{"id":320136,"date":"2024-09-03T12:14:33","date_gmt":"2024-09-03T11:14:33","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=320136"},"modified":"2024-09-03T12:14:33","modified_gmt":"2024-09-03T11:14:33","slug":"cvvm-ceska-verejnost-o-lokalnich-potravinach-potraviny-2024","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=320136","title":{"rendered":"CVVM: \u010cesk\u00e1 ve\u0159ejnost o lok\u00e1ln\u00edch potravin\u00e1ch \u2013 Potraviny 2024"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-313201 size-full\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/cvvm.jpg\" alt=\"\" width=\"586\" height=\"146\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/cvvm.jpg 586w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/cvvm-300x75.jpg 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"f2c-article-perex\">\n<h6>Do speci\u00e1ln\u00edho v\u00fdzkumu Potraviny 2024 zam\u011b\u0159en\u00e9ho zejm\u00e9na na pl\u00fdtv\u00e1n\u00ed potravinami a n\u00e1kupn\u00ed a spot\u0159ebn\u00ed chov\u00e1n\u00ed \u010desk\u00fdch ob\u010dan\u016f za\u0159adilo letos CVVM i velk\u00fd blok ot\u00e1zek t\u00fdkaj\u00edc\u00edch se lok\u00e1ln\u00edch potravin. V\u00a0r\u00e1mci v\u00fdzkumu jsme nap\u0159. zji\u0161\u0165ovali, jestli se respondenti zaj\u00edmaj\u00ed o t\u00e9ma lok\u00e1ln\u00edch potravin, jestli tyto potraviny nakupuj\u00ed, a pokud ano, tak jak\u00e9, jak \u010dasto, kde a pro\u010d. V\u011bnovali jsme se tak\u00e9 n\u00e1zoru respondent\u016f na dostupnost lok\u00e1ln\u00edch potravin v\u00a0m\u00edst\u011b jejich bydli\u0161t\u011b, p\u0159ek\u00e1\u017ek\u00e1m, kter\u00e9 jim br\u00e1n\u00ed, aby tyto potraviny kupovali \u010dast\u011bji, nebo podpo\u0159e produkce lok\u00e1ln\u00edch potravin od r\u016fzn\u00fdch \u00fazemn\u00edch celk\u016f. Odpov\u011bdi na v\u00fd\u0161e uveden\u00e9 ot\u00e1zky a mnoho dal\u0161\u00edch jsou t\u00e9matem t\u00e9to tiskov\u00e9 zpr\u00e1vy.<\/h6>\n<\/div>\n<div class=\"f2cprintmessages fulltext\">\n<ul>\n<li>O t\u00e9ma lok\u00e1ln\u00edch potravin se v\u00a0\u010cR zaj\u00edmaj\u00ed t\u00e9m\u011b\u0159 dv\u011b p\u011btiny (39 %) ve\u0159ejnosti, naopak t\u0159\u00edp\u011btinov\u00e1 v\u011bt\u0161ina (60 %) se sp\u00ed\u0161e \u010di v\u016fbec nezaj\u00edm\u00e1.<\/li>\n<li>V\u00edce ne\u017e polovina (55 %) dot\u00e1zan\u00fdch uvedla, \u017ee alespo\u0148 ob\u010das lok\u00e1ln\u00ed potraviny nakupuje, z\u00a0toho 13 % \u010dasto a 42 % ob\u010das.<\/li>\n<li>V\u00edce ne\u017e t\u0159i p\u011btiny (62 %) lid\u00ed up\u0159ednostn\u00ed lok\u00e1ln\u00ed potraviny alespo\u0148 ob\u010das. Dal\u0161\u00ed t\u0159etina (35 %) respondent\u016f uv\u00e1d\u00ed, \u017ee z\u00e1m\u011brn\u011b lok\u00e1ln\u00ed potraviny t\u00e9m\u011b\u0159 nikdy neup\u0159ednost\u0148uje.<\/li>\n<li>Nej\u010dast\u011bj\u0161\u00edmi d\u016fvody pro n\u00e1kup lok\u00e1ln\u00edch potravin je p\u0159edpoklad, \u017ee jsou \u010derstv\u011bj\u0161\u00ed (17 %), lid\u00e9 cht\u011bj\u00ed n\u00e1kupem podpo\u0159it m\u00edstn\u00ed zem\u011bd\u011blce (15 %), pova\u017euj\u00ed je za kvalitn\u011bj\u0161\u00ed (13 %), cht\u011bj\u00ed podpo\u0159it vlastn\u00ed region (12 %) nebo v\u011b\u0159\u00ed, \u017ee l\u00e9pe chutnaj\u00ed (12 %).<\/li>\n<li>Mezi nej\u010dast\u011bji nakupovan\u00e9 potraviny lok\u00e1ln\u00edho p\u016fvodu pat\u0159\u00ed ovoce a zelenina, vejce a med.<\/li>\n<li>Necel\u00e9 dv\u011b t\u0159etiny (65 %) dot\u00e1zan\u00fdch by daly p\u0159ednost lok\u00e1ln\u00ed potravin\u011b, i kdyby byla dra\u017e\u0161\u00ed. Nej\u010dast\u011bji by byli lid\u00e9 za lok\u00e1ln\u00ed potravinu ochotni zaplatit maxim\u00e1ln\u011b o \u010dtvrtinu v\u00edce ne\u017e za ekvivalent z\u00a0dovozu.<\/li>\n<li>Pro osobn\u00ed odb\u011br lok\u00e1ln\u00edch potravin by byli lid\u00e9 ochotni dojet nej\u010dast\u011bji do vzd\u00e1lenosti men\u0161\u00ed ne\u017e 20 km od sv\u00e9ho bydli\u0161t\u011b (52 %). P\u011btina dot\u00e1zan\u00fdch (21 %) by si nicm\u00e9n\u011b pro osobn\u00ed odb\u011br nebyla ochotna dojet v\u016fbec.