{"id":341736,"date":"2025-04-03T11:57:56","date_gmt":"2025-04-03T10:57:56","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=341736"},"modified":"2025-04-03T11:57:56","modified_gmt":"2025-04-03T10:57:56","slug":"dtest-co-nam-skutecne-rika-cookie-lista","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=341736","title":{"rendered":"dTest: Co n\u00e1m skute\u010dn\u011b \u0159\u00edk\u00e1 cookie li\u0161ta?"},"content":{"rendered":"

V on-line prost\u0159ed\u00ed n\u00e1s prov\u00e1zej\u00ed t\u00e9m\u011b\u0159 na ka\u017ed\u00e9m kroku. Na webov\u00fdch str\u00e1nk\u00e1ch na n\u00e1s vyskakuj\u00ed li\u0161ty s notoricky zn\u00e1m\u00fdm upozorn\u011bn\u00edm na pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies, kter\u00e9 vy\u017eaduj\u00ed n\u00e1\u0161 souhlas. V z\u00e1plav\u011b podobn\u00fdch ozn\u00e1men\u00ed u\u017e \u010dasto ani nev\u011bnujeme pozornost tomu, co n\u00e1m cookies li\u0161ta skute\u010dn\u011b \u0159\u00edk\u00e1. V\u00edte, co ale cookies vlastn\u011b jsou a pro\u010d v\u00e1m cookies li\u0161ta d\u00e1v\u00e1 na v\u00fdb\u011br z v\u00edce mo\u017enost\u00ed?<\/h4>\n

Co je to cookie li\u0161ta?<\/h6>\n

\"\"N\u00e1zev cookies vznikl jako metafora z term\u00ednu magic cookies, tedy mal\u00fdch datov\u00fdch soubor\u016f, kter\u00e9 si programy vym\u011b\u0148uj\u00ed kv\u016fli uchov\u00e1n\u00ed informac\u00ed. Podobn\u011b jako p\u0159i jeden\u00ed su\u0161enek z\u016fst\u00e1vaj\u00ed drobe\u010dky, i p\u0159i pohybu na webu za sebou nech\u00e1v\u00e1me stopy v podob\u011b dat, kter\u00e1 maj\u00ed v dne\u0161n\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b vysokou hodnotu.<\/p>\n

D\u00edky t\u011bmto mal\u00fdm textov\u00fdm soubor\u016fm si webov\u00e9 str\u00e1nky dok\u00e1\u017eou uchovat informace o va\u0161em u\u017eivatelsk\u00e9m nastaven\u00ed, zp\u016fsobu pou\u017e\u00edv\u00e1n\u00ed webu nebo konkr\u00e9tn\u00edch aktivit\u00e1ch. To zahrnuje nap\u0159\u00edklad zapamatov\u00e1n\u00ed obsahu n\u00e1kupn\u00edho ko\u0161\u00edku \u010di zachov\u00e1n\u00ed p\u0159ihl\u00e1\u0161en\u00ed u\u017eivatele i po op\u011btovn\u00e9m na\u010dten\u00ed str\u00e1nky. Samotn\u00e1 cookie li\u0161ta je pak n\u00e1stroj, kter\u00fd u\u017eivatel\u016fm umo\u017e\u0148uje vyj\u00e1d\u0159it souhlas s t\u00edm, \u017ee web dan\u00e9 cookies vyu\u017e\u00edv\u00e1. Tento souhlas je nezbytn\u00fd, nebo\u0165 ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se jedn\u00e1 o souhlas se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f. \u201eCookies, kter\u00e9 sleduj\u00ed nebo usm\u011br\u0148uj\u00ed chov\u00e1n\u00ed u\u017eivatele, se toti\u017e pova\u017euj\u00ed za prost\u0159edek zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f a jejich pou\u017eit\u00ed mus\u00ed b\u00fdt op\u0159eno o spr\u00e1vn\u011b stanoven\u00fd \u00fa\u010del a pr\u00e1vn\u00ed z\u00e1klad,\u201c<\/em> dopl\u0148uje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

