{"id":328079,"date":"2024-11-09T14:17:49","date_gmt":"2024-11-09T13:17:49","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=328079"},"modified":"2024-11-09T14:20:09","modified_gmt":"2024-11-09T13:20:09","slug":"protext-desaty-rocnik-oceneni-nejduveryhodnejsi-znacka","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=328079","title":{"rendered":"PROTEXT: Des\u00e1t\u00fd ro\u010dn\u00edk ocen\u011bn\u00ed Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka"},"content":{"rendered":"
\"\"Praha (PROTEXT) – Jubilejn\u00ed des\u00e1t\u00fd ro\u010dn\u00edk ocen\u011bn\u00ed Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka potvrzuje loajalitu \u010desk\u00fdch z\u00e1kazn\u00edk\u016f<\/h6>\n

Marketingov\u00fd program Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dky slav\u00ed letos sv\u00e9 des\u00e1t\u00e9 v\u00fdro\u010d\u00ed. V r\u00e1mci tohoto ji\u017e tradi\u010dn\u00edho programu jsou ocen\u011bny zna\u010dky a brandy, kter\u00e9 si z\u00edskaly nejvy\u0161\u0161\u00ed m\u00edru d\u016fv\u011bry mezi \u010desk\u00fdmi z\u00e1kazn\u00edky. Na z\u00e1klad\u011b rozs\u00e1hl\u00e9ho pr\u016fzkumu spole\u010dnosti NIQ, do kter\u00e9ho se zapojilo v\u00edce ne\u017e 4000 respondent\u016f, byly v 95 kategori\u00edch vybr\u00e1ny zna\u010dky, kter\u00e9 v o\u010d\u00edch z\u00e1kazn\u00edk\u016f vynikaj\u00ed p\u0159edev\u0161\u00edm svou spolehlivost\u00ed a kvalitou. O obl\u00edbenosti cel\u00e9ho programu sv\u011bd\u010d\u00ed jak z\u00e1jem samotn\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed logo s \u010dasto vyhled\u00e1vaj\u00ed, tak vzr\u016fstaj\u00edc\u00ed m\u00edra vyu\u017eit\u00ed loga ze strany v\u00edt\u011bzn\u00fdch zna\u010dek. Ty se profilovaly p\u0159edev\u0161\u00edm z oblasti slu\u017eeb, instituc\u00ed, prodejc\u016f, v\u00fdrobc\u016f, ale i ze segmentu l\u00e9k\u00e1renstv\u00ed a zdravotnictv\u00ed nebo technick\u00fdch odv\u011btv\u00ed. V\u00edt\u011bzn\u00e9 zna\u010dky byly odhaleny na slavnostn\u00edm ve\u010deru 7. listopadu 2024 v Radiopal\u00e1ci v Praze na Vinohradech a prov\u00e1zela j\u00edm moder\u00e1torka Daniela Brzobohat\u00e1.<\/p>\n

\u201eV leto\u0161n\u00edm ro\u010dn\u00edku m\u00e1me v\u00edt\u011bze v 95 kategori\u00edch, z \u010deho\u017e je 9 kategori\u00ed zbrusu nov\u00fdch. Velice n\u00e1s t\u011b\u0161\u00ed, \u017ee 92 % lo\u0148sk\u00fdch v\u00edt\u011bz\u016f obh\u00e1jilo svoji pozici a vyhr\u00e1lo i letos. I to sv\u011bd\u010d\u00ed o stabilit\u011b t\u011bchto brand\u016f na trhu, loajalit\u011b a d\u016fv\u011b\u0159e z\u00e1kazn\u00edk\u016f,\u201c<\/em> uv\u00e1d\u00ed Luk\u00e1\u0161 Mat\u011bjka, mana\u017eer marketingov\u00e9 skupiny po\u0159\u00e1daj\u00edc\u00ed spole\u010dnosti ATOZ Marketing Services. \u201eNovinkov\u00e9 kategorie tentokr\u00e1t zastupuj\u00ed nap\u0159\u00edklad Prodejci rostlinn\u00e9 kosmetiky, kde zv\u00edt\u011bzila zna\u010dka Yves Rocher, kategorie Prodejci knih, s dominanc\u00ed s\u00edt\u011b knihkupectv\u00ed Knihy Dobrovsk\u00fd, nebo nap\u0159\u00edklad kategorie O\u010dn\u00edch optik, s jednozna\u010dn\u00fdm triumfem zna\u010dky GrandOptical,\u201c<\/em> dod\u00e1v\u00e1 Luk\u00e1\u0161 Mat\u011bjka.<\/p>\n

