{"id":348352,"date":"2025-06-11T19:36:54","date_gmt":"2025-06-11T18:36:54","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=348352"},"modified":"2025-06-11T19:36:54","modified_gmt":"2025-06-11T18:36:54","slug":"aktuality-mlekarenskym-vyrobkem-roku-se-stala-valasska-kyska","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=348352","title":{"rendered":"AKTUALITY: Ml\u00e9k\u00e1rensk\u00fdm v\u00fdrobkem roku se stala Vala\u0161sk\u00e1 ky\u0161ka"},"content":{"rendered":"

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Praha 11. \u010dervna 2025 (PROTEXT) –\u00a0Dlouh\u00e1, stabiln\u00ed a spolehliv\u00e1, tak by se dala nazvat cesta st\u00e1lice v sortimentu Ml\u00e9k\u00e1rny Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed Vala\u0161sk\u00e9 ky\u0161ky. Obliba tohoto v\u00fdrobku rok od roku roste. Na trhu inovac\u00ed, novinek a zm\u011bn znamen\u00e1 jistotu pro v\u0161echny milovn\u00edky \u010derstv\u00fdch kysan\u00fdch v\u00fdrobk\u016f. Vala\u0161sk\u00e1 ky\u0161ka je ide\u00e1ln\u00ed pro ka\u017ed\u00e9ho, kdo si chce pochutnat a z\u00e1rove\u0148 odleh\u010dit sv\u00e9mu tr\u00e1v\u00edc\u00edmu \u00fastroj\u00ed. Kysan\u00e9 ml\u00e9\u010dn\u00e9 v\u00fdrobky jsou bohat\u00fdm zdrojem plnohodnotn\u00fdch b\u00edlkovin, v\u00e1pn\u00edku, fosforu a vitamin\u016f, p\u0159ev\u00e1\u017en\u011b skupiny B.<\/h6>\n

Ml\u00e9k\u00e1rna Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed po cel\u00e9 dlouh\u00e9 roky zachov\u00e1v\u00e1 vysokou kvalitu slo\u017een\u00ed Vala\u0161sk\u00e9 ky\u0161ky, a to i p\u0159es neust\u00e1l\u00fd tlak na cenu vstupn\u00ed suroviny, tedy ml\u00e9ka. Trh i odborn\u00e1 porota tento p\u0159\u00edstup oce\u0148uj\u00ed a zvolily Vala\u0161skou ky\u0161ku Ml\u00e9k\u00e1rny Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed Ml\u00e9k\u00e1rensk\u00fdm v\u00fdrobkem roku 2025 v kategorii Zakysan\u00e9 ml\u00e9\u010dn\u00e9 v\u00fdrobky. V\u00fdrobek z\u00edskal rovn\u011b\u017e cenu m\u00e9di\u00ed. Ocen\u011bn\u00ed ka\u017ed\u00fd rok t\u011bm nejlep\u0161\u00edm ml\u00e9k\u00e1rensk\u00fdm v\u00fdrobk\u016fm ud\u011bluje Ministerstvo zem\u011bd\u011blstv\u00ed, \u010ceskomoravsk\u00fd svaz ml\u00e9k\u00e1rensk\u00fd, \u010cesk\u00fd komit\u00e9t Mezin\u00e1rodn\u00ed ml\u00e9ka\u0159sk\u00e9 federace, Sekce pro ml\u00e9ko p\u0159i Potravin\u00e1\u0159sk\u00e9 komo\u0159e \u010cesk\u00e9 republiky a \u00dastav ml\u00e9ka, tuk\u016f a kosmetiky V\u0160CHT Praha. 22. ro\u010dn\u00edku sout\u011b\u017ee o \u201eMl\u00e9k\u00e1rensk\u00fd v\u00fdrobek roku\u201c se v leto\u0161n\u00edm roce z\u00fa\u010dastnilo 18 tuzemsk\u00fdch v\u00fdrobc\u016f, kte\u0159\u00ed p\u0159ihl\u00e1sili celkem 55 v\u00fdrobk\u016f. V\u00fdrobky byly hodnoceny celkem ve dev\u00edti sout\u011b\u017en\u00edch kategori\u00edch. Odborn\u00edci i ve\u0159ejnost si takto p\u0159ipomn\u011bli Sv\u011btov\u00fd den ml\u00e9ka, kter\u00fd se slav\u00ed ji\u017e od roku 1957. Z\u00e1\u0161titu nad leto\u0161n\u00ed oslavou p\u0159evzal ministr zem\u011bd\u011blstv\u00ed Marek V\u00fdborn\u00fd.<\/p>\n

