{"id":344116,"date":"2025-04-29T11:49:23","date_gmt":"2025-04-29T10:49:23","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=344116"},"modified":"2025-04-29T11:49:23","modified_gmt":"2025-04-29T10:49:23","slug":"aktuality-ceska-obchodni-inspekce-vyhodnotila-vysledky-kontrol-spotrebitelskych-recenzi-v-roce-2024-poruseni-pravnich-predpisu-zjistila-ve-vice-nez-80-z-provedenych-kontrol","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=344116","title":{"rendered":"AKTUALITY: \u010cesk\u00e1 obchodn\u00ed inspekce vyhodnotila v\u00fdsledky kontrol spot\u0159ebitelsk\u00fdch recenz\u00ed v roce 2024. Poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f zjistila ve v\u00edce ne\u017e 80 % z proveden\u00fdch kontrol"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-335862 size-medium\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/01\/30\/coi-logo-300x183.jpg\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/01\/30\/coi-logo-300x183.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/01\/30\/coi-logo-1024x625.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/01\/30\/coi-logo-768x469.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/01\/30\/coi-logo-585x357.jpg 585w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/01\/30\/coi-logo-791x483.jpg 791w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/01\/30\/coi-logo.jpg 1068w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6>(Praha, 29. duben 2025) <strong>\u010cesk\u00e1 obchodn\u00ed inspekce v\u00a0minul\u00e9m roce uskute\u010dnila 77 kontrol internetov\u00fdch obchod\u016f\u00a0se zam\u011b\u0159en\u00edm na uv\u00e1d\u011bn\u00ed spot\u0159ebitelsk\u00fdch recenz\u00ed. Poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f zjistila v\u00a065 kontrol\u00e1ch (tj. 84,42 % z\u00a0celkov\u00e9ho po\u010dtu proveden\u00fdch kontrol). \u00a0<\/strong><\/h6>\n<p>V\u00a0roce 2023 byla novelou z\u00e1kona o ochran\u011b spot\u0159ebitele p\u0159id\u00e1na do z\u00e1kona nov\u00e1 ustanoven\u00ed, kter\u00e1 se vztahuj\u00ed na uv\u00e1d\u011bn\u00ed spot\u0159ebitelsk\u00fdch recenz\u00ed. C\u00edlem t\u00e9to \u00fapravy je zabr\u00e1nit fale\u0161n\u00fdm recenz\u00edm, kter\u00e9 v\u00fdrobek nebo slu\u017ebu nepravdiv\u011b vychvaluj\u00ed za \u00fa\u010delem ovlivnit spot\u0159ebitele p\u0159i jejich rozhodov\u00e1n\u00ed v\u00fdrobek nebo slu\u017ebu koupit, co\u017e by jinak neu\u010dinili. Stejn\u011b tak ovliv\u0148uje spot\u0159ebitele nap\u0159. i neuve\u0159ejn\u011bn\u00ed negativn\u00ed recenze. Kontroln\u00ed akce byla proto zam\u011b\u0159ena na dodr\u017eov\u00e1n\u00ed povinnost\u00ed, vypl\u00fdvaj\u00edc\u00edch ze z\u00e1kona \u010d. 634\/1992 Sb., o ochran\u011b spot\u0159ebitele p\u0159i nab\u00eddce a prodeji v\u00fdrobk\u016f a slu\u017eeb prost\u0159ednictv\u00edm internetov\u00fdch obchod\u016f, a to konkr\u00e9tn\u011b na ustanoven\u00ed \u00a7 5a odst. 5 t\u00fdkaj\u00edc\u00ed se spot\u0159ebitelsk\u00fdch recenz\u00ed, a ustanoven\u00ed \u00a7 4 odst. 3, pokud jde o nekal\u00e9 obchodn\u00ed praktiky dle p\u0159\u00edlohy \u010d. 1 p\u00edsm. y) a z) z\u00e1kona.<\/p>\n<p><strong>V\u00a0p\u0159\u00edpad\u011b, kdy prod\u00e1vaj\u00edc\u00ed zve\u0159ej\u0148uje spot\u0159ebitelsk\u00e9 recenze na sv\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch, je d\u016fle\u017eit\u00e9, aby uve\u0159ejnil informace o tom, zda a jak recenze ov\u011b\u0159uje a jak\u00e1 p\u0159ij\u00edm\u00e1 opat\u0159en\u00ed k zaji\u0161t\u011bn\u00ed, aby zve\u0159ejn\u011bn\u00e1 spot\u0159ebitelsk\u00e1 recenze skute\u010dn\u011b poch\u00e1zela od spot\u0159ebitele, kter\u00fd si v\u00fdrobek nebo slu\u017ebu zakoupil nebo pou\u017eil.