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Praha 18. \u0159\u00edjna 2024 (PROTEXT) – Penta Hospitals CZ, jeden z p\u0159edn\u00edch poskytovatel\u016f zdravotn\u00ed a soci\u00e1ln\u00ed p\u00e9\u010de v \u010cesk\u00e9 republice, spustila historicky prvn\u00ed 360stup\u0148ovou n\u00e1borovou kampa\u0148 s c\u00edlem pos\u00edlit u potencion\u00e1ln\u00edch nov\u00fdch zam\u011bstnanc\u016f vn\u00edm\u00e1n\u00ed Penty Hospitals jako atraktivn\u00edho zam\u011bstnavatele, pro kter\u00e9ho se vyplat\u00ed pracovat.<\/h6>\nS d\u016frazem na autenticitu a skute\u010dn\u00e9 p\u0159\u00edb\u011bhy zam\u011bstnanc\u016f odr\u00e1\u017e\u00ed kampa\u0148 kl\u00ed\u010dov\u00e9 firemn\u00ed hodnoty jako p\u00e9\u010de o druh\u00e9, t\u00fdmov\u00fd duch, profesionalita, smyslupln\u00e1 a dob\u0159e ocen\u011bn\u00e1 pr\u00e1ce. Kampa\u0148 pob\u011b\u017e\u00ed v outdooru, online i offline kan\u00e1lech v p\u011bti \u010desk\u00fdch a moravsk\u00fdch regionech. Medi\u00e1ln\u00ed strategie a kreativn\u00ed koncept vznikly in-house, na n\u00e1kupu m\u00e9di\u00ed se pod\u00edlela medi\u00e1ln\u00ed agentura Dentsu.<\/p>\n
Kampa\u0148 pob\u011b\u017e\u00ed od \u0159\u00edjna do listopadu nap\u0159\u00ed\u010d \u010ceskou republikou od Prahy p\u0159es Ostravu a Jihlavu a\u017e po men\u0161\u00ed region\u00e1ln\u00ed m\u011bsta, kde m\u00e1 Penta Hospitals svoje za\u0159\u00edzen\u00ed jako jsou Roudnice nad Labem, Sokolov, Ostrov, Vrchlab\u00ed, Vimperk, Volyn\u011b nebo Boskovice. C\u00edlem je oslovit \u0161irok\u00e9 spektrum kandid\u00e1t\u016f r\u016fzn\u00fdch profil\u016f, kte\u0159\u00ed u\u017e ve zdravotnictv\u00ed a soci\u00e1ln\u00edch slu\u017eb\u00e1ch pracuj\u00ed, ale i ty, kte\u0159\u00ed cht\u011bj\u00ed aktu\u00e1ln\u011b naj\u00edt smyslupln\u00e9 profesn\u00ed uplatn\u011bn\u00ed mimo sv\u016fj p\u016fvodn\u00ed obor.<\/p>\n
V centru komunikace jsou osobn\u00ed v\u00fdpov\u011bdi re\u00e1ln\u00fdch zam\u011bstnanc\u016f Penta Hospitals v\u010detn\u011b domov\u016f Alzheimer Home a divize dom\u00e1c\u00ed p\u00e9\u010de. Zdravotn\u00ed sestry, pe\u010dovatel\u00e9, l\u00e9ka\u0159i i dal\u0161\u00ed profese v nich prezentuj\u00ed, co pro n\u011b znamen\u00e1 pr\u00e1ce ve zdravotnictv\u00ed a co konkr\u00e9tn\u011b jim p\u0159in\u00e1\u0161\u00ed pr\u00e1ce v Penta Hospitals \u2013 od mo\u017enosti kari\u00e9rn\u00edho r\u016fstu p\u0159es podporu sklouben\u00ed rodinn\u00e9ho a profesn\u00edho \u017eivota a\u017e po pocit z dob\u0159e odveden\u00e9 pr\u00e1ce, kter\u00e1 je sice n\u00e1ro\u010dn\u00e1, ale smyslupln\u00e1 a spole\u010densky pot\u0159ebn\u00e1.<\/p>\n
Kreativn\u00ed koncept propojuje emocion\u00e1ln\u00ed i racion\u00e1ln\u00ed str\u00e1nky pr\u00e1ce ve zdravotnictv\u00ed a vyu\u017e\u00edv\u00e1 v\u00fdpov\u011bdi skute\u010dn\u00fdch zam\u011bstnanc\u016f jako inspiraci pro ty, kte\u0159\u00ed o kari\u00e9\u0159e v tomto oboru teprve uva\u017euj\u00ed i pro absolventy. Vid\u00edme tak maminku dvou d\u011bt\u00ed, kter\u00e1 zvl\u00e1dne skloubit p\u00e9\u010di o dv\u011b d\u011bti s profes\u00ed zdravotn\u00ed sestry, \u017eenu, kter\u00e1 z tov\u00e1rny ode\u0161la d\u011blat sanit\u00e1\u0159ku, sestru, kter\u00e1 b\u011bhem pr\u00e1ce v nemocnici vystudovala vysokou \u0161kolu nebo mu\u017ee \u2013 v\u0161eobecnou sestru, kter\u00e9ho bav\u00ed technologie a \u0159\u00edk\u00e1, \u017ee se m\u00e1 st\u00e1le co nov\u00e9ho u\u010dit.<\/p>\n
