{"id":322252,"date":"2024-09-17T18:28:53","date_gmt":"2024-09-17T17:28:53","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=322252"},"modified":"2024-09-17T18:32:38","modified_gmt":"2024-09-17T17:32:38","slug":"dtest-problematicke-slevy","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=322252","title":{"rendered":"dTest: Problematick\u00e9 slevy"},"content":{"rendered":"

Slevov\u00e9 akce jsou b\u011b\u017enou praktikou, kterou obchody l\u00e1kaj\u00ed spot\u0159ebitele k zakoupen\u00ed ur\u010dit\u00fdch produkt\u016f a slu\u017eeb. Obchodn\u00edci v\u0161ak st\u00e1le z\u00e1pas\u00ed s dodr\u017eov\u00e1n\u00edm z\u00e1konn\u00fdch pravidel upravuj\u00edc\u00edch ozna\u010dov\u00e1n\u00ed zlevn\u011bn\u00e9ho zbo\u017e\u00ed. A\u010dkoliv \u010cesk\u00e1 obchodn\u00ed inspekce za jejich poru\u0161ov\u00e1n\u00ed ukl\u00e1d\u00e1 pokuty, s fale\u0161n\u00fdmi slevami nebo chyb\u011bj\u00edc\u00edmi \u00fadaji se \u010de\u0161t\u00ed spot\u0159ebitel\u00e9 mohou setkat i nad\u00e1le.<\/h4>\n

Nov\u00fd \u00fadaj o star\u00e9 cen\u011b<\/h6>\n

\"\"Novela spot\u0159ebitelsk\u00e9ho pr\u00e1va z ledna 2023 p\u0159inesla povinnost zve\u0159ejnit u zlevn\u011bn\u00e9ho v\u00fdrobku vedle aktu\u00e1ln\u00ed ceny tak\u00e9 nejni\u017e\u0161\u00ed cenu v\u00fdrobku, za kterou dan\u00fd prodejce v\u00fdrobek prod\u00e1val v posledn\u00edch 30 dnech p\u0159ed poskytnut\u00edm slevy. Je t\u0159eba zd\u016fraznit, \u017ee se jedn\u00e1 o cenu, za kterou prodejce v\u00fdrobek skute\u010dn\u011b prod\u00e1val, nikoliv ceny doporu\u010den\u00e9 v\u00fdrobcem nebo jin\u00e9 referen\u010dn\u00ed ceny.<\/p>\n

\u201eSlevou se p\u0159itom pro \u00fa\u010dely z\u00e1kona rozum\u00ed ka\u017ed\u00e1 informace, kter\u00e1 vyvol\u00e1v\u00e1 dojem sn\u00ed\u017een\u00ed ceny,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. Ministerstvo pr\u016fmyslu a obchodu uv\u00e1d\u00ed, \u017ee sleva m\u016f\u017ee m\u00edt podobu konkr\u00e9tn\u00ed, nap\u0159. \u201e-50 %\u201d, i obecnou, nap\u0159. \u201eak\u010dn\u00ed cena\u201d nebo \u201ev\u00e1no\u010dn\u00ed v\u00fdprodej\u201d.<\/p>\n

Slevov\u00fd gul\u00e1\u0161<\/h6>\n

Spot\u0159ebitel\u016fm v\u0161ak m\u016f\u017ee p\u0159ipadat zvl\u00e1\u0161tn\u00ed, \u017ee se s \u00fadajem nesetkaj\u00ed na v\u0161ech cenovk\u00e1ch, kde by jej \u010dekali. Existuje toti\u017e \u0159ada z\u00e1konn\u00fdch v\u00fdjimek, kter\u00e9 prodejce t\u00e9to povinnost zbavuj\u00ed. P\u0159edev\u0161\u00edm se \u00fadaj neuv\u00e1d\u00ed u v\u00fdrobk\u016f s kr\u00e1tkou dobou spot\u0159eby a v\u00fdrobk\u016f podl\u00e9haj\u00edc\u00edch rychl\u00e9 zk\u00e1ze. \u010cesk\u00e1 obchodn\u00ed inspekce up\u0159es\u0148uje, \u017ee se v prvn\u00edm zm\u00edn\u011bn\u00e9m p\u0159\u00edpad\u011b jedn\u00e1 o v\u00fdrobky ozna\u010den\u00e9 datem pou\u017eitelnosti \u201espot\u0159ebujte do\u201c, nap\u0159. \u010derstv\u00e9 ml\u00e9ko a jogurty. Zadruh\u00e9 pak jde o v\u00fdrobky, kter\u00e9 jsou ur\u010den\u00e9 k okam\u017eit\u00e9 spot\u0159eb\u011b, tud\u00ed\u017e nejsou ozna\u010deny ani datem pou\u017eitelnosti, ani datem minim\u00e1ln\u00ed trvanlivosti. P\u0159\u00edkladem je \u010derstv\u00e9 ovoce a zelenina, pe\u010divo \u010di maso.<\/p>\n

Prodejci d\u00e1le nemaj\u00ed povinnost \u00fadaj uv\u00e1d\u011bt v p\u0159\u00edpad\u011b zlevn\u011bn\u00ed v\u00fdrobku, kter\u00fd trp\u00ed vadou, a u v\u00e1zan\u00fdch slevov\u00fdch nab\u00eddek (\u201e2+1 zdarma\u201c \u010di \u201esleva 20 % p\u0159i n\u00e1kupu 3 kus\u016f\u201d). V\u00fdjimka takt\u00e9\u017e plat\u00ed pro obecn\u00e1 marketingov\u00e1 tvrzen\u00ed porovn\u00e1vaj\u00edc\u00ed nab\u00eddku prodejce s nab\u00eddkou konkuren\u010dn\u00edch prodejc\u016f, ale jen pokud nevyvol\u00e1vaj\u00ed dojem slevy z ceny. Ty se vyzna\u010duj\u00ed fr\u00e1zemi jako \u201enejni\u017e\u0161\u00ed cena\u201d, \u201eu n\u00e1s v\u00fdhodn\u011b\u201d \u010di \u201ena\u0161e cena\u201d.<\/p>\n