\u201eHodnocen\u00ed za \u00fa\u010dasti 23 nez\u00e1visl\u00fdch porotc\u016f prob\u011bhlo v \u00dastavu ml\u00e9ka, tuk\u016f a kosmetiky V\u0160CHT Praha. P\u0159i n\u011bm se posuzovala nejenom celkov\u00e1 kvalita p\u0159ihl\u00e1\u0161en\u00fdch sout\u011b\u017en\u00edch vzork\u016f, ale tak\u00e9 obchodn\u00ed roz\u0161\u00ed\u0159enost na trhu, marketingov\u00e9 aktivity sm\u011b\u0159ovan\u00e9 na podporu prodeje a rovn\u011b\u017e spr\u00e1vnost ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f dle platn\u00e9 potravinov\u00e9 legislativy,\u201c\u00a0<\/em>uv\u00e1d\u00ed Ji\u0159\u00ed Kop\u00e1\u010dek, p\u0159edseda p\u0159edstavenstva \u010ceskomoravsk\u00e9ho svazu ml\u00e9k\u00e1rensk\u00e9ho.<\/p>\n

\u201eV\u00fdrobky byly hodnoceny v kategori\u00edch Konzumn\u00ed ml\u00e9ka a smetany, Zakysan\u00e9 ml\u00e9\u010dn\u00e9 n\u00e1poje, Jogurty do 5 % tuku, Smetanov\u00e9 jogurty a zakysan\u00e9 smetany, Ml\u00e9\u010dn\u00e9 dezerty, \u010cerstv\u00e9 s\u00fdry a tvarohy, S\u00fdry s pl\u00edsn\u00ed nebo s mazem na povrchu, S\u00fdry polotvrd\u00e9, Taven\u00e9 s\u00fdry a s\u00fdrov\u00e9 om\u00e1\u010dky. Charakteristick\u00fdm trendem leto\u0161n\u00edho ro\u010dn\u00edku byl pom\u011brn\u011b vysok\u00fd pod\u00edl tzv. high-protein v\u00fdrobk\u016f, tedy v\u00fdrobk\u016f se zv\u00fd\u0161en\u00fdm obsahem ml\u00e9\u010dn\u00fdch b\u00edlkovin, kter\u00e9 odpov\u00eddaj\u00ed modern\u00edm v\u00fd\u017eivov\u00fdm trend\u016fm. Zastoupena byla tak\u00e9 \u0159ada v\u00fdrobk\u016f s p\u0159\u00eddavkem probiotick\u00fdch kultur, \u010d\u00edm\u017e se takov\u00e9to v\u00fdrobky st\u00e1vaj\u00ed funk\u010dn\u00edmi potravinami. Op\u011bt se objevila \u0159ada v\u00fdrobk\u016f s reformulovan\u00fdm slo\u017een\u00edm, nap\u0159\u00edklad v\u00fdrobky bez lakt\u00f3zy,\u201c<\/em> dod\u00e1v\u00e1 Ji\u0159\u00ed Kop\u00e1\u010dek.<\/p>\n