<\/strong><\/p>\n<p>V\u00a0r\u00e1mci kontroln\u00ed akce se proto inspekto\u0159i \u010cOI zam\u011b\u0159ili nejen na to, jak prod\u00e1vaj\u00edc\u00ed uv\u00e1d\u00ed informaci o tom, zda a jak ov\u011b\u0159uje spot\u0159ebitelsk\u00e9 recenze, ale tak\u00e9 na jejich zkreslov\u00e1n\u00ed. Proveden\u00fdmi kontrolami inspekto\u0159i zjistili, \u017ee ve 32 p\u0159\u00edpadech <strong>prod\u00e1vaj\u00edc\u00ed poskytli p\u0159\u00edstup k\u00a0hodnocen\u00ed v\u00fdrobku nebo slu\u017eeb, ale neuvedli podstatnou informaci, o tom, zda a jak recenze ov\u011b\u0159uj\u00ed a jak\u00e1 p\u0159ijali opat\u0159en\u00ed k zaji\u0161t\u011bn\u00ed, aby zve\u0159ejn\u011bn\u00e9 spot\u0159ebitelsk\u00e9 recenze skute\u010dn\u011b poch\u00e1zely od spot\u0159ebitel\u016f, kte\u0159\u00ed si v\u00fdrobek nebo slu\u017ebu zakoupili nebo pou\u017eili<\/strong>. Ve 4 p\u0159\u00edpadech byly povinn\u00e9 informace t\u00fdkaj\u00edc\u00ed se recenz\u00ed spot\u0159ebitel\u016fm poskytnuty, ale nedosta\u010duj\u00edc\u00edm zp\u016fsobem. Informace nebyla poskytnuta p\u0159\u00edmo u zve\u0159ej\u0148ovan\u00fdch recenz\u00ed, ale pouze ve v\u0161eobecn\u00fdch smluvn\u00edch podm\u00ednk\u00e1ch.<\/p>\n<p>Inspekto\u0159i rovn\u011b\u017e prov\u011b\u0159ovali, zda nedoch\u00e1z\u00ed ke zkreslov\u00e1n\u00ed uve\u0159ejn\u011bn\u00fdch spot\u0159ebitelsk\u00fdch recenz\u00ed monitorov\u00e1n\u00edm vlastn\u00edch zadan\u00fdch recenz\u00ed. Proveden\u00fdmi kontrolami bylo zji\u0161t\u011bno, \u017ee v\u00a07 p\u0159\u00edpadech nebyla tato recenze zve\u0159ejn\u011bna, a t\u00edm do\u0161lo ke <strong>zkreslen\u00ed spot\u0159ebitelsk\u00fdch recenz\u00ed<\/strong>, co\u017e mohlo m\u00edt vliv na rozhodnut\u00ed spot\u0159ebitel\u016f ohledn\u011b koup\u011b, a to zejm\u00e9na z\u00a0d\u016fvodu, \u017ee jim byly <strong>p\u0159edkl\u00e1d\u00e1ny pouze pozitivn\u00ed recenze<\/strong> a rozhodovali se tak na z\u00e1klad\u011b ne\u00fapln\u00fdch informac\u00ed o produktu.<\/p>\n<p>V\u00a0obdob\u00ed <strong>od 1. 7. 2024 do 31. 12. 2024<\/strong> <strong>bylo<\/strong> v\u00a0r\u00e1mci kontroln\u00ed akce <strong>provedeno celkem 77 kontrol<\/strong>, p\u0159i\u010dem\u017e <strong>poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f bylo zji\u0161t\u011bno v\u00a065 kontrol\u00e1ch<\/strong> (84,42 %). B\u011bhem t\u00e9to kontroln\u00ed akce bylo vyu\u017e\u00edv\u00e1no tak\u00e9 spot\u0159ebitelsk\u00fdch podn\u011bt\u016f, sm\u011b\u0159uj\u00edc\u00edch na v\u00fdskyt spot\u0159ebitelsk\u00fdch recenz\u00ed.<\/p>\n<p>V\u00a0r\u00e1mci kontroln\u00ed akce bylo zji\u0161t\u011bno celkem 266 p\u0159\u00edpad\u016f poru\u0161en\u00ed z\u00e1kon\u016f a na\u0159\u00edzen\u00ed. V <strong>75 p\u0159\u00edpadech bylo zji\u0161t\u011bno pou\u017e\u00edv\u00e1n\u00ed nekal\u00fdch obchodn\u00edch praktik<\/strong>, kter\u00e9 mohou naru\u0161it ekonomick\u00e9 chov\u00e1n\u00ed spot\u0159ebitele a mohou v\u00e9st k\u00a0tomu, \u017ee spot\u0159ebitel u\u010din\u00ed rozhodnut\u00ed ohledn\u011b koup\u011b, kter\u00e9 by jinak neu\u010dinil, a z\u00a0toho <strong>36 p\u0159\u00edpad\u016f se t\u00fdkalo spot\u0159ebitelsk\u00fdch recenz\u00ed<\/strong> podle ustanoven\u00ed \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5a odst. 5, kdy prod\u00e1vaj\u00edc\u00ed neuvedl informaci o tom, zda a jak zaji\u0161\u0165uje, aby j\u00edm zve\u0159ejn\u011bn\u00e9 spot\u0159ebitelsk\u00e9 recenze