\u201ePr\u00e1v\u011b u zm\u00edn\u011bn\u00fdch porovn\u00e1vac\u00edch tvrzen\u00ed by spot\u0159ebitel\u00e9 m\u011bli db\u00e1t zv\u00fd\u0161en\u00e9 obez\u0159etnosti,\u201c<\/em> upozor\u0148uje Eduarda Hek\u0161ov\u00e1. V n\u011bkter\u00fdch \u0159et\u011bzc\u00edch se lze setkat se situac\u00ed, kdy je cenovka \u201ena\u0161e cena\u201c vizu\u00e1ln\u011b zam\u011bniteln\u00e1 se slevovou cenovkou, o slevu se ale ne-jedn\u00e1. \u201ePokud by takov\u00e9 cenovky ve spot\u0159ebiteli dojem slevy vyvol\u00e1valy, mohlo by se jednat o nekalou obchodn\u00ed praktiku,\u201c<\/em> dod\u00e1v\u00e1 \u0159editelka dTestu. V takov\u00e9m se spot\u0159ebitel\u00e9 mohou obr\u00e1tit na \u010ceskou obchodn\u00ed inspekci a podat podn\u011bt k \u0161et\u0159en\u00ed.<\/p>\n

Sleva na m\u00edru?<\/h6>\n

Se slevami se m\u016f\u017ee spot\u0159ebitel setkat i skrze rozli\u010dn\u00e9 v\u011brnostn\u00ed programy a personalizovan\u00e9 slevy. V takov\u00fdch p\u0159\u00edpadech nemus\u00ed b\u00fdt \u00fadaj o nejni\u017e\u0161\u00ed cen\u011b v\u00fdrobku uveden, pokud nen\u00ed jist\u00e9, kdy p\u0159esn\u011b dan\u00fd spot\u0159ebitel slevu uplatn\u00ed. Typick\u00e9 je to pro pouk\u00e1zky, d\u00edky kter\u00fdm m\u016f\u017ee spot\u0159ebitel uplatnit slevu v ur\u010dit\u00e9m obdob\u00ed (nap\u0159. 6 m\u011bs\u00edc\u016f) \u010di slevov\u00e9 karty umo\u017e\u0148uj\u00edc\u00ed sb\u00edr\u00e1n\u00ed bod\u016f na budouc\u00ed n\u00e1kupy.<\/p>\n

Ze stejn\u00e9ho d\u016fvodu se dle Ministerstva pr\u016fmyslu a obchodu tato v\u00fdjimka vztahuje tak\u00e9 na slevy, kter\u00e9 byly individu\u00e1ln\u011b p\u0159izp\u016fsobeny spot\u0159ebiteli. Pokud by tedy spot\u0159ebitel z\u00edskal slevu 20 % na p\u0159\u00ed\u0161t\u00ed n\u00e1kup, anebo m\u011bl slevu na sv\u00e9 narozeniny \u010di po dosa\u017een\u00ed ur\u010dit\u00e9ho v\u011bku, \u00fadaj o nejni\u017e\u0161\u00ed cen\u011b v\u00fdrobku u slevy uveden nebude.<\/p>\n

M\u016f\u017ee se v\u0161ak st\u00e1t, \u017ee ur\u010dit\u00e1 sleva bud\u00ed dojem slevy individu\u00e1ln\u011b p\u0159izp\u016fsoben\u00e9, ov\u0161em ve skute\u010dnosti se jedn\u00e1 o slevu plo\u0161nou. Ministerstvo pr\u016fmyslu a obchodu uv\u00e1d\u00ed p\u0159\u00edklad: \u201etento v\u00edkend sleva 20 % pro \u010dleny v\u011brnostn\u00edho programu\u201d, av\u0161ak zm\u00edn\u011bn\u00ed \u010dlenov\u00e9 tvo\u0159\u00ed v\u011bt\u0161inu z\u00e1kazn\u00edk\u016f prodejce. \u201eO plo\u0161nou slevu se tak\u00e9 jedn\u00e1, pokud je sleva v\u00e1zan\u00e1 na slevov\u00fd k\u00f3d, kter\u00fd ov\u0161em prodejce zp\u0159\u00edstupnil \u0161irok\u00e9 ve\u0159ejnosti,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1. \u00dadaj o nejni\u017e\u0161\u00ed cen\u011b v\u00fdrobku v obou p\u0159\u00edpadech uveden b\u00fdt mus\u00ed, jinak by se prodejce dopustil poru\u0161en\u00ed sv\u00fdch z\u00e1konn\u00fdch povinnost\u00ed.<\/p>\n

Pokud maj\u00ed spot\u0159ebitel\u00e9 ot\u00e1zky k tomuto t\u00e9matu, mohou se obr\u00e1tit na bezplatnou spot\u0159ebitelskou poradnu dTestu, a to elektronicky na www.dtest.cz\/spotrebitelska-poradna<\/strong><\/a> nebo telefonicky na \u010d\u00edslo 299 149 009.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Slevov\u00e9 akce <\/p>\n","protected":false},"author":2,"featured_media":322253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/17\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/322252"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=322252"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/322252\/revisions"}],"predecessor-version":[{"id":322258,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/322252\/revisions\/322258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/322253"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=322252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=322252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=322252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}