Z\u00e1sadn\u00ed je rozli\u0161it mezi technick\u00fdmi cookies, kter\u00e9 jsou nezbytn\u00e9 pro z\u00e1kladn\u00ed funkce webu a nevy\u017eaduj\u00ed souhlas, a netechnick\u00fdmi cookies, jako jsou ty analytick\u00e9 nebo marketingov\u00e9, jejich\u017e pou\u017eit\u00ed je podm\u00edn\u011bno v\u00fdslovn\u00fdm souhlasem u\u017eivatele. Pokud web vyu\u017e\u00edv\u00e1 pouze technick\u00e9 cookies, nen\u00ed cookie li\u0161ta povinn\u00e1.<\/p>\n

Jak\u00e9 m\u00e1m mo\u017enosti?<\/h6>\n

V roce 2022 za\u010dala platit novela z\u00e1kona o elektronick\u00fdch komunikac\u00edch, kter\u00e1 zm\u011bnila pravidla pro pou\u017e\u00edv\u00e1n\u00ed cookies. \u201eD\u0159\u00edve sta\u010dilo u\u017eivatele jen informovat a d\u00e1t mu mo\u017enost pou\u017e\u00edv\u00e1n\u00ed cookies odm\u00edtnout. Od \u00fa\u010dinnosti novely ale mus\u00ed provozovatel\u00e9 web\u016f z\u00edskat od u\u017eivatele v\u00fdslovn\u00fd souhlas s t\u00edm, jak\u00e9 cookies sm\u00ed b\u00fdt ulo\u017eeny a k jak\u00fdm \u00fa\u010del\u016fm budou pou\u017e\u00edv\u00e1ny,\u201c<\/em> vysv\u011btluje Hek\u0161ov\u00e1. To je tak\u00e9 d\u016fvod, pro\u010d je v r\u00e1mci cookie li\u0161ty u\u017eivateli nab\u00edzen v\u00fdb\u011br z v\u00edce mo\u017enost\u00ed zpracov\u00e1n\u00ed.<\/p>\n

Kdy\u017e se v\u00e1m na webov\u00e9 str\u00e1nce zobraz\u00ed cookie li\u0161ta, m\u00e1te tak n\u011bkolik mo\u017enost\u00ed, jak se k pou\u017eit\u00ed soubor\u016f cookies vyj\u00e1d\u0159it. M\u016f\u017eete p\u0159ijmout v\u0161echny cookies, tedy i ty, kter\u00e9 slou\u017e\u00ed k analytice a marketingu, nebo naopak odm\u00edtnout nepovinn\u00e9 cookies, a povolit pouze ty nezbytn\u00e9 pro fungov\u00e1n\u00ed webu. \u010casto je tak\u00e9 mo\u017en\u00e9 si v r\u00e1mci podrobn\u00e9ho nastaven\u00ed vybrat konkr\u00e9tn\u00ed typy cookies, se kter\u00fdmi souhlas\u00edte, nap\u0159\u00edklad jen analytick\u00e9, ale ne marketingov\u00e9. Analytick\u00e9 cookies pom\u00e1haj\u00ed m\u011b\u0159it n\u00e1v\u0161t\u011bvnost a zlep\u0161ovat fungov\u00e1n\u00ed webu, zat\u00edmco marketingov\u00e9 sleduj\u00ed u\u017eivatele nap\u0159\u00ed\u010d weby za \u00fa\u010delem zobrazov\u00e1n\u00ed personalizovan\u00e9 reklamy.<\/p>\n

\u201ePokud souhlas\u00edte s pou\u017eit\u00edm v\u0161ech cookies, umo\u017en\u00edte provozovateli webu sledovat va\u0161e chov\u00e1n\u00ed na str\u00e1nk\u00e1ch, personalizovat obsah nebo v\u00e1m zobrazovat c\u00edlenou reklamu. Naopak, pokud p\u0159ijmete pouze nezbytn\u00e9 cookies, web v\u00e1m sice bude fungovat, ale bez n\u011bkter\u00fdch dopl\u0148kov\u00fdch funkc\u00ed, tak\u017ee si nap\u0159\u00edklad nezapamatuje va\u0161e p\u0159ihl\u00e1\u0161en\u00ed nebo nezobraz\u00ed doporu\u010den\u00fd obsah na m\u00edru,\u201c<\/em> dod\u00e1v\u00e1 Hek\u0161ov\u00e1.<\/p>\n

