{"id":347730,"date":"2025-06-05T07:32:30","date_gmt":"2025-06-05T06:32:30","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=347730"},"modified":"2025-06-05T07:32:30","modified_gmt":"2025-06-05T06:32:30","slug":"dtest-studentska-soutez-spotreba-pro-zivot-zna-sve-viteze","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=347730","title":{"rendered":"dTest: Studentsk\u00e1 sout\u011b\u017e Spot\u0159eba pro \u017eivot zn\u00e1 sv\u00e9 v\u00edt\u011bze"},"content":{"rendered":"
T\u00e9m\u011b\u0159 p\u011bt des\u00edtek \u010dasopis\u016f se utkalo v 17. ro\u010dn\u00edku studentsk\u00e9 sout\u011b\u017ee Spot\u0159eba pro \u017eivot. Studenti m\u011bli letos za \u00fakol ve vzorov\u00fdch vyd\u00e1n\u00edch spot\u0159ebitelsk\u00e9ho \u010dasopisu sezn\u00e1mit sv\u00e9 \u010dten\u00e1\u0159e s nakupov\u00e1n\u00edm o\u010dima r\u016fzn\u00fdch generac\u00ed. Vzhledem k\u00a0tomu, \u017ee se se\u0161lo mnoho opravdu vyda\u0159en\u00fdch a\u00a0zaj\u00edmav\u00fdch \u010dasopis\u016f, nebylo hodnocen\u00ed pro odbornou porotu nic jednoduch\u00e9ho. Jako ka\u017ed\u00fd rok se posuzovala grafick\u00e1 str\u00e1nka, n\u00e1pad, odbornost i celkov\u00fd dojem.<\/strong><\/h6>\n

\"\"Nejv\u00edce bod\u016f z\u00edskali studenti z\u00a0\u010deskobud\u011bjovick\u00e9 st\u0159edn\u00ed a vy\u0161\u0161\u00ed odborn\u00e9 \u0161koly VAKANTIS<\/strong> (\u010dasopis Hluboko). Na druh\u00e9 p\u0159\u00ed\u010dce se um\u00edstil t\u00fdm Gymn\u00e1zia, SO\u0160 a VO\u0160 z\u00a0Led\u010de nad S\u00e1zavou <\/strong>(\u010dasopis Shopaholic) a t\u0159et\u00ed m\u00edsto pat\u0159\u00ed student\u016fm Gymn\u00e1zia a\u00a0SO\u0160Pg Liberec<\/strong> (\u010dasopis Luminar).<\/p>\n

V\u0161echny t\u0159i nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed kolektivy se spole\u010dn\u011b sv\u00fdmi pedagogy mohou t\u011b\u0161it na odm\u011bnu pro v\u00edt\u011bze v\u00a0podob\u011b podzimn\u00edho z\u00e1jezdu do s\u00eddla Evropsk\u00e9ho parlamentu. Pro n\u011b a pro dal\u0161\u00ed dva vyhodnocen\u00e9 sout\u011b\u017en\u00ed t\u00fdmy jsou p\u0159ipraveny i v\u011bcn\u00e9 ceny. Na \u010dtvrt\u00e9m m\u00edst\u011b skon\u010dili studenti Gymn\u00e1zia, SO\u0160 a VO\u0160 Lede\u010d nad S\u00e1zavou s\u00a0\u010dasopisem Paragon<\/strong>, na p\u00e1t\u00e9m m\u00edst\u011b se um\u00edstili studenti St\u0159edn\u00ed odborn\u00e9 \u0161koly podnik\u00e1n\u00ed a obchodu z\u00a0Prost\u011bjova<\/strong> s \u010dasopisem Tempus \u2013 rytmus generac\u00ed.<\/strong><\/p>\n

Ka\u017ed\u00e1 \u0161kola, jej\u00ed\u017e studenti se do sout\u011b\u017ee zapojili, obdr\u017e\u00ed nav\u00edc zdarma p\u0159edplatn\u00e9 ti\u0161t\u011bn\u00e9 verze \u010dasopisu dTest pro n\u00e1sleduj\u00edc\u00ed \u0161koln\u00ed rok.<\/p>\n

V\u00edt\u011bz\u016fm gratulujeme a v\u0161em student\u016fm, kte\u0159\u00ed se do sout\u011b\u017ee zapojili, d\u011bkujeme za \u00fa\u010dast a uk\u00e1zku kreativity. \u201eBylo vid\u011bt, \u017ee jsme t\u00e9matem 17. ro\u010dn\u00edku zam\u00ed\u0159ili do z\u00e1jmu student\u016f zcela p\u0159esn\u011b,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest Eduarda Hek\u0161ov\u00e1 a dod\u00e1v\u00e1: \u201eOproti minul\u00fdm l\u00e9t\u016fm se tak do sout\u011b\u017ee hl\u00e1sily i t\u00fdmy z\u00a0prvn\u00edch ro\u010dn\u00edk\u016f, co\u017e neb\u00fdv\u00e1 zvykem.\u201c<\/em><\/p>\n

