{"id":347750,"date":"2025-06-08T18:22:32","date_gmt":"2025-06-08T17:22:32","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=347750"},"modified":"2025-06-08T18:22:32","modified_gmt":"2025-06-08T17:22:32","slug":"dtest-temna-strana-rychle-mody","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=347750","title":{"rendered":"dTest: Temn\u00e1 strana rychl\u00e9 m\u00f3dy"},"content":{"rendered":"
dTest se spole\u010dn\u011b s dal\u0161\u00edmi 24 spot\u0159ebitelsk\u00fdmi organizacemi z cel\u00e9 Evropy a pod koordinac\u00ed organizace BEUC pod\u00edl\u00ed na pod\u00e1n\u00ed st\u00ed\u017enosti k Evropsk\u00e9 komisi a evropsk\u00fdm dozorov\u00fdm org\u00e1n\u016fm proti spole\u010dnosti SHEIN kv\u016fli pou\u017e\u00edv\u00e1n\u00ed klamav\u00fdch technik, tzv. \u201edark patterns\u201c. Tyto praktiky tla\u010d\u00ed spot\u0159ebitele k n\u00e1kup\u016fm, kter\u00e9 p\u016fvodn\u011b nem\u011bli v \u00famyslu uskute\u010dnit, a p\u0159isp\u00edvaj\u00ed tak k ekologick\u00fdm a spole\u010densk\u00fdm probl\u00e9m\u016fm spojen\u00fdm s odv\u011btv\u00edm tzv. rychl\u00e9 m\u00f3dy.<\/h6>\n

\"\"Na z\u00e1klad\u011b nov\u00fdch v\u00fdzkum\u016f, v\u010detn\u011b studi\u00ed spot\u0159ebitelsk\u00fdch organizac\u00ed nap\u0159\u00ed\u010d Evropou, poukazujeme na to, jak tyto nez\u00e1konn\u00e9 praktiky vedou ke zbyte\u010dn\u00e9mu utr\u00e1cen\u00ed a finan\u010dn\u00edm ztr\u00e1t\u00e1m spot\u0159ebitel\u016f, \u0161\u00ed\u0159en\u00ed nebezpe\u010dn\u00fdch od\u011bvn\u00edch v\u00fdrobk\u016f v Evrop\u011b, a br\u00e1n\u00ed spot\u0159ebitel\u016fm v jejich snaze p\u0159isp\u00edvat k ekologick\u00e9 transformaci.<\/p>\n

Evropsk\u00e1 komise v \u00fanoru 2025 ozn\u00e1mila vlastn\u00ed \u0161et\u0159en\u00ed dodr\u017eov\u00e1n\u00ed pr\u00e1va EU na ochranu spot\u0159ebitele ze strany SHEIN a v kv\u011btnu firmu vyzvala, aby respektovala unijn\u00ed legislativu a p\u0159estala pou\u017e\u00edvat \u201edark patterns\u201c, jako jsou fale\u0161n\u00e9 slevy nebo tlak na spot\u0159ebitele (nap\u0159. vymy\u0161len\u00e9 \u010dasov\u00e9 omezen\u00e9 ak\u010dn\u00ed nab\u00eddky). Spole\u010dn\u00e1 akce spot\u0159ebitelsk\u00fdch organizac\u00ed dopl\u0148uje vy\u0161et\u0159ov\u00e1n\u00ed Komise a s\u00edt\u011b CPC (S\u00ed\u0165 pro spolupr\u00e1ci v oblasti ochrany spot\u0159ebitele) a poskytuje dal\u0161\u00ed d\u016fkazy o klamav\u00fdch praktik\u00e1ch.<\/p>\n

St\u00ed\u017enost vyz\u00fdv\u00e1 Komisi a evropsk\u00e9 dozorov\u00e9 org\u00e1ny zab\u00fdvaj\u00edc\u00ed se ochranou spot\u0159ebitele, aby v\u016f\u010di SHEIN zajistily:<\/p>\n

\u2022 Ukon\u010den\u00ed pou\u017e\u00edv\u00e1n\u00ed klamav\u00fdch technik jako je \u201econfirm-shaming\u201c, hran\u00ed na emoce spot\u0159ebitel\u016f, nekone\u010dn\u00e9 rolov\u00e1n\u00ed (\u201einfinite scroll\u201c) a neodbytn\u00e9 obt\u011b\u017eov\u00e1n\u00ed (\u201enagging\u201c), kter\u00e9 podle na\u0161eho hodnocen\u00ed p\u0159edstavuj\u00ed nekal\u00e9 obchodn\u00ed praktiky ve smyslu Sm\u011brnice o nekal\u00fdch obchodn\u00edch praktik\u00e1ch.<\/p>\n

\u2022 P\u0159edlo\u017een\u00ed d\u016fkaz\u016f o pravosti u\u017eivatelsk\u00fdch recenz\u00ed a sd\u011blen\u00ed typu \u201eskladem posledn\u00edch n\u011bkolik kus\u016f\u201c, kter\u00e9 se opakovan\u011b zobrazuj\u00ed spot\u0159ebitel\u016fm. Pokud nejsou pravdiv\u00e9, m\u011bla by spole\u010dnost SHEIN s t\u011bmito praktikami okam\u017eit\u011b p\u0159estat.<\/p>\n

