{"id":337183,"date":"2025-02-16T20:09:45","date_gmt":"2025-02-16T19:09:45","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=337183"},"modified":"2025-02-16T20:09:45","modified_gmt":"2025-02-16T19:09:45","slug":"dtest-od-sitovky-k-mobilu-dtest-vyhlasuje-17-rocnik-studentske-souteze","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=337183","title":{"rendered":"dTest: Od s\u00ed\u0165ovky k mobilu. dTest vyhla\u0161uje 17. ro\u010dn\u00edk studentsk\u00e9 sout\u011b\u017ee"},"content":{"rendered":"
Tradi\u010dn\u00ed sout\u011b\u017e pro studenty st\u0159edn\u00edch a odborn\u00fdch \u0161kol s n\u00e1zvem Spot\u0159eba pro \u017eivot b\u011b\u017e\u00ed ji\u017e po sedmn\u00e1ct\u00e9. V jej\u00edm r\u00e1mci vyhla\u0161uje spot\u0159ebitelsk\u00e1 organizace dTest sout\u011b\u017e v tvorb\u011b vzorov\u00e9ho \u010d\u00edsla spot\u0159ebitelsk\u00e9ho \u010dasopisu pro ml\u00e1de\u017e, pro leto\u0161ek zam\u011b\u0159en\u00e9ho na nakupov\u00e1n\u00ed o\u010dima r\u016fzn\u00fdch generac\u00ed. Sout\u011b\u017en\u00ed kolektivy, kter\u00e9 se um\u00edst\u00ed na prvn\u00edch t\u0159ech m\u00edstech, se spolu se sv\u00fdmi koordin\u00e1tory za odm\u011bnu pod\u00edvaj\u00ed do n\u011bkter\u00e9ho z vysoce specializovan\u00fdch pracovi\u0161\u0165 souvisej\u00edc\u00edch s digitalizac\u00ed st\u00e1tu, s\u00edt\u011bmi elektronick\u00fdch komunikac\u00ed \u010di televizn\u00edm a rozhlasov\u00fdm vys\u00edl\u00e1n\u00edm.<\/h6>\n

\"\"Zp\u016fsob na\u0161eho nakupov\u00e1n\u00ed se v posledn\u00edch desetilet\u00edch z\u00e1sadn\u011b prom\u011b\u0148oval \u2013 od obch\u00e1zen\u00ed mal\u00fdch obch\u016fdk\u016f a st\u00e1nk\u016f se s\u00ed\u0165ovkou p\u0159es megan\u00e1kupy v supermarketech a hypermarketech a\u017e po brouzd\u00e1n\u00ed v online sv\u011bt\u011b. \u201eM\u00edsto n\u00e1kupn\u00ed ta\u0161ky vyu\u017e\u00edv\u00e1me mobiln\u00ed telefony \u010di tablety. Nejen pro n\u00e1kupy potravin, ale tak\u00e9 hotov\u00fdch j\u00eddel, kv\u011btin, oble\u010den\u00ed, spot\u0159ebn\u00edho zbo\u017e\u00ed nebo t\u0159eba dovolen\u00fdch a r\u016fzn\u00fdch kurz\u016f. Zejm\u00e9na mlad\u0161\u00ed u\u017eivatel\u00e9 st\u00e1le v\u00edce stahuj\u00ed i digit\u00e1ln\u00ed obsah, vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00edch slu\u017eeb a po\u0159izuj\u00ed si zbo\u017e\u00ed s digit\u00e1ln\u00edmi vlastnostmi. Mnoz\u00ed z n\u00e1s nakupuj\u00ed nejen v e-shopech \u010di na online tr\u017ei\u0161t\u00edch, ale i na soci\u00e1ln\u00edch s\u00edt\u00edch od jin\u00fdch u\u017eivatel\u016f,\u201c<\/em> p\u0159ibli\u017euje leto\u0161n\u00ed t\u00e9ma \u0159editelka dTestu Eduarda Hek\u0161ov\u00e1 a pokra\u010duje: \u201eNab\u00eddka na internetu je v podstat\u011b neomezen\u00e1 a je \u010d\u00edm d\u00e1l t\u00edm obt\u00ed\u017en\u011bj\u0161\u00ed se v n\u00ed zorientovat. D\u0159\u00edve jsme se ptali zn\u00e1m\u00fdch, koleg\u016f, rodiny, dnes se mnohdy s d\u016fv\u011brou obrac\u00edme na srovn\u00e1va\u010de, diskusn\u00ed f\u00f3ra, recenzn\u00ed port\u00e1ly, webov\u00e9 str\u00e1nky s r\u016fzn\u00fdmi testy \u010di doporu\u010den\u00ed influencer\u016f.\u201c<\/em><\/p>\n

