{"id":348209,"date":"2025-06-10T11:59:59","date_gmt":"2025-06-10T10:59:59","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=348209"},"modified":"2025-06-10T11:59:59","modified_gmt":"2025-06-10T10:59:59","slug":"dtest-je-libo-znackove-tenisky-za-80-korun","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=348209","title":{"rendered":"dTest: Je libo zna\u010dkov\u00e9 tenisky za 80 korun?"},"content":{"rendered":"

\u010ce\u0161t\u00ed spot\u0159ebitel\u00e9 o v\u00edkendu nakupovali boty a oble\u010den\u00ed od v\u00fdrobce Reebok za skv\u011bl\u00e9 ceny. Radost z v\u00fdhodn\u00e9ho n\u00e1kupu v\u0161ak m\u016f\u017ee zkazit informace o stornov\u00e1n\u00ed objedn\u00e1vky. M\u00e1 spot\u0159ebitel pr\u00e1vo po\u017eadovat dod\u00e1n\u00ed zbo\u017e\u00ed za inzerovanou cenu, i kdy\u017e se jedn\u00e1 o chybu obchodn\u00edka? \u010ce\u0161t\u00ed spot\u0159ebitel\u00e9 na webu www.reebok.eu zaznamenali neb\u00fdvale n\u00edzk\u00e9 ceny. Nejednalo se p\u0159itom o 40% letn\u00ed slevy, jak l\u00e1k\u00e1 v\u00fdrobce, ale o daleko zaj\u00edmav\u011bj\u0161\u00ed nab\u00eddku. E-shop, kter\u00fd obsluhuje z\u00e1kazn\u00edky nap\u0159\u00ed\u010d Evropou, toti\u017e p\u0159i p\u0159epo\u010dtu na koruny zobrazoval stejnou hodnotu jako v p\u0159\u00edpad\u011b ceny v eurech. Tenisky s cenou 80 euro si tak spot\u0159ebitel\u00e9 objednali za 80 korun.<\/h4>\n

Kdy je uzav\u0159ena smlouva?<\/h6>\n

\"\"\u201eObecn\u011b plat\u00ed, \u017ee doru\u010den\u00edm objedn\u00e1vky obchodn\u00edkovi je kupn\u00ed smlouva platn\u011b uzav\u0159ena a nelze ji jednostrann\u011b m\u011bnit. Prezentace zbo\u017e\u00ed na e-shopu je toti\u017e z pohledu z\u00e1kona nab\u00eddkou a odeslan\u00e1 objedn\u00e1vka spot\u0159ebitele jej\u00ed akceptac\u00ed. To samo o sob\u011b sta\u010d\u00ed k uzav\u0159en\u00ed kupn\u00ed smlouvy,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

Obchodn\u00edci si tento z\u00e1konem p\u0159edv\u00eddan\u00fd mechanismus upravuj\u00ed k obrazu sv\u00e9mu, kdy\u017e si v obchodn\u00edch podm\u00ednk\u00e1ch vyhrad\u00ed, \u017ee smlouva je uzav\u0159ena a\u017e v okam\u017eiku potvrzen\u00ed objedn\u00e1vky, nebo dokonce expedice zbo\u017e\u00ed. Takov\u00e9 ujedn\u00e1n\u00ed je z na\u0161eho pohledu pro spot\u0159ebitele p\u0159ekvapiv\u00e9, a proto se k n\u011bmu nep\u0159ihl\u00ed\u017e\u00ed. Nicm\u00e9n\u011b v\u017edy z\u00e1le\u017e\u00ed na okolnostech konkr\u00e9tn\u00edho p\u0159\u00edpadu.<\/p>\n

