{"id":339864,"date":"2025-03-22T21:26:26","date_gmt":"2025-03-22T20:26:26","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=339864"},"modified":"2025-03-23T12:06:48","modified_gmt":"2025-03-23T11:06:48","slug":"ceska-republika-tesco-zavedlo-klidnou-hodinku-ohleduplne-nakupovani-pro-kazdeho","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=339864","title":{"rendered":"\u010cESK\u00c1 REPUBLIKA: Tesco zavedlo Klidnou hodinku. Ohledupln\u00e9 nakupov\u00e1n\u00ed pro ka\u017ed\u00e9ho"},"content":{"rendered":"

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Tesco dnes zavedlo Klidn\u00e9 hodinky do v\u0161ech sv\u00fdch prodejen po cel\u00e9 \u010cR. Tato aktivita vyjad\u0159uje z\u00e1vazek podpory inkluze a ohleduplnosti. Ur\u010den\u00e1 je p\u0159edev\u0161\u00edm lidem s poruchou autistick\u00e9ho spektra (PAS), ale prosp\u011bch z n\u011bj mohou m\u00edt i dal\u0161\u00ed z\u00e1kazn\u00edci nebo zam\u011bstnanci, kte\u0159\u00ed ocen\u00ed klidn\u011bj\u0161\u00ed n\u00e1kupn\u00ed \u010di pracovn\u00ed prost\u0159ed\u00ed. Prvn\u00ed Klidn\u00e1 hodinka byly v pond\u011bl\u00ed 10. b\u0159ezna a bude se konat ka\u017ed\u00e9 pond\u011bl\u00ed mezi 12:00 a 13:00.<\/h6>\n

\u201ePodporujeme r\u016fzn\u00e9 skupiny jak mezi z\u00e1kazn\u00edky, tak mezi kolegy. Tesco je m\u00edstem, kde jsou p\u0159ij\u00edm\u00e1ny, oce\u0148ov\u00e1ny a respektov\u00e1ny v\u0161echny druhy odli\u0161nost\u00ed. U n\u00e1s je ka\u017ed\u00fd v\u00edt\u00e1n a my tak ka\u017ed\u00fd den obsluhujeme na\u0161e rozmanit\u00e9 z\u00e1kazn\u00edky o n\u011bco l\u00e9pe. Abychom osob\u00e1m s poruchou autistick\u00e9ho spektra usnadnili nakupov\u00e1n\u00ed a sn\u00ed\u017eili nep\u0159\u00edjemn\u00e1 senzorick\u00e1 p\u0159et\u00ed\u017een\u00ed, zav\u00e1d\u00edme Klidnou hodinku do v\u0161ech na\u0161ich prodejen,\u201c<\/em>\u0159\u00edk\u00e1 Pavol Hal\u00e1sz, produktov\u00fd \u0159editel a ambasador koleg\u016f se zdravotn\u00edm znev\u00fdhodn\u011bn\u00edm Tesco \u010cR.<\/p>\n

Tesco bylo prvn\u00edm maloobchodn\u00edm \u0159et\u011bzcem v \u010cR, kter\u00fd spustil tuto iniciativu u\u017e v dubnu lo\u0148sk\u00e9ho roku v prodejn\u011b v Sokolov\u011b. Nyn\u00ed ji zav\u00e1d\u00ed plo\u0161n\u011b do v\u0161ech sv\u00fdch v\u00edce ne\u017e 180 prodejen po cel\u00e9 \u010cR, a to ve v\u0161ech form\u00e1tech \u2013 od velk\u00fdch hypermarket\u016f p\u0159es supermarkety a\u017e po mal\u00e9 expresy, abychom tak vy\u0161el vst\u0159\u00edc z\u00e1kazn\u00edk\u016fm preferuj\u00edc\u00edm r\u016fzn\u00e1 n\u00e1kupn\u00ed prost\u0159ed\u00ed.<\/p>\n

\u201ePrvn\u00ed Klidn\u00e1 hodinka byla testov\u00e1na v Sokolov\u011b, kde si z\u00e1kazn\u00edci i kolegov\u00e9 pochvalovali klidn\u011bj\u0161\u00ed atmosf\u00e9ru. Zp\u011btn\u00e1 vazba uk\u00e1zala, \u017ee lid\u00e9 s PAS se p\u0159i nakupov\u00e1n\u00ed c\u00edt\u00ed l\u00e9pe a komfortn\u011bji. Tento p\u0159\u00edstup oce\u0148uj\u00ed i rodiny s mal\u00fdmi d\u011btmi, senio\u0159i a dal\u0161\u00ed skupiny z\u00e1kazn\u00edk\u016f,\u201c<\/em>dopl\u0148uje Pavol Hal\u00e1sz.<\/p>\n

