{"id":340915,"date":"2025-03-25T17:09:49","date_gmt":"2025-03-25T16:09:49","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=340915"},"modified":"2025-03-25T17:09:49","modified_gmt":"2025-03-25T16:09:49","slug":"dtest-co-se-skryva-za-pojmem-dropshipping","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=340915","title":{"rendered":"dTest: Co se skr\u00fdv\u00e1 za pojmem dropshipping?"},"content":{"rendered":"

Pokud jste si v minulosti objednali zbo\u017e\u00ed z e-shopu, o kter\u00e9m jste se domn\u00edvali, \u017ee je \u010desk\u00fd a k va\u0161emu p\u0159ekvapen\u00ed jste zjistili, \u017ee k v\u00e1m bal\u00ed\u010dek po t\u00fddnech \u010dek\u00e1n\u00ed dorazil ze zahrani\u010d\u00ed, je velmi pravd\u011bpodobn\u00e9 \u017ee jste narazili pr\u00e1v\u011b na dropshipping. Jak dropshipping rozpoznat a co byste o n\u011bm m\u011bli v\u011bd\u011bt?<\/h4>\n

Obl\u00edben\u00fd obchodn\u00ed model<\/h6>\n

\"\"Na rizika spojen\u00e1 s on-line nakupov\u00e1n\u00edm upozor\u0148ujeme spot\u0159ebitele pravideln\u011b. Nej\u010dast\u011bji se jedn\u00e1 o probl\u00e9my s nedoru\u010den\u00fdm zbo\u017e\u00edm, nemo\u017enost\u00ed vr\u00e1cen\u00ed nebo komplikacemi p\u0159i reklamaci, a\u0165 u\u017e u tuzemsk\u00fdch, nebo zahrani\u010dn\u00edch e-shop\u016f. I kdy\u017e pro v\u00e1s m\u016f\u017ee b\u00fdt pojem dropshipping nov\u00fd, mnoho t\u011bchto p\u0159\u00edpad\u016f pr\u00e1v\u011b s t\u00edmto obchodn\u00edm modelem souvis\u00ed. Nejedn\u00e1 se o zak\u00e1zanou praktiku, naopak se jedn\u00e1 o roz\u0161\u00ed\u0159en\u00fd model, kter\u00fd vyu\u017e\u00edv\u00e1 velk\u00e1 \u010d\u00e1st podnikatel\u016f. Problematika dropshippingu souvis\u00ed tak\u00e9 s on-line tr\u017ei\u0161ti, proto\u017ee pr\u00e1v\u011b na t\u011bchto platform\u00e1ch se s t\u00edmto obchodn\u00edm modelem setk\u00e1vaj\u00ed spot\u0159ebitel\u00e9 nej\u010dast\u011bji, ani\u017e by si to uv\u011bdomovali. O to d\u016fle\u017eit\u011bj\u0161\u00ed je rozpoznat, kdy na takov\u00e9m webu nakupujete, a v\u011bd\u011bt, jak\u00e1 rizika to m\u016f\u017ee p\u0159in\u00e1\u0161et.<\/p>\n

Dropshipping zjednodu\u0161en\u011b funguje tak, \u017ee provozovatel e-shopu pouze nab\u00edz\u00ed produkty sv\u00e9ho dodavatele nebo v\u00fdrobce. \u201eSpot\u0159ebitel si zbo\u017e\u00ed objedn\u00e1 prost\u0159ednictv\u00edm e-shopu, kter\u00fd n\u00e1sledn\u011b p\u0159ed\u00e1 objedn\u00e1vku dodavateli. Ten ji zabal\u00ed a ode\u0161le p\u0159\u00edmo z\u00e1kazn\u00edkovi, \u010dasto nap\u0159\u00edklad z Asie,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. Komunikace mezi e-shopem a dodavatelem pak b\u00fdv\u00e1 zcela automatizovan\u00e1. \u201eTento obchodn\u00ed model je obl\u00edben\u00fd zejm\u00e9na mezi za\u010d\u00ednaj\u00edc\u00edmi podnikateli, proto\u017ee nevy\u017eaduje investice do vlastn\u00ed v\u00fdroby ani n\u00e1klady na skladov\u00e1n\u00ed,\u201c<\/em> dopl\u0148uje Hek\u0161ov\u00e1.<\/p>\n

