00fdt v\u00a0prvn\u00ed f\u00e1zi zhruba sto, proj\u00edt by tak jimi mohly a\u017e dva a p\u016fl tis\u00edce \u00fa\u010dastn\u00edk\u016f. Rozhoduj\u00edc\u00ed bude v\u00fdsledn\u00e1 cena, kter\u00e1 je hlavn\u00edm hodnot\u00edc\u00edm krit\u00e9riem vypisovan\u00e9 ve\u0159ejn\u00e9 zak\u00e1zky a ur\u010d\u00ed tak definitivn\u00ed po\u010det kurz\u016f. Druh\u00fdm (a posledn\u00edm) krit\u00e9riem je kvalita nab\u00edzen\u00fdch slu\u017eeb, zpracov\u00e1n\u00ed konceptu kurz\u016f i kvalifikace zapojen\u00fdch \u0161kolitel\u016f. Pokud se projekt uk\u00e1\u017ee jako \u00fasp\u011b\u0161n\u00fd, navazovat na n\u011bj mohou jeho dal\u0161\u00ed etapy.<\/p>\n

P\u0159\u00edklady prezentovan\u00fdch t\u00e9mat:<\/h6>\n
    \n
  • Digit\u00e1ln\u00ed z\u00e1vislost<\/b><\/b><\/li>\n<\/ul>\n
      \n
    • dopady rizikov\u00e9ho u\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed, hran\u00ed po\u010d\u00edta\u010dov\u00fdch her a hazardn\u00edch her (du\u0161evn\u00ed zdrav\u00ed a soci\u00e1ln\u00ed izolace)<\/li>\n
    • z\u00e1vislosti z\u00a0pohledu medic\u00ednsk\u00e9 praxe, n\u00e1ro\u010dnost a \u00fasp\u011b\u0161nost terapie<\/li>\n
    • n\u00e1vod na zvl\u00e1d\u00e1n\u00ed n\u00e1vykov\u00fdch mechanism\u016f<\/li>\n
    • autentick\u00e9 p\u0159\u00edklady se siln\u00fdm emo\u010dn\u00edm dopadem na \u00fa\u010dastn\u00edky kurzu<\/li>\n<\/ul>\n
        \n
      • Z\u00e1vislost na pr\u016fmyslov\u011b zpracovan\u00fdch potravin\u00e1ch<\/b><\/li>\n<\/ul>\n
          \n
        • ztr\u00e1ta kontroly nad mno\u017estv\u00edm konzumovan\u00fdch potravin tohoto druhu<\/li>\n
        • rozvoj z\u00e1va\u017en\u00fdch onemocn\u011bn\u00ed<\/li>\n
        • vizu\u00e1ln\u00ed uk\u00e1zky (vliv na fyzickou atraktivitu, ale i drastick\u00e9 dopady cukrovky, jako je amputace kon\u010detin a ztr\u00e1ta zraku atd.)<\/li>\n<\/ul>\n
            \n
          • Kou\u0159en\u00ed a vaping<\/b><\/li>\n<\/ul>\n
              \n
            • praktick\u00e9 zdroje a podpora pro ty, kte\u0159\u00ed cht\u011bj\u00ed p\u0159estat kou\u0159it nebo vapovat<\/li>\n
            • neurologie z\u00e1vislosti na nikotinu a jej\u00ed vliv na chov\u00e1n\u00ed a n\u00e1ladu<\/li>\n
            • konkr\u00e9tn\u00ed zdravotn\u00ed rizika, p\u016fsoben\u00ed uvoln\u011bn\u00fdch l\u00e1tek v lidsk\u00e9m t\u011ble<\/li>\n
            • diskuze o soci\u00e1ln\u00edm tlaku kou\u0159it a o tom, jak zvl\u00e1dat stres a \u00fazkost bez u\u017e\u00edv\u00e1n\u00ed nikotinu<\/li>\n<\/ul>\n

              (tz-vzp)<\/strong><\/p>\n

              \n

               <\/p>\n","protected":false},"excerpt":{"rendered":"

              Kurzy vlastn\u00edho <\/p>\n","protected":false},"author":2,"featured_media":349505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[88],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/06\/23\/ram-vzp-2.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/349501"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=349501"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/349501\/revisions"}],"predecessor-version":[{"id":349678,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/349501\/revisions\/349678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/349505"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=349501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=349501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=349501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}