\u201cZa posledn\u00edch p\u00e1r let jsme dynamicky rostli a pat\u0159\u00edme k nejv\u011bt\u0161\u00edm zam\u011bstnavatel\u016fm v oblasti zdravotn\u00ed a soci\u00e1ln\u00ed p\u00e9\u010de v \u010cesku. Aktu\u00e1ln\u011b zam\u011bstn\u00e1v\u00e1me t\u00e9m\u011b\u0159 p\u011bt tis\u00edc zam\u011bstnanc\u016f a m\u00e1me otev\u0159en\u00fdch n\u011bkolik des\u00edtek voln\u00fdch pozic,\u201c<\/em> uv\u00e1d\u00ed Alice \u0160vehlov\u00e1, Chief Human Recourse Officer Penta Hospitals. A dod\u00e1v\u00e1: \u201eJ\u00e1 osobn\u011b jsem hrd\u00e1 na to, co na\u0161im zam\u011bstnanc\u016fm um\u00edme nab\u00eddnout. Od \u0161irok\u00e9 \u0161k\u00e1ly tradi\u010dn\u00edch benefit\u016f a\u017e po podporu vzd\u011bl\u00e1v\u00e1n\u00ed p\u0159i zam\u011bstn\u00e1n\u00ed, flexibiln\u00ed pracovn\u00ed dobu nebo konkurenceschopn\u00e9 finan\u010dn\u00ed ohodnocen\u00ed. Lid\u00e9, kte\u0159\u00ed pracuj\u00ed ve zdravotnictv\u00ed a soci\u00e1ln\u00edch slu\u017eb\u00e1ch jsou v\u011bt\u0161inou srdca\u0159i, kte\u0159\u00ed maj\u00ed svoji pr\u00e1ci r\u00e1di, ale m\u011bli by za ni b\u00fdt i dob\u0159e zaplaceni. V tomto ohledu spol\u00e9h\u00e1me i na na\u0161e st\u00e1vaj\u00edc\u00ed kolegy a kolegyn\u011b, kte\u0159\u00ed by m\u011bli fungovat jako ti nejlep\u0161\u00ed ambasado\u0159i na\u0161\u00ed firemn\u00ed kultury sm\u011brem navenek.\u201c<\/em><\/p>\n Medi\u00e1ln\u00ed strategie vsadila na 360stup\u0148ov\u00fd mix komunika\u010dn\u00edch kan\u00e1l\u016f. N\u00e1borov\u00e9 vizu\u00e1ly bude mo\u017en\u00e9 vid\u011bt na billboardech a CLV ploch\u00e1ch v hromadn\u00e9 doprav\u011b v krajsk\u00fdch m\u011bstech (Praha, Ostrava, Jihlava), v\u00fdkonnostn\u00ed kampa\u0148 pob\u011b\u017e\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch (Facebook, Instagram a LinkedIn) a v pl\u00e1nu jsou i podp\u016frn\u00e9 PR aktivity. V regionech pob\u011b\u017e\u00ed 15vte\u0159inov\u00e9 radiov\u00e9 spoty v komer\u010dn\u00edch r\u00e1di\u00edch (Evropa 2, Blan\u00edk, Kiss, Hitr\u00e1dio).<\/p>\n Seznam aktu\u00e1ln\u011b voln\u00fdch pozic Penta Hospitals CZ uchaze\u010di najdou na nov\u00fdch kari\u00e9rn\u00edch str\u00e1nk\u00e1ch na\u00a0www.pentahospitals.cz\/prace<\/a><\/strong>.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Praha 18. <\/p>\n","protected":false},"author":2,"featured_media":325920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[70],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/10\/18\/z-ruky-penta.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/325918"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=325918"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/325918\/revisions"}],"predecessor-version":[{"id":325921,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/325918\/revisions\/325921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/325920"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=325918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=325918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=325918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Digit\u00e1ln\u00ed i offline komunikace<\/h6>\n
\nInformujeme:<\/h6>\n
V Jiho\u010desk\u00e9m kraji mus\u00ed letos \u0159idi\u010di stihnout vym\u011bnit \u0161est tis\u00edc \u0159idi\u010dsk\u00fdch pr\u016fkaz\u016f, jinak propadnou<\/a><\/h4>\n
P\u0158E\u010cT\u011aTE SI U N\u00c1S: Den\u00edk Metro \u2013 18. \u0159\u00edjna 2024<\/a><\/h4>\n
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Sv\u00edtilna RECHARGEABLE CAMPING LANTERN p\u0159edstavuje pro spot\u0159ebitele v\u00e1\u017en\u00e9 riziko \u00farazu elektrick\u00fdm proudem<\/a><\/h4>\n
Spo\u0159itelna spou\u0161t\u00ed obranu proti fale\u0161n\u00fdm bank\u00e9\u0159\u016fm. Mobiln\u00ed George klienty nyn\u00ed upozorn\u00ed, pokud jim vol\u00e1 skute\u010dn\u00fd bank\u00e9\u0159 Spo\u0159itelny<\/a><\/h4>\n
Polovina obyvatel \u010ceska m\u00e1 aspo\u0148 maturitu<\/a><\/h4>\n
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