Jak Klidn\u00e1 hodinka funguje?<\/h6>\n

B\u011bhem Klidn\u00e9 hodinky budou v prodejn\u00e1ch Tesco p\u0159ijata n\u00e1sleduj\u00edc\u00ed opat\u0159en\u00ed:
\n\u2022 \u00a0 \u00a0Vypnut\u00ed Instore r\u00e1dia \u2013 eliminace hlasit\u00fdch reklam a hudby.
\n\u2022 \u00a0 \u00a0Zti\u0161en\u00ed pokladn\u00edch skener\u016f \u2013 sn\u00ed\u017een\u00ed hlu\u010dnosti p\u0159i markov\u00e1n\u00ed zbo\u017e\u00ed.
\n\u2022 \u00a0 \u00a0Ztlumen\u00ed z\u00e1kladn\u00edho osv\u011btlen\u00ed \u2013 vytvo\u0159en\u00ed p\u0159\u00edjemn\u011bj\u0161\u00edho prost\u0159ed\u00ed.
\n\u2022 \u00a0 \u00a0Omezen\u00ed pou\u017eit\u00ed voz\u00edk\u016f \u2013 sn\u00ed\u017een\u00ed ruchu v prodejn\u011b.<\/p>\n

Co na to \u0159\u00edkaj\u00ed odborn\u00e9 organizace?<\/h6>\n

\u201eJe skv\u011bl\u00e9, \u017ee spole\u010dnost Tesco mysl\u00ed na pot\u0159eby lid\u00ed s autismem a zav\u00e1d\u00ed hodinu ticha ve v\u0161ech sv\u00fdch prodejn\u00e1ch v \u010cR. N\u00e1v\u0161t\u011bva b\u011b\u017en\u00e9ho obchodu m\u016f\u017ee b\u00fdt pro lidi se senzorickou p\u0159ecitliv\u011blost\u00ed, co\u017e lid\u00e9 s autismem \u010dasto jsou, zahlcuj\u00edc\u00ed a stresuj\u00edc\u00ed. Prost\u0159ed\u00ed s omezen\u00fdmi smyslov\u00fdmi podn\u011bty jim nakupov\u00e1n\u00ed usnadn\u00ed a pom\u016f\u017ee jim c\u00edtit se v\u00edc v pohod\u011b. V\u011b\u0159\u00edme, \u017ee tento krok spole\u010dnosti Tesco inspiruje i dal\u0161\u00ed obchodn\u00ed \u0159et\u011bzce,\u201c<\/em>uv\u00e1d\u00ed Magdalena \u0160ubrt Thorov\u00e1, v\u00fdkonn\u00e1 \u0159editelka NAUTIS (N\u00e1rodn\u00ed \u00fastav pro autismus).<\/p>\n

\u201eN\u011bkte\u0159\u00ed lid\u00e9 s autismem ale i s intelektov\u00fdm znev\u00fdhodn\u011bn\u00edm mohou b\u00fdt citliv\u00ed na hluk nebo sv\u011btlo. Proto p\u0159izp\u016fsoben\u00e9 podm\u00ednky v prodejn\u011b Tesco, kdy je vypnut\u00e9 r\u00e1dio, ztlumen\u00e1 sv\u011btla, tich\u00e9 pokladny a nen\u00ed dopl\u0148ovan\u00e9 zbo\u017e\u00ed, tvo\u0159\u00ed m\u00edsto, kter\u00e9 jim d\u00e1v\u00e1 pocit respektu a p\u0159ijet\u00ed. Hodina ticha je d\u016fle\u017eit\u00fd krok pro lidi s PAS a jejich pe\u010duj\u00edc\u00ed, kter\u00fd jim d\u00e1 mo\u017enost si vyzkou\u0161et n\u00e1kup za vl\u00eddn\u011bj\u0161\u00edch podm\u00ednek,\u201c<\/em>potvrzuje Petra Sek\u00e1\u010dov\u00e1, \u0159editelka Domova pro osoby se zdravotn\u00edm posti\u017een\u00edm “SOKOL\u00cdK”. Pr\u00e1v\u011b tato organizace byla u zaveden\u00ed Klidn\u00e9 hodinky v Tesco v Sokolov\u011b minul\u00fd rok.<\/p>\n

(tz-tesco)<\/strong><\/p>\n

\n

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  Tesco <\/p>\n","protected":false},"author":2,"featured_media":339866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[83],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/03\/12\/ram-klidna-hodinka.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/339864"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=339864"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/339864\/revisions"}],"predecessor-version":[{"id":340144,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/339864\/revisions\/340144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/339866"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=339864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=339864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=339864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}