poch\u00e1zely od spot\u0159ebitel\u016f, kte\u0159\u00ed si v\u00fdrobek nebo slu\u017ebu po\u0159\u00eddili. P\u0159i kontrol\u00e1ch byla zji\u0161t\u011bna i dal\u0161\u00ed poru\u0161en\u00ed z\u00e1kazu u\u017e\u00edv\u00e1n\u00ed nekal\u00fdch obchodn\u00edch praktik:<\/p>\n<ul>\n<li>v\u00a018 p\u0159\u00edpadech se jednalo o poru\u0161en\u00ed ustanoven\u00ed \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5 odst. 1,2,3, kdy bylo zji\u0161t\u011bno klamav\u00e9 kon\u00e1n\u00ed prod\u00e1vaj\u00edc\u00edho v\u016f\u010di spot\u0159ebiteli ve smyslu poskytov\u00e1n\u00ed nepravdiv\u00fdch informac\u00ed \u010di informac\u00ed uv\u00e1d\u011bj\u00edc\u00edch v omyl o v\u00fdrobku, slu\u017eb\u011b, cen\u011b, servisu, prod\u00e1vaj\u00edc\u00edm, pr\u00e1vech spot\u0159ebitele atp.;<\/li>\n<li>v\u00a09 p\u0159\u00edpadech bylo zji\u0161t\u011bno klamav\u00e9 opomenut\u00ed (\u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5a odst. 1, 2, nebo 3), nebo\u0165 prod\u00e1vaj\u00edc\u00ed \u010di poskytovatel slu\u017eby opomenul spot\u0159ebiteli poskytnout podstatn\u00e9 informace o v\u00fdrobku \u010di slu\u017eb\u011b, pop\u0159. informace zatajil nebo je poskytl nejasn\u011b, nejednozna\u010dn\u011b \u010di nesrozumiteln\u011b;<\/li>\n<li>ve 12 p\u0159\u00edpadech bylo zji\u0161t\u011bno poru\u0161en\u00ed \u00a7 4 odst. 4 v\u00a0n\u00e1vaznosti na \u00a7 4 odst. 1, tedy nekal\u00e9 obchodn\u00ed praktiky jin\u00e9 ne\u017e spadaj\u00edc\u00ed pod \u00a7 5, \u00a7 5a nebo \u00a7 5b; z\u00a0toho v\u00a07 p\u0159\u00edpadech se jednalo o poru\u0161en\u00ed \u00a7 4 odst. 4 v\u00a0n\u00e1vaznosti na p\u0159\u00edlohu \u010d. 1 p\u00edsm. z), kter\u00e9 se t\u00fdk\u00e1 zkreslov\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed fale\u0161n\u00fdch spot\u0159ebitelsk\u00fdch recenz\u00ed s\u00a0c\u00edlem propagovat v\u00fdrobky nebo slu\u017ebu.<\/li>\n<\/ul>\n<p>Na z\u00e1klad\u011b zji\u0161t\u011bn\u00fdch poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f v\u00a0dozorov\u00e9 p\u016fsobnosti \u010cOI nabylo v\u00a0souvislosti s\u00a0touto kontroln\u00ed akc\u00ed <strong>v\u00a0obdob\u00ed od 1. 7. 2024 do 31. 12. 2024<\/strong> pr\u00e1vn\u00ed moci <strong>celkem<\/strong> <strong>13 pokut v\u00a0celkov\u00e9 hodnot\u011b 68 000 K\u010d. Za poru\u0161en\u00ed ustanoven\u00ed \u00a7 4 odst. 4 v n\u00e1vaznosti na \u00a7 5a odst. 5 z\u00e1kona o ochran\u011b spot\u0159ebitele<\/strong> bylo v\u00a0dan\u00e9m obdob\u00ed ulo\u017eeno <strong>6 pokut v\u00a0celkov\u00e9 v\u00fd\u0161i 41\u00a0000 K\u010d<\/strong>.<\/p>\n<p>\u010cesk\u00e1 obchodn\u00ed inspekce bude kontrol\u00e1m v t\u00e9to oblasti v\u011bnovat zv\u00fd\u0161enou pozornost i v\u00a0roce 2025.<\/p>\n<p><strong>(tz-\u010doi)<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; (Praha, <\/p>\n","protected":false},"author":2,"featured_media":344117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/04\/29\/nove-coi.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/344116"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=344116"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/344116\/revisions"}],"predecessor-version":[{"id":344118,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/344116\/revisions\/344118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/344117"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=344116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=344116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=344116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}