Pokud SHEIN nep\u0159ijme n\u00e1pravn\u00e1 opat\u0159en\u00ed, m\u011bly by p\u0159\u00edslu\u0161n\u00e9 org\u00e1ny zakro\u010dit, aby zabr\u00e1nily v\u00e1\u017en\u00fdm \u0161kod\u00e1m pro spot\u0159ebitele, dokud spole\u010dnost nebude dodr\u017eovat pr\u00e1vo EU.<\/p>\n

Podle v\u00fdzkumu spot\u0159ebitelsk\u00fdch organizac\u00ed nejsou \u201edark patterns\u201c probl\u00e9mem jen u SHEIN, ale p\u0159edstavuj\u00ed syst\u00e9mov\u00fd probl\u00e9m v odv\u011btv\u00ed rychl\u00e9 m\u00f3dy. Proto organizace vyz\u00fdvaj\u00ed org\u00e1ny, aby se zam\u011b\u0159ily i na dal\u0161\u00ed prodejce, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed podobn\u00e9 nekal\u00e9 praktiky.<\/p>\n

\u201ePou\u017e\u00edv\u00e1n\u00ed \u201adark patterns\u2019 ze strany SHEIN je dob\u0159e zdokumentovan\u00e9 a podle v\u00fdzkumu spot\u0159ebitelsk\u00fdch organizac\u00ed trv\u00e1 ji\u017e n\u011bkolik let. Tyto manipulativn\u00ed praktiky nut\u00ed spot\u0159ebitele utr\u00e1cet v\u00edce pen\u011bz za produkty rychl\u00e9 m\u00f3dy, kter\u00e9 \u0161kod\u00ed nejen jim, ale i \u017eivotn\u00edmu prost\u0159ed\u00ed a lidem, kte\u0159\u00ed je vyr\u00e1b\u011bj\u00ed,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest, a dod\u00e1v\u00e1: \u201eTento model ultra-rychl\u00e9 m\u00f3dy je poh\u00e1n\u011bn manipulac\u00ed, kter\u00e1 tla\u010d\u00ed spot\u0159ebitele k neust\u00e1l\u00e9mu nakupov\u00e1n\u00ed. SHEIN je navr\u017eeno tak, aby bylo n\u00e1vykov\u00e9 \u2013 vyu\u017e\u00edv\u00e1 siln\u00e9 algoritmy k maximalizaci spot\u0159ebitelsk\u00e9ho zapojen\u00ed a nadm\u011brn\u00e9ho utr\u00e1cen\u00ed. O\u010dek\u00e1v\u00e1me od \u00fa\u0159ad\u016f rozhodn\u00fd a rychl\u00fd z\u00e1sah, kter\u00fd zastav\u00ed tyto manipulativn\u00ed praktiky a odstartuje \u0161et\u0159en\u00ed v cel\u00e9m odv\u011btv\u00ed.\u201c<\/em><\/p>\n

Problematick\u00e9 praktiky<\/h6>\n

Koordinovan\u00e1 st\u00ed\u017enost se zam\u011b\u0159uje na vyu\u017e\u00edv\u00e1n\u00ed \u201edark patterns\u201c, kter\u00e9 podporuj\u00ed nadm\u011brnou spot\u0159ebu environment\u00e1ln\u011b \u0161kodliv\u00fdch v\u00fdrobk\u016f. SHEIN vystavuje spot\u0159ebitele cel\u00e9 \u0159ad\u011b takov\u00fdch praktik, v\u010detn\u011b sd\u011blen\u00ed o n\u00edzk\u00e9 skladov\u00e9 z\u00e1sob\u011b (\u201eZb\u00fdv\u00e1 jen x kus\u016f\u201c), odpo\u010d\u00edt\u00e1v\u00e1n\u00ed \u010dasu na \u010dasom\u00ed\u0159e (\u201eBleskov\u00fd v\u00fdprodej\u201c), spole\u010densk\u00e9ho tlaku skrze recenze a \u201econfirm-shaming\u201c (\u201eM\u00e1te n\u00e1rok na slevu! Opravdu chcete odej\u00edt?\u201c). Vy\u0161et\u0159ov\u00e1n\u00ed spot\u0159ebitelsk\u00fdch organizac\u00ed uk\u00e1zalo, \u017ee tyto praktiky se spot\u0159ebitel\u016fm zobrazuj\u00ed opakovan\u011b \u2013 jak na webu, tak v aplikaci \u2013 formou \u010dast\u00fdch notifikac\u00ed.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

dTest se <\/p>\n","protected":false},"author":2,"featured_media":347751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/06\/05\/ram-dtest-x.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/347750"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=347750"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/347750\/revisions"}],"predecessor-version":[{"id":347752,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/347750\/revisions\/347752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/347751"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=347750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=347750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=347750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}