<\/li>\n<li>N\u00e1zory na dostate\u010dnou \u0161\u00ed\u0159i nab\u00eddky lok\u00e1ln\u00edch potravin v\u00a0m\u00edst\u011b bydli\u0161t\u011b a bl\u00edzk\u00e9m okol\u00ed jsou rozd\u011bleny p\u0159esn\u011b nap\u016fl, kdy\u017e nab\u00eddku 42 % lid\u00ed vn\u00edm\u00e1 jako dostate\u010dnou a stejn\u00fd pod\u00edl 42 % naopak jako nedostate\u010dnou, zb\u00fdvaj\u00edc\u00edch 16 % zvolilo odpov\u011b\u010f \u201enev\u00edm\u201c.<\/li>\n<li>Ze sortimentu lok\u00e1ln\u00edch potravin lidem nejv\u00edce chyb\u00ed ovoce a zelenina (21 %), d\u00e1le maso, ryby, uzeniny (13 %) a ml\u00e9ko a ml\u00e9\u010dn\u00e9 v\u00fdrobky (6 %). Necel\u00e1 p\u011btina byly odpov\u011bdi, \u017ee \u017e\u00e1dn\u00e1 polo\u017eka sortimentu dot\u00e1zan\u00fdm nechyb\u00ed (19 %).<\/li>\n<li>Nej\u010dast\u011bj\u0161\u00edm omezen\u00edm pro \u010dast\u011bj\u0161\u00ed n\u00e1kupy lok\u00e1ln\u00edch potravin jsou z\u00a0pohledu dot\u00e1zan\u00fdch \u00fazce souvisej\u00edc\u00ed nedostupnost, \u010das a slo\u017eit\u011bj\u0161\u00ed organizace n\u00e1kupu.<\/li>\n<li>Podle absolutn\u00ed v\u011bt\u0161iny (91 %) dot\u00e1zan\u00fdch by se produkce lok\u00e1ln\u00edch potravin m\u011bla podporovat.<\/li>\n<li>Podporu produkce lok\u00e1ln\u00edch potravin od EU, \u010cR, kraje i mikroregionu, ve kter\u00e9m dot\u00e1zan\u00ed \u017eij\u00ed, vn\u00edmaj\u00ed v\u011bt\u0161inov\u011b jako nedostate\u010dnou. Oproti v\u00fdsledk\u016fm z\u00a0roku 2020 se pod\u00edl lid\u00ed, kte\u0159\u00ed vn\u00edmaj\u00ed podporu jako dostate\u010dnou, v\u00fdrazn\u011b sn\u00ed\u017eil, a to jak ze strany \u010cesk\u00e9 republiky, kraj\u016f i mikroregion\u016f.<\/li>\n<li>Nejv\u011bt\u0161\u00edm probl\u00e9mem pro rozvoj produkce a prodeje lok\u00e1ln\u00edch potravin je podle \u010desk\u00e9 ve\u0159ejnosti levn\u00e1 zahrani\u010dn\u00ed konkurence (80 %), byrokracie (73 %) a konkurence velk\u00fdch zem\u011bd\u011blsk\u00fdch podnik\u016f v\u00a0\u010cR (72 %).<\/li>\n<\/ul>\n<p>\u201eAktivita byla podpo\u0159ena Strategi\u00ed Akademie v\u011bd AV21 v r\u00e1mci v\u00fdzkumn\u00e9ho programu \u201ePotraviny pro budoucnost\u201c.\u00a0<strong><a href=\"http:\/\/www.potravinyav21.cz\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.potravinyav21.cz\/<\/a><\/strong><\/p>\n<ul>\n<li class=\"pdf\">Cel\u00e1 tiskov\u00e1 zpr\u00e1va ke sta\u017een\u00ed zde:\u00a0<strong><a href=\"https:\/\/cvvm.soc.cas.cz\/images\/articles\/files\/5862\/or240903.pdf\" target=\"_blank\" rel=\"noopener\">or240903.pdf<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<p><strong>(tz-cvvm)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-320137 size-full\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny.png\" alt=\"\" width=\"2160\" height=\"2160\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny.png 2160w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-300x300.png 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-1024x1024.png 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-150x150.png 150w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-768x768.png 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-1536x1536.png 1536w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-2048x2048.png 2048w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-357x357.png 357w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-483x483.png 483w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/09\/03\/graf-lokalni-potraviny-210x210.png 210w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Do <\/p>\n","protected":false},"author":2,"featured_media":313203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[178,11],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/04\/ram-cvvm.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/320136"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=320136"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/320136\/revisions"}],"predecessor-version":[{"id":320138,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/320136\/revisions\/320138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/313203"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=320136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=320136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=320136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}