Obt\u011b\u017euj\u00edc\u00ed dark patterns<\/h6>\n

O problematice manipulativn\u00edch technik, tedy tzv. dark patterns, jsme u\u017e d\u0159\u00edve informovali nap\u0159\u00edklad v souvislosti s e-shopy nebo on-line hrami. Tyto praktiky se ale nevyhnuly ani cookie li\u0161t\u00e1m. Jejich c\u00edlem je u\u017eivatele p\u0159im\u011bt k souhlasu se zpracov\u00e1n\u00edm cookies, \u010dasto bez toho, aby si uv\u011bdomil, co v\u0161echno t\u00edm vlastn\u011b schvaluje.<\/p>\n

V praxi to m\u016f\u017ee vypadat tak, \u017ee cookie li\u0161ta je p\u0159epln\u011bn\u00e1 nesrozumiteln\u00fdm textem, br\u00e1n\u00ed p\u0159\u00edstupu na web, hraje na city (\u201ePomozte n\u00e1m zlep\u0161it web\u201c) nebo schov\u00e1v\u00e1 tla\u010d\u00edtko pro odm\u00edtnut\u00ed cookies. N\u011bkdy jsou tla\u010d\u00edtka z\u00e1m\u011brn\u011b zmaten\u011b barevn\u00e1 nebo nelogicky ozna\u010den\u00e1, jindy je souhlas rovnou p\u0159edem za\u0161krtnut\u00fd. \u010casto se setk\u00e1me i s t\u00edm, \u017ee li\u0161ta je slo\u017eit\u011b strukturovan\u00e1, pln\u00e1 zbyte\u010dn\u00fdch voleb a nastaven\u00ed, ve kter\u00fdch se b\u011b\u017en\u00fd u\u017eivatel t\u011b\u017eko orientuje. Takto vynucen\u00fd nebo zmanipulovan\u00fd souhlas ale nen\u00ed v souladu s po\u017eadavky GDPR na svobodn\u00fd, konkr\u00e9tn\u00ed, informovan\u00fd a jednozna\u010dn\u00fd souhlas, a je proto pova\u017eov\u00e1n za neplatn\u00fd.<\/p>\n

Zm\u011bna v nedohlednu<\/h6>\n

A\u010dkoliv byl p\u016fvodn\u00ed z\u00e1m\u011br umo\u017enit u\u017eivatel\u016fm ud\u011blit souhlas pouze s vybran\u00fdmi cookies vn\u00edm\u00e1n pozitivn\u011b, zku\u0161enosti v\u011bt\u0161iny z n\u00e1s ukazuj\u00ed, \u017ee se tento c\u00edl \u010dasto m\u00edj\u00ed \u00fa\u010dinkem. Pr\u00e1v\u011b proto, \u017ee na n\u00e1s cookies li\u0161ty vyskakuj\u00ed t\u00e9m\u011b\u0159 na ka\u017ed\u00e9 str\u00e1nce, st\u00e1vaj\u00ed se sp\u00ed\u0161e nezbytn\u00fdm zlem, kter\u00e9 chceme co nejrychleji odkliknout. Novou \u00fapravu m\u011blo p\u0159in\u00e9st na\u0159\u00edzen\u00ed ePrivacy, kter\u00e9 m\u011blo nahradit dosavadn\u00ed sm\u011brnici z roku 2002 a p\u016fvodn\u011b m\u011blo vstoupit v platnost ji\u017e v roce 2016 spole\u010dn\u011b s na\u0159\u00edzen\u00edm GDPR. Kv\u016fli dlouhodob\u00fdm neshod\u00e1m mezi \u010dlensk\u00fdmi st\u00e1ty ale Evropsk\u00e1 komise v leto\u0161n\u00edm roce pl\u00e1nuje n\u00e1vrh zcela<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V on-line <\/p>\n","protected":false},"author":2,"featured_media":341738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/04\/03\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/341736"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=341736"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/341736\/revisions"}],"predecessor-version":[{"id":341739,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/341736\/revisions\/341739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/341738"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=341736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=341736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=341736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}