Zaj\u00edmav\u00fd je p\u0159etrv\u00e1vaj\u00edc\u00ed fenom\u00e9n obl\u00edbenosti ryze \u010desk\u00fdch zna\u010dek. D\u016fkazem m\u016f\u017ee b\u00fdt op\u011btovn\u00e9 v\u00edt\u011bzstv\u00ed figurek Igr\u00e1\u010dek, kter\u00fd st\u00e1le dominantn\u011b vede, a to i v konkurenci siln\u00fdch zahrani\u010dn\u00edch brand\u016f. Stejn\u011b tak nap\u0159\u00edklad v nov\u00e9 kategorii Dekorativn\u00ed kosmetika zv\u00edt\u011bzila tradi\u010dn\u00ed \u010desk\u00e1 zna\u010dka Dermacol, a to p\u0159esto\u017ee byla zastoupena jako jedin\u00fd ryze \u010desk\u00fd brand mezi nadn\u00e1rodn\u00edmi spole\u010dnostmi. Kategorii Kuchy\u0148sk\u00e1 a koupelnov\u00e1 studia ovl\u00e1dla obl\u00edben\u00e1 \u010desk\u00e1 zna\u010dka Siko.<\/p>\n

V\u00fdrazn\u00e9 pos\u00edlen\u00ed na trhu zaznamenala, dle v\u00fdsledn\u00fdch dat, zna\u010dka prodejc\u016f elektra Datart, a to nejsp\u00ed\u0161 v d\u016fsledku propojen\u00ed se s\u00edt\u00ed Electroworld. Naopak ztr\u00e1tu dle dat utrp\u011bla zna\u010dka \u010derpac\u00edch stanic Orlen, z\u0159ejm\u011b kv\u016fli definitivn\u00ed eliminaci ozna\u010den\u00ed Benzina ze sv\u00e9ho n\u00e1zvu.<\/p>\n

V\u00edt\u011bzem v kategorii priv\u00e1tn\u00ed zna\u010dky se nov\u011b stala zna\u010dka produkt\u016f obchodn\u00edho \u0159et\u011bzce Penny. K \u010demu\u017e mohlo v\u00e9st p\u0159edev\u0161\u00edm pos\u00edlen\u00ed \u0159ady nov\u00fdch prodejen tohoto \u0159et\u011bzce. Firma Best nov\u011b zv\u00edt\u011bzila mezi v\u00fdrobci betonov\u00fdch prvk\u016f. V trendy kategorii Quick-Service Restaurant byl ocen\u011bn McDonald\u2019s. A to p\u0159edev\u0161\u00edm za d\u016fv\u011bru v to, \u017ee z\u00e1kazn\u00edky nezklame a napln\u00ed jejich o\u010dek\u00e1v\u00e1n\u00ed kdekoli na sv\u011bt\u011b.<\/strong><\/p>\n

D\u016fv\u011bra je kl\u00ed\u010dov\u00fdm prvkem, kter\u00fd ovliv\u0148uje nejen spokojenost z\u00e1kazn\u00edk\u016f, ale tak\u00e9 jejich loajalitu a dlouhodobou p\u0159\u00edze\u0148. Zna\u010dky, kter\u00e9 se t\u011b\u0161\u00ed vysok\u00e9 d\u016fv\u011b\u0159e, z\u00edsk\u00e1vaj\u00ed nejen stabiln\u00ed z\u00e1kaznickou z\u00e1kladnu, ale tak\u00e9 podporuj\u00ed pozitivn\u00ed pov\u011bdom\u00ed o sv\u00fdch produktech a slu\u017eb\u00e1ch. D\u00edky d\u016fv\u011b\u0159e se z\u00e1kazn\u00edci c\u00edt\u00ed jist\u011b ve sv\u00fdch rozhodnut\u00edch, jsou ochotni se ke zna\u010dce vracet a sd\u00edlet sv\u00e9 pozitivn\u00ed zku\u0161enosti. Pro samotn\u00e9 zna\u010dky je d\u016fv\u011bra siln\u00fdm n\u00e1strojem pro budov\u00e1n\u00ed a upev\u0148ov\u00e1n\u00ed sv\u00e9ho postaven\u00ed na trhu a rozv\u00edjen\u00ed dlouhodob\u00e9ho vztahu se sv\u00fdmi z\u00e1kazn\u00edky. V\u00edt\u011bzn\u00e9 zna\u010dky mohou ozna\u010den\u00ed a logo Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka 2024 pou\u017e\u00edvat ve sv\u00e9 marketingov\u00e9 komunikaci.<\/p>\n