Jak\u00e9 jsou n\u00e1strahy dropshippingu?<\/h6>\n

Pokud nakupujete z dropshippingov\u00e9ho e-shopu, m\u016f\u017ee v\u00e1s potkat cel\u00e1 \u0159ada nep\u0159\u00edjemnost\u00ed. \u010casto chyb\u00ed jasn\u00e9 informace o tom, kdo obchod provozuje a nemus\u00ed tak b\u00fdt jasn\u00e9, jak a kam zbo\u017e\u00ed vr\u00e1tit. \u201eI kdy\u017e e-shop tvrd\u00ed, \u017ee s\u00eddl\u00ed v Evrop\u011b, uveden\u00e1 adresa m\u016f\u017ee b\u00fdt jen anonymn\u00ed po\u0161tovn\u00ed schr\u00e1nka nebo nemus\u00ed v\u016fbec existovat. Nav\u00edc provozovatel\u00e9 t\u011bchto e-shop\u016f po spot\u0159ebitel\u00edch \u010dasto po\u017eaduj\u00ed, aby zbo\u017e\u00ed vr\u00e1tili p\u0159\u00edmo dodavateli, co\u017e m\u016f\u017ee b\u00fdt zna\u010dn\u011b n\u00e1kladn\u00e9,\u201c<\/em> upozor\u0148uje Hek\u0161ov\u00e1. V nejhor\u0161\u00edch p\u0159\u00edpadech se m\u016f\u017ee st\u00e1t, \u017ee obchod po zaplacen\u00ed objedn\u00e1vky \u00fapln\u011b zmiz\u00ed z internetu.<\/p>\n

Pr\u00e1v\u011b nedostatek kontaktn\u00edch \u00fadaj\u016f v\u00e1m m\u016f\u017ee pomoci odhalit nepoctiv\u00e9ho dropshippera. Tento nedostatek by ale m\u011bl b\u00fdt varovn\u00fdm sign\u00e1lem p\u0159i jak\u00e9mkoli on-line n\u00e1kupu. \u201eSpot\u0159ebitel\u00e9 by m\u011bli sledovat tak\u00e9 to, jestli e-shop neobsahuje \u0161patn\u011b p\u0159elo\u017een\u00e9 texty, n\u00e1padn\u011b vysok\u00e9 slevy nebo p\u0159ehnan\u011b pozitivn\u00ed recenze,\u201c<\/em> dopl\u0148uje Hek\u0161ov\u00e1. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b se o tom, \u017ee podnikatel vyu\u017e\u00edv\u00e1 tento model dozv\u00edte tak, \u017ee v\u00e1s o tom informuje p\u0159\u00edmo na webu u vybran\u00e9ho produktu.<\/p>\n

Setkat se m\u016f\u017eete i s t\u00edm, \u017ee na sv\u00e9 zbo\u017e\u00ed budete \u010dekat t\u00fddny, p\u0159esto\u017ee e-shop sliboval rychl\u00e9 doru\u010den\u00ed. N\u011bkdy je zbo\u017e\u00ed ji\u017e u dodavatele vyprodan\u00e9, ale objedn\u00e1vku si p\u0159esto m\u016f\u017eete vytvo\u0159it a rovnou ji zaplatit. Nav\u00edc v\u00e1m obchod nemus\u00ed p\u0159edem ozn\u00e1mit, \u017ee budete muset doplatit clo nebo DPH. \u010cast\u00fdm probl\u00e9mem tak\u00e9 b\u00fdv\u00e1 n\u00edzk\u00e1 kvalita zbo\u017e\u00ed.<\/p>\n

Navrhovan\u00e1 \u0159e\u0161en\u00ed<\/h6>\n

S\u00ed\u0165 Evropsk\u00fdch spot\u0159ebitelsk\u00fdch center (d\u00e1le jen ECC-Net) navrhuje zaveden\u00ed konkr\u00e9tn\u00edch pravidel pro dropshippingov\u00e9 obchody na \u00farovni EU, proto\u017ee st\u00e1vaj\u00edc\u00ed legislativa pokr\u00fdv\u00e1 pouze obecn\u00e1 pravidla pro on-line prodej. ECC-Net apeluje, aby bylo povinn\u00e9 informovat z\u00e1kazn\u00edky, \u017ee objedn\u00e1vka bude odesl\u00e1na t\u0159et\u00ed stranou, zejm\u00e9na pokud jde o zem\u011b mimo EU. Obchody by d\u00e1le m\u011bly uv\u00e1d\u011bt nejen kontaktn\u00ed \u00fadaje prod\u00e1vaj\u00edc\u00edho, ale i dodavatele, adresu odesl\u00e1n\u00ed zbo\u017e\u00ed a ve\u0161ker\u00e9 n\u00e1klady spojen\u00e9 s dovozem \u010di odstoupen\u00edm od smlouvy.<\/p>\n

ECC-Net rovn\u011b\u017e doporu\u010duje, aby bylo v\u017edy mo\u017en\u00e9 zbo\u017e\u00ed vr\u00e1tit na adresu v r\u00e1mci EU bez ne\u00fam\u011brn\u011b vysok\u00fdch n\u00e1klad\u016f. Pokud obchod prod\u00e1v\u00e1 z\u00e1kazn\u00edk\u016fm v EU, m\u011bl by b\u00fdt povinen uv\u00e1d\u011bt jasnou evropskou zp\u011btnou adresu. D\u00e1le by m\u011bly b\u00fdt zp\u0159\u00edsn\u011bny podm\u00ednky pro platformy typu Shopify \u010di jin\u00e9 platformy, kter\u00e9 nab\u00edzej\u00ed e-shopov\u00e9 \u0161ablony, tak aby nebylo mo\u017en\u00e9 zve\u0159ejnit obchod, pokud neobsahuje povinn\u00e9 pr\u00e1vn\u00ed informace v souladu s legislativou EU.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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