\u201eOcen\u011bn\u00ed Ml\u00e9k\u00e1rensk\u00fd v\u00fdrobek roku 2025 v kategorii Zakysan\u00e9 ml\u00e9\u010dn\u00e9 n\u00e1poje si velice cen\u00edme. P\u0159edev\u0161\u00edm pro odbornost poroty, kter\u00e1 v\u00fdrobky posuzuje. Jedn\u00e1 se o z\u00e1ruku z\u00e1kazn\u00edk\u016fm, \u017ee nad slo\u017een\u00edm v\u00fdrobk\u016f a jejich kvalitou bd\u00ed odborn\u00e9 org\u00e1ny. Ti se tak jejich doporu\u010den\u00edmi mohou \u0159\u00eddit. V Ml\u00e9k\u00e1rn\u011b Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed to oce\u0148ujeme obzvl\u00e1\u0161t\u011b v dob\u011b, kdy se na trhu d\u00e1 koupit nep\u0159ebern\u00e9 mno\u017estv\u00ed v\u00fdrobk\u016f r\u016fzn\u00e9 kvality,\u201c\u00a0<\/em>uv\u00e1d\u00ed Zden\u011bk Bukovjan, vedouc\u00ed obchodu a marketingu spole\u010dnosti Ml\u00e9k\u00e1rna Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed.\u00a0\u201eVala\u0161sk\u00e1 ky\u0161ka Ml\u00e9k\u00e1rny Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed je kysan\u00fd ml\u00e9\u010dn\u00fd v\u00fdrobek obsahuj\u00edc\u00ed bifidogenn\u00ed mikroorganismy p\u0159\u00edzniv\u011b p\u016fsob\u00edc\u00ed na lidsk\u00fd organismus, p\u0159edev\u0161\u00edm na tr\u00e1v\u00edc\u00ed \u00fastroj\u00ed a p\u0159isp\u00edvaj\u00edc\u00ed k obnoven\u00ed st\u0159evn\u00ed mikrofl\u00f3ry. Jsem hrd\u00fd na to, \u017ee p\u0159in\u00e1\u0161\u00edme podobn\u00fd v\u00fdrobek v nezm\u011bn\u011bn\u00e9 kvalit\u011b a chuti ji\u017e \u0159adu let, a to p\u0159es ve\u0161ker\u00e9 cenov\u00e9 turbulence na trhu,<\/em>\u201c\u00a0dod\u00e1v\u00e1 Zden\u011bk Bukovjan.<\/p>\n

V\u00fdrobky Ml\u00e9k\u00e1rny Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed maj\u00ed dlouhou v\u00fdrobn\u00ed tradici a pat\u0159\u00ed mezi nejstar\u0161\u00ed ml\u00e9\u010dn\u00e9 v\u00fdrobky u n\u00e1s. Kysan\u00e9 ml\u00e9\u010dn\u00e9 v\u00fdrobky jsou takov\u00e9, do kter\u00fdch byly p\u0159id\u00e1ny kysac\u00ed bakteri\u00e1ln\u00ed kultury (bakterie ml\u00e9\u010dn\u00e9ho kys\u00e1n\u00ed). Nav\u00edc jsou tyto produkty vhodn\u00e9 i pro lidi, kte\u0159\u00ed bojuj\u00ed s nadv\u00e1hou. Maj\u00ed toti\u017e relativn\u011b n\u00edzkou energetickou hodnotu. Jsou lehce straviteln\u00e9 a obsahuj\u00ed m\u00e9n\u011b lakt\u00f3zy ne\u017e klasick\u00e9 ml\u00e9ko, \u010d\u00edm\u017e se st\u00e1vaj\u00ed vhodnou potravinou pro osoby trp\u00edc\u00ed leh\u010d\u00ed formou\u00a0lakt\u00f3zov\u00e9 intolerance.<\/p>\n

Ml\u00e9k\u00e1rna Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed je dr\u017eitelem certifik\u00e1tu IFS a Certifik\u00e1tu o ekologick\u00e9 produkci vydan\u00e9ho spole\u010dnost\u00ed KEZ Chrudim, co\u017e oprav\u0148uje k pou\u017eit\u00ed loga \u201ebiozebry\u201c, tedy ozna\u010den\u00ed BIO produkt\u016f. I tato ocen\u011bn\u00ed jsou z\u00e1rukou toho, \u017ee jej\u00ed v\u00fdrobky maj\u00ed i z\u00e1kladn\u00ed surovinu, tedy ml\u00e9ko, v t\u00e9 nejvy\u0161\u0161\u00ed kvalit\u011b. V\u00edce ne\u017e 98% zpracov\u00e1van\u00e9ho ml\u00e9ka je nav\u00edc certifikov\u00e1no dle syst\u00e9mu Q CZ CERTIFIKACE. Jedn\u00e1 se o re\u017eim jakosti, kter\u00fd jde v\u00fdznamn\u011b nad r\u00e1mec krit\u00e9ri\u00ed stanoven\u00fdch pro syrov\u00e9 ml\u00e9ko. Pro dosa\u017een\u00ed t\u00e9to kvality je t\u0159eba d\u016fsledn\u00e1 hygiena, kvalitn\u00ed krmivo, v\u00fd\u017eiva, zdrav\u00ed a \u017eivotn\u00ed podm\u00ednky zv\u00ed\u0159at na farm\u00e1ch.<\/p>\n