Pravda, nebo fikce?<\/h6>\n

Uveden\u00e9 ov\u0161em plat\u00ed za p\u0159edpokladu, \u017ee spot\u0159ebitel\u00e9 smlouvu uzav\u0159eli v dobr\u00e9 v\u00ed\u0159e, \u017ee sleva mohla b\u00fdt skute\u010dn\u00e1, tedy \u017ee se nejedn\u00e1 o zjevnou chybu na stran\u011b obchodn\u00edka. Situace, kdy cena na webu v korun\u00e1ch odpov\u00edd\u00e1 cen\u011b v eurech, nasv\u011bd\u010duje tomu, \u017ee se o chybu skute\u010dn\u011b jedn\u00e1. I v tomto ohledu bude z\u00e1le\u017eet na okolnostech p\u0159\u00edpadu. V o\u010dividn\u00fdch p\u0159\u00edpadech technick\u00e9 \u010di jin\u00e9 chyby m\u00e1 pak obchodn\u00edk pr\u00e1vo zbo\u017e\u00ed za chybn\u011b uvedenou cenu nedodat. Na druhou stranu, dokud podnikatel relevantn\u00edmi argumenty nerozporuje existenci kupn\u00ed smlouvy, lze od n\u011bj pln\u011bn\u00ed (dod\u00e1n\u00ed zbo\u017e\u00ed) o\u010dek\u00e1vat.<\/p>\n

Povinnosti prodejce<\/h6>\n

Podnikatel\u00e9 jsou povinni uv\u00e1d\u011bt na sv\u00fdch str\u00e1nk\u00e1ch kone\u010dnou cenu zbo\u017e\u00ed v\u010detn\u011b v\u0161ech dan\u00ed a poplatk\u016f. Pokud podnikatel tuto svoji povinnost nepln\u00ed \u0159\u00e1dn\u011b, hroz\u00ed mu postih ve form\u011b sankce za p\u0159estupek. V dan\u00e9m p\u0159\u00edpad\u011b spole\u010dnosti trvalo pom\u011brn\u011b dlouho, ne\u017e na dan\u00fd probl\u00e9m zareagovala, a t\u00edm ponech\u00e1vala z\u00e1kazn\u00edky v o\u010dek\u00e1v\u00e1n\u00ed, \u017ee n\u00e1kup prob\u011bhl v po\u0159\u00e1dku. P\u0159etrv\u00e1vaj\u00edc\u00ed stav ovlivn\u011bn\u00fd technickou chybou a neschopnost spole\u010dnosti jej \u0159e\u0161it by pak mohly p\u0159er\u016fst v podez\u0159en\u00ed ze sp\u00e1ch\u00e1n\u00ed klamav\u00e9 obchodn\u00ed praktiky. Klamav\u00e9 obchodn\u00ed praktiky jsou takov\u00e9 praktiky, kter\u00e9 obsahuj\u00ed nap\u0159\u00edklad nespr\u00e1vnou informaci (v tomto p\u0159\u00edpad\u011b cenu), je\u017e maj\u00ed vliv na ekonomick\u00e9 chov\u00e1n\u00ed spot\u0159ebitele (rozhodnut\u00ed ohledn\u011b koup\u011b), kter\u00e9 by jinak neu\u010dinil. Za poru\u0161en\u00ed z\u00e1kazu pou\u017e\u00edv\u00e1n\u00ed nekal\u00fdch obchodn\u00edch praktik m\u016f\u017ee hrozit podnikateli pokuta a\u017e do v\u00fd\u0161e 5 milion\u016f korun.<\/p>\n

Kdo s \u010d\u00edm zach\u00e1z\u00ed, t\u00edm tak\u00e9 sch\u00e1z\u00ed<\/h6>\n

\u201eObchodn\u00edci by si sou\u010dasn\u011b m\u011bli p\u0159iznat, \u017ee sv\u00fdm \u010dast\u00fdm p\u0159eh\u00e1n\u011bn\u00edm a snahou zaujmout bombastick\u00fdmi slevami posouvaj\u00ed hranici obecn\u00e9ho pov\u011bdom\u00ed o tom, co m\u016f\u017ee b\u00fdt skute\u010dn\u00e1 sleva a co je zjevn\u00e1 chyba. Vlna kritick\u00fdch ohlas\u016f ze strany z\u00e1kazn\u00edk\u016f je pak v p\u0159\u00edpad\u011b odm\u00edtnut\u00ed pln\u011bn\u00ed v \u0159ad\u011b p\u0159\u00edpad\u016f od\u016fvodniteln\u00e1,\u201c<\/em> uzav\u00edr\u00e1 \u0159editelka dTestu Hek\u0161ov\u00e1.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u010ce\u0161t\u00ed spot\u0159ebitel\u00e9 <\/p>\n","protected":false},"author":2,"featured_media":348211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/06\/10\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/348209"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=348209"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/348209\/revisions"}],"predecessor-version":[{"id":348210,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/348209\/revisions\/348210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/348211"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=348209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=348209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=348209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}