Studenti dostali pom\u011brn\u011b \u0161irok\u00e9 zad\u00e1n\u00ed. Mohli se zam\u011b\u0159it na n\u00e1kupn\u00ed trendy, pr\u00e1va spot\u0159ebitel\u016f, ale i na marketingov\u00e9 triky obchodn\u00edk\u016f p\u0159i r\u016fzn\u00fdch form\u00e1ch prodeje. T\u00e9m\u011b\u0159 v\u0161ichni podrobn\u011b popsali jednotliv\u00e9 generace a jejich n\u00e1kupn\u00ed preference. V\u011bnovali se tak\u00e9 v\u00fdhod\u00e1m i nev\u00fdhod\u00e1m nakupov\u00e1n\u00ed v r\u016fzn\u00fdch typech prodejen. N\u011bkte\u0159\u00ed z nich nav\u00edc dok\u00e1zali sesb\u00edrat zaj\u00edmav\u00e9 informace prost\u0159ednictv\u00edm anket.<\/p>\n

Ani letos to porota nem\u011bla jednoduch\u00e9. Koneckonc\u016f mezi prvn\u00edm a p\u00e1t\u00fdm m\u00edstem byl rozd\u00edl jen 13 bod\u016f z 210 mo\u017en\u00fdch.\u00a0\u201eTentokr\u00e1t n\u00e1s zaujalo hned n\u011bkolik novinek. Velk\u00e1 kreativita sout\u011b\u017e\u00edc\u00edch se projevila v\u00a0grafick\u00e9m zpracov\u00e1n\u00ed \u2013 od origin\u00e1ln\u00edch ru\u010dn\u00edch n\u00e1vrh\u016f po t\u00e9m\u011b\u0159 profesion\u00e1ln\u00ed grafiku. T\u00fdmy tak\u00e9 mnohem v\u00edce p\u0159i tvorb\u011b obsahu, a\u0165 u\u017e p\u0159iznan\u011b \u010di nep\u0159iznan\u011b, vyu\u017e\u00edvaly um\u011blou inteligenci,\u201c <\/em>shrnuje aktu\u00e1ln\u00ed ro\u010dn\u00edk Eduarda Hek\u0161ov\u00e1.<\/p>\n

Sout\u011b\u017e Spot\u0159eba pro \u017eivot vyhla\u0161uje nejv\u011bt\u0161\u00ed \u010desk\u00e1 spot\u0159ebitelsk\u00e1 organizace dTest pod z\u00e1\u0161titou \u010cesk\u00e9ho telekomunika\u010dn\u00edho \u00fa\u0159adu, poslankyn\u011b Evropsk\u00e9ho parlamentu Danu\u0161e Nerudov\u00e9 a Romany Mazalov\u00e9, psycholo\u017eky se specializac\u00ed na psychologii reklamy a\u00a0marketingu. Je ka\u017edoro\u010dn\u011b vyps\u00e1na pro \u017e\u00e1ky st\u0159edn\u00edch \u0161kol a odborn\u00fdch u\u010dili\u0161\u0165, ale mohou se j\u00ed \u00fa\u010dastnit samostatn\u011b i studenti a \u017e\u00e1ci zapojen\u00ed do r\u016fzn\u00fdch forem mimo\u0161koln\u00edch odborn\u00fdch aktivit. Sout\u011b\u017en\u00ed kolektiv reprezentuje t\u0159\u00ed\u010dlenn\u00fd redak\u010dn\u00ed t\u00fdm a koordin\u00e1tor z\u00a0\u0159ad dosp\u011bl\u00fdch.<\/p>\n

V\u00edce informac\u00ed o sout\u011b\u017ei najdete na\u00a0www.spotrebaprozivot.cz<\/a><\/strong>, kde jsou k\u00a0dispozici i\u00a0v\u00edt\u011bzn\u00e9 \u010dasopisy<\/a><\/strong>.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e9m\u011b\u0159 p\u011bt <\/p>\n","protected":false},"author":2,"featured_media":347731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/06\/05\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/347730"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=347730"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/347730\/revisions"}],"predecessor-version":[{"id":347732,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/347730\/revisions\/347732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/347731"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=347730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=347730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=347730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}