Pr\u00e1v\u011b zp\u016fsoby nakupov\u00e1n\u00ed a to, podle \u010deho se rozhodujeme (n\u011bkdo podle ceny, jin\u00fd zase podle zna\u010dky, kvality, funkc\u00ed, doporu\u010den\u00ed p\u0159\u00e1tel a podobn\u011b), by mohlo b\u00fdt v \u010dasopise zpracov\u00e1no formou ankety \u010di pr\u016fzkumu. \u010cemu toti\u017e m\u016f\u017eeme na internetu v\u011b\u0159it a \u010demu u\u017e ne? Nen\u00ed recenze jako recenze, ani test jako test. Na co si d\u00e1vat pozor a jak se v tom v\u0161em vyznat?<\/p>\n

Sout\u011b\u017e\u00edc\u00ed se mohou zam\u011b\u0159it i na to, zda jsme jako spot\u0159ebitel\u00e9 stejn\u011b chr\u00e1n\u011bni, a\u0165 u\u017e nakupujeme kdekoliv. M\u00e1me v\u0161ude stejn\u00e1 pr\u00e1va? Jak se li\u0161\u00ed vracen\u00ed zbo\u017e\u00ed v kamenn\u00e9 prodejn\u011b a na internetu? A jak si v t\u011bchto srovn\u00e1n\u00edch stoj\u00ed online tr\u017ei\u0161t\u011b? Kdy, kde a co pak m\u016f\u017eeme reklamovat, kdy\u017e se volba v\u00fdrobku nebo slu\u017eby nevyda\u0159\u00ed?<\/p>\n

\u201eVhodn\u00e9 by bylo neopomenout ani to, jak\u00e9 dal\u0161\u00ed n\u00e1strahy na n\u00e1s \u010d\u00edhaj\u00ed na internetu \u2013 jak\u00fd je v\u016fbec rozd\u00edl mezi e-shopem a online tr\u017ei\u0161t\u011bm? A co kdy\u017e n\u00e1kupn\u00ed galerie zprost\u0159edkov\u00e1v\u00e1 n\u00e1kupy od \u010d\u00ednsk\u00fdch \u010di jin\u00fdch mimoevropsk\u00fdch prodejc\u016f? Na jak\u00e1 rizika tam m\u016f\u017eeme narazit a jak jim lze p\u0159edch\u00e1zet?\u201c<\/em> nazna\u010duje dal\u0161\u00ed mo\u017en\u00e9 ot\u00e1zky vhodn\u00e9 ke zpracov\u00e1n\u00ed Eduarda Hek\u0161ov\u00e1.<\/p>\n

Sout\u011b\u017e Spot\u0159eba pro \u017eivot vyhla\u0161uje dTest pro studenty gymn\u00e1zi\u00ed a st\u0159edn\u00edch \u0161kol, vy\u0161\u0161\u00edch odborn\u00fdch \u0161kol a \u017e\u00e1ky odborn\u00fdch u\u010dili\u0161\u0165, mohou se j\u00ed ale \u00fa\u010dastnit samostatn\u011b i studenti a \u017e\u00e1ci zapojen\u00ed do r\u016fzn\u00fdch forem mimo\u0161koln\u00edch odborn\u00fdch aktivit. Ka\u017ed\u00fd sout\u011b\u017en\u00ed kolektiv reprezentuje t\u0159\u00ed\u010dlenn\u00fd redak\u010dn\u00ed t\u00fdm a koordin\u00e1tor z \u0159ad dosp\u011bl\u00fdch. Leto\u0161n\u00ed sedmn\u00e1ct\u00fd ro\u010dn\u00edk se pro sout\u011b\u017e\u00edc\u00ed otev\u00edr\u00e1 13. \u00fanora 2025.<\/p>\n