“Siln\u00e9 nez\u00e1visl\u00e9 ocen\u011bn\u00ed, jako je Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka, m\u016f\u017ee b\u00fdt zaj\u00edmav\u00fdm n\u00e1strojem komunikace v sou\u010dasn\u00e9 dob\u011b, kdy se po n\u011bkolika letech stabilizuje inflace. Z\u00e1rove\u0148 rostou re\u00e1ln\u00e9 mzdy a zlep\u0161uje se n\u00e1lada spot\u0159ebitel\u016f u n\u00e1s i v cel\u00e9 Evrop\u011b,\u201d<\/em> up\u0159es\u0148uje Viktorie \u0160korvagov\u00e1 z v\u00fdzkumn\u00e9 agentury NIQ, kter\u00e1 pr\u016fzkum realizovala. D\u016fle\u017eitost ocen\u011bn\u00ed potvrzuje i aktu\u00e1ln\u00ed pr\u016fzkum spole\u010dnosti MNFORCE, dle kter\u00e9ho toto logo pozitivn\u011b motivuje k n\u00e1kupu t\u00e9m\u011b\u0159 dv\u011b t\u0159etiny z\u00e1kazn\u00edk\u016f.<\/p>\n

Marketingov\u00fd program Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka zam\u011b\u0159en\u00fd na d\u016fv\u011bryhodnost zna\u010dek na trhu v \u010cesk\u00e9 republice je rovn\u011b\u017e partnerem NROS \u2013 Nadace rozvoje ob\u010dansk\u00e9 spole\u010dnosti a jej\u00edho sb\u00edrkov\u00e9ho projektu Pomozte d\u011btem, je\u017e je zn\u00e1m\u00fd sv\u00fdm maskotem, \u017elut\u00fdm ku\u0159etem se z\u00e1chrann\u00fdm kruhem. D\u00edky t\u00e9to spolupr\u00e1ci doch\u00e1z\u00ed k propojov\u00e1n\u00ed projektu se stabiln\u00edmi firmami na \u010desk\u00e9m trhu. Ke znev\u00fdhodn\u011bn\u00fdm d\u011btem se tak dostane v\u00edce pomoci.<\/p>\n

\n

 <\/p>\n

Informujeme:<\/h6>\n

Po\u010det ubytovan\u00fdch zahrani\u010dn\u00edch host\u016f st\u00e1le roste, \u010desk\u00fdch naopak kles\u00e1<\/a><\/h4>\n

Po\u010das\u00ed \u2013 sobota 9. 11. \u2013 V\u00edkend p\u0159inese mraziv\u00e9 noci. Teploty budou p\u0159i jasn\u00e9 obloze klesat k -5 \u00b0C<\/a><\/h4>\n

AKTU\u00c1LN\u00cd ZPR\u00c1VA POLICIE \u010cR: Zran\u011bn\u00fd mu\u017e u kolej\u00ed ve Vimperku<\/a><\/h4>\n

D\u016fchodov\u00e1 reforma m\u00e1 od poslanc\u016f zelenou. Zajist\u00ed se tak f\u00e9rov\u00e9 d\u016fchody dne\u0161n\u00edm senior\u016fm i budouc\u00edm generac\u00edm<\/a><\/h4>\n

Jiho\u010de\u0161i si obl\u00edbili telemedic\u00ednu: Do slu\u017eby Jiho\u010desk\u00e1 pohotovost se b\u011bhem prvn\u00edch dvou m\u011bs\u00edc\u016f zaregistrovalo t\u00e9m\u011b\u0159 20 000 obyvatel kraje<\/a><\/h4>\n

V Jiho\u010desk\u00e9m kraji je 529 potvrzen\u00fdch p\u0159\u00edpad\u016f lymesk\u00e9 boreli\u00f3zy, leto\u0161n\u00ed v\u00fdskyt bude nejvy\u0161\u0161\u00ed za posledn\u00ed roky<\/a><\/h4>\n

P\u0158E\u010cT\u011aTE SI U N\u00c1S: Den\u00edk Metro \u2013 8. listopadu 2024<\/a><\/h4>\n
\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Praha (PROTEXT) <\/p>\n","protected":false},"author":2,"featured_media":328080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[179],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/11\/09\/nove-znacka.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/328079"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=328079"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/328079\/revisions"}],"predecessor-version":[{"id":328087,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/328079\/revisions\/328087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/328080"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=328079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=328079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=328079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}