V\u00ddSLEDKY V JEDNOTLIV\u00ddCH SOUT\u011a\u017dN\u00cdCH KATEGORI\u00cdCH<\/strong><\/span><\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Kategorie<\/span><\/td>\nV\u00edt\u011bzn\u00fd v\u00fdrobek<\/span><\/td>\nV\u00fdrobce<\/span><\/td>\n<\/tr>\n
Konzumn\u00ed ml\u00e9ka a smetany<\/span><\/td>\nOLMA High Protein Milk<\/span><\/td>\nOLMA, a.s.<\/span><\/td>\n<\/tr>\n
Zakysan\u00e9 ml\u00e9\u010dn\u00e9 n\u00e1poje<\/span><\/td>\nVala\u0161sk\u00e1 ky\u0161ka<\/span><\/td>\nMl\u00e9k\u00e1rna Vala\u0161sk\u00e9 Mezi\u0159\u00ed\u010d\u00ed spol. s r.o.<\/span><\/td>\n<\/tr>\n
Jogurty do 5 % tuku<\/span><\/td>\nMILKO \u0158eck\u00fd jogurt b\u00edl\u00fd<\/span><\/td>\nPolabsk\u00e9 ml\u00e9k\u00e1rny a.s.<\/span><\/td>\n<\/tr>\n
Smetanov\u00e9 jogurty a zakys. smetany<\/span><\/td>\nBio zakysan\u00e1 smetana 15 %<\/span><\/td>\nPolabsk\u00e9 ml\u00e9k\u00e1rny a.s.<\/span><\/td>\n<\/tr>\n
Ml\u00e9\u010dn\u00e9 dezerty<\/span><\/td>\nMatylda Bio dezert Natur<\/span><\/td>\nPolabsk\u00e9 ml\u00e9k\u00e1rny a.s.<\/span><\/td>\n<\/tr>\n
\u010cerstv\u00e9 s\u00fdry a tvarohy<\/span><\/td>\nJarom\u011b\u0159ick\u00e9 \u017eerv\u00e9<\/span><\/td>\nJarom\u011b\u0159ick\u00e1 ml\u00e9k\u00e1rna, a.s.<\/span><\/td>\n<\/tr>\n
S\u00fdry s pl\u00edsn\u00ed nebo s mazem na povrchu<\/span><\/td>\nKr\u00e1l s\u00fdr\u016f Hermel\u00edn Provens\u00e1lsk\u00e9 bylinky<\/span><\/td>\nSavencia Fromage & Dairy Czech Republic, a.s.<\/span><\/td>\n<\/tr>\n
S\u00fdry s mazem na povrchu<\/span><\/td>\nDobr\u00fd V\u00e1clav<\/span><\/td>\nMl\u00e9k\u00e1rna Ole\u0161nice a.s.<\/span><\/td>\n<\/tr>\n
S\u00fdry polotvrd\u00e9<\/span><\/td>\nProvolone Piccante Fette<\/span><\/td>\nBrazzale Moravia a.s.<\/span><\/td>\n<\/tr>\n
Taven\u00e9 s\u00fdry a s\u00fdrov\u00e9 om\u00e1\u010dky<\/span><\/td>\nApetito Om\u00e1\u010dka Quattro Formaggi<\/span><\/td>\nSavencia Fromage & Dairy Czech Republic, a.s.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

 <\/figure>\n","protected":false},"excerpt":{"rendered":"

  Praha <\/p>\n","protected":false},"author":2,"featured_media":348354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/06\/11\/nove-kyska.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/348352"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=348352"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/348352\/revisions"}],"predecessor-version":[{"id":348355,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/348352\/revisions\/348355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/348354"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=348352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=348352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=348352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}