Sout\u011b\u017e\u00ed se v tvorb\u011b vzorov\u00e9ho vyd\u00e1n\u00ed spot\u0159ebitelsk\u00e9ho \u010dasopisu pro ml\u00e1de\u017e. \u201eSout\u011b\u017e\u00edc\u00ed mohou \u010dten\u00e1\u0159\u016fm sv\u00e9ho \u010dasopisu p\u0159edstavit nej\u010dast\u011bj\u0161\u00ed marketingov\u00e9 triky a f\u00edgle obchodn\u00edk\u016f v re\u00e1ln\u00e9m a online sv\u011bt\u011b. S jak\u00fdmi praktikami obchodn\u00edci pracuj\u00ed v online prost\u0159ed\u00ed, aby zm\u00e1tli \u010di oklamali sv\u00e9 z\u00e1kazn\u00edky nebo jimi rovnou manipulovali tak, aby je p\u0159esv\u011bd\u010dili u\u010dinit n\u00e1kupn\u00ed rozhodnut\u00ed, kter\u00e9 by jinak neud\u011blali (tzv. dark patterns)?\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1 z dTestu.<\/p>\n

Sout\u011b\u017en\u00ed \u010dasopis m\u00e1 m\u00edt v ti\u0161t\u011bn\u00e9 podob\u011b form\u00e1t A4, osm a\u017e dvan\u00e1ct \u010d\u00edslovan\u00fdch stran obsahu a \u010dty\u0159i strany ob\u00e1lky. Zpracovan\u00e9 \u010dasopisy v pap\u00edrov\u00e9 i elektronick\u00e9 podob\u011b mohou sout\u011b\u017en\u00ed t\u00fdmy zas\u00edlat na adresu po\u0159adatele do konce dubna tohoto roku. Pot\u00e9 odborn\u00e1 porota vybere p\u011bt sout\u011b\u017en\u00edch \u010dasopis\u016f, jejich\u017e auto\u0159i obdr\u017e\u00ed v\u011bcn\u00e9 ceny v\u011bnovan\u00e9 vyhla\u0161ovatelem sout\u011b\u017ee. Prvn\u00ed t\u0159i kolektivy z\u00edskaj\u00ed spolu se sv\u00fdmi koordin\u00e1tory jako odm\u011bnu z\u00e1jezd do n\u011bkter\u00e9ho z vysoce specializovan\u00fdch pracovi\u0161\u0165 souvisej\u00edc\u00edch s digitalizac\u00ed st\u00e1tu, s\u00edt\u011bmi elektronick\u00fdch komunikac\u00ed \u010di televizn\u00edm a rozhlasov\u00fdm vys\u00edl\u00e1n\u00edm. Exkurze bude spojena i s prohl\u00eddkou speci\u00e1ln\u00ed techniky.<\/p>\n

Ka\u017ed\u00e1 z\u00fa\u010dastn\u011bn\u00e1 \u0161kola obdr\u017e\u00ed zdarma p\u0159edplatn\u00e9 ti\u0161t\u011bn\u00e9 verze \u010dasopisu dTest pro n\u00e1sleduj\u00edc\u00ed \u0161koln\u00ed rok.<\/p>\n

Organizace dTest vyhla\u0161uje leto\u0161n\u00ed ro\u010dn\u00edk sout\u011b\u017ee pod z\u00e1\u0161titou \u010cesk\u00e9ho telekomunika\u010dn\u00edho \u00fa\u0159adu a Romany Mazalov\u00e9, psycholo\u017eky se specializac\u00ed na psychologii reklamy a marketingu.<\/p>\n

V\u00edce informac\u00ed v\u010detn\u011b kompletn\u00edho harmonogramu sout\u011b\u017ee najdete na www.spotrebaprozivot.cz<\/strong><\/a>.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tradi\u010dn\u00ed sout\u011b\u017e <\/p>\n","protected":false},"author":2,"featured_media":337427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2025\/02\/16\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/337183"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=337183"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/337183\/revisions"}],"predecessor-version":[{"id":337428,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/337183\/revisions\/337428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/337427"